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Steven Jones, AWS, Phil Brotherton, NetApp, & Narayan Bharadwaj, VMware | VMware Explore 2022


 

>>Hey everyone. Welcome back to the Cube's day one coverage of VMware Explorer, 2022 live from San Francisco. I'm Lisa Martin, and I'm basically sitting with the cloud. I got a power panel here with me. You are not gonna wanna miss the segment, please. Welcome, nor Barage I probably did. I do. Okay on that. Great, thank you. VP and GM of cloud solutions at VMware. Thanks for joining us. Field brother tune is back our alumni VP solutions and alliances at NetApp bill. Great to see you in person. Thank you. And Steve Jones, GM SAP, and VMware cloud at Amazon. Welcome guys. Thank you. Pleasure. So we got VMware, NetApp and Amazon. I was telling Phil before we went live, I was snooping around on the NetApp website the other day. And I saw a tagline that said two is the company three is a cloud, but I get to sit with the cloud. This is fantastic. Nora, talk to us about the big news that came out just about 24 hours ago. These three powerhouse, we >>Were super excited. We are celebrating five years of VMware cloud this week. And with three powerhouses here, we're announcing the general availability of VMware cloud and AWS with NetApp on tap. We have AWS FSX. And so this solution is now generally available across all global regions. We are super excited with all our joint customers and partners to bring this to the market. >>So Steve, give us your perspective as AWS as the biggest hyperscaler. Talk about the importance of the partnership and the longstanding partnerships that you've had with both NetApp and VMware. >>Yeah, you bet. So first all, maybe I'll start with Ryan and VMware. So we've had a very long standing partnership with VMware for over five years now. One thing that we've heard consistently from customers is they, they want help in reducing the heavy lifting or the, the friction that typically comes with cloud adoption. And VMware's been right in the trenches with us and helping with that over the years with the VMware cloud on AWS offering. And, and now that we've got NetApp, right, the FSX on tap solution, a managed storage solution that is, is been known and trusted in the on-premises world. Now available since September on AWS, but now available for use with VMware cloud is just amazing for customers who are looking for that agility, >>Right? Phil talk about NetApp has done a phenomenal job in its own digital transformation journey. Talk about that as an enabler for what you announced yesterday and the, and the capabilities that NetApp is able to bring to its customers with VMware and with AWS. >>Yeah. You know, it started, it's interesting because we NetApp's always been a company that works very closely with our partners. VMware has been a huge partner of ours since gosh, 2005 probably, or sometime like that. I started working with Amazon back in about 20 13, 20 14, when we first took on tap and brought it to the Amazon platform in the marketplace ahead of what's. Now FSX ends like a dream to bring a fully managed ONAP onto the world's biggest cloud. So that work you you're really looking at about. I mean, it depends how you look at it, 15 years of work. And then as Ryan was saying that VMware was working in parallel with us on being a first party service on Amazon, we came together and, or Ryan and I came together and VMware and NetApp came together about probably about two years ago now with this vision of what we're announcing today and to have so to have GA of this combination for meaning global availability, anybody can try it today. It's just an amazing day. It's really a great day. >>Yeah. It's unbelievable how we have sort of partnered together and hard engineering problems to create a very simple outcome for customers and partners. One of the things, you know, VMware cloud is a very successful service offering with a lot of great consumption and different verticals. Things like cloud migration, you know, transforming your entire, you know, data center and moving to the cloud. Things like, you know, modernizing our apps, disaster recovery now ransomware this week. So really, really exciting uptake and innovation in that whole service. One thing customers always told us that they want more options for storage decouple from compute. And so that really helped customers to lower their total cost of ownership and get to, you know, get even more workloads into VMware cloud. And this partnership really creates that opportunity for us to provide customers with those options. >>Let me give you an example, just I was walking over here just before I walked over here. We were with a customer talking about exactly what Orion's talking about. We were modeling using a TCO calculator that we all put together as well on what we call data intensive workloads, which is in this case, it was a 500 gigabytes per VM. So not a huge amount of data per VM. The, the case study modeled out of 38% cost savings or reduction in total cost, which in the case was like 1.2 million per year of total cost down to 700 million. And just, you could do the, just depends on how many VMs you have and how big odes you have, but that's the kind of cost savings we're talking about. So the, this is a really easy value to talk about. You save a lot of money in it's exactly as nor Ryan said, because we can separate