>>Mm. Joining us now is Mark Van Name, co founder of Principled Technologies. Welcome, Mark. >>Thanks, Dave. It's great to be here. >>It's great to have you here. Uh, we'd like to hear the principled technologies story. We know that you are an independent testing lab, but but tell us. Tell us the story. >>Sure. Here's the short form we're in our 20th year. We created the company with the idea that the best way to sell products was to tell the truth, which may not seem radical, but often is. And so we started out trying to prove the advantages of products. We work primarily in the technical space. We work with most of the big tech companies, and over the years, what we learned was that although we were coming up with great facts that people could use for buying decisions and they were very successful for companies, companies were then having to turn them into marketing materials. So we created a studio team and we started enlarging the range of collateral we delivered so that today we do the testing and research and in some cases, even software development necessary to prove competitive advantages. And then we package that up into compelling collateral that helps companies win in the attention economy and sell their products. All telling the truth. >>Talk to me about the numbers of customers that you work with. The numbers of projects that you do give me, Give me, Give me a sense of the kind of scale we're talking about. >>Sure, we, as I said, I've been in business for 20 years. This our 20th year. We've done at this point, I believe, several 1000 engagements in it. Typical year, we will do more than 100 engagements, each of which will typically have many components and many different tests, different pieces of collateral and so on. We've worked with more than 50 tech leading companies, as well as about as many people in non tech areas with our e learning practise. But for this purpose here, the main audience is 50 plus tech companies. So it's it's many dozen tech companies over the years. >>Have you had challenges over the years maintaining that independence? Uh, what? What do those conversations look like when maybe someone is trying to nudge you? How do you deal with that? >>So this is obviously a key question about our business model and one that we considered when we started the company. The first thing to note is that anybody looking at our results, looking at any report or looking at any company that is paid to do work has the very reasonable question that could come to them, which is why should I trust you? And our answer from the beginning is don't trust us. Verify. So unlike just about anybody else in the industry from the beginning, we give away the entire methodology what we now call the science behind the report for every engagement we do. So we don't say, Hey, we just tested this. If you go to most review sites, they'll tell you a little tiny bit about what they did, and then they'll give you their conclusions. We make available in a separate document attached to the report, the complete methodology, the system, information, software, information, um, everything about what we did, the detailed steps so that if you have the right hardware, software and expertise, you can reproduce what we did. This means you don't have to trust us. You can verify it, and it puts our work out on display for everybody. >>Mark, Thank you so much for spending time with us and telling us a little about what your company does and how you do it. Well, thanks >>for having me. Mm.