>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019. Brought to you by VM Wear and its ecosystem partners. >> Welcome back, everyone. Live cube coverage here in Mosconi, north of the Emerald 2019. I'm Javert David launch their 10th year covering the emerald. We here with this team Cube alumni Von Stuart, vice president technology at pier Storage. Great to see you guys another year, another privilege to sit >> down and have a little chat. >> Another. Another year that Vienna where doesn't die of something storage doesn't go away every year. Containers is going to kill the end where this is revealing. The EM wears resiliency as virtualization platform is just second to none has been, well, document. We've been talking about it because the operational efficiencies of what they've done has been great. You guys air kicking butt in storage on again, a sector that doesn't go away. You gotta put the data somewhere. Eso stores continues toe do Well, Congratulations. What's the big What's the big secret? Thanks. >> Well, we just shared our cue to >> financial results last week. 28% year on your growth. We are the by far the fastest growing storage company, and I think there's a lot of disruption for the legacy vendors. Right now. They're getting hit on all angles. Next. Gen. If vendors like us followed by the cloud as well this platforms like H. C, I think it's been it's been a tough sledding for similar legacy vendors. >> Talk about your relationship with the end, where and why that's been so important for pure because again, again, resiliency operations. At the end of the day, that's what the rubber hits the road, making developers happy, but operating it's a key. Yeah, if you look at >> so that's a really good question. If you look at our business, Veum, where is the number one platform deployed on top of pure storage platforms? And that's probably the case for most of the storage vendors because of their dominant position in the infrastructure. That means, as VM were evolves their product platforms right. Well, that's the pivotal acquisition Veum or Claude Foundation via McLaren AWS. And as that'll expand, you have to as a partner continued to jointly innovate, sometimes hand in hand. Sometimes, you know, on parallel paths to drive value into that that market for those customers or you're not gonna make it. And our investments of engineering wise are significant. We've had a large number of new capability that we've ruled out through the years that are specific to VM, where that are either integrations or enhancements to our platform. You know, we believe through external data points, we are the number one V balls vendor, which is, you know, which was something that being were launched about 78 years back. That kind of dip, but has risen back up. Um, and >> we were key, >> I think, um, design partner right now with the cloud platforms, the Via MacLeod Foundation as well as, ah, humor coordinative us. >> So, as you know, this is our 10th year VM world. You go back to 2010. There was what I used to call the storage cartel. And you weren't part of it, right? Had early access to the AP eyes you had. So obviously e m c was in there. Um, you were really the on lee sort of newbie to reach escape velocity. Your storage. Now there's basically two independent storage companies over a billion dollars. You guys a net up. Um, so >> when I was at both, >> you saw you saw >> the opportunity and okay, leaned in hard. Yeah, there >> was a time when he's >> paid off. But so why do you think, um, you were able to be one of the rare ones to achieve escape velocity when many people said that will never happen. You'll never see another $1,000,000,000 storage company. And then I'm interested in how you're achieving number one in Viv balls. In a world where it seems like, you know, the ecosystem is getting a little tighter between Dow Wand VM where? But how do you guys thrive in that dynamic? >> I think there's a challenge for all vendors in terms of market and try to get your message through right. If you if you one better does something well, the rest of the market tries too obvious. Get that. We've been fortunate enough that through our channel ecosystem, our system's integrator partners right to actually be able to demonstrate the technology that gain there enthusiasm to drive it into the market and then actually demonstrated to the customers. And so how does that show up? Uh, I think it's fair to say our platforms are more intelligent, they're more automated and they they operated a greater scale. Then then the competitors and you can look at this through one lens and say, Well, it's Veum or a P I says in that Make all the storage the same And it's like it does from a via more operational standpoint, but it doesn't mean how you deliver on that value Prop or what us. A platform deliver above and beyond is at parody, and that's really where we demonstrate a significant difference. Let me give you one example. We have a lot of customers. Ah, a lot customer growth in the last 12 months around Custer's who are deploying eight c i, along with all flash raise. Right? And David Floyd had reached out recently and said, Well, wouldn't one, you know, compete with the other? It's like, Yes, there's overlap. But what