the compute and the storage. Yep. >>Yep. I was just gonna say the reason for that is it used to be with VMware cloud on AWS. If you wanted more storage for your workload, you would have to add another node. So with another node, you would get another compute node. You would get the compute, you'd get the memory and the storage, but now we've actually decoupled the ability to expand the storage footprint from the compute, allowing customers to really expand as their needs grow. And so it's, it's just a lot more flexibility. Yep. That customers had. Yeah. >>Flexibility is key. Every customer needs that they need to be agile. There's always a competitor waiting in the rear view mirror behind any business, waiting to take over. If, if they can't innovate fast enough, if they can't partner with the best of the best to deliver the infrastructure that's needed to enable those business outcomes, I wanna get your perspective, Steve, what are some of the outcomes that when you're talking to customers, you talked about fill the TCO. Those are huge numbers, very compelling. What are some of the other outcomes that customers can expect to achieve from this solution? >>That's a great question. I think customers want the flexibility. We talked about customers absolutely wanna be able to move fast. They're also very demanding customers who have had an experience with solutions like NetApp on tap on premises, right? So they've come to expect enterprise features like thin provisioning, snapshoting cloning, rapid cloning, right? And even replication of data given that customers now can leverage this type of functionality as well through the NetApp solution with VMC, they're getting all those enterprise class features from, from the storage in combination with what they already had with vs a and, and VMC. >>Steve earlier mentioned the word we used, we kind of took it from VMware or from Amazon was friction is so many workloads run in VMware VMs today to be able to just simply pick them up as is move them to Amazon makes cloud adoption. Just, I mean, frictionless is an extreme word, but it's really lowers the friction to cloud adoption. And as Steve said, then you've get all these enterprise features wherever you need to run. >>Just brings speed. >>I was just about to say, it's gotta be the speed. It has to be a huge factor here. Yep, >>Yep. Yeah. >>Sure. One of the things that we've seen with VMware cloud is operational consistency as, as a customer value because when customers are thinking about, you know, complex enterprise apps, moving that to the cloud, they need that operational consistency, which drives down their costs. They don't have to relearn new skills. They're used to VMware, they're used to NetApp. And so this partnership really fosters that operational consistency as a big customer value, and they can reuse those skills and really reapply them in this cloud model. The other thing is the cloud model here is super completely managed. If you think about that, right, customers have to do less VMware, AWS and NetApp is doing more for them. That's true in this model. >>So you're able to really deliver a lot of workforce efficiency, workforce productivity across the stack. >>Absolutely. >>And that's definitely true that it just, as it gets more complex, how do you manage it? Just continue, hear everybody talking about this, right. So when a completely managed service by VMware and Amazon is such a savings in com in management complexity, which then gets back to speed. How do I grow my plant faster? >>I mean, and really at the end of the day, customers are actually able to focus on what differentiate differentiates them, obviously versus the management of the underlying infrastructure and storage and all those, those things that are still critical, but exactly, but >>For, for the customer to be able to have to abstract the underlying underlying technology layer and focus on what differentiates them from the competition. That's like I said, right back here, right. That's especially if there's anything we've learned in the last couple of years, it's that it, that is critical for businesses across every industry, no industry exempt from this. >>None. One other thing, just an example of what you're talking about is we all work a lot on modernization techniques like using Kubernetes and container technologies. So with this, if you think about this, you, this solution, you can move an app as is modernize on the cloud. You can modernize, you can modernize and then move. You can, the flexibility that this enables like. So it's sort of like move to the cloud at your rate is a really big benefit. >>And we've seen so many customer examples of migrating modernize is how we like to summarize it, where customers are, you know, migrating, modernizing at their own pace. Yep. And the good, good thing about the platform and the service is that it is the home for all applications, virtual machines containers with Kubernetes backed by local storage, external storage options. The level of flexibility for all applications is really immense. And that drives down your TCO even more. >>What, from a target customer perspective, Noran, talk about that. Who, who is the target? Obviously I imagine VMware customers, it's NetApp customers, it's AWS, but is there, are there any targets kind of within that, that are really prime candidates for this solution? >>Yeah. A great