from the silicon angle media office in Boston Massachusetts it's the queue now here's your host still minimun hi and welcome to a special cube conversation here in our Boston area studio I'm Stu minimun and we're getting towards the end of 2019 where we've had a bevy of cloud conferences I've - I've attended Microsoft ignite cube con cloud native con and the big the Super Bowl for industry AWS reinvent is right on the horizon and happy to talk about some of the data protection items related to cloud welcoming back to our program RIA a touch Barrett who is the vice president of marketing in the data protection group at Dell EMC Fria great to see you great to see you Stu nice to be back alright so RIA you know obviously cloud has had such a huge impact on our entire industry you know transforming what's happening there bring us inside how some of those trends are really impacting your organization in your customers yeah definitely I think one of the things that no one would be surprised about is that organizations today are managing seven times the data that they were managing just two years ago so last year in 2018 there was a study done by Vanson Bourne and analyst firm it's called the global data protection index study where they surveyed over 2,200 IT decision-makers and they asked specifically about their data protection challenges one interesting data point is more than 76 percent of the surveyed had placed some sort of data disruption in the last 12 month the preceding 12 months before the survey and 30 close to 30 percent are twenty seven to be exact had lost data costing upwards of millions based on that disruption so before you even get into some of the market trends that's complicating protection I think a lot of customers are still very challenged with their data protection just in any regular environment now the challenge are on data protection and even more broadly data management because again there's the 80/20 rule a lot of your data is actually in the tertiary secondary copies of your data it's getting more complex so a couple of big trends that you and I talk about all the time data growth we kind of talked about that data distribution data is more distributed than ever you have it across multiple clouds you have data hungry technologies like artificial intelligence and machine learning that's basically generating data volumes that's unprecedented and that will be generating data volumes that are unprecedented and obvious and some of these technologies are actually also fueling data growth at the edge so I think that I saw a number or I think Michael Dell was talking about how the data at the edge is actually going to surpass data in all of the clouds combined in the near future then you have application transformation so that's where cloud really comes in a lot of our customers are speeding their time to market and their exchanges and interactions with their customers by really transforming their application development and using cloud native you know application deployment to really fuel how they're how they're developing apps and that's requiring new ways of data protection then you bring into effect all the regulatory rules there's one coming up very shortly I think in January so you have increasing governmental regulations you have increasing privacy laws and and mandates so again data protection is getting into this area where you would say it's in the eye of the storm yeah so many challenges what we've really loved to document over the last few years is the opportunity around data your business is creating new business value creating new lines of business and really extracting information use the word information even you know we've really defined is what defines a company that has successfully gone through digital transformation is it as data that is driving decisions and companies there so you've talked to a lot of customers you've got some survey data or you bring us inside you know what are some of those leading-edge customers what differentiates kind of the leaders and ones that become winners in this world compared to before data was at the center of what they were doing absolutely three the power of three again I think the the companies that are really doing things well or have seem to have a handle around their ever-changing data protection needs are doing have three things in common I think the first thing is pretty evident and you talk to it just now Stu they value data they see data as capital so the amount of attention they give to data is really significantly different than a lot of the other companies so they really ranked when they talked about how they see data as the most important capital you know one of the most important capitals in their in their environment they looked at productivity apps as a significant area of importance they looked at AI machine learning business intelligence and analytics as some of the most critical applications including the new cloud native applications they are gaining significant importance in the eyes of these companies so first and foremost they really value data and they want to make sure that they are protecting it in a way that really meets what they need to the second thing that's really interesting that they're doing is they're investing in a single vendor for all of their data protection needs again this is based on the global data protection index study of the 2,200 IT decision makers and GDP I found that companies that are using at least two vendors are 35 percent more likely to experience some sort of disruption and when they talk about disruption they talked about downtime ransomware and they talked about data loss as the number most frequently cited disruptions in their environment and multiple vendor solutions really really lead to increased complexity there's just more touch points disparate management tools especially when you're in a recovery type situation it just adds a lot of complexity to it including service and support experience that you're going to get from multiple vendors so again investing in a single solution across a very diverse portfolio of application deployment choices physical virtual