>> From Orlando, Florida, it's theCUBE. Covering SAP SAPPHIRE NOW 2018 Brought to you by NetApp. >> Welcome to theCUBE, I'm Lisa Martin with Keith Townsend and we are in Orlando at SAP SAPPHIRE 2018. This is an enormous event, 16 football fields. American football fields is the size of this space. Incredible, we're welcoming back to theCUBE, one of our distinguished alumni. >> Thank you. >> Uddhav Gupta you are the global vice-president and GM of the SAP App Center, welcome back to theCUBE. >> Yes, thank you so much, thank you for having me. And isn't this a lovely event? >> It's amazing. >> It is. >> So much energy and excitement yesterday during Bill McDermott's keynote. He talked about SAP, 46 years old now, has 398,000 customers and is responsible for 77% you said of the world's transactions. >> Yes, yes. >> Unreal. >> And you know the best part about this is we got 77% of the transactions, and if you walk around and ask people about SAP, they don't even know SAP, right? It's funny, I'm from the Bay Area and the first time people started taking SAP and acknowledging the brand of SAP was when they start to see SAP Center. Because that's home. >> The shark tank. >> To the Sharks. >> Yup. >> And they're like, oh, that was the first time. And then the second time we put a building out. We bought SuccessFactors and we got a SuccessFactors building by the airport and then, "Oh yeah we know SAP from the building next to the airport." But now people are starting to becoming really serious of associating themselves with the brand because now they started understanding what a crucial role SAP plays in their lives, right? If SAP doesn't do what it does, the entire supply chain for many large enterprises stops, right? Which means, your beverages don't come, and your food doesn't come in, nothing, right? Your lines are stopped. >> Yeah, we're with you. Your medicine doesn't come. >> Right. >> It is just. >> Yes. >> Well you guys have had Bill McDermott has talked about for a while about, we wanna become one of the world's top 10 most valuable brands but for invisible software you know you talk about, you want to be up there with the Apples and we can engage and touch with so many of these brands, and people probably don't know, a lot of people. >> Yes. >> That they are using SAP that's driving so many businesses, industries, and you guys have done a very good job of articulating your brand value through the voices of your customers who are transforming industries, they're saving lives, and also your partner ecosystem. So talk to us about the partner ecosystem and how they're really enabling partners like NetApp. What you're doing with the App Center to really enable SAP's growth and transformation through your partner ecosystem. >> Absolutely, so one of the good things is, if you look at the different transformations that the software industry has gone and cloud is one big one, right? And right now, with the cloud that one day we've regarded is the Cloud is a completely different dynamics of software. It's a very closed environment, the software itself so not everybody can actually basically just go ahead and deploy anything within the software itself, right? So that's created a huge economy of ecosystem for us where we've got partners that are building Sas Solutions, that extend our core business products. We got partners that are building content services that can actually be consumed within our business products. Similarly, SAP has made this transition from being more of a software applications company to actually being a platform company and now taking it into the cloud. So we've got a whole new generation of partners that we kind of started working with that provide technology services into the platform, right? And that's why we work with partners like NetApp. We work with partners like (mumbles). We works with partners, even SIs. They're starting to build a whole bunch of repeatable solutions, right? So in order to bring all these innovations that are happening around the SAP ecosystem, in the hands of our customers, like NetApp is a customer of SAP, too. How do we bring that easily into their hands so they can discover these products? They can try the products, they can buy these products. And then they can manage these products. And that's the whole idea of the App Center. >> And this has only been around for a year. In fact, you just celebrated your first birthday. >> Exactly. >> But a tremendous volume of apps that are already available. >> Yes, it's amazing. >> For try and buy. >> The ecosystem has really embraced us, they put their hands open, right? So within a year we've got 1100 partners that are on the App Center. We've got 1500 solutions that are on the App Center. And we are growing like crazy, right? We've got amazing endorsements from partners and donor. We've got amazing endorsement from customers. Some customers have come and done repeated purchases on the App Center within a month, right? The number of trials we're executing for partners is huge. On the whole, it's doing really well. >> So let's talk about the range of applications. I know when I think of App Center I think of App Center on my phone. >> Yes. >> And I can go and get something as silly as a flashlight or, in my case, as life-changing as my running app that keeps track of my fitness over the course of several years and I have great data to mine from that. What types of applications and industries, what industries do they serve in the App Center? >> So the App Center is really made for businesses. >> Right. >> So