it's the kue here is your host John furrier hi I'm John furrier with the cube we are on the ground in san francisco for vmware's big launch in February this is the one cloud any application any device in San Francisco all the influences the whole press course here in the enterprise we had Quintin Hardy on stage i'm here with Robyn Matlock who's the CMO of VMware great to see you hi John free to be here pat pat gelsinger quentin hardy from the year x jeffrey more crossing the chasm awesome years all the influence all the press was here tell us about the event well this is all about really coming together and take a moment to sit back and see all of the great products and technologies that we're bringing to market so we launched one cloud any application any device and essentially this is a discussing a whole framework or architecture of how we're delivering and harnessing the power of all of your cloud and computing environments into one common architecture for one cloud how that supports both traditional apps modern apps and is delivered on any device for your consumers will be doing a bunch of crowd chest throughout the month and you guys have a lot of activities planned but this is really the kickoff you had a sales meeting last week get a partner exchange going on burnings were good business is good but there's a lot of competition right now so I want you to comment on the big announcement because Pat Gelsinger said this is the biggest vsphere launch in the history but it's not just vSphere it's a whole platform I'm it's complicated where you put it all together for the crowd out there you know it's a very dynamic marketplace right now and businesses are changing and transforming every industry we know is undergoing really significant transformations we think there's no better time to be in the industry we feel extremely well-positioned we have laid out a foundation for the data center of the future it's based on the software to find architecture we have tremendous opportunity now to help our customers harness all of their cloud silos into one cloud we think really we've got a great offering and it's just a great time to launch so you got VMware come I'm sure you got some point vmworld coming up what's the planning like he gives a little cheesy iran what's happening tomorrow this year John I'm just trying to get through partner exchange right now starting tomorrow so we've been really debris our day 7 of 10 days of intense launch and events and activities with our shareholders with our sales force with our partners so we're really going to think of it right now when I live for the moment we have a great offering some of the biggest news to come out of the company in a long time and so it's really I'm sure it's on your plate but it's around the coma talk about the partners change is one of things that's really important in ecosystem VMware's ecosystem is really really impressive but it's changing its growing you guys are growing what's new give us the update on the ecosystem you bet I mean our philosophy first of all is that we can't do this alone that we have to team and partner wisely and we are surrounded by the richest ecosystem in the industry bar none now I do believe that it is transforming as consumption models are changing as technologies are changing as cloud is stepping in it does require new types of services and new types of partners so we're talking more service providers more ISVs more sass providers but all of us coming together as one large ecosystem and ensuring that our customers have a unified experience what are you seeing the trends for them for the for the partners is it more channel more software more of ours what's the mix recent service providers that's new is that yeah I mean we've been in all of these various partner you know types for a long time I do think though that the mobile cloud era is putting you know more emphasis on services on cloud services on consulting services helping companies transform their operations that requires process transformation people transformation so I do think system integrators ISPs there's there's definitely new partner types I think are getting a day in the Sun so I gotta ask you I'm really impressed with the VMware culture you know that a big fan of VMware living in Palo Alto being a local local boy but in a fanny pack el Senor you've done an amazing job you're an amazing campus what's the culture like now at vm you guys are at the heart of Silicon Valley you know there's a lot of things going on in Silicon Valley right now that's really great and some things they're not going so great what's going on with VMware what's going on with your culture can you give us an update on what's you know I've been there almost six years and I think the VMware culture is stronger than it's ever been our culture is anchored around our values and its really clear their epic execution passion integrity customers and community and you will talk to any VMware employee and they feel that in their heart that's what we are first and foremost it's more about how we do what we do technology is great but if you know the day it's all about our values and it kind of shows when your campus is just so beautiful I mean just shows it okay so the next question final question is how do you market this complex complexity to customers obviously it's changing for you guys product wives heard the whole announcements change for your customers well how do you stay on top of the marketing and what is your strategy to market to the customers because you have now more stakeholders but used to have the IT guys out there so I would define data center what's new and what's some of the marketing opportunities you have well it's a great question at the end of the day our customers want business outcomes they want real value that solves critical business problems and I think although our portfolio is really is complex and diversifying what we ultimately deliver for our customers is getting quite simple we help them deliver one cloud for any application on any device we help them solve their business mobility problems we have a new term liquid-liquid cloud liquidity with whether that come from the pats no no no you're are you we're all behind that liquid is really just describing the context of the environment we're in that's the world around us business you know rigid structures of the past are giving away too much more fluid dynamic business models it's a liquid world it's real time and I think that speaks to it an average your storage a lot of announcement so summarized final question what's the bottom line for this event what's the main takeaway the main takeaway is that vmware is continue to innovate i mean we are really fearless innovators and we are delivering tremendous innovation that is helping deliver a brave new model of IT that is instant fluid and secure brave new world we are here on the ground robin Matlock CMO at vmware this is on the ground i'm john forever the cube thanks for watching you