>> Live from Atlanta, Georgia It's theCUBE, covering Citrix Synergy Atlanta 2019. Brought to you by Citrix. >> Hi welcome back to theCUBE. Lisa Martin with Keith Townsend day two of theCUBE's coverage of Citrix Synergy 2019 from Atlanta. We're excited to welcome Principle Analyst of Creative Strategies Carolina Milanesi to theCUBE. Welcome Carolina. >> Thank you for having me. >> So we were chatting before we went live about some of the great announcements that came out from Citrix yesterday during the general session. And one of the things that we, Keith and I, had been hearing over yesterday and half of today is Citrix has really been this pivot towards the general purposed user. One of the stats that they shared yesterday during the general session was historically enterprise software has been designed for power users, which makes up 1% of the population. So, putting users first now, something that we really heard yesterday, wanted to get your thoughts on that. >> That's my passion. When I talk about enterprise, the people that I really want to talk about are the final user of the technologies. And a lot of times not only corporation's design for the power users but they design for the IT Manager, which is even worse, right? 'Cause that is less than the 1% of a workforce. And for things like security and if you like the way that you can be productive first which is not necessarily a bad thing but that shouldn't come at the price of designing an app and a tool that really speaks to the end user and want the end user to be engaged. And so it was fascinating yesterday during the keynote here, Citrix talked about a service that Gallup run and saying that 85% of a workforce is disengaged today. And they are because they often not have the right tool for the job. They don't have the right data available to them to understand what the task is that they're trying to achieve. So, there is so much there that I think something like workspace is helping disenfranchise in a way. And try and break into pieces and make it more user-friendly. That's the best way that you can think about consumerization is making user-friendly tools. >> So user-friendly and enterprise IT really go together. >> Exactly. >> I remember moving from Office 2003 to Office 2007 and thinking, oh wow why did I do this? This is not user-friendly. We have five generations of the workforce in the workforce. >> Yeah. >> So there is variant degrees of adoption. What do you think, how do you think Citrix is enabling not just the consumerization or bringing consumer products into the workforce but adaption across generations. >> I think if you are starting with the user, you are in a good space, right? So, it doesn't matter if you're a baby boomer, a gen z or gen x or a millennial we all want a easy life. We want something to be straightforward and not to get into, in the way of as being productive and getting the job done. And so, I think if you're starting with that in mind making sure that you understand the goals that the company is trying to achieve and then with the design you're attentive at that simplicity baking in security so that security is at the core of your designing your tool but doesn't get in the way. I don't want to use the tool at work that is not secure unless it's more convenient for me, right? And that's how we always gone around what was available in the consumer space and we've brought into the enterprise either as a device or an application. And I think that putting simplicity first, is allowing Citrix to avoid the issues so that, the IT departments don't have to worry about renegades that are going to bring in something from the backdoor but really embrace this technology as a new way to think about how I work. >> In along those lines, thinking about how I work, I as an employee, you as an employee, Keith is an employee, we all have habits and tools and ways of interacting with different applications that are really personalized to us. And as consumers on the consumer part of our lives, we have this expectation that we are going to be delivered this customized personal experience. Whether we are going on at Amazon to buy something or Keith was saying the other day on Facebook Microsoft surfs up an ad to him about not a Surface, 'cause they know he's bought one but some additional value ad accessories that might be beneficial to him. So those are things that we kind of more and more, I think across those five workforce generations are expecting. >> Absolutely. >> What are some of the things that you're saying that Citrix is doing to enable that personalization at scale in a way that is secure? >> Yeah, by putting intelligence in the midst of all of this because all the things that you're talking about the example you're giving in my consumer experience, are enabled by intelligence. So artificial intelligence or machine learning that look at what ad I looked at or what page I visited and some of it is a bit stalking but that's all right. From a user perspective, that stalking is still giving me a benefit. Now you take that into an enterprise environment, it is much easier 'cause advertising is not something that comes into play. But when you're looking at what Citrix do from an intelligence workspace and so they are able for instance to look at, say I join Citrix in the marketing department and they're able on day one to show me what my colleagues in the marketing department are using as their apps. Their favorite apps, their workflow so that from an awarding perspective, my experience is already easier. I'm not given a blank PC and I don't know where to go and they tell you go in the internet, find what you need. That's really overwhelming if you're just starting a new position. So being able to look at how applications are used either at the team level or across organizations, you can do this with analytics. You can see organizations that can belong to same versicle say they are in retail, they have similar numbers of employees to yours. This is how they work, that's their best practice and you can learn from that and then customize to your own needs. >> So we've learned a new term yesterday, tomo, total motivation. The measurement of how motivated or how not disengaged employees are. So employee experience is becoming a big deal. If I come to a new company and I have to wait two or three days to get a laptop or get my device, that's a pretty bad indicator whether or not I am going to be able to perform well in my function. I'm starting to think are you saying really great examples of enterprises that will make consumers jealous. Like wow that enterprise experience of computing is so great, I'd like to have that in my life. There was somethings I saw on stage yesterday that went like wow that would make build me so much easier. Are you saying enterprises kind of inject some ideas to the consumer space? >> I think that we are starting to, right? I've been in this industry for along time. And I've been preaching for a long time about how looking at consumers and putting the user first is important. We're just starting now to come around to the idea that consumer satisfaction is important, that consumer engagement, sorry, employee satisfaction, employee engagement is important. It dawned me yesterday that if you're looking at consumer brands, engagement is the first thing they target. Because if you're engaged, you're going to be loyal. If you're loyal, you're going to spend more money within the brand and ecosystem that they represent. But yet in the enterprise we are not that