definitely we don't have Candy Crush there, right? (everyone laughs) >> Don't ask them. >> I don't know if that's a good thing. >> Oh, that's good, right, but you have a bunch of fun application for enterprises, right? Which allow them to get a better insight in how the company is operating. And then we have, to give you analogy to your fitness application that gives you a better idea of how your body works. We've got application that basically do the same thing for enterprises, right? So let me give you an example. We've got a major SI that actually has built an audit and compliance application for HR, right? So I can actually tell you, within your organizations what's your diversity ratio, what's your compliance ratio, how are people being paid, gender equality and gender pay, equal pay is a big topic that many CIOs are looking at. It kind of helps on those kinds of areas, right? Then we've got apps or solutions in there that basically deal with helping customers do better sales, right? We have apps in there that basically help provide you tools that can better monitor your platforms, right? Tools that help you migrate. All these things are available on the App Center. >> I'm curious from a differentiation standpoint, SAP has been very vocal about wanting, challenging the old legacy CRM. >> Yes. >> And wanting to be number one. Against their, you know, the (mumbles) competitors. How does the App Center and how you've enabled it so quickly and with such diversity of apps, how does this differentiate SAP? >> Absolutely, so we've owned the back office for a very long time now, right? So now it's time for us to basically get in front of the end users and get into the daily work that they do. It's very important for us to also own different offers. That's a whole big initiative, you heard with C4, right? To enable that, we've got cloud platform, right? And that's the other biggest piece of the puzzle, right? Now when you add these two things up, you don't basically, when you look at customers, the biggest thing for them is time to value, right? The whole concept of the bill versus buy is kind of starting to fade and the customer like, "Here's my problem, is there a solution out of the box "that can actually solve my problem?" If he gets a 100%, great, if he gets 90%, okay. If he gets 80%, I'll take it and then I'll improvise on it. And that's exactly what the App Center does. It gives you an out of the box solution from our ecosystem. So you can get started with it, and then you can collaborate with the ecosystem, to either improvise on it or take a step back and say, "Okay, now we've plugged the hole, now let's find "a more detailed solution to actually build "a more scalable outcome out of it." >> So let's talk about licensing flexibility from apps and App Center. One how do customers pay for. >> Yes. >> Their apps in the App Center? And then two, what are the licensing options for both partners and customers, for those individual apps? >> So the beauty of the apps and then the way we started up is the transaction is directly happening between the partners and the customers. So the partners can actually price their applications the way they wanted, right? So some partners that are basically doing content services are doing it by based on utilization, right? So you actually use this many number of API calls, that's how it's priced. Some of the others are doing SAS applications and they are pricing it by users. So the partners have complete flexibility of pricing and packaging the way they want. Also because we're actually using the App Center to sell to enterprises, it's very unlikely that somebody's gonna go ahead and say, "Oh, he has a gold, bronze, and silver package, "I'm just gonna pick one of them." On the App Center you can actually go ahead and custom package or create custom packages with tailored customs and conditions that are specific to that customer. And the customer can then buy it, right? So we've kind of thought of this from an enterprise standpoint. And that's the beauty, right? When you work with partners like NetApp, that is important for them, right? NetApp is a partner that basically goes ahead and works with some of the largest businesses, right? It's important for them to have the flexibility to go ahead and do the business with them digitally. >> So I'm curious. At every event we talk about digital transformation, right? It's table stakes these days. But at SAPPHIRE 2018 there's been a lot of discussion around the intelligent enterprise. >> Yes. >> I'm curious how this one year old App Center that SAP has built and that you're managing, how are you using the data that you're getting about the types of apps that are being developed and consumed, how are you utilizing that data to transform SAP? >> Absolutely, if you think of the intelligent enterprise, we're doing everything that we can from the platform side. But what's the point of being intelligent if you don't apply your intelligence somewhere, right? And that's exactly. >> You're like my mother. >> (laughs) And that's what we're trying to do with their apps, right? So while the platform is intelligent. It can do a lot of stuff. The apps are the one that will help you derive the value from the platform. And that's where the App Center is super important and the apps that are on the App Center support the product. That's the role within the apps in the place for the intelligent enterprise. >> So Bill McDermott also talked about trust and the trust is the new currency. When you put forth something