question. First of all, the, the easy sort of overlap between all of us is our shared customer pool. And so VMware and NetApp have been partners for what, 20 years, something like that. And we have thousands of customers using our joint solutions in the data center. And so that's a very clear target for this solution, as they're considering use cases such as, you know, cloud migration, disaster recovery, virtual desktops, application modernization. So that's a very clear target and we see this day in and day out, obviously there are many other customers that would be interested in this solution, as well as they're considering, you know, AWS and we provide a whole range of consumption options for them. Right. And I think that's one of the, sort of the, the good things about our partnership, including with AWS, where customers can purchase this from VMware can purchase this from AWS and all of these different options, including from our partners really makes it very, very compelling. >>Talk a little bit about from each of your perspectives about the what's in it. For me as a partner of these companies, Steve, we'll start with you. >>I mean, what's in it for me is that it's what my customers have been asking for. And we, we have a long history, I think of providing managed services again, to remove that heavy lifting that customers often just don't want to have to do. Having seen the, the adoption of managed storage offerings, including the, the NetApp solution here and now being able to bring that into the VMware space where they're already using it in an on-premises world, and now they're moving those, those workloads being able to satisfy that need that a customer's asking for is awesome. >>We, every time we're at an AWS event, we are always talking about it's absolute customer obsession, and I know NetApp and VMware well, and know that that is a shared obsession across the three companies. >>Hey, Lisa, let me add one more thing. It's interesting, not everybody sees this, but it's really obvious that the NetApp on-prem installed base with VMware, which is tens of thousands of customers. This is an awesome solution. Not quite as obvious is that every on-prem VMware customer gets that TCO benefit. I mentioned that's not limited to the NetApp on-prem installed base. So we're really excited to be able to expose all the market that hasn't used our products on-prem to this cloud solution. And, and it's really clear customers are adopting the cloud, right? So we're, that's one of the reasons we're so excited about this is it opens up a huge new opportunity to work with new customers for us. Talk >>About those customer conversations, Phil, how, where are they happening at? What level are you talking with customers about migration to cloud? Has it changed in the last couple >>Of years? Oh yeah. You know, I've been working on this for years and a lot of the on-prem conversation, it's been a little bifurcated that on-prem is on-prem and cloud developers or cloud developers. And Amazon's done a huge amount to break that down. VMware getting in the game, a lot of it's networking complexities, those have gone down. A lot of people are cross connected and set up today, which that wasn't so true five years ago. So now it's a lot of conversations about, I hear carbon footprint reduction. I hear data all in around data center reduction. The cloud guys are super efficient operators of data center infrastructure. We were talking about different use cases like disaster recovery. It's it's everybody though. It's small companies, it's big companies. They're all sort of moving into this, it call it at least hybrid world. And that's why when I say we're get really excited about this, because it does get rid of a lot of friction for moving loads in those directions, at the rate, the customer wants to do it. >>And that one last really quick thing is I was using NetApp as an example, we have about 300 enterprise workloads. We wanna move to the cloud two, right? And so they're all running VMware, like most, most of the world. And so this solution is, looks really good to us and we're gonna do the exact, I was just out with our CIO. We're going, looking at those 300, which do we just lift and move? Which do we refactor? And how do we do that? In fact, that Ryan was out to dinner with us last night, talking about >>This it's more and more it's being driven top down. So in the early days, and I've been with Amazon for 10 years now. Yep. Early days, it was kind of developer oriented, often initiated projects. Now it's top level CIOs. Exactly. I >>Are two mandates today talking to customers. >>I think of reinvent as an it conference. Now in the way, some of these top down mandates are driven, but listen, I mean, we got great customer interest. We have been in preview for three to six months now, and we've seen a lot of customers were not able to drag their entire data center workloads because of different reasons of PCO data, intensive workloads, et cetera. And we've seen tremendous amounts of interest from them. And we're also seeing a lot of new customers in the pipeline that want to consider VMware cloud now that we have these great storage options. >>So there's a pretty healthy Tam I'm hearing. >>Absolutely. >>I think so. Yeah. It's interesting. Another, just both like WWT and Presidio, channel partners, big, huge channel partners. It takes no selling to explain. We, we