>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019. Brought to you by VM Wear and its ecosystem partners. >> Welcome back, everyone. Live cube coverage here in Mosconi, north of the Emerald 2019. I'm Javert David launch their 10th year covering the emerald. We here with this team Cube alumni Von Stuart, vice president technology at pier Storage. Great to see you guys another year, another privilege to sit >> down and have a little chat. >> Another. Another year that Vienna where doesn't die of something storage doesn't go away every year. Containers is going to kill the end where this is revealing. The EM wears resiliency as virtualization platform is just second to none has been, well, document. We've been talking about it because the operational efficiencies of what they've done has been great. You guys air kicking butt in storage on again, a sector that doesn't go away. You gotta put the data somewhere. Eso stores continues toe do Well, Congratulations. What's the big What's the big secret? Thanks. >> Well, we just shared our cue to >> financial results last week. 28% year on your growth. We are the by far the fastest growing storage company, and I think there's a lot of disruption for the legacy vendors. Right now. They're getting hit on all angles. Next. Gen. If vendors like us followed by the cloud as well this platforms like H. C, I think it's been it's been a tough sledding for similar legacy vendors. >> Talk about your relationship with the end, where and why that's been so important for pure because again, again, resiliency operations. At the end of the day, that's what the rubber hits the road, making developers happy, but operating it's a key. Yeah, if you look at >> so that's a really good question. If you look at our business, Veum, where is the number one platform deployed on top of pure storage platforms? And that's probably the case for most of the storage vendors because of their dominant position in the infrastructure. That means, as VM were evolves their product platforms right. Well, that's the pivotal acquisition Veum or Claude Foundation via McLaren AWS. And as that'll expand, you have to as a partner continued to jointly innovate, sometimes hand in hand. Sometimes, you know, on parallel paths to drive value into that that market for those customers or you're not gonna make it. And our investments of engineering wise are significant. We've had a large number of new capability that we've ruled out through the years that are specific to VM, where that are either integrations or enhancements to our platform. You know, we believe through external data points, we are the number one V balls vendor, which is, you know, which was something that being were launched about 78 years back. That kind of dip, but has risen back up. Um, and >> we were key, >> I think, um, design partner right now with the cloud platforms, the Via MacLeod Foundation as well as, ah, humor coordinative us. >> So, as you know, this is our 10th year VM world. You go back to 2010. There was what I used to call the storage cartel. And you weren't part of it, right? Had early access to the AP eyes you had. So obviously e m c was in there. Um, you were really the on lee sort of newbie to reach escape velocity. Your storage. Now there's basically two independent storage companies over a billion dollars. You guys a net up. Um, so >> when I was at both, >> you saw you saw >> the opportunity and okay, leaned in hard. Yeah, there >> was a time when he's >> paid off. But so why do you think, um, you were able to be one of the rare ones to achieve escape velocity when many people said that will never happen. You'll never see another $1,000,000,000 storage company. And then I'm interested in how you're achieving number one in Viv balls. In a world where it seems like, you know, the ecosystem is getting a little tighter between Dow Wand VM where? But how do you guys thrive in that dynamic? >> I think there's a challenge for all vendors in terms of market and try to get your message through right. If you if you one better does something well, the rest of the market tries too obvious. Get that. We've been fortunate enough that through our channel ecosystem, our system's integrator partners right to actually be able to demonstrate the technology that gain there enthusiasm to drive it into the market and then actually demonstrated to the customers. And so how does that show up? Uh, I think it's fair to say our platforms are more intelligent, they're more automated and they they operated a greater scale. Then then the competitors and you can look at this through one lens and say, Well, it's Veum or a P I says in that Make all the storage the same And it's like it does from a via more operational standpoint, but it doesn't mean how you deliver on that value Prop or what us. A platform deliver above and beyond is at parody, and that's really where we demonstrate a significant difference. Let me give you one example. We have a lot of customers. Ah, a lot customer growth in the last 12 months around Custer's who are deploying eight c i, along with all flash raise. Right? And David Floyd had reached out recently and said, Well, wouldn't one, you know, compete with the other? It's like, Yes, there's overlap. But what we're finding from customers is they're looking to say if my applications need to be more cost effective, easy to manage its scale, we actually want to put it on all flash rain, You say, How could that be? I'll give you one simply example. Do you know what it takes anywhere from 10 x 200 x, less time to upgrade your V and where infrastructure on a shared array. Then if it's on on hyper converged because you don't have to go through the evacuation and rehydration of all your data twice right? And so things like that, they're just really simple that you wouldn't pick up in