we're finding from customers is they're looking to say if my applications need to be more cost effective, easy to manage its scale, we actually want to put it on all flash rain, You say, How could that be? I'll give you one simply example. Do you know what it takes anywhere from 10 x 200 x, less time to upgrade your V and where infrastructure on a shared array. Then if it's on on hyper converged because you don't have to go through the evacuation and rehydration of all your data twice right? And so things like that, they're just really simple that you wouldn't pick up in like a marketing scheme. If you are a customer at scale, you go well. I can't afford 100 man hours. I can afford woman. And so it's It's simple things like that. It's rapid provisioning. It's not having Silas that are optimized for performance or availability or cost. It's about saying, you know your time to implement is one time life cycle on hardware. But it's probably something happens every quarter for the next three years, right? >> So this is your point about >> innovation in the innovative vendors. Your the modernization of storage is planning for these use cases where the old way didn't work. >> Yeah, yeah, you mentioned that you were 10 years now, and one of things that I've said over the last six or seven years being up yours, one of things I think is really interesting about pure is that our founder, John Call Grove, came out of the volume manager and file system space at Veritas, right? He was the founder for those products. He understood the intersection between managing a storage array and your application, and that goes through our ethos of our products, where I think a lot of storage platforms, a start up platforms come from George guys who worked on the Harbour side. And so they take a faster, you know, Piper faster from the media, and they make another box that behaves like the other box from an operational perspective. >> So he said, a C I a compliment or competitors. I'm still not sure which. Maybe it's both and then say, Same question for V. San. Yeah, how do you So, >> um, on air that we've put a lot of investment in and started one with via more around the middle of last year was putting V sand with pure storage flash race together, and what you see that materialized now is when you look at via MacLeod Foundation or via MacLeod in eight of us. The management domains must be visa, and that's so that you can have an instant out of the box controlled, um, management plane that Veum where you know, executes on and then you have workload domains and those could be on ah, hyper converge platform. Or they could be on third party storage. And when you put those on pure, then you again, all the advantages that we bring to bear as an infrastructure with all the same simplicity scale in lifecycle management that you get from from just, you know, the VM where std see manager. And so it works very well together. Now, look, I'm sure what I share with you here. They'll be some folks who are on the V sand team that they themselves are to be like, you know, B s. But that's the nature of our business. One >> of these I want to get your thoughts on this side. Vons. You've always >> been kind of on the cutting edge on all the conversations we've had. I gotta ask you about the container revolution, which not new doctor came out many many years ago. Jerry Chen when he funded those guys and we covered that extensively upset there was a small changed kubernetes is all the rage orchestrating the containers is a pivotal role in all the action happening here. It's big part of how things were with the app side. So the question is, how does continues impact the storage world? How do you see that being integrated in? There's talk of putting Cooper names on bare metal, so you start to see HC. I come back. Devices are important, she started. See hardware become important again with that? >> Well, I love you. Drop of pivotal there, right? First off, kudos to Vienna, where for the acquisition pill, little guys are exceptional. What they don't have is a lot of customers, but the customers they do have our large customers, right? So we've got a fair amount of pivotal on pure customers, and they are all at scale. So I think it's a great acquisition for VM, where by by far the most enterprise class form of containers today, >> and they've always kind of been the fold. Now they're officially in the fold. Yes, formalize it. >> And so now that the road map that was shared in terms of what via Moore looks to do to integrate containers into the Essex I platform itself right, it's managing V, EMS and containers next year. That's perfect in terms of not having customers have to pick or choose between which platform and where you're going to play something, allow them to say you can deploy on whichever format you want. It runs in the same ecosystem and management, and then that trickles down to the gun in your storage layer. So we do a lot of object storage within the container ecosystems. Today, a lot of high performance objects because you know the file sizes of instances or applications is much larger than you know, a document filed that you or I might create online. So there's a big need around performance in that space, along with again