just say, Hey, we're doing this. And they start building services. Presidio is here with us talking about a customer win that they got. So this is it. It's easy for people to see why this is a cool, a cool solution. >>The value prop is there >>Definitely >>There's no having appeal the onion to >>Find it. No, the money savings. It's just in what or Ryan said, a lot of people have seen the, the seen an obstacle of cost. Yeah. So the TCO benefit, I mentioned removes that obstacle. And then that opens the door to all the features Steve was talking about of the advanced storage features and things on the platform. >>So is there a customer that's been in beta on this solution that you can talk about in, in terms of what they were looking for, the challenges that you helped them erase and the outcomes they're achieving? >>Yeah, sure. I can. I can provide one example. A large financial customer was looking at this during the preview phase and you know, for, for, for reasons before that were already a customer, but they were not able to attract a lot of their other workloads from other business units. And with this solution, now the service is a much better candidate for those workloads and those business units that had not considered VMware cloud. So we're really excited to see new workloads coming from that particular customer, given this particular solution and the whole TCO math for them was very, very straightforward and simple. And this became a more attractive option for that particular customer. >>Is there a shadow it elimination factor here in this technology and who you're selling to? >>Not real, I, don't not intent. Wouldn't intentionally. I wouldn't say yeah, not intentionally. I, it was funny with the customers I was thinking is yes. The question, the customers that are in the preview are seeing the benefits that we're talking about. The, one of the reasons we started the project on our side a number of years ago was this very large cement company was looking for carbon CO2 reduction. Part of that was moving disaster recovery to the cloud. There was a lot of friction in the solution prior to this, the, the customers have done some of the things we're talking about, but there's a, it takes a lot of skill. And we were looking at working with that customer going, how could we simplify this? And that was from our point of NetApp's point of view, it, it drove us to VMware and to AWS saying, can't we pull some of the friction of this out. And I think that that's what we've seen in the, in the previews. And it's, that's what I meant. It's so exciting to go from having say, I know we have about 20 previews right now, going to the globe today is the, is the exciting news today. >>And is the solution here in booze that it can be demoed and folks can kind of get their hands on it. >>Yeah. Yeah. They can go to the VMware cloud booth at the expo and they can get their hands on their demo and they can take it for a test drive. >>Excellent. >>You can run TCO calculators and do your own math and see what you're gonna all this, the all that's integrated today. We >>Also have pilots where we can help walk customers through a scenario of their own. >>Yep. Excellent. Is there, is there a, a joint website that you guys have, we should drive folks to? >>Yeah, it's >>Actually talk about the press release. It's >>It's yours. So >>It's it's prominently on our website. Okay. VMware cloud. It is onc.vmware.com where we also have the other, you know, our corporate marketing websites that have this vmware.com is a great starting point. Yeah. And we feature the solution. Prominently customers can get started today and they can even participate in the hands on labs here and take the solution for a test drive. >>All right. Last question, nor Ryan, we'll start with you on this. Here we are. I love the theme of this event, the center of the multicloud universe. Does it not sound like a Marvel movie? I feel like there should be some, is there any superheroes running around? Cause I really feel like there should be, how is this solution an enabler of allowing customers to really extract the most of value from their multi-cloud world that they're living in? >>Yeah. I mean, look, I mean, our mission is to build, run, managed, secure applications in any cloud, right. And regu has been talking about this with the keynote this morning as well. You know, at least with NetApp, we share a very good joint vision of enabling customers to, you know, place applications with really good TCO across clouds. And so it's really good story I feel. And I think this is a really good step in that direction where customers have choice and flexibility in terms of where they put their applications in the TCO value that they get. >>Awesome. Guys, you gotta come back next with a customer would love to dig. Maybe at reinvent sounds, we can dig into more and to see a great story of how a customer came together and is really leveraging that the power that is sitting next to me here. Thank you all so much for joining me and having this great conversation. Congratulations on the announcement and it being GA. >>Thank you. Awesome. >>Thank you. Thanks Lisa. All right. Fun conversation. I told you power panel for my guests. I'm Lisa Martin. You're watching the cube, keep it right here for more live coverage of VMware Explorer, 2022 from downtown San Francisco. We'll be right back with our next guest.

