>>Live from Las Vegas. It's the cube covering splunk.com 19 brought to you by Splunk. >>Hey, welcome back. Everyone's the cubes coverage here in Las Vegas for Splunk's dot com I'm John, the host of the cube. This is Splunk's 10th year user conference is the cube seventh year. We've been riding on the same wave with Splunk over the years and just watching the phenomenal growth and changes at the level of data at scale we've been covering. We can remember I said from day one data at the center of this, not just log files is now gone. Beyond that, we're here with Carrie Pailin, the CMO, chief marketing officer for Splunk. Welcome to the cube. Thanks for coming on. Thank you so much. It's great to be here. The folks that know us know about spunk. Notice the color changes in the background, the popping kink, burning yellow, orange underneath, new branding. You're new to Splunk story, career in technology. Um, this is exciting. And then portfolio, there's all the news is a phenomenal good news flow. >>Very relevant, right on Mark. Data is now creating value and datas like software. It's enabling value. Splunk software and solution platform has done that and this new new grounds to take. But you're now setting the agenda for the brand and the company tell us, I mean, it's a marketer's dream. What can I say? It's a, you know, I joined nine months ago and when I was interviewing for the role, I remember Doug Merritt saying to me, Hey, you know, we might be the only $2 billion enterprise software company that nobody's ever heard of. Amy said, I want to go solve for that. Right? Like the folks who know Splunk and our customers, they love us, our product is awesome and our culture is awesome, but the world doesn't know about us yet and we haven't invested there. So I want to go take the brand to the next level. >>And I want the world to understand what data use cases are out there that are so broad and so vast. And we believe that every problem ultimately can be solved through data or almost every problem. And we wanted to set the stage for that with this new brand campaign. Yeah. Just on a personal note. And following the journey of Splunk, a scrappy startup goes public and growth modes. When you're a growth Moe is hard to kind of lay down foundational things like branding and whatnot. But now sponsor leader, we did a poll within our community and for cloud and on premise security, Splunk's the number one supplier for just laws with workloads. And then now cloud security is kicking in. So the relationship to Amazon, Google cloud platform and Azure is a critical part of Splunk is now the leader. So leaders have to do things like make sure that their brand's good. >>This is what you're doing. Take us behind the scenes of the branding, the things you chose and data for everything. Yeah. D the little small nuance data to everything. Um, and the reason behind that was we believe you can bring and we can enable our customers to bring data to every question, every decision and every action to create meaningful outcomes. And the use cases are vast and enormous. We talked about some of them before the show started, but helping look at global law enforcement, get ahead of human trafficking through SPOHNC and spelunking. What's going on across all sorts of data sources, right? Helping zone Haven, which is our first investment from Splunk ventures, which startup that's actually helping firefighters figure out burn burn patterns with fire wildfires. But also when temperatures and humidity change where sensors are, they can alert firefighters 30 to 45 minutes earlier than they would usually do that. >>And then they can also help influence evacuation patterns. I mean it's, it's remarkable what folks are doing with data today and it's really at the, at the core of solving some of the world's biggest issues. It's hard to tell a story for a company that solves some of the use cases. Yes. Because depending on who you talk to, that's the company. This is what we should be telling them. I know you do this over here, so when you're horizontally creating this kind of value, yeah, it's hard to kind of brand that because it will get a lot of opinions because you're doing a lot of different things. There's not like one vertical. That's right. So this is the challenge that most B to B marketers will fall on the trip. We do this because we have a lot of customers in this one segment. But yes, you guys are hitting so much more. >>How did you deal with that? Ha, we had a lot of talks about it, a lot of discussions, a lot of debate and I love diversity of thought. It usually drives the right outcomes, but we had a lot of this, this is not an easy answer. If it had been, it would have been done years ago and we really talked about setting the stage for where, you know, I love the Wayne Gretzky quote about skate to where the puck is going and that's what he always did and that's why he was so good. We believe there will ultimately be a data platform of platforms and we believe Splunk is that platform, right? And so that's where the industry's going. We wanted to cast a net that would