like the SAP App Center, you're kind of co-signing that, you know what, these apps, these are partners, and this is a partner exchange. Can you talk to the value to the enterprise of wanting to something like a App Center to purchase applications? >> Oh, trust is a big thing, right? These days, I mean, you. Enterprises come to SAP because they know SAP is such a trusted brand. So when we did the App Center we also made sure that every app that goes on the App Center is actually totally validated by an integration and certification center team, right? So you don't find anything on the App Center that has not gone through a vetting process. The second thing you don't know show that on the app center you find apps that are relevant to your SAP landscape and that's not a Shopify, right? You're not going and selling something that has no relevance to the enterprise. The third thing that we've done, and very important for customers is we've actually built workflows that allows them to still have the same comfort of procuring a software but only doing it digitally. So, for example, a customer may say, "Look, not every user "in my company is allowed to buy apps." But if a user is interested in buying an app, he should be able to request purchase, and then somebody who's entitled in the company to go through contracts and negotiate on behalf of the company can actually negotiate it, and then the purchase happens. So we will employ trust at every level of the App Center. >> Security is such a hot topic these days, right? I mean, there's been so many public breaches of corporate data, there's just one again the other day with, I think it was MyDNA or MyHeritage. >> Yes. >> And that kind of opportunity for people to submit a cheek sample and get their DNA is so popular. That's a lot of personal information. So the security woven into the fabric of that is all key. >> Absolutely. >> So you mentioned the number of partners and the number of apps. I think you said thousand partners. >> A thousand partners and 1500 apps. >> 1500 apps in the first year. >> In the first year. >> What are you excited about for the next year? What do you think we're gonna be talking about next SAPPHIRE? >> I think the growth in the number of apps and partners that are gonna come over, it's gonna be a hockey stick event we're completely looking forward to that. But what's gonna be interesting is, as these apps come by, and you've pointed it out, security is one topic, but GDPR compliance is another big one. So one of the things that we've been working with a lot of these partners is to basically become more and more GDPR compliant. Because some of these apps are dealing with HR data. Some of these apps are gonna start dealing with customer data and they have to be GDPR compliant. So that's what we're working on with them and we'll see more and more of those kind of things happen. But the second big thing that we're looking forward is going beyond the apps, right? We call it the App Center, we could call it Solution Center, we could call it anything. But the idea is you gonna have apps, but you're also gonna have vendors like NetApp being able to digitally sell the products to our end customers, right? Somebody bought HANA, they need a HANA appliance, with an adapt storage, that's possible on the App Center. Or some other tools, somebody's existing NetApp customer managing really large SAP landscapes. And they can buy tools that will basically help them manage the NetApp landscape, right? Or SAP landscape running a NetApp gear. So those are kinds of things that I'm looking forward to actually coming into the App Center. The third thing is sensors. People are building IoT Scenarios and we are having tons of partners basically certify sensors against our IoT technology. How about we bring those into the App Center, right? So it's gonna be a huge and beautiful portfolio of solutions. >> Practical question before we let you go is. Simple concept 'cause my mind is working and I come from a traditional SAP shop. So I'm thinking, what interesting things have you seen customers do with SRM and the App Center. I mean, it seems like, App Center, another supplier for SRM should be some integrations? Am I making an assumption? What are some of, as we look at, or even App Center and someone that has SAP core products, what are some of the integration for them? >> Oh, you hit the nail, right? What some of the customers are coming back to us and asking is, can you actually do an App Center specifically for my enterprise, right? Where I as a user can basically go, curate a whole bunch of apps that I've kind of looked at the terms and conditions or have met certain standards, etcetera. And accept the terms of conditions for those products right? Accept those products, negotiate the price, or whatever they do. And then make that open to all of my users of their ecosystem, right? So that way, anybody in that scenario can actually go purchase an app and start using it in production. >> And then I have all of my work full from SRM to approve the purchase of the app. >> Exactly, so it kind of ties in very neatly into that. >> So your 18th SAPPHIRE. >> Yes. >> What are some of the key takeaways that you're gonna go back to the Bay Area with? >> You know, the beauty is every SAPPHIRE keeps growing bigger and bigger and the questions every three, four year we've done a new transformation, right? Last year when I come to this conference, people were still kind of unaware and not really ready to embrace the cloud in an enterprise base. This