management at scale. It's >> interesting we sent about about Pivotal and I, By the way, I like the acquisition, too, because I think it was cheap. Any time you can pick up $4 billion asset for 800 million in cash, you know gets my attention. But Pivotal was struggling in the marketplace. The stock price never even came close to its I po. You know, it's spending patterns were down. Do you feel as though the integration will VM Where will supercharge Pivotal? >> I absolutely agree that I've had this view that the container ecosystem was really, um uh, segmented you had comes that built their products off a container. So save your twitter or your Facebook, right? The platform that your customers and interact interact with is all ran by containers. Then you have an enterprise. You have containers, which was more kind of classic applications. Right? And that would take time for the applications to be deployed. And so what did you see now for Mike stuff, right? See if you can run as a container. Right? Run is a container. As the enterprise app start to roll over, the enterprise will start to evolve from virtual machines, two containers. And so I think it's the timing's right. That's not to dismiss any of where people I think is built the brand right now, which is helping companies build next gen platforms. You know, after big sure that I don't name drop customers references to pull back there. Yeah, I think the time is right. >> I'm interested in how you guys can further capitalized on containers. And we've been playing around with this notion of of data assurance containers, Fring complexity. And so, you know, complexities oftentimes your friend, because you're all about simplifying complexity. But so how do you capitalize on this container trend in the next 3 to 5 years? So you've got storage >> needs for containers that either tend to be ephemeral or persistent. And I think when containers were virtually created, it was always this notion that would be ephemeral. And it's like, Yeah, but where's the data reside? Ultimately, there's been significant growth around data persistence, and we've driven that in terms of leveraging the flecks of all drivers that have been put into the community, driving that into our pure service orchestrator RPS O'Toole, which supports pivotal in kubernetes derivatives. Today again, we've got proven large scale installs on this. So it's it's, um, it's providing the same class of storage. Service is simplicity and elegance in your integrations that we have for Vienna, where we've been doing that across pivotal already. Pivotals. Interesting, right? They don't validate hardware, the only validate software. So they validate our P S O and having that same value prop for that that infrastructure, because they are scale, you never find a small scale containers ecosystem, and I keep referencing that point when you get to scale considerations around. What does it take to allow that environment to to remain online and holly performance are significant considerations and weak cell >> There. We'll talk about your event coming up. You guys have pierced accelerate September 17th and 18th Coming up Osti the VM where ecosystem that you're part of here. Big part of that. You guys have a lot of customers. I know you can reveal any news, but what's expected at this show? What can people who are interested in either attending or my peach in some of the notable things that might be happening >> lot orange? We know that >> one. Number two I know the cubes gonna be there >> for two days will be there for two days. >> So hopefully you guys will get a load of conversations with both our our team, product management, engineering, maybe some of leadership, but also customers. I think customers are always the best statement you can make about how your how you're doing and market. I think you will see from us a number of announcements that I am prohibited to share today, but some really big things that we're gonna introduce the market. So it should be excited for that. And some just a great showing of our partner. Our alliance ecosystem will be there. Obviously, VM will be there in force as well as red hat with the open >> again, there's gonna be a cloudy >> future for you. It's girls would be very analytical. It's going to be there elastics going to be there. So, you know, >> you guys like to do first of these shows. I mean, kind of I don't view it first with an all flesh array, but probably one of the first if not first the evergreen thing ticked off a lot of people like, Why didn't we think of that? You were first with sort of bundling envy. Any in the whole thing. The announcement you guys made with video. That was before anybody else. You know, your whole cloud play you like, you like to be first, So we expect another first next month. Hopefully we >> will deliver, and, uh, you're not gonna get me to leak anything. >> Thanks for the insight, Vice President. Reality Lions, that pier storage. David, let me stay with us for more coverage. Robin Madlock. CMO is coming on and, of course, tomorrow. Michael Dell, Pat Girl singer and more and more great guest senior vice presidents from VM wear from all different groups. We'll be asking the tough questions here in the Cube. Thanks for watching.