>> Live from Orlando, Florida, it's theCUBE. Covering Enterprise Connect 2019. Brought to you by Five9. >> Welcome back to Orlando, Florida. I'm Lisa Martin with Stu Miniman, and we are theCUBE. We are in the Enterprise Connect 2019 show, in Five9's booth. Welcoming to theCUBE, for the first time, we've got Kara Longo Korte, Director of Product Management from TetraVX. Kara, it's great to have you on theCUBE. >> Thanks for having me! >> You've been in the unified communications space for a while. You guys, TetraVX, have been to this event before, but there's been this massive evolution in enterprise communications and collaborations. I think they were talking this morning in the keynote about this is the biggest ever Enterprise Connect. 6,500 attendees, about 140 vendors exhibiting here behind us. Give us a little bit of a viewpoint of what TetraVX does for unified communications and how your helping customers to be able to utilize that for internal and external communications. >> Okay. TetraVX has been in this space, as you said, for a really long time and we've gone through the evolution. So we've been a Cisco partner. We've been a Microsoft partner. And then we've recently started our own version of unified communications which we call our NVX product. What I think is really exciting about us, is that we don't have a horse in the race. So we're able to help an organization figure out what's right for them. Whether it's Cisco, or Skype, or whether it's our product, or whether it's a hybrid, we can offer what's best for them. So that's what I think is kind of exciting about us. >> Alright, so, unified communications. We've been talking about some of the integration points with the contact a contact center, some of the broader communication trends. Maybe help expand on something you said, you don't have a horse in the race, but what are some of the key partnerships and what's exciting you at the show here so far? >> Yeah, so you touched on one of my favorite partners, truly, Five9. They're our contact center partner. We work with them directly, and you're starting to see a little bit of a blur between unified communications and contact center, and organizations not really knowing what they need. We've got a long history with them and we partner well with them. So Five9 is definitely a partner I'd mention. >> Well, you talk about it. It's an interesting dynamic, because there is some overlap, but there's some swim lanes as to where you play and where you don't and what environment. Maybe you could bring us in to TetraVX. Who is your typical customer, whether it's vertical or a buyer? Who is it that TetraVX normally starts with? >> Yeah, so it truly is all over the place, because it depends on the product, which of course, is based on their needs. But an organization might have a large contact center, so they're using Five9, let's say, and then they have unified communications need for their headquarter employees. So that's where we might come in to play. And then we have an integration with Five9, so we can make that seamless. So as a person in the organization, I don't know what platforms run, and I don't care, and I don't want to care. But it seems like we're all able to talk to each other seamlessly. >> Let's talk about that seamless word, because we hear it a lot. It's used in marketing a lot and it's obviously the goal to ensure that these communications at the right team internally can communicate with each other. For example, the contact center folks can get the content that they need to deliver through whatever channel. But let's talk about that. What are some of the things that entail making those internal comms really seamless and adopted by the internal users? >> I'd say there's probably two big things. One is around the user experience. So as a user, there are so many different platforms for me to communicate with. Am I chatting, am I making a phone call, et cetera? We really want to make it where an organization provides something for their employees to go to one place to do it all. I want it to be crystal clear, even if I, in my own mind, am trying to figure out which channel I want to pursue, that I've got that opportunity to have that one place to go. I think that other piece, though, is change communication. As an organization, when they roll out a new solution, or as a solution has new features and functions, telling the organization, telling people why they should care, and that leads to adoption. Because you can have the best product in the world, but if you don't make it personal for the end user, it's destined to fail, right? >> Yeah. The role of mobile has really transformed a lot of what's going on. I as an end user consumer, have certain expectations of what's happening with communication. How's that blurring into the enterprise? How do you look at that boundary between personal communication and enterprise where unified communication plays? >> Well, as the consumer, you're bringing those expectations with you to work, right? And you're not really going to be satisfied if you take something and as a consumer have an expectation, and then your organization provides something that's crummy, right? And I think we're seeing, and you've seen all these reports, where it says people are leaving organizations because they're confused about communications. They're being provided tools that they feel are subpar, which prevents them from being able to do their job. So I think the perspective of being able to support what a consumer wants in their workplace is critical. >> And how does a company turn that into competitive advantage? >> You've got to focus on what the consumer needs, and we know some of the things that, let's say an Apple or an Android platform are doing, and then taking that through, because if an organization has employees that are mobile users, you've got to support that. Some are using IP phones, you've got to support that. I mean you've really got to support the whole gambit in whatever way a person wants to communicate. >> Can you talk us through where some of the collaboration changes are impacting your customers and your product line? When I walk around the show floor, when I go to the keynote, some of the traditional, okay, wait, I think I've got this category at Enterprise Connect and this category, they all seem to interplay today when I