year, I didn't hear one customer say, "Should we go to the cloud?" Everybody like, "We are on the cloud, how can you help us?" How can SAP and customers and partners like NetApp actually help us get there? And that's a refreshing feel, right? Because now we can talk to them about all the grand plans that we have for them. Prior we were basically still selling them on the concept. Now we're actually walking them and talking to them about how they embrace the cool stuff that we're doing. >> Awesome. >> So it's refreshing. >> It is cool stuff. >> It is. >> Uddhav, thanks so much for stopping by theCUBE. >> Thank you so much for having me. >> Talking with Keith and me about what you guys are doing with the App Center and happy first birthday again. >> Thank you, thank you. >> Thank you for watching theCUBE. Lisa Martin with Keith Townsend at SAP SAPPHIRE 2018. Thanks for watching.

>> Voiceover: Live, from Orlando, Florida, it's theCube, covering SAPPHIRE NOW. Headline sponsored by SAP Hana Cloud, the leader in Platform-as-a-Service. With support from Console Inc. the Cloud internet company. Now, here's your host, John Furrier. >> Hey, welcome back everyone. We are here live at SAPPHIRE NOW, SAP's big user conference. This is theCube, SiliconANGLE's flagship program. We go out to the events and extract the signals from noise. Day three of wall-to-wall coverage, this is day three. We had awesome interviews, go to youtube.com/siliconangle and look for the playlist of SAPPHIRE NOW, it'd be great, great videos out there. We would not be here if it wasn't for our sponsors, so shout out to SAP Hana Cloud Platform, Console Inc., Console Cloud, the Interconnect Companies, for interconnecting the clouds, and, of course, EMC Capgemini, thanks for your support. Our next guest is Uddhav Gupta, who's the Global Vice President for the SAP Platform-as-a-Service. Great to see you, we'll shake hands. >> Good to see you, John. >> So, we have been so excited about Platform-as-a-Service going back, man, almost when the Clouderati started. You know, almost seven years ago, when we started SiliconANGLE. We saw pre-OpenStack, Amazon was already on a trajectory, OpenStack kind of, Rackspace kind of bootstraps that, and then the rest is history, now you have Cloud Foundry, all this stuff is coming together. So, you guys have a big part of that developer ecosystem. >> Yes, we do. >> What do you do for the platforms-of-service for SAP, and what are some of the things you're working on, what should the audience know about that you're working on. >> Absolutely, so, first of all, thank you for having me on the show. We at Hana Cloud Platform, is basically a idea that we came up with to help our customers solve the biggest problem of complicated application development. And when we spoke to the customers, the typical thing that came back to us is, I want to actually integrate applications, right? I have incipient backing systems, I have non-incipient backing systems, how to bring these two systems together? I typically build an application, a mash-up for the audience. The second scenario that we basically solve, is, a lot of customers came back and said, we want to just extend certain business processes that are running on the back end, and you know, build applications that actually sit and extend these processes. So, we started looking at all of that, we said, okay, it's very clear, that we want to simplify the core. But we also wanted to go out and provide a simplified application development stack, so that people actually go out and build these applications. And that's what Hana Cloud Platform is all about. >> So the approach is not so much come from the infrastructure of the service, but come down from the app. Okay, well Larry Ellison, at Oracle, he said as well, well, you come up from the hardware, they got SUN, and then he comes down from the top, and their middleware is Oracle, a similar approach. And that's a great message, because that's his focus, is obviously app, but they got SUN, so they can kind of clean and they can book in the middleware, if you will, or past layer. Um, how do you guys compare vis-a-vis that, because you don't have any hardware. >> Correct. >> You got partners. >> Correct. >> Um, like EMC, then you got the Vblock going back to the day. >> Exactly. >> How do you answer to that? >> So we have always been agnostic in terms of hardware, agnostic in terms of infrastructure. So the angle that we're going with is just like how we did with Hana. We said, we'll build the Hana software, and we'll have it available on multiple different platforms. We are doing the same thing with the Hana Cloud Platform. Today, we offered it off our own SAP data center. The road map is to basically partner with a number of infrastructure providers, like Amazon, like Azio, like other third-party hosting providers-- >> You'd okay the computers? >> Yeah, completely. So if you're actually looking at going ahead and deploying our software on Cloud Form Read, enabling it on OpenStack, so we can actually now take it to all of our infrastructure partners, and use them as suppliers. That way, we can actually concentrate on building a business Platform-as-a-Service layer, concentrate on building the mechanics. Building the intelligence of the Platform-as-a-Service, and leave the infrastructure game to the guys who are really good at that. Which are Amazon, Azio, and a few others. >> So, you guys have Hana, okay, Hana database as well, the platform is Hana Cloud Platform, so, back to the Oracle thing, and I bring up