multi-cloud including extent to cloud use cases as well as cloud native protection really makes sense from core to edge to cloud and I think it will increase decrease the complexity as well as minimize the downtime associated with any type of disruption so that's the second trend so we talked about they value data the second one was that they really have investing in a single partner in their data protection solutions the other one is that they prioritize the third one they have some fundamental needs that they prioritize for their multi cloud so they prioritize scale efficiency as well as ease of management for their multi cloud data protection needs so while cloud computing gives us a lot of flexibility agility it can also bring with it complexity unknown costs and increased risk if not managed appropriately and if this extends to your data protection environment so you need data protection solutions that basically can manage that are easy to scale easy to deploy and deliver efficiency and resiliency across this multi cloud environment so those are the three things that are really doing differently still all right yes so many so many things that customers need to think about now living in that multi cloud world cloud native infiltrating the application environment so as we look forward to 2020 here what are those new requirements so you know what a customers need to really think about when they're they're shaping the future of building their environments yeah that's that's a great question and all of the new requirements start with the fundamentals if you don't have the fundamentals and your requirements will fall short and if anything the fundamentals are becoming more and more critical so we already talked about what those companies that are doing well really do differently so they value scale efficiency performance and when they look at those environments they look at it across a distributed deployment model so you're talking about global scale performance at a global level you know if efficiency across the cloud as well as the cloud resources that you're utilizing so if when you talk about efficiency and performance and scale it takes on a brand-new meaning in the new set of requirements and then there's some real new new requirements so for protection we're seeing protection for cloud native applications so we were at kubernetes and we had our kubernetes cube con and we were showcasing our container data protection kubernetes container data protection so we're doing a tech preview of that that got really well received because a lot of companies are struggling with how they're going to be protecting containers and then you have protection for modern apps SAS based applications MongoDB cloud era type applications that now need protection so it used to be a wide range of different applications now there's new modern apps that need the same level of protection and they have new requirements one of the last ones is again protection of traditional because you're going to still have a big traditional deployment and cloud native applications at what we're calling global scale so what does global scale mean it means you have visibility and reporting to ensure protection across health compliance efficiency across core edge and multi cloud right those are going to be some of the new requirements and then data reuse is another one that we see coming up more and more so there's so much investment in making sure your data is protected and companies want to actually get additional value out of their protection data and they want to drive that value through innovation through being able to leverage that data for app dev and test analytics type work so really they want to be able to do that on their secondary and tertiary copies so that's another set new set of requirements that we're seeing so it starts with the fundamentals and then you need to be able to scale and drive these new requirements yeah absolutely in many ways some of these requirements echo what we had in the past you know go back 20 years ago was spreading a crawl you know mainframe UNIX and Linux and Windows and now it's multi cloud and SAS and hybrid environments so really exciting stuff you know your team you know just give us a look for 2020 you know you know seeing Dell EMC show up not only at of course Dell technology's world but you know cube Colin and reinvent and some of these cloud shows yeah yes more and more Dell to be announced I'll tech cloud last year so it's a big focus for the company what we're doing in partnership with VMware so there's a lot of exciting things that are happening and data protection is really becoming critical to all of these conversations so it's going to be a very exciting year I think it's going to be a defining year for us next year and you're gonna see innovation like you've never seen before from Dell EMC all right exciting stuff definitely so much opportunity innovation happen in the clouds Rhea thank you so much for the updates looking forward to seeing the team with lots of you know over 50,000 of everybody's friends in Las Vegas for AWS thank you thanks for having us - all right be sure to check out the cube net for all of the AWS reinvent content as well as all the other shows we've done this year and look forward to 2020 also I'm Stu minimun thanks for watching the Q

