>> [Announcer] Live from Los Angeles, it's theCUBE, covering E3 2018, brought to you by SiliconANGLE Media. >> Hey, welcome back, everybody. Jeff Frick here with theCUBE. We're at E3 at the LA Convention Center, 68,000 people roamin' all over the place. It's really something to see if you've never been here before. The dogs were gettin' a little tired. We look over. We see some really comfy lookin' chairs, so we wanted to come over and check it out. So we are really excited to have Ulyana Poteshkina, and she is from AKRacing, the marketing manager. Great to see you. >> Hi, great to see you. Thanks for stopping by. >> Absolutely, so tell us about these chairs that we're sitting in. >> These are, well, we are sitting in the gaming chairs. We have our office chairs, as well, but the ones we are in are the gaming chairs. I am actually sitting in our limited edition Fortnite chair. Yeah, that was the one. So Fortnite had a huge event yesterday, Fortnite Pro-am. That's the chair that was onstage. We only had 121 of them manufactured, and this is one of those. >> [Jeff] One of those ones. >> Yeah. >> So very interesting. So you guys started out a little, before we turned on cameras, in the automotive space for chairs for cars, and then you said you have office chairs, and then here we have gaming chairs. What is the difference between those types of chairs? What are some of the things you have to think about as you design these things? >> Sure, so the racing car seats, originally that's our heritage. That's how we started back in 2001, and those seats are used in the race cars. We still manufacture them. We don't carry them in the United States, but we do sell them in other regions. >> [Jeff] Okay. >> And then we expanded into gaming chairs 'cause that was a hot category, and that's where the race car design comes in, the bucket seat that you see on a lot of gaming chairs. But we not only know the aesthetics of it, but also the ergonomic principles that need to be in a seat that you are gonna be sitting in for a long time. >> [Jeff] For hours and hours and hours, right. >> Right, and that's exactly what makes a gaming chair different from just a regular office chair that you can get from any place. >> Right, so what are some of the key things that you do that enable somebody to sit in this thing for five, six hours? >> All of the chairs come with headrest supports and backrest support, it is included with the chair. It's adjustable. The chair itself adjusts in any direction you can think of. The backrest on all AKRacing chairs actually reclines all the way flat 180 degrees. Like everybody knows the meme by PewDiePie, But Can You Do This?. >> [Jeff] Right, right. >> So yeah, so our chairs go all the way flat. You can adjust the armrests. Even our entry level gaming chairs have 3D armrests, which means they are adjustable in three directions. They would go up and down, they'd rotate to the sides and slide back and forth. The higher you get on the product line, you also get shifting in and out. That we call 4D armrests. You can, of course, adjust the height of the chair. Then we're using top quality cold cured foam inside the chairs that is guaranteed not to go bad for at least five years. We have a five year warranty on the chairs, so that also. >> [Jeff] A five year warranty? >> A five year warranty. >> And I can sit in it for 10 hours at a time. >> Yeah. (chuckling) That's a lotta chair time. >> Right, so all these things combined, the support, the premium materials, the adjustments on the chair allow you to make it good for yourself so you can sit in it for a very long time. >> Right, so I'm just curious in terms of the, you said it was the hot market. You guys got in this 'cause the hot market. >> Yes. >> And you know, the games are obviously the stars of the show here, but there's all kinds of ancillary products like you guys have. There's really fancy keyboards. There's all this kind of thing. So when did you see the market for this type of stuff really start to go? >> I would say, so we entered the gaming market back in 2004, but I would say it really started booming once the e-sports arrived, and that would be about the 2010-ish, 2010, 13. That's when it went crazy. >> Right, 'cause then you're really showcasing the professionals sitting in their chair, playing at the highest levels, and that was probably the catalyst. >> Exactly, right. So back in the days when no one was streaming, no one was playing professionally, that would be all the home environment, nobody saw it. Like it was used, but nobody saw it. Now it's all over. >> Alright. Well, Ulyana, thanks for taking a few minutes and letting us rest for a minute on your comfy chairs. >> Thank you, thank you. >> Alright. >> Feel free to stop by anytime if you need a rest. >> Very good. Or if I need to game for 12 hours at a time. >> That is correct. >> Alright, she's Ulyana. I'm Jeff Frick. You're watching theCUBE from E3. We're at the LA Convention Center, 68,000 of our closest friends. Thanks for watching. >> Thank you. (uptempo music)