like a marketing scheme. If you are a customer at scale, you go well. I can't afford 100 man hours. I can afford woman. And so it's It's simple things like that. It's rapid provisioning. It's not having Silas that are optimized for performance or availability or cost. It's about saying, you know your time to implement is one time life cycle on hardware. But it's probably something happens every quarter for the next three years, right? >> So this is your point about >> innovation in the innovative vendors. Your the modernization of storage is planning for these use cases where the old way didn't work. >> Yeah, yeah, you mentioned that you were 10 years now, and one of things that I've said over the last six or seven years being up yours, one of things I think is really interesting about pure is that our founder, John Call Grove, came out of the volume manager and file system space at Veritas, right? He was the founder for those products. He understood the intersection between managing a storage array and your application, and that goes through our ethos of our products, where I think a lot of storage platforms, a start up platforms come from George guys who worked on the Harbour side. And so they take a faster, you know, Piper faster from the media, and they make another box that behaves like the other box from an operational perspective. >> So he said, a C I a compliment or competitors. I'm still not sure which. Maybe it's both and then say, Same question for V. San. Yeah, how do you So, >> um, on air that we've put a lot of investment in and started one with via more around the middle of last year was putting V sand with pure storage flash race together, and what you see that materialized now is when you look at via MacLeod Foundation or via MacLeod in eight of us. The management domains must be visa, and that's so that you can have an instant out of the box controlled, um, management plane that Veum where you know, executes on and then you have workload domains and those could be on ah, hyper converge platform. Or they could be on third party storage. And when you put those on pure, then you again, all the advantages that we bring to bear as an infrastructure with all the same simplicity scale in lifecycle management that you get from from just, you know, the VM where std see manager. And so it works very well together. Now, look, I'm sure what I share with you here. They'll be some folks who are on the V sand team that they themselves are to be like, you know, B s. But that's the nature of our business. One >> of these I want to get your thoughts on this side. Vons. You've always >> been kind of on the cutting edge on all the conversations we've had. I gotta ask you about the container revolution, which not new doctor came out many many years ago. Jerry Chen when he funded those guys and we covered that extensively upset there was a small changed kubernetes is all the rage orchestrating the containers is a pivotal role in all the action happening here. It's big part of how things were with the app side. So the question is, how does continues impact the storage world? How do you see that being integrated in? There's talk of putting Cooper names on bare metal, so you start to see HC. I come back. Devices are important, she started. See hardware become important again with that? >> Well, I love you. Drop of pivotal there, right? First off, kudos to Vienna, where for the acquisition pill, little guys are exceptional. What they don't have is a lot of customers, but the customers they do have our large customers, right? So we've got a fair amount of pivotal on pure customers, and they are all at scale. So I think it's a great acquisition for VM, where by by far the most enterprise class form of containers today, >> and they've always kind of been the fold. Now they're officially in the fold. Yes, formalize it. >> And so now that the road map that was shared in terms of what via Moore looks to do to integrate containers into the Essex I platform itself right, it's managing V, EMS and containers next year. That's perfect in terms of not having customers have to pick or choose between which platform and where you're going to play something, allow them to say you can deploy on whichever format you want. It runs in the same ecosystem and management, and then that trickles down to the gun in your storage layer. So we do a lot of object storage within the container ecosystems. Today, a lot of high performance objects because you know the file sizes of instances or applications is much larger than you know, a document filed that you or I might create online. So there's a big need around performance in that space, along with again management at scale. It's >> interesting we sent about about Pivotal and I, By the way, I like the acquisition, too, because I think it was cheap. Any time you can pick up $4 billion asset for 800 million in cash, you know gets my attention. But Pivotal was struggling in the marketplace. The stock price never even came close to its I po. You know, it's spending patterns were down. Do you feel as though the integration will VM Where will supercharge Pivotal? >> I absolutely agree that I've had this view that the container ecosystem was really, um uh, segmented you had comes that built their products off a container. So save your twitter or your Facebook, right? The platform that your customers and interact interact with is all ran by containers. Then you have an enterprise. You have containers, which was more kind of classic applications. Right? And that would take time for the applications to be deployed. And so what did you see now for Mike stuff, right? See if you can run as a container. Right? Run is a container. As the enterprise app start to roll over, the enterprise will start to evolve from virtual machines, two containers. And