>> Live from Las Vegas, it's theCUBE, covering Dell Technologies World 2019. Brought to you by Dell Technologies and its ecosystem partners. >> Hey, welcome back to Las Vegas. Lisa Martin with Dave Vellante of theCUBE on our second day of wall-to-wall coverage of Dell Technologies World 2019, and we're welcoming one our guests back to theCUBE. We've got Rüya Barrett, VP of product marketing from the Data Protection Division. Rüya, it's great to have you back on the program. >> Great to be here, thank you for having us. >> And from Under Armor, a brand everybody knows, Nick Hennessy, Senior Manager, Compute and Storage. Nick, welcome, it's great to have you here. >> Great, thank you guys very much. >> So Rüya, we'll start with you. We've had, this is, you can hear all the energy behind us. And if you can hear dogs barking, by the way, that's normal. We've got some dogs next to our-- Lots of energy yesterday and today. Everything about data as this asset, and I think Michael said yesterday, that it's inexhaustible. You guys did an interesting recent survey with over 2,000 IT decision makers. With respect to data and getting their hands on it, what are some of the really interesting things that you've learned about that? >> Yeah, there were some really great takeaways. Great question. One, it's not a surprise to anyone, People have more data than ever to manage. There was over 586% growth in the last two years in terms of how much data on the average customers are managing. So that's a given, not a big surprise. One of the key things that we saw was that they value data. These people surveyed value data more than ever. So it was 96% value data more than they ever did, and 36% of them have already started monetizing data. So it's critical for accounts now, and one of the issues that they brought up for not being able to recover data, around data protection, was that if they can't recover data, they have new concerns now. Loss of opportunity, loss of bringing products to market, loss of competitive advantage, which are issues that we have never heard before because this is the third time we did the survey. We did it first in 2014, 2016, and we just did the 2018 survey. So those were some of the key really big takeaways for me from that survey that we did. >> So if they value it, they've got to protect it. >> Yeah. >> Alright, so Nick, Under Armour, a brand I mentioned everybody knows and wears. You guys have a great brand reputation. And you have some great brand ambassadors. I've got to mention Steph Curry. We have established Nick as a Lakers fan. And I have to point out, Dave, that you're wearing a Warriors colored tie today. Just got to say. >> I won't be if the Celtics make it to the finals though. >> But also Tom Brady's a brand ambassador. We've got Tommy boy covered, Lindsey Vonn. So you've got this great brand of reputation. How does Under Armour, to Rüya's point, value that data and leverage that data to keep and grow that brand reputation? >> Well, you know one of the things about data is, at Under Armour, we call the data is the new gold. So to us, it's very important, especially to our consumers, stuff that we're gathering at the retail stores, and kind of tracking all that stuff. So in order for us to protect that data, we're using Dell Technologies as sweeter products. And it's been working out great for us. >> So paint a picture, Nick, what are you protecting? What's the infrastructure look like, the applications, I know big SAP shop. But what's it look like, what are you protecting? >> So in terms of data, we're protecting over a thousand virtual machines, Two plus petabytes of data, everything in our five regional hubs. So it's quite a bit, it's quite a chore, especially for a small team like we have. >> So you mentioned data is the new gold. I have this idea that it's even more valuable than gold 'cause you can only use gold once. You can't spend it multiple places, data. And I think, correct me if I'm wrong, but Under Armour's ascendancy really coincided with strong technology ethos, very strong use of data, understanding of customers, and technology of sports clothing. So how are you using data to drive competitive advantage? >> Yeah, so very interesting. The brand and the culture is very infectious. So it's like, rah rah, let's go out and get it. That works into how we work IT in our everyday lives. So we kind of take that and kind of run with it. >> So what were you doing before you guys started working with Dell EMC? Talk to us about some of the challenges that you faced before you were using a different solution, so some of those opportunity costs that Rüya mentioned, in terms of if we can't monetize this, we're going to miss opportunities to identify new products our customers want, bring it to market. Walk us through your journey. >> Yeah, so I joined Under Armour about four years ago. And we really set the foundation with our three-year road map. Year one, build the foundation. It was really aligning what we were going to do, right, aligning with Dell Technologies, we're using all of your products. Year two was really architecting the future. And that's where things such as data protection really helped us out. We needed stuff that was easy to deploy, things that, for a small team to manage, that we don't have to think about it. We can sleep easy at night. It really aligned with our road map. >> So historically, data protection has been insurance. Rüya, you and I have talked about this for a long long time. Nobody likes to buy insurance, but you got to do it. Are you trying to move beyond that sort of one use case equation into new areas of value, whether it's compliance, whether it's data analytics. Are you able to use the corpus of data that you're protecting, and the management of that data in new ways? And if so, how? >> Yeah, in terms of the management for our small teams, we need something really easy. But security always comes to mind, so that's built into the product as well. But things moving to the cloud, scalability, things that we want to do in the future, we're really setting that up now. And us doing a huge storage refresh a couple months ago, we really flattened out, and we're using all brand new products. Now we're ready to scale the cloud. >> Rüya, you say that in the customer base, that people are trying to move beyond just straight back-up. >> Definitely. >> It's becoming increasingly new world, digital transformation, hybrid clouds. What are you seeing? >> Oh my god, yeah there's a ton of demand right now for customers to be able to leverage data, regardless of where it lives. So primary data, secondary data, tertiary copies, cloud data. How do you really start gaining business insights regardless of where data is? And how do you make sure that it's constantly recoverable under any circumstance. So one of the other things that we found in that study, again, is that there's new threats. So cyber recovery has become, and ransomware, and cyber recovery has become such a foundational