>>From the cube studios in Palo Alto in Boston. It's the cube covering IBM thing brought to you by IBM. >>Welcome back. I'm Stu Miniman and we're here with the cubes coverage of IBM. Thank you. 2020. The global experience reaching all of the participants of the event where they are. I'm happy to welcome back one of our cube alumni, Mike Farris, who is the vice president of corporate development and strategy at red hat. Mike, it's great to see you. Likewise too. Happy to be here. All right, so what Mike, uh, you know, lots of things to talk about a few weeks back. Uh, of course the management changes happened. Uh, we're fresh off of a red hat summit. Uh, I, I had a pleasure really talking to a lot of your peers, uh, your new boss, uh, and uh, you know, many of the customers. Uh, but for our, I think audience, right? Bring us up to speed. Uh, you know, back in 2019, it, uh, the, the largest software acquisition ever, uh, completed with IBM buying red hat and there've been some management changes, uh, some people, uh, switching roles. >>And, and you've got a new title, so, uh, bring her audience speed. Sure. Absolutely. So it's, it's been an exciting several, several months as we've gone through this. Of course. Um, we knew things were going to happen, things were announced clearly with Jenny's retirement quite a while ago. Um, but certainly, you know, the Arvin announcement and then as well as having both Jim Whitehurst become president. Okay. Oh, Cormier becoming CEO of red hat. You know, it's been an exciting several months trying to try to go through this and understand, you know, what would change and frankly, what would not change. Um, I'll say from red hats perspective, having been with red hat for coming up, you're on 20 years, uh, not a lot is really changed. We're still focused on our mission of being the owner leading enterprise open source software company, uh, focusing on both taking our, our platforms, both red hat enterprise Linux and now OpenShift a Ford in the market, partnering around middleware components, hardening around our management, uh, as well as our storage elements. >>So, you know, our mission hasn't changed and that's kind of one of the key aspects of this. I'll say that certainly, you know, with Arvind now as CEO of IBM and Jim Whitehurst is president of IBM along with Oh for me or being, you know, CEO of red hat and we've got a really strong leadership group in place at IBM that understands what red hat is, what we mean to the customer and just as importantly what we mean to the open source community. Uh, and, and that type of action and, and, and drive is certainly something that, that we think, you know, that leadership in place will help to ensure that the value we've delivered to customers, frankly from day one back when we launched red hat enterprise Linux or red hat advanced server, frankly, uh, it's something that, that we'll be able to continue to do and drive in the community and with the customers as we move forward. >>Yeah. Mike, it's interesting when we look out, uh, on the, the ecosystems and happening out there, we understand for customers sometimes it might be challenging to say, Hey, I listened to 10 different vendors and they all say the same words. I've got multi hybrid cloud, digital modernization, things like that. Well, with our hat as a, as an analyst firm, we kind of say, okay, everybody does things a little bit different. Do you know if you look at the big cloud players, they are all playing different games. When we looked at the IBM strategy pre acquisition of red hat and red hat, they line up pretty well, you know, red hat. Yeah, very much. At summit it was open hybrid cloud. Uh, when I look at IBM, maybe a little bit more talk of multicloud than hybrid. Well, but hybrid is long bend a piece of it. >>So yeah. Okay