so I think it's the timing's right. That's not to dismiss any of where people I think is built the brand right now, which is helping companies build next gen platforms. You know, after big sure that I don't name drop customers references to pull back there. Yeah, I think the time is right. >> I'm interested in how you guys can further capitalized on containers. And we've been playing around with this notion of of data assurance containers, Fring complexity. And so, you know, complexities oftentimes your friend, because you're all about simplifying complexity. But so how do you capitalize on this container trend in the next 3 to 5 years? So you've got storage >> needs for containers that either tend to be ephemeral or persistent. And I think when containers were virtually created, it was always this notion that would be ephemeral. And it's like, Yeah, but where's the data reside? Ultimately, there's been significant growth around data persistence, and we've driven that in terms of leveraging the flecks of all drivers that have been put into the community, driving that into our pure service orchestrator RPS O'Toole, which supports pivotal in kubernetes derivatives. Today again, we've got proven large scale installs on this. So it's it's, um, it's providing the same class of storage. Service is simplicity and elegance in your integrations that we have for Vienna, where we've been doing that across pivotal already. Pivotals. Interesting, right? They don't validate hardware, the only validate software. So they validate our P S O and having that same value prop for that that infrastructure, because they are scale, you never find a small scale containers ecosystem, and I keep referencing that point when you get to scale considerations around. What does it take to allow that environment to to remain online and holly performance are significant considerations and weak cell >> There. We'll talk about your event coming up. You guys have pierced accelerate September 17th and 18th Coming up Osti the VM where ecosystem that you're part of here. Big part of that. You guys have a lot of customers. I know you can reveal any news, but what's expected at this show? What can people who are interested in either attending or my peach in some of the notable things that might be happening >> lot orange? We know that >> one. Number two I know the cubes gonna be there >> for two days will be there for two days. >> So hopefully you guys will get a load of conversations with both our our team, product management, engineering, maybe some of leadership, but also customers. I think customers are always the best statement you can make about how your how you're doing and market. I think you will see from us a number of announcements that I am prohibited to share today, but some really big things that we're gonna introduce the market. So it should be excited for that. And some just a great showing of our partner. Our alliance ecosystem will be there. Obviously, VM will be there in force as well as red hat with the open >> again, there's gonna be a cloudy >> future for you. It's girls would be very analytical. It's going to be there elastics going to be there. So, you know, >> you guys like to do first of these shows. I mean, kind of I don't view it first with an all flesh array, but probably one of the first if not first the evergreen thing ticked off a lot of people like, Why didn't we think of that? You were first with sort of bundling envy. Any in the whole thing. The announcement you guys made with video. That was before anybody else. You know, your whole cloud play you like, you like to be first, So we expect another first next month. Hopefully we >> will deliver, and, uh, you're not gonna get me to leak anything. >> Thanks for the insight, Vice President. Reality Lions, that pier storage. David, let me stay with us for more coverage. Robin Madlock. CMO is coming on and, of course, tomorrow. Michael Dell, Pat Girl singer and more and more great guest senior vice presidents from VM wear from all different groups. We'll be asking the tough questions here in the Cube. Thanks for watching.

>> lie for Las Vegas. It's the queue covering VM World twenty eighteen, brought to you by IBM Wear and its >> ecosystem partners. Welcome back to Las Vegas were here of'Em World twenty eighteen Number. We've heard from BM, where for many years is you know, they've got five hundred thousand customers this morning on stage. Pat Gelsinger said that now over fifteen thousand of those customers are using v san. Hi, I'm Stew Minutemen. With me is John Troyer. We're gonna dig into a little bit of a V San discussion here, joining the first time guests on the program. We have Ernie China, who's the director of the San Worldwide product marketing with the M where and also Brent Collins, who's a global practice director with W. W. T. Who is part of the distribution channel partner of V M wear and many others in the ecosystem. Gentlemen, thanks so much for joining us. Thank you very much for having us. All right, Ernie, let's start charging V san. Uh, I would be San was first announced. I said this was the rising tide that will really lift on launch what we called hyper converge infrastructure. Right? Number of interesting announcement. Maybe, you know, give us a thumbnail of what >> happened. S so there's great. So we actually made some big announcements. First of all, we talked about how the moment, um, we've had two to your point right. Huge amount of adoption by our customers, especially elope sphere customers adopting descend on the marketplace today and then we kind of added to a lot of the things they like about the sand by announcing a few things around the product with a current update one which basically prevented two categories of capabilities. One is some management capabilities and make it much