(upbeat electronic music) >> Hi, I'm Peter Burress with another Wikibon Action Item Quick Take. Neil Raden, you've been out visiting clients this week. What's the buzz about data and big data and related stuff? >> Well, the first thing about big data is the product development cadence is so fast now that organizations can't absorb it. Every week something new comes out, and their decisions process is longer than that. Not one person decides to bring in Plume. It's a committee decision. So that's part of the problem. The other part of the problem is they still run on their legacy systems and having a hard time figuring out how to make the two work together. The third thing, though, is I want to disagree with something Dave Vellante said about the insurance industry. Insurance tech is exploding. That industry is in the midst of a huge digital transformation, and perhaps Dave and I could work together on that and do some research and show some of the very, very interesting things that are happening there. But oh, GDPR. I'm sorry, GDPR is like a runaway train. It reminds me of Y2K without the lead time. Everybody is freaked out about it because it infests every system they have, and they don't even know where to start. So we'll need to keep an eye on that. >> Alright, this is Peter Burress, Neil Raden, another Wikibon Action Item Quick Take. (upbeat electronic music)