Published Date : Aug 31 2022

SUMMARY :

And I saw a tagline that said two is the company three And with three powerhouses Talk about the importance of the partnership and the longstanding partnerships that And VMware's been right in the trenches with us and helping with that over the years with the VMware cloud on AWS the, and the capabilities that NetApp is able to bring to its customers with VMware and with AWS. So that work you you're really looking at about. One of the things, you know, VMware cloud is a very successful And just, you could do the, So with another node, What are some of the other outcomes that customers can expect to achieve from this solution? class features from, from the storage in combination with what they already had with vs a and, but it's really lowers the friction to cloud adoption. I was just about to say, it's gotta be the speed. moving that to the cloud, they need that operational consistency, which drives down their costs. So you're able to really deliver a lot of workforce efficiency, And that's definitely true that it just, as it gets more complex, how do you manage it? For, for the customer to be able to have to abstract the underlying underlying technology layer So it's sort of like move to the cloud at your rate And the good, for this solution? And I think that's one these companies, Steve, we'll start with you. the NetApp solution here and now being able to bring that into the VMware space We, every time we're at an AWS event, we are always talking about it's absolute customer obsession, but it's really obvious that the NetApp on-prem installed base with VMware, And Amazon's done a huge amount to break that down. And so this solution is, looks really good to us and we're gonna do the So in the early days, and I've been with Amazon to six months now, and we've seen a lot of customers were not able to drag their entire data center workloads It's easy for people to see why this is a cool, a cool solution. And then that opens the door to all the features Steve was talking about of the advanced storage features And with this solution, now the service is a much better candidate for those workloads and those of friction in the solution prior to this, the, the customers have done some of the things we're it for a test drive. You can run TCO calculators and do your own math and see what you're gonna all this, the all that's Is there, is there a, a joint website that you guys have, we should drive folks to? Actually talk about the press release. So And we feature the solution. I love the theme of this event, And I think this is a really good step in that direction where customers have choice and flexibility in that the power that is sitting next to me here. Thank you. I told you power panel for my guests.

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Marianna Tessel, Docker | DockerCon 2017


 

>> Narrator: From Austin, Texas, it's theCUBE. Covering DockerCon 2017. Brought to you by Docker and support from it's ecosystem partners. >> Hi, I'm Stu Miniman joining with my co-host Jim Kobielus. We're here with theCUBE at DockerCon 2017. When I talked to John Furrier, he said Stu, at DockerCon, we're going to get Solomon Hykes, the founder. We're going to get Ben Golub, the CEO. And we're also, of course, going to get Marianna Tessle, who is the EVP of Strategic Development. Marianna, thank you for having us back again, we've been having a great event. How is everything with you? >> Thank you first of all, it's great. This is the second day of DockerCon. I think we had a great set of announcement yesterday, and an amazing set of announcement today as well. It's really going great. You know I have been roaming the exhibit hall, and actually a couple of people said this is one of the best shows they have been part of, and this very engaged audience is great to hear. >> From the keynote yesterday, the word that stuck out to me is really scaling. We talk about scaling employment, scaling the ecosystem, and the show itself. I was at that first DockerCon when we were wedged into that hotel room, as Ben joked. We had 100 more people than we told the Fire Marshall. Because it was tight. TheCUBE is usually a little bit smaller footprint than we have at some other shows. But, Austin, first of all, you pick great locations. I mean, San Francisco, Seattle, here. I'm looking forward to... Have we announced yet where next year's is? >> I don't think we've announced it yet. Usually it happens in the afternoon. >> Here in Austin. Talk to us a little about some of those announcements and stuff that you're excited about with growing the ecosystem. >> You know, I'm going to continue the theme you started with scale, and obviously like you said, a lot of things are changing, and scaling. One of the things we have noticed more and more are companies and enterprises have really started to use us more in scale and more in production, more apps, more of that going on. One of the trends we've noticed that actually Ben covered on stage today is that there's not just the leading edge of development and all new apps, web apps, but actually, we are starting to see more of traditional apps coming on board as well. More traditions Ops saying, I want those benefits as well. I do not want to go all the way to the extreme of re-writing my code, and going to microservices. But I can reap a lot of the benefits from Docker rising and putting our tools on top. So we're actually seeing more and more of that. And more and more companies. >> The discussion with Solomon, we talked this morning. He said, Oh, I don't know what Lego set we are. And I said, You know that green, flat piece that you can build everything on top of, so you can have your spaceset, your castle, and all the pieces there. You want to be a platform that can build. One of the announcements you guys had today, it's the modernized traditional applications. Maybe you can walk us through a little bit