yet. So, what you're talking about will happen, in my opinion, especially with new technologies we're thinking about deployment of 5G or you're thinking about VR and XR. There is a lot that in a way takes us back to how technology used to be which was not as affordable as it is today. And so will be deployed in enterprise environment first and then come to the consumer. And so, along those line I see somethings that consumer can look at and think, you know that would be nice in my own life. If you're looking at workspace why cannot I use this similar solution to just organize my kid's life 'cause I tell you, you know. With all the afterschool activity and whatnot between me and dad, we're pretty busy. >> So you mentioned engagement and some of the things that pop into my mind is the marketer in the last day and a half when they talk about employee experience as how I'm hearing it from Citrix is this is a critical catalyst for digital transformation. Talking about the employee experience from the very beginnings of even recruiting for talent and writing job descriptions to telling accusation to training, education. You guys both talked about some of the onboarding things that should be in place to make that process pretty seamless. But one of the things too that I think govern terms of employee experience is that like a marketing funnel, naturally, becomes a opportunity, converted to a customer but you want to turn that customer to an advocate, turn those employees into advocates so that you are able to retain them, they add more value into the company. That was something that I thought that was really, pretty, I want to say revolutionary but it was nice to hear Citrix talking about employee experience as it really relates to the essential telling, attraction and accusation issues that a lot of businesses face. And one of the things you said, looking at how they're using AI to look at tool efficiency rather than productivity of each individual is really a great way to foster that I would imagine loyalty on the employee side. >> It definitely is. I think that, we talk a lot about being millennials and in the fact that they are going to come into the workspace and they are expecting a different way of working because their relationship with technology is different from the relationship that my generation has had. They are comfortable with technology. They use technology everyday and they don't understand why it cannot be the same way. But I think beyond that is not just about millennials, I think companies really need to look more at, if you like, digital transformation and consumerization of IT actually brings to the whole company. And even being yes an employee for factor but also a customer factor, supporting your customer, increasing customer satisfaction. And I think a lot of times we need to get away from how we measure something new using old tools. So you're trying to justify why you should be deploying workspace and you're trying to cut down on okay, I'm going to save four hours a week, how much is that going to cost me? That's not it. That is the wrong way of looking at what a new tool and rethinking about your processes is bringing as a value to your company. And a lot of times this is soft, it's not a hard number that you can put. They're soft advantages that you're going to have and like you were saying, satisfaction brings loyalty, brings further every employee in your organization is going to be an evangelist for you. That, you can't put a price on that. >> So in terms of customer I want to kind of rift off that, if you're saying, cause one of the things that they said yesterday is with workspace intelligent experience, we aim to give back every worker one full day a week, which is two months a year. And my first thought was, wow, how much is that going to save the company because one of the things that Keith and I have been talking about the last day and a half that also was announced yesterday was the 7 trillion dollars that companies waste because of disengagement. So that certainly is something that was attractive and was a very strongly resonating message but you're saying how should companies be kind of looking at that? Okay so, yes I'm going to be able to save each person a full day a week, two months a year; how is that going to one, turn them into advocates for the company? But what's the benefit that going to be on the end user customer? >> Well, I think that if you spend less time fighting to get your job done and actually focusing on doing a good job, that's already going to benefit your customer. Whatever customer it is, right? It could be that you're able to research whatever it is that you're doing. Like if I look at my job, if I can cut down an hour a day, I can spend that time reading in a benign form, reading books or reading articles that will add to my thinking, engaging with my peers and discussing what is going on. The same thing can be in an enterprise where I have actually time to spend with my manager and making sure that he knows if I'm happy or not happy. Engaging with my peers to problem solving or spend more time with my customers. I think a lot of times there is a little bit of a mentality of, oh you're saving money so you're going to work less and so why would I need to do that? There is plenty of jobs to be done. I think that saving that time and saving the aggravation that pushing paper work or doing one thing that could take three step in 15 steps it's just not helping you. It's not helping your morale, is not helping how you've been interact with your customers because you aren't happy. And that transpire and transpire with your teams as well. >> Let's talk about 5G and impact of 5G on employee experience. One, we're a little bit away from 5G becoming a thing but when it's talked us about where it said today and where potential of impacting employee experience when it finally arrives. >> Yes we are a little bit away. We're starting to see deployment in markets actually today was the launch in the UK with EE and we have Verizon here in the US. So we are getting started. But for me the power of 5G is two falls, yes on every employee will have the power of connectivity anywhere and at any time, which is good and bad 'cause potentially you're never disconnected ever but the other side is we're talking about the intelligence in that data. There is going to be way more of that. There is going to be more data available. So if you're thinking from an employee perspective of the availability of data and what that can do to you as far as understanding your customer base and how to serve and that is going to be exponentially bigger just because so many more devices are going to become connected. And I think that for me is really what excites me about 5G. Yes I can download a movie in one minute and five seconds but that's not it, right? It is really about first of all, new experiences like augmented reality and what that bring to an experience say in a retail environment, experience environment, entertainment but then the amounts of sheered data that you can get from devices being connected. >> So, it's that we're at the tip of the iceberg? >> It is. >> Carolina thank you so much for joining Keith and me. >> It was a pleasure. >> On the CUBE I know that we can keep chatting but we have to have you back 'cause this is a dot dot dot to be continued conversation. We appreciate your time. >> Thank you. >> For Keith Townsend, I'm Lisa Martin you're watching theCUBE Live from Citrix Synergy 2019. Thanks for watching. (upbeat music)