>> from Bahrain. It's the Q covering AWS Public sector Bahrain brought to you by Amazon Web service is >> love Run. Welcome back. This two cubes coverage here for a diverse Emmet. We're in by rain in the Middle East Cloud Computing Changing the game telling all the top stories Cloud computing decreasing now being offered Amazons Regions now operational. Our next guest is a maze. Rihan, Chief Technology Officer Arum X, Big global provider of logistics and transportation. Service is welcome to the Cube. >> Thank you, John. Thank you for having me. >> So you're on a panel this morning? We powertech. It's a women in tech panel graduations. But you're also the CTO of a really big logistics and transportation company. Going to the cloud? Yes. Tell us a story. >> So s O. I work for Allah mix, and Adam makes is a global leader in transportation logistics. Uh, we have we're proud to have a diverse culture, and we have 30% of our management's are females. So, uh, it's only natural to have ah female city. Or but for amex, uh, the whole dish transformation journey and the cloud adoption it started. Ah, like all other enterprises with the whole cloud we've started and we found ourselves competing with corporate, But, uh, not competing with the classical competitors for from the logistic industry but rather competing with innovators are are on companies that are really consuming the best out of the cloud in terms of speed and agility. So we had to transform on there. We created this transformation Lord map on. We fired multiple problems on, uh, this is how it started on. Now we're proud to have Ah, big Italy on AWS on dhe removed a lot of our business processes. Did I from from our machine learning logic that's there. We're modernizing our landscape and moving. >> So you guys are big logistics. A lot of compute powers needed a lot of I t now moving to AWS, which also religious expensive things, a lot of packages around of their business, a lot of compute, a lot of storage lot of I t. Why the shift to the cloud? What was the reason? >> Agility is the most important thing and being able to to create M v P's for for all the ideas that were might have what that we might have to support the business but also ah furthermore, because we needed ah ah, massive computer power. Because whenever you're in the service sector, the number of transactions that you process and the speed of processing Boston's action needs to be a tremendous. And that's the power of the cloud scaling up by then, at the end of the month, when you want to invoice voices with 100 K items, this is what we were looking >> for. So digital transformations complex for you. You have I t. You have your back office, you have a huge organization. I o t must be a big part of it, too, because you've got to keep track of everything. How big is the I O. T or industrial? I ot component of it? >> Well, for our industrial city is very, very relevant. It's going to be transformational on the shipment tracking, handling, uh, and it will shift the way we do business. The one of the main drivers off Beating our big date on AWS was the fact that we want to feed Ah, i ot findings and sensors reading to the club. This is something that we're very serious about, where we're actually I wouldn't I wouldn't say that way. Haven't seen most of the innovations that are related to that. Andi, I think we had some success stories, but for certain sectors, like pharmaceuticals and so on. But the minute those sensors would be commercialized and visible enough to be attached to each and every package, we will be the first. You >> know, we love talking about about two point. Oh, a whole new generation is coming. Yeah, you have compute, you got storage. It's either on premise or it's gonna be in the cloud Network now is important because we've got five g and other you know, radio frequency capabilities, tracking real time data. Do you move? Compute to the data. So an entire paradigm of computing is shifting. >> Yeah, we know it shifting from from the traditional way of doing things where you have your own data centers on the whole communication and work networking setup is built to service. Ah, this architecture off local data centers introducing the cloud. Uh, it would be a challenge. How do you connect both of them? But the way we did it because we were very serious about the cloud moves we prepared right from the beginning So we knew the locations that we selected for our data centers on how close and how we're going to connect him with our own that the centers for for the hybrid set up when we're on both. We were We took it very seriously, and we changed the whole ecosystem that comes around. >> So you got your data lake now? So analytics are important. >> Yes. The lake. We moved our data lake and remove our B I as well. Reporting toe aws on, we created a layer off logic that science logic to derive business processes like your last month delivery G, according address prediction, as well as the understanding, market trends and everything. >> So how's it going with Amazon so far? Good. >> It's going doing very, very well. We've had this data for so long. And Andi. It's a wealth of knowledge of the Indus specific. All our industry. We want to bring the best out of it. Andi could do that. >> And you have in house developers. You talk a little bit. The damage is it? Mostly you've had that for a while, right? Mostly developers. >> Yes, we do have for years. Actually, we've been an in House Development Company. We were building our own applications, like on a very wide range with very good on strict Ah, production and Dev Ops processes. Ah, well, now we're shifting our development towards the clog. We're very open toe to start developing, uh, aws and to adopt even local platforms. Whatever makes us move faster and more flexible. Way. >> Mays, You're on the panel with the Powertech. Limited tech promote diversity. How is diversity changed with the technology innovation? >> Actually, the diversity within the workplace is ah very significant and important driver for innovation on dhe, we at ceramics were very proud on. Did you consider it a differentiator and dynamics edge toe To be a diverse culture, we have more than 80. Nationality is 30%. I told you off our management team are females. Ah, that that gives you a lot off knowledge on also allows you to bring in different age groups off different formats of thinking acknowledge on backgrounds that that really makes change management easier on. You don't really feel any resistance to progress. >> Well, you're an inspiration. What advice would you give women out there watching young girls to professional women looking at their careers. What's your advice? >> Everything. Is this doable? We understand that you come from a region where there there has been a cultural challenges. However, I don't see them anymore, Especially when you work with big enterprises. If you create a balance at home and gender balance will review within your family, then you're OK. >> You do that. You do anything you can tell my wife or kids she could be CEO. Thank you so much for coming on such an insight. Great stuff. Think reporting here in by range. The Cube coverage on John Ferrier. Thanks for watching. We'll be back with more coverage at this rate break.