what that means, you know that mix of microservices verses traditional apps. How you guys see yourself participating in a customer's journey. >> Right. So, when we call this program, by the way it has a nickname, MTA. It's like you said, what we've seen is customers and users that want to have benefit across the board was if they write new code as they have more traditional apps with traditional stacks. What we came up with is a way for you to move from a more traditional to the new and Dockerizing really quickly. One of the things we also announced today, is a go-to market and a program helping customers to do that. We have great partners we announced today and I'm sure we're going to have even more, whether it's Microsoft, Avalon, HPE, and Cisco. What we're going to basically provide is a way for you to very quickly start seeing the benefits. Taking the traditional app, and within days, like five days, you should be able to get it in a modern state and start seeing the benefits from that. It's something that we're going to encourage customers to do very quickly and see the benefits. In fact, we had a customer today, Noran Trust, who's already been doing that, talking about the benefits they've been seeing from this program. >> Marianna, in terms of developer enablement, that's everything to getting Dockerizing, a universal phenomenon for wrapping legacy systems, for refactoring existing code, for building greenfield applications. What will Docker do to continue to improve the experience of Project Moby as an enabler of your ISV ecosystem? Going forward, how do you see the experience of front-end in front of Moby evolving to enable very simplicity and speed of development? >> First of all, I have to say that one of the magic, or secret sauces of Docker is our user experience, and the way we made technologies sometimes that were already available super accessible and super useful for developers and ops and users. So I would say that's definitely something that we have the DNA to do. And a project in Moby, we see ISV's and companies, and it doesn't have to be a company, it could be like users, a company that can come in and collaborate and really create a new component, or a new project from what we're going to put there, and hopefully others as well is a whole set of these Lego building blocks they can assemble. >> Are there any plans of Dockers to provide task-oriented skins or experiences on Moby for different roles, different developer roles associated with particular projects, you know, task, or wrapping a legacy system is a different task, obviously, from developing a greenfield containerized application. So to an extend, will you evolve the tool to enable more task oriented role specific interfaces? >> I would say as far as Moby, and across the company, we do have this realization that it could be that developers started to use Docker first, but actually Ops, and even like we talked about, traditional IT, it's pretty prevalent. So our thought is really to cater to all of these audiences, kind of understand, have a conversation with them and understand what exactly they need and what would make them more productive. An example of what I mentioned with the MTA program, the Modernized Traditional Apps, that one is targeted more towards an Ops audience. Different things we do, we try to understand our audience and engage with them, and see what's going to make them most productive. Both in terms of tool sets and in terms of how we bring it to them. >> Right, right. >> Marianna, we had the opportunity to have some of the partner keynote speakers on theCUBE, John Gossman on from Microsoft yesterday, we had Mark Cavage on from Oracle, here. There's a lot going on. Maybe give our audience a little flavor as to some of the other partner activity going on that we might have missed if we weren't watching close. >> I think we had the same conversation last year, just explaining how important it is for us that we work well with our ecosystem. It's a big part of our plan and strategy, and again confirmation that customers want to use choice, different things, that we're not alone in the world, and we really want to engage with a vast ecosystem. So you saw from Cloud providers to a more on-prem infrastructure to ISV's to networking providers, storage providers. Like a whole understanding and way to be a full platform, we really need to understand how to integrate and how to engage with that ecosystem, and how to help customers have benefits of the entire thing combined. So we've been really looking at who are the different leaders; Sometimes customers take us there, they're like, hey please partner with this company or that company. Understanding mapping of what is needed, and starting from Cloud, infrastructure, network, storage, management, monitoring, security, all the way to ISV's. I would, since you brought up that fact that Mark was here, Mark from Oracle. I do want to talk about that because I think that is maybe even a bit new and unique. Another thing that we announced today, the fact that we have Oracle, Dockerizing their apps and putting them in Docker store and that is big, and again, to us that is obviously big, but again, big for user. It's a very easy way to get software you really need. And not only that, we announced several weeks ago, a certification program. The nice thing about that, if something is certified in store, you can really use that with a lot of trust. You know it's been tested, it's secure. That we made sure that it followed best practices. We made sure that our support engagement with the publisher. Again, geared toward enterprises that really want to have that confidence of downloading something from the store and just using it. Again, Oracle is kind of groundbreaking in putting their software there, and we're very excited about that and we think there is going to be more to come. We really are looking forward to this being an amazing