listen to a Microsoft or an Amazon or Cisco today. >> Yeah, I mean they're blurring, right? I think years ago you saw everybody wanted best in breed. And that got too complex. So everybody swung the pendulum back to I want one vendor. And now we're swinging it back a little bit to I want best in breed, but I want to have that single user experience. So I think that's where integrations are coming in to play. You can integrate all these disparate solutions and provide that single user experience, and that's what users want. >> Yeah, just following up on that, we throw out words like platforms and marketplaces, where is it today? Is it just if I choose a big vendor I expect that they're going to be able to integrate and I force them to have APIs and work with everything else? Or is it more of an enterprise marketplace where I can go and choose my pieces? Is it on me or is it on the vendors? How does it all end up working together? >> I think it's on the right partner, right? The right partner is going to provide you either all those integrations, or the opportunity to integrate with them, because maybe that is on the organization side to do it. It's really picking the partner that's going to work with you to do that. >> Let's talk about security. As customers are moving to the cloud with respect to unified communications, is security taking a backseat to some of the other top of line priorities? Or where is that in the customer conversation? >> I think it's important. It's always going to be important. I think, back to the consumer aspect, I as a consumer have certain expectations. So that's got to be the lowest bar, right? Protect me as the end user. Organizations have their own security measures, and you got to figure out how to play with both of those. >> Kara, any guidance you can give? We hear often technology is the easy part of rolling this out. Organizationally we heard in the customer panel this morning it's like, well, when you ask your users how they want to be trained, it's everything from send my YouTube videos to I want white glove service and somebody to walk through it. And most companies don't have the resources to be able to do that. Any guidance and help you give as to how companies can really modernize their communications and help their productivity? >> I think user adoption is the key, right? I think one aspect is an organization's own culture. They know their culture like nobody else. Do the users want to be bombarded with emails? Do they want a Webex? Do they want a table tent in the cafeteria? What's the right mix there? I think again, partnering with an organization to make sure that they're going to be able to provide those services or have those artifacts already available to them so they can mix and match to what their organization needs is critical. >> What are some of the things you're finding in terms of how companies are measuring adoption and its resulting impact on, say, new revenues streams, new products, new services? >> Usage is always important, right? Are they using the tool or the applications? That's always one great measure. Adoption, I think adoption can be viral, right? If I'm telling my friends I really like something, or I'm saying I can't do my job because something's impeding me, those are some more of the softer metrics, but that's the stuff you've got to pay attention to, because that becomes the canary in the coal mine. >> Kara, I'm curious, do you have metrics of when you roll out a solution? Is there a way you're measuring that? The hero figures that the organization can come and say my NPS went up or my employee satisfaction got better? How is success measured with your customer base? >> A number of different ways. Also depends on the organization. Right back to culture. So usage, obviously, is key. Having those lighthouse customers that will go to bat for you and talk about it. Having partners that will speak about you and that will refer you time and time again. I think those are all great metrics. >> What are some of the things that are going to be coming out that people can learn about in the TetraVX booth here at Enterprise Connect? >> We have different solutions. I mentioned before that we don't have a horse in the race. So you can come see the different solutions we have and our unique approach to figuring out what's right for an organization. We have a monitoring tool that's pretty cool, and what's neat about it is it doesn't just monitor, it makes recommendations about what to do about issues. And then some of our partnerships as well. I think those are all great things to come learn about in our booth. >> And something I want to point out as well, is that I always pay attention to, and theCUBE does as well, is the number of females that are highlighted at events. And this event, Enterprise Connect, 50% of the keynotes are females, which is great. You, yourself, recently won a Stevie Award for women in business. Congratulations about that. >> Thank you! >> I'd just love to get your perspective on how does TetraVX support women in technology and advancing in their careers? >> I mean, TetraVX truly does support women in technology, or women in the workplace for sure. We have a number of different women on our leadership, which I think speaks volumes to the organization. At our organization we even have a women in business program that we work together. And sometimes it's social stuff. And sometimes it's supporting people in different ways. It really is a truly supportive organization that I am thrilled to be a part of. >> Awesome. Last question for you since we're half-way through day two at Enterprise Connect 19, what are some of the things that you've heard and seen so far that excite you about the continued evolution of enterprise comms? >> I think continuing to support end users on their collaboration journey, but I think there's really the recognition of the end consumer. I'm bringing my consumer expectations. Hey Mr. Company, what are you doing about that? Are you giving me those tools? And not just number of tools, but tools that really are ones that help me get my job done. >> Absolutely. Well, Kara, thank you so much for joining Stu and me on theCUBE. Again congratulations on your Stevie Award, and we appreciate your time! >> Thank you! >> For Stu Miniman, I'm Lisa Martin, you're watching theCUBE. (energetic music)