>>And welcome back to the cubes coverage of alias reinvent 2021. I'm Jon furrier, your host of the cube we're onsite we're hybrid. It's a hybrid event. We've got Odile, Shara Dean vice president of north America solution engineering at Salesforce. We deal SIM thank you for coming on the cube >>You John, excited to be >>Here. So w you know, Salesforce obviously, um, being in Palo Alto in the bay area, they've got the Salesforce tower, great business cloud before cloud great innovation. A lot of growth has been very successful at SAS and platform. So you take that to the government, uh, an area public sector where public sector and other areas around this have been exploding with the pandemic with new use cases and just kind of a refactoring and replatforming of L all aspects of digital. It's been a big digital transformation surge, and rightfully so you guys are in the mix here. Um, talk about the Salesforce is positioned as you guys innovate and scale your platform and rethink this architecture with AWS in the public sector. >>Yeah. Thank you, John. So you're spot on Salesforce defines SAS as a delivery of services to customers, and that's really the precursor to where we are with cloud here. So let's talk about public sector and what that means. I'm very proud to work in and around public sector for many years. And I'll Salesforce, public sector group supports any number of use cases, different missions, anywhere from state and local, all the way through to federal use cases on, on a global scale. But what that means, and I mean, right back to your question is how do we deliver those in the cloud in a scalable, responsive way? You mentioned the pandemic and throughout the pandemic, we were instrumental in trying to deliver these services and getting states and localities towns, countries up and running to deliver the critical things that we all learned about in a hurry contact pricing. >>COVID testing all these ideas around vaccine management, what it takes to get vaccines to populations, but many of our customers, many of our governments just weren't well positioned to do that. So what they were relying on was a secure, scalable, flexible environment that allowed them to define their workflows or their business models in a very, very rapid pace as we were dealing with the surge and the constantly changing landscape of the pandemic. So from our perspective, we've spent years investing in public sector to make sure that we need the compliance requirements, whether that's FedRAMP or, or CMMC, or protected being Canada, how do we do that reliably quickly so that our government customers can rely on us for situations like the pandemic to be able to respond? >>Yeah, one of the things we've been doing a lot of reporting around is the idea that the pandemic has kind of forced, and it was a forcing function around digital transformation. Uh, so I have to ask you knowing the history of Salesforce and the greatness of the company that you guys have had over the years, uh, when you get into the public sector, I'm sure you get all kinds of questions. We don't have sales forces, and we don't have sales managers. Um, we don't need a CRM. Um, and we have industry regulations. We're not a commercial thing. How do you answer those? Because you guys have infrastructure, you are a hyperscale, uh, what's your take on that and how do you answer those direct questions when they come up? >>All great questions and yes, we get them all the time. Uh, so how do we answer them? Well, first and foremost, the idea of a CRM is around putting your customer at the center of your view of them. So that customer relationship management means you, you have a view into the services your customer needs and how they're engaging with you, digitally engagement, in-person engagement, et cetera. I would intend that that's no different for a government entity than it is for a consumer. Very sensitive government entity wants to treat their constituents around the services they need and getting that full 360 view of what, what are the services available to them? How do they access them, et cetera, actually fits really well into that CRM model, but it does take some explaining and reinvisioning it, but it plays really well into the digital transformation imperatives that these agencies have, because what you want to do in a digital transformation is also re-imagined all these old systems and legacy systems, how you're going to make them more accessible. >>But also to your point, how do you bring them to this level of expectation that our consumers have? I'm now accustomed to having mobile apps and on-demand, uh, applications and websites for ordering products for ordering needs, et cetera, for booking a restaurant reservation, I've developed the exact same requirements and expectations of my government services and our government customers are clearly aware of this. So they want to bring this capability to the fore and offer their constituents a better experience as well. When you asked about government regulations, this is absolutely critical to how we think about delivering that service, the value of the cloud. Isn't just, you can go get access to a service and not have to worry about that service. It's also, how do we unencumber agencies from these compliance requirements from audits, from privacy checks and needs in a constantly evolving landscape. There's always a legislative imperative to change something, add more constraints, more privacy requirements, compliance requirements, et cetera. So what we want to do is free our customers up from having to worry about that. That's what we undertake. We provide them that level of assurance, and they focus once again, on that higher value of the business flows, the mission, the constituency context, and how to make that constituent experience better. >>I have to ask you, I had a chance to sit down one-on-one with Adam. Slupski the new CEO of AWS recently prior to re-invent. And he said something to me. I want to get your reaction to, he said with scale, you can get visibility on some new use cases. So this applies to Salesforce. You guys are a hyperscaler, you have this new architecture named hyper force. What is this all about? And how does that tie into celebrities comment? Okay. >>Yeah. Uh, excellent question. And we'll talk a little about that history that brings us to two hype before. So just like many of our customers, we realize that having the ability to scale across the globe and be able to offer our services in different regions, different compliance requirements meant that our investments in first party data centers needed to be reconstructed a little bit. And that posed a bit of a rearchitecture for us as well. But that's what gave us the flexibility then to essentially decouple our architecture from the physical infrastructure layer, but it afforded us then the ability to deploy very quickly and very scaleably on AWS in regions that we previously weren't operating in. So it allows us to move along quicker, allows us to bring that flexibility and that scale to the customer where they are. And then we can meet once again, coming back to compliance and regulations. >>We can meet requirements around data residency and data privacy requirements in different regions that we were somewhat constrained in doing earlier. And that also then gives us the ability, I think, to what Adam might've been alluding to now that we're able to bring that service to the customer, they can say, well, actually here's another use case that I would like Salesforce to deliver on. And it gives us that flexibility. We do a lot in terms of expanding across use cases. And if I can point to the pandemic again, just as a great frame of reference that we're all thrust