easier to administer to manage a visa and deployment. So being able to, uh, recapture any type of capacity that's not being used, for instance is a great thing for administrators are trying to manage also when they're doing trying to do any trouble shooting or trying to do any management. They also have some great trouble shooting capabilities that we announced this well. And then I think, for tea and of the other partners Way also announced new incentives to allow them to be more profitable, especially as they start selling more visa and compared to traditional storage. Some great ways for them to be profitable with Decenas. Well, >> all right, we've We've had a few guest from W W t on our program in the nine years we've been doing it, but it helped. The company I know has gone through a lot of changes, just like everybody else in this industry. So I want you to talk about the visa and stuff, but give us for a second, you know? W w a d T. How should we think of W W T? How do you differentiate from your peers in the marketplace? >> Yes, so I think you know W Vt. Is about a ten and a half billion dollar technology integration firm. We started off a little bit smaller, so a lot of if you haven't been around in awhile. We've grown quite a bit in the last few years but really have built a company or in around speed. So it's, uh, how do we help customers get things moving a lot faster? So it's speed to an informed decision with our advanced technology center. So it's, uh, it's about a two hundred million dollars playground that we used for everything from demos to proof of concept. So what we call lab is a service which is a longer term proof of concept. Um, we also have an integration facility. So we take that informed decision we make maybe a blueprint, So talk a lot about the sand, but it's indifferent consumption models. We might package that together with servers, top Iraq, switching in the rack and really stamp that out multiple times for larger clients. So we take that to the immigration facility, and we also have a world class global supply chains. So we started as a supply chain company. Not a lot of people know that, but you take that, you prove it out, you run it through immigration facility, and then you put it anywhere in the world. It's a really powerful set of capabilities for big customers. >> Well, Brit, I wanted to ask specifically around Lisa. Uh, and you talked about the consumption models. One of the interesting parts about the sand, right. You can roll your own, take the software, roll your own piece and ready notes, or buy it from, you know, from somebody already fully assembled in baked. What do you mean? You're obviously you're working with customers at a range of sizes and use cases. But I mean, can you talk about what? What in twenty eighteen, whether some of the common consumption models to people you know? Are you pulling it all together with the full rack and rolling it in? Or how what people look to W. W. T. And as a V San partner for >> sure, It's a great question. So we actually get all of the above. So we focus on the enterprise space, the larger clients and they a lot of them want custom solution. So we go prove out whatever they want toe have in there and again to the model I talked about earlier. We stamp that out and put it in their data centers. Now, some of them wanted in a V San rule your own. These others want VX rail, and then others want a full stack like the extract std. See, so way I see it for different use cases, right? So we look at it, uh, the sand in and of itself is an easy button, but when you package it in with the reference architecture, it's even easier for people to go, go roll that out and support different models. Whether that's VD, I or general purpose, virtual ization or even enterprise applications so way really like the the ability to customize that, depending on what the customer is looking for. >> All right, Ernie, which one of these things are is everything g et that we've talked about here, you know, how are their customers that have lined up and done? Some of these may be unpacked for us a little bit as toe. What's hitting the door? The door Which one's already rolled out as toe? What piece of those? You know, >> things have hit the door already. They're already out for a lot of customers. A lot of customers, actually, as we do a lot of times have them tested out beforehand. So many customers are already actually using a lot of these capabilities today. Some of them are actually being at the show, talking about some of the things that we've done here. Yeah, >> so what? One thing I love both of you to give us some commentary on when we look at the difference between kind of my data center and the public cloud is the public cloud. Nobody calls you and says, Hey, what version of eight of us are azure? You running right, as opposed to we know the history with these here. It's like, Well, what version of easier? Well, you know, I've got my little lab. Yeah, they're they're testing, you know, six, six, six, seven things like that. But I still got that five five deployment that you no way have plans, but it's gonna take awhile. How does the sensitive into that picture? And, you know, how do you help customers stay on the rev Upgrader to you once you want to sell it or you kind of done and they deal with GM wear? How does that dynamic work? >> I think the value The channel is really making it easier for customers to buy easier Teo deploy and easier to manage. So we do all the above. I think one of the things that we were talking about earlier is I think people look at cloud is the easy button and it is. But there's an interim step there. So for customers to say, Hey, I want it easy. You have the option to do it on Prem as well as in the clouds. So it's really, you know, when I look at my business, it's