Oracles there, we can relate to that. They claim performance advantage, so Oracle on Oracle, with SUN, has been optimized. It's almost end-to-end stacked. You guys worried about performance at all? Can you share your thoughts on how you answer that? >> Of course, I mean, if you look at the whole team of Sapphire here, that's been about running a business life. You can't run a business life without having performance. So performance is the core of everything that we're doing. Whether it's running a database that's high-speed. Whether it's simplifying the entire application stack, the S/4Hana, running at high-speed. It's also about an innovation cycle around it that needs to also be high-speed. And when we're building the Hana Cloud Platform, we've actually look into those elements continuously, and saying, how can we help application development also run at high-performance? This is around the computer. This is around the database. This is around the tool set that we actually providing our partner ecosystem, as well as the customers, to build custom applications at really high speeds. >> Okay, talk about, um, the Hana Cloud Platform. Expand, and take a minute to explain, because, I think that, you know, seeing on the opening day, you guys aren't getting the kind of credit in the press and in the market, although you're being successful, um, as the cloud. Some people say, oh they have nothin'. Platform-as-a-service, it's just SAP ware. Answer that, explain, take a minute to explain, what you guys have done, in the market, how it's different, and then it does work for non-SAP customers. So, kind of dice that out for us, share that. Take a minute to explain that. >> Absolutely, going to Sapphire, a lot of our customers and a lot of the press, media, also thought that Hana Cloud Platform is just for SAP. Now, after two days of conversations with customers, they quickly realize, that we're not just, like, for SAP, we could actually be the Force.com or the application platform for merging data from SAP and non-SAP, right? So that's the first revelation a lot of the customers have got. I find many of the customers that had this, aha moment, when I was talking to them, and they're like, "Oh, I can actually solve a number of issues with this. "I can actually go out and provide a single "application development layer across "my entire backing system, which is SAP and non-SAP." So we've seen a lot of that reaction. >> So that's an integration game, too. And the thing I would share were the folks at my observation of theCube, and I'd love to get your thoughts on this, is that, it's not trying to win SAP end-to-end. SAP plays well wherever the customer desires it, right? So if they go to ERP, or not ERP. If you want to come and and do, say, HR stuff. And success factors. You're still going to have a little bit of SAP, but this is application layer at the Hana Cloud Platform, is for the rest of the enterprise. It's not to lock in for future SAP, right? >> It's not a lock-in story here, right? I'll give you an example. We are doing some really crazy stuff on Hana Cloud Platform, right. You know the Superbowl that took place in San Francisco. >> Of course, Superbowl 50. >> SAP had a whole fan energy zone set up there, where people were actually playing games. And we are continuously streaming data from those games into the Hana Cloud Platform, right? Now, nothing to do with SAP, nothing to do with anything that even closely SAP's associated with. It's fan data coming to the Hana Cloud Platform. And people seeing analytics on top of it, right? We're having other partners also do similar stuff. I'm talking to partners that are basically going ahead and serving the utility companies, but more on the utility to the consumers piece. With the outlying customers to basically go and create a aggregated view of the consumptions, right? And this is a look at something not what SAP's used to doing. Bringing in the Hana Cloud Platform is allowing them to do such things. >> Alright, so my final question really is around Apple. So, how does the Apple deal affect you guys in particular. Because, you guys can't hide in the shadows anymore. You got to go for- go big or go home with Hana Cloud Platform. So does that change your game in terms if you go to market, is your budget increased? I mean you got, the game is on. The Apple deal puts the pressure on you guys to take that relationship, and use it as a way to get into, obviously means for your development. Swift is a great programming language, got a lot of traction. So tell me, I mean, is it all in now? I mean Apple is Apple that, hey, you got to go for it. Go big or go home. >> Yeah, so, it's definitely go big. The other thing that we have with this whole Apple relationship that we announced, has also made a very beautiful point, if you think about it, right? There're certain applications that can be web applications that you can still render on a mobile device, sure. You can make them extremely responsive, you can do all of that kind of stuff. But the beauty of the IOS and the relationship that we built with Apple, it allows you to start now building native applications that run on the mobile, but consume all the technical services that we have, are made available in the Hana Cloud Platform. >> And the data's critical there, I mean, SAP's got ARP data, systems of record data. And now you're expanding out to other engagement data, non-SAP data by the way. >> Exactly, and all the other technology services that we're basically providing in the Hana Cloud Platform