into. Initially, if you cast your mind back to may of last year, we were all worried about contact tracing, right? No side effects scenes, yet we didn't even have pelvic testing. Well, shortly thereafter, COVID testing became available and states were offering those well that from contact tracing to COVID testing is a massive shift. If you think about the use case for technology. So we enable our customers to move very quickly from contact tracing, to COVID, testing them to vaccine management. They're actually entirely different use cases, even though they all apply to solving for the pandemic where we had so many others, digital outreach, helping with loans and grants and management through the PPP programs, through unemployment programs, all different use cases that we helped our customers extend to, which you can't do that if you're not flexible enough to move quickly and scale effectively to support those. >>I think that value proposition and that notion of having that regional global support is going to really come into the whole data programmability trend. I call data as dev ops kind of vibe where data as code becomes more, more agile, right? You're going to see that. I think that's going to be, that's a big theme at a reinvent this year. So, so I have to ask you now, now we're sitting in this global scale, you've got geopolitics, you got public sector. How does Salesforce government cloud plus, and hyper force help your help governments and their partners because their ecosystems too, right? So it's not a commercial. Now it's looking a lot like a commercial lines between commercial and government looking the same. How do you guys help governments and their partners? >>So having been in this, this, uh, area for so long, I, I like to position this tonight. I use this actually as a good selling point, even in selling the value propositions for investment internally, I think of the government regulations and requirements around privacy compliance as a minimum barrier of entry. So I'll, uh, you mentioned our government cloud, plus that's really more in the U S and it's a FedRAMP, uh, tested at a federal and PI level. We've got privacy of lays. We've got our DOD out for, uh, PA in there we've got HIPAA and PCI compliance bank 10. Those are efforts that if a company or a government customer were to go run through individually, it's going to take them a lot of time, effort, and investment to support those. And you end up creating an operations business that just does that for 24 7. >>That's the only reason for them to exist is to manage those. But then we have the government adjacent industries that you're referring to. What about the parkers that service government, they have their own set of regulations. more recently CMMC coming out, et cetera. We provide all of those as a baseline for our government cloud plus. So that level of assurance is assumed by customers and consumers of the service. And again, they're worried about what type of beta and what type of business workflows they're gonna enable and not, can they meet the basic regulations to stand up the service? >>Yeah, I think that highly of the workflows piece is critical because workflows is the new integration layer, right? So these seeing a lot of that, and again, that's a big theme at a re-invent this year. I'll see the performance is key graviton to all the processor stuff and, and, you know, it's lambed and old serverless, but as you move up to the stack where there's actual agility and modern applications that need to be built, whatever they are, you need to have this programmable cloud scale, but the customization on workflows and machine learning and AI. So this is all beautiful for everyone to think about, but now they have to implement it. So how might your customers and prospects consider expanding their offerings with Salesforce in the cloud? Is there, is there a certain playbook that you see, is there a situational awareness that's needed? How would you advise your customers will want to consider expanding, uh, their portfolio in their, their apps and workflows with Salesforce? >>Yeah, that's a fantastic question. So, John, and I'm going to start with, again, going back a little bit to what is Salesforce and who are we as a company? So in as much as we started talking about Salesforce as the number one CRM platform was SAS, we've also acquired some companies and invested in a lot of different, uh, elements of businesses, uh, Tableau NeoSoft and velocity more recently, the slack acquisition, and they're all slightly outside of our platform in terms of capabilities and what we intend for those to deliver. So our customers have a lot more options in terms of what it means to partner with and invest with Salesforce. Uh, slack is a great example of where that becomes a communications mesh and infrastructure that allows them to integrate, uh, technologies, applications, workflows, et cetera. So you want to rethink almost what is Salesforce and what does it mean in your enterprise? >>And then coming back to, to the core of what we do, a lot of how we enable our customers is here's an environment. We enable these very quickly a customer's access to the environment right away. They can set up testing environments, sandboxes, start playing with workflows and really reimagine what that environment is going to look like for their internal users and their engagement with these applications. So yes, we have runbooks we have playbooks, but we've also got enablers in the form of applications. We have a huge application market, if you will, where customers can download different accelerators and try those. We've got a huge network of partners that have delivered rich value added applications. So in most cases, our customers are going to find someone's already created the use case or the application or the workflow they needed. And maybe it's a case of just announcing that a little bit or updating it a little bit, or creating the integration to an in-house system already. So it makes it very exciting, but also makes it a very quick start to solve a problem. >>Oh, Nielsen, you guys have a great opportunity with the cloud and cloud scale. Obviously, companies successful Salesforce is well-known, but as data and governance has to be more agile, more secure often, that sounds counter-intuitive, but this is the big deal that's happening right now, where you need the leverage, the scale you need to have it secure, which you'd think needs to be protective, but making it more permissive is agility. This is the core theme, your, your reaction to wrap up, >>Uh, all great points and yes, to be the data isn't useful if it's entirely locked up. So at Todd, you bring the user to the data they have access to, and that data to provide them value. But especially in a, we'll put a government lens on this. On the government side, the data is ultimately what our government entities are stewarding. So yes services, but that data is imperative. So our customers understand the value of that data and then also how to not just extract value from it, but how to shepherd and steward the security of that data very well. So for us, it's the ability to get that data to the right users, allow them to construct their business omission flow on that data. But the data has to persist has to add value, has to be available for analytics and so on >>Nielsen. Jardeen vice president of north America solutions engineering at Salesforce. Thanks for coming on the cube and, and sharing your story and congratulate a big opportunity ahead for you guys. Congratulations. >>Absolutely. John, thank you so much. Enjoy the rest of the week. Okay. >>It was coverage of eight of us reinvent 2021. Um, John for a, your host. Thanks for watching.