service for our users who want to really start from components that exist and the components that they can trust and be productive very quickly. >> I'm curious, how do you think of the Docker store in relation to things like the Amazon Marketplace, or you know, many of your other partners have their own piece. There really is no kind of enterprise app store today so what do you guys want to own? How do you integrate with partners as you look at that develop over time? >> For us, Docker Store started as an enabler as we saw more and more need from users to to basically, Hey, I want.. Let's say since I talked about Oracle I want to use a database. I don't want to go and Dockerize it again. If somebody already did it and they're already prepared, they already went through it, why wouldn't I just re-use it? So the fact that you can put things in this building block and then move them around, it actually enables the idea that you can re-use the same component between different users. So basically you have here something you can do once, and many people can benefit. So that's the benefit we see. It started with official images long ago. We saw unbelievable traction for it. Users really love it, it makes them productive very quickly. We wanted to expand it to a wider set of ISV's, a wider set of components, a wider set of apps, and make them available. We, right now, see it as more of an enabler and again it's one of those things, listening to our users, listening to our customers, we saw that that's one of the things that will make them productive really quickly. >> One of the things we saw in abundance at DockerCon this year is customers of Visa, MetLife, and so forth, up on stage, talking about how they are using Docker in their business for actual live applications. In terms of partners, are you focusing on particular vertical industries in terms of partnership with ISV's and VAR's, particular geographies? Give us a sense for where you're going in terms of diversification of geographies and industries, and in terms of your focus on partnerships. >> Yeah, and again different parts of the stack require different kinds of partnerships. Like on the South end of the stack on the infrastructure, we're looking for partners that either provide on-prem or Cloud infrastructure, or they can provide a set of plug-ins that integrate with us and a set of tools that can be used with Docker to complete and enhance the overall experience of users using Docker. So that's kind of one set of partnerships that started from hardware vendors, to different plug-ins. On the North side of it as we look at it, we just talked about the fact that we have... >> Jim: Top of the application, the application services end of the staff is the North, right? >> Exactly, and all the way to the content. What you actually put inside and what you run. >> Data, so forth and so on. >> Exactly. We'll form a set of partnerships there and making sure that those components are available in store, those components are Dockerized, that companies can really use that, and obviously Microsoft is a huge partner for us in the OS and as your others as well. >> The storage vendors, like Veritask and so forth, there is a fair amount of data inside the ecosystem that really you're going to continue to develop a partnership. >> Absolutely, Adera, Quadera, you've seen a lot, and we continue partner and seeing what's needed there. Understanding we are trying to predict where customers are today, where they're going to maybe, what they will need a year or two from now, and be ready for that. >> Marianna, that leads me to my final question. We know where you're going to be in Europe, you won't tell us yet the location of the North American show for next year, but as you look at the ecosystem, how do you see that developing? When we sit down with you a year from now, what do you hope to have as the progress? >> As I look at the exhibit hall, I am hoping that we're going to see a bigger exhibit hall with every single DockerCon. And, not just for fun, but really, it kind of indicates the collaboration we have with the ecosystem. I would like us to be known as a trusted and productive partner for our ecosystem. And a trusted and productive partner for our customer. That kind of knows to work together with all these contingencies to have amazing results. Like you said, we seen customers on stage, we seen the press releases of people say it took me months to get VM going, it takes me seconds to get this now going. So you see the kind of productivity and we would like to enhance it even more and get there faster. >> Absolutely, Marianna, always a pleasure to catch up with you. We've got a few more interviews left, two days of live coverage, for Jim Kobielus, and I'm Stu Miniman. Thanks for watching theCUBE. [techno music]

Published Date : Apr 19 2017

SUMMARY :

Brought to you by Docker We're going to get Ben Golub, the CEO. I think we had a great set of announcement yesterday, and the show itself. Usually it happens in the afternoon. Talk to us a little about some of One of the things we have noticed more and more One of the announcements you guys had today, One of the things we also announced Going forward, how do you see the experience of that we have the DNA to do. So to an extend, will you evolve the tool the company, we do have this realization going on that we might have missed and we really want to engage with a vast ecosystem. so what do you guys want to own? So the fact that you can put things in this One of the things we saw in abundance at DockerCon On the North side of it as we look at it, Exactly, and all the way to the content. making sure that those components are available in store, to develop a partnership. and we continue partner and seeing what's needed there. When we sit down with you a year from now, indicates the collaboration we have to catch up with you.

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