with it's content, with it's data, with it's integration, a whole bunch of stuff, right? >> So is your budget doubled? >> Well the budget is not doubled, definitely right. >> Yeah but you have to, you have to run now so it's pretty clear for you guys, right? I mean, explain, is that the mandate? I mean, because you guys have been kind of like, silent run- I say silent run, not stealth, but I mean you been, chipping away at it, it's been a ground game for SAP Hana Cloud, haven't seen a lot of stuff out there in the market. It seems to me that now, the pressure's on. So go knock it out of the park, right? >> Absolutely, the focus on basically building mobile applications, specific mobile applications, for certain industries, is definitely coming back. So a lot of investment is happening in that space for sure, from SAP, from Apple, also from our partners. So that investment is definitely happening. There's also a lot of traction that we are basically putting on marketing that uh, concept out, so that our partner, the customers also get a true pat forward and a grain in how they should actually invest their resources. >> What's you priorities this year? Education, onboarding new-- >> Our priorities this year is getting a whole bunch of developers to actually start using the Hana Cloud Platform. To that extent, what we've actually done is we've gone ahead and created open SAP courses that allows anybody to access education on Hana Cloud Platform, absolutely free. With the IOS relationship we've gone out and basically created IOS academy. A lot of people understand how to build IOS apps, with the Hana Cloud Platform, thereby bridging the 150,000 developers that are already in the Hana Cloud Platform, the two million developers of the SAP network, and the 30 million developers of the Apple world, all coming together to start building stuff on the Hana Cloud Platform. >> I'm sure you've got some internal debates, like percentage of penetration within that 35 million, I mean, not everyone's going to be interested in enterprise programming but, a good slice will look to build white spaces. >> Absolutely, because, guess what? You can only earn that much money by building consumer apps. The moment you are a developer and you really want to earn serious money, you basically start looking at building enterprise apps. >> Final final question, because I have one more, this is good conversation, uh, where are the white spaces? So the developers that are watching, or people that are interested, in innovating on SAP, where do you guys see the white spaces that are low-hanging fruit right now, that someone can get a position in here and work? >> So, there're a number of those. Uh, the very first one around building industry-specific apps, right? To a large part of the industry, UAX was our SAP gooey. But now, everybody want to actually start digitizing those processes. Nobody actually wants to go into a static screen, or a pre-defined screen. They want it to be very responsive to what they're doing at the moment. It's alive, right? So, building those apps is definitely a white space. The second big white space is around building industry content. What I mean by industry content is, a platform can basically provide you all the platform capabilities that are required. But you need a lot more of the content and the technologies services. This could be matching learning algorithms, this could be actually predictive algorithms, this could be data content that is coming in. Building and providing data as a micro-service within the platform is something that is very interesting for us. >> Thanks so much for coming on theCube, I'll give you the final word Uddhav Gupta, Global Vice President of SAP, Platform-as-a-Service. What's the vibe of the show, you mentioned, what's the hallway conversations that you're hearing. You know, what's going on with the night, certainly at night with all those events going on, last night I went to bed early, watched the Warriors game. Win by 30-something points. Night before I was out til 1:30 doing some networking to Lloyd Bardy, S. Ensher, EY, seeing all the SAP people. Lot of chatter, what are you hearing? What are you hearing in the hallways? >> The vibe is very very positive. People are starting to finally understand how we are bringing all the Cloud acquisitions that we made together. People are starting to understand that they have to move to the Cloud. So the whole thing about the myth, whether we move or do not move to the Cloud, it's now kind of settled down. People are understanding where SAP is with integration, where SAP is with moving to the Cloud. But, the beauty is, last year, same time, the questions I was getting, was is any of this real? The question that we're getting now is, how do I engage into it? How do I start doing it? So that transition's happened really beautifully. Whether you think about S/4Hana, whether you think about Hana Cloud Platform, just in general, what's happening in the past well is helping that quite a lot. >> You guys have done a good job and you've been kind of transitioning, now it's real. You got a straight-and-narrow for developers. I'm looking forward to tracking you guys and seeing the progress. Great hallway conversations, of course the biggest conversation was that Reggie Jackson was on theCube, on day one and he was awesome, also the great executives come on with great conversation. Thanks so much for sharing your insight on theCube, Hana Cloud Platform-as-a-Service. We are live here in Orlando, you're watchin' theCube.