consideration for customers. Being able to also spin up VMs regardless instantly. We just announced the X400 PowerProtect, which is very exciting and was part of today's announcement. It's all flash, and the reason it's all flash is because the use cases such as data reuse, app test and development, being able to test disaster recovery scenarios or cyber recovery scenarios real time, these are all critical use cases that you couldn't imagine doing years ago on your protection data. So we're really excited about both the PowerProtect announcement, as well as the Integrated Data Protection Appliance announcement. So you and I, Dave, have talked a lot about the Integrated Data Protection Appliance and simplicity and efficiency and breadth of coverage and cloud capabilities. Under Armour actually is a big proponent. They use cloud very prolifically, in terms of their IT environment. And IDPA really fit that need for them, in terms of being able to really drive costs out of their environment through efficiency, have that protection performance, just the foundational capabilities, yet still be able to offer some of those new innovation and the cloud capabilities, as well as automation. >> Alright, so we've heard from the marketing pro. Nick, now we got to hear from the customer. I heard simple, efficient, so how simple, how efficient, how do you measure these things? How does it compare with other products that you've looked at? >> Well, the product that we had before, we used Avamar Data Domain, and the problem that we had with it, it was decentralized. So we were managing a regional hub separately. So by refreshing, as we did, it got very simple. Now we have a centralized management. We were able to reduce 40 to 1 ratio. We're getting reductions, before we were getting 92 to 93%. Now we're getting 98, 99%. More importantly, for me, reporting. So able to produce those reports, we didn't have that before, so it's been really great. >> And how do those internal benefits that you talked about manifest out through the organization and really drive, like we talked about earlier, brand reputation or Under Armour being able to use that valuable data to identify new insights and act on the new product streams to delight, say, Tom Brady, for example. >> Well not only does it make-- >> You know he cares. (laughing) >> We certainly care about Tom Brady. >> I know! >> It makes my life a lot easier, right? So I'm able to take this data, it allows me to think, it allows the teams to be agile. Can you use that data to promote other projects, other ideas, things that we really want to do in the future to kind of push the brand even farther. >> When you guys meet privately, what kind of things, Nick, do you ask Rüya and her team at Dell EMC to do that will make your life easier? >> Quite honestly, the Dell team that we work with is wonderful. Really, we ask for a partner, someone that works with us, someone that understands us, understands our pain and is in there with us, so that we can really work on solutions together. >> Okay, obvious question, is that why you work with these guys? 'Cause of the strong partnership? Two part question, and what about the product? Is the product in your opinion, based on what you've evaluated, best of breed relative to other competitive products that are out there. >> Yeah, we did look at some other competitor products. We believe that it is best of breed. And that's why we chose to partner with Dell Technologies. >> So a lot of news yesterday and today, everything around multi-cloud. Customers are in this multi-cloud world for a variety of reasons. With the partnership that you've established with Dell Technologies and Rüya's group, what are some of the things that you've heard from Michael, from Pat, from John, Jeff, that really resonated with you that, ah, Dell Technologies is listening to customers like Under Armour and others as they're developing, helping you to really tackle this multi-cloud world with a lot of success. >> Yeah, so one of the things that was really exciting was part of the keynote yesterday with the SDDC. You can spin up a data center at the click of a button nowadays, and that resonates with us because it's going to make our lives really easy. We're going to be more agile. We can speed up and really take the brand farther. >> So you mentioned cloud before. I think Rüya said you've got multiple clouds. You have multiple clouds, is that right? >> We have a hybrid cloud infrastructure. >> So you've got multiple public clouds, is that correct? Obviously. >> Yes. >> You've got SAS, you've got on-prem stuff, and you try to make them all look the same, substantially similar from a control plan standpoint? >> We try. (laughs) >> It's a journey. >> Yes. >> I get that. But there's also the operating model. And I want to follow up with, are you enabling, whether it's DBAs or application owners, to do their own back-ups, do their own recoveries, do their own analytics, et cetera. Is that where you're headed, are you there today? Is it something that you don't want to do? Can you elaborate? >> That's the idea is to try and make everyone's life a lot easier. And being part of the Compute and Storage team, we're really stuck in the middle of all teams. Applications teams come to us. Sequel teams come to us, networking teams. So we really have a lot of responsibility on our plate. In order to make our lives simpler, we have to enable all these teams to do it themselves, and that's really where we're headed. >> Well, great stuff guys. Nick, Rüya, thank you so much for joining Dave and me on the program this afternoon. And go Warriors. >> Ahh. >> I said it. (laughs) >> For Dave Vellante, who again is wearing a Warriors colored tie. I'm Lisa Martin, you're watching theCUBE live from Las Vegas. Okay. >> I do. >> Alright. >> I like the Warriors. >> Alright, good, see and I mentioned Tom Brady-- >> I like them a lot better than the Lakers, sorry Nick. I can't get over that. >> I'm not sorry. I was saying, we're at VM (laughs). No, we're not at VM World, we're at Dell Technologies World. Oh my goodness, Lisa Martin for Dave Vellante, thanks for watching. (electronic music)