I'm in the computation of data management business, and V San fits into the really that data management side. The different question when you incorporate Cloud is it's not a question of, you know, Are we still doing the same thing? It's it's Where is it? How do I buy it? So I really like h c. I think it's it really is that interim easy button for people that say I want the simplicity a cloud, but I wanted on prom So >> we're going to get a commentary on kind >> of the management from the manager perspective. We're making it very, very easy for customers to go from whatever version they need to. Obviously the fact that we have all these great new features coming in, it really gets sense a lot of customers to want to move to the latest capabilities, but in general, for them, for customers who make it really easy for them to be able to move up to whatever whatever level they need to >> Nice Brian, I wanted to ask you talk about H I V and the easy. But in a couple of years ago, when a chai architectures we're just coming in, it was The industry always has a little bit black and white. It's either gonna destroy everything or save everything, and it's gonna be one hundred percent one way or the other. Turns out, you know, there's a mix of use cases for traditional storage as well as a C I What? What do you particularly like a CZ use cases for for bee san, uh, your customer base that you roll out? When do you When do you really say you know what? You should really look at this hyper converged infrastructure that we can build you first is, um or, you know, a traditional, bigger, different ray. Bigger array, separate array, sort of storage. >> I'LL give you the answer to everybody hates, which is It depends, right? So I think you know the sands a great platform, and we see it for a lot of different use cases. A lot of it depends on you know, what's the customer looking to do, what's there, what investments that they already made and then where is the fifth best? So from a technical perspective, I mean, I think we all know that general purpose virtual ization of Edie I make their great use cases were v san, but we're starting to see that creep into other use cases. So you start here and then you could say, Well, you know what? I'm refreshing over here. Maybe it makes more sense to take a look at something different a same time. Some people say, Hey, maybe a traditional storage array still makes sense for us, so we kind of see it both ways. But again, as people turn Estes comment as people start with the sand, they try it out. The simplicity, the ease of management and the cost effectiveness they really look at it and also the integration. We don't talk about a lot, but the integration with all the other virtualization tools makes it really easy all in. So because of some reasons why people might take a hard look at that versus a traditional storage array. >> Just add to that start off with media. Everyone was in that particular use case. Then remote office came in, so the edge was a big one that started to grow. Now, majority of our use cases around business Critical lapse. Most of the customers Air sequel Oracle. They're starting to deploy their so actually expanding quite a bit. And the nice thing, actually for partners is in many cases, the services are now starting to catch up. As you start going to these, this is critical APS. Actually, the services get bigger. So going back to that hole profitability element, it makes it more profitable foreigners as well. Right? >> Front V san isn't just a standalone product or, you know it is, obviously is always with the hyper visor. But it's an important piece of the Via MacLeod Foundation is W W t involved in any of those solutions that you know, Uh, yeah, way Don't do anything. Okay? Yeah, that's real straight for itself. But somewhere, cloud Is that something You talk to your customers about her, >> Of course Way. Do all of the above and you know, significant investments in the cloud in general. So a lot of over finding actually not to pivot too hard off of what we're talking about today. But you know, when we look at, uh, v r automation, for example, a lot of customers of purchase it but aren't taken advantage all the different features. So when we look at the entire stack, part of our methodology is working with customers to figure out, what do you have? And then how do we deploy and help you take advantage of what you have and then come back to the real question, which is? Let's take a holistic view out of all of those things and figure out how to maximize it. So it might be vee are a might be vey san. But in general, let's style those things together into something that makes more sense as a platform for what that customers looking to do. >> Okay, Ernie, wanna give you the final word? You know a lot of pieces. People are always trying to do it through. What's one thing that people should look at from the sand that they might have missed? >> So I think, from from the sand perspective, as they start to look at modernizing their infrastructure, they started looking at this whole idea of digital business and how we've become more agile, I think, actually, kind of pivoting a litte bit off. The point that was just made decent is a great way to get started, so it's a great way to be able to bring in some of those capabilities. And then it's a great start than to bring in the rest of our portfolio. That really adds a whole stack solutions. I really make that a reality. And along the way we make it very easy for especially the Spear customers to be able to deploy that >> real important point. Thank you, Ernie. China Front. Collins. Appreciate all the updates and, uh, the user perspective for John Troyer on student and back with lots more content from Veum World twenty eighteen. Thanks for watching the cue. Thank you.