take us there so that this is the beginning of a brand evolution for us and not a total rebrand, but it's setting the stage for a category creation that we believe is coming in the industry. >>A few. You guys are smart and I think my observation would be looking at some of our 10 years of reporting and sharing some on digital is that all the conversations around data is impacting the real world. Yes. You see Mark Zuckerberg and on Capitol Hill having the answer to the date of debacles, he has cybersecurity attacks, national security, um, ransomware taking down cities and towns. This is a real impact. Forest fires disrupting rolling blackouts. So technology's impacting real world lives. That's right. This is really new to tech. I mean usually behind the scenes, you know, coding, but not anymore. We're the front lines of real societal, global. Yes. Jade is at the forefront and it's really exciting. It's also frightening, right? Because we believe data presents the greatest opportunity for humanity, but also some of the greatest threats. And so hence our ability to really dig in on data security. >>It's important to do that while we're actually also surfacing data to solve real world issues. You've been in the industry for a while and when you came to Splunk, boasts a couple of things that surprised you as you, you had some thoughts going in, you knew Splunk. Yes. What are some of the things that surprised you when you got here? Oh, I mean, in such a good way. A few things, you know. Well, here's the story. Three days into being at Splunk, my dad got very ill and I wasted him to Austin for heart surgery and he actually didn't make it. Um, and so it's been a rough year to say the least. And uh, the way that Splunk's culture, I knew about it before I came, but the way that this company treated me, like I had been here 10 years, uh, when I'd really only been an employee three days was something I'll never forget. >>And it's, it's special. Um, and so I believe that companies are successful if they are smart and healthy and in Splunk has the healthy and droves and not just the compassion and the empathy, but you know, a very transparent culture. We debate things, we talk about things, we support each other. We are accountable. And I believe that's a big part of why we've grown so fast because our culture is incredibly healthy and very, um, collaborative as a team. I'm sorry for your loss. Thank you. Um, you mentioned the culture is a big part of Splunk. Yes. In talking to some of the folks that spoke over the years, there's no, I will, I'll totally say this. There's no shortage of opinions, so have not volunteered. These are robustness. Yes. Diversity of thoughts, very actionable communities. How do you, um, how do you look at that? Because that's a, could be a force, a force multiplier. >>Yes. For the brand. How are you going to tie in to everything with the community? How are you going to harness that energy? Yeah. So it's coming and the reality is data to everything is actually a set up to tell the stories of everyone who is using data today. And so the community is going to be one of the first places we go to surface. Some of those amazing stories. Um, and some of the things you see here at the show are actually showcasing that in the keynote today we heard from zone Haman and Porsche and so many others around their use cases. But the community is where it all begins and that's the lifeblood of our sort of spunkiness and a something that we don't take for granted once. One second. Sorry about the Barack Obama. Yeah. Directions with him and his interest in Splunk. Yeah. So we had our big re rebrand a reveal last month we had an event and it was for C suite type of folks. >>That was a very intimate event and we wanted somebody to keynote that and headline that that really brought to life the whole notion that you can bring data to everything. And president Obama was the first POTUS that actually use data in his campaign strategy. He's very open about that. He's the first president to appoint a chief data scientist to the white house. He's actually exceptionally geeky and very data-driven. And so when we asked him to come and headline this, he actually was really excited about it. Um, and you know, in, in great fashion, his communications team was really strict on curating the questions that we had for him. And he was so cute. He showed up to the event and he said, look, um, I'm so thrilled to be here. I love what you guys are doing and you can ask me anything. It's just like ready to go. >>And he was so wonderful and teed up this, this notion of day bringing data to everything so brilliantly. He's kicking, dig and be ad live all the time. He's very colorful as well as personality. Yes. He's kind of nerdy and you know, he was very open and OpenGov too. One of the things that I remember and when big data really started rolling into the scene around 2009, 2010 yes. You saw that opening up data registries from cities and towns and actually created innovation from health care medical supplies? Yes. Yes. So this has been a big part of it. Huge. You guys are doing some things out here and I see the exhibits we're using the day you're doing demos. How do you see you guys helping society with that? Because if you get to the next level, you've got some great use cases. Yes, the public sector is a big part of some news here. >>Fed ramp is one little technicality, but you got some certification, but government's modernizing now. So you know post Obama, you're seeing modernization of procurement roll with cloud, certainly cyber security. Amazon with the CIA, department of defense, role of data in the military and public sector. Yes, education. This is going to be a disruptive enabler for faults on the public impact. I mean, look, there's, you know, Doug touched on this a little bit this morning, the reality in our press conference, but the reality is if you do it right, opening up datasets to communities of people that can do better together and you can get this collective momentum going. For instance, in healthcare, I mean I'm a little bit of a health care nerd and I don't know if you've watched the PBS special on the Mayo clinic, it's spectacular. But one of the reasons the Mayo has been amazing for years is because their doctors all work off the same systems in every discipline in that facility and they can learn more holistically about a patient. >>And I think about the impact that data could have if we could open up those data sets across every health provider for one person or the same illness with every major institution across the U S collaborating and sharing and what we could actually do to make real impact and strides against some of the diseases that are really crippling society today. So I think that the good that we can do with data, if we open up those data sets and do it in a way that, that it's safe. It's remarkable the progress we can make. You know, one of the from machine learning has been a big success story. Machine learning toolkit. Customers are raving about it. Opening up the data creates better machine learning. AI creates better business value. That's right. That's that part of how you guys see things rolling out. Sure. I mean, as a marketer we use AI today and it's really more machine learning. >>It's sad pattern recognition. But we use, uh, you know, my last stand as a CMO, the last company I was at, we use an AI bot to augment our sales headcount for following up on leads. And it looked like a human being. I mean, same thing for Splunk. I mean, the more we can see pattern recognition, proffer up insights, the better off we are to help out our customers. And so Tim Teles team is driving that hard and fast into our innovation curve with everything that we do. Innovation culture, big time here, right? Huge, huge and one of the reasons I came to Splunk is when I interviewed with Tim and I said, Hey, how are you doing on recruiting engineers in the Valley? We all know that that is liquid gold, and he said that he had hired 370 odd engineers in less than a year and from really big brands like Airbnb and I thought, all right, there's some really cool innovation going on here. >>If some of the best engineers in the Valley really want to come work here and they want to work for a great leader, and Tim and his team are that. so.com is 10 years now this year has been riding the wave together. It's been fun. Your first, my very first dotcom. Yes. Your thoughts on this, on this community, this event. Share your, your thoughts. I mean I'm blown away and this is a team sport. I'm so proud of the events team, the creative team, the sales teams, everybody who's come together to make this event so spectacular. It's just sort of mind numbing that a company of our size can put on such an experience for our user community, but I'm also thrilled with the engagement. We have over 300 sessions this week and most of them are user and customer use, case driven and the stories they are telling are magnificent. >>They're doing this all with Splunk, so it's pretty special. And the ecosystem and the app showcase is pretty hot here. You're seeing real applications, people writing code on top of Splunk? Yes, it's, it's, I'm sorry I don't use this word often. I'm 48 but it's rad. It's so cool. Yes. Harry, thanks so much for coming on the cube and sharing your insights. Absolutely. Final thoughts for the people who aren't here at the event, watching on camera, what, how would you encapsulate.com this year? What's the top story that needs to be told? I mean, look, the reality is that we are bringing data to way more than just security and it ops, which has been our core use cases forever, and they will continue to be, but folks are that are not incredibly data literate or through Splunk bringing data to everything and solving some big gnarly issues in the world. And it's pretty exciting stuff. So check us out. All right. Thanks. Gnarly red. Cool. I need a surf board, Jerry. Thanks for coming on Friday. Thank you so much. Coverage here@thetenth.com I'm Jennifer with the cube, bringing you all the action here in Las Vegas. Three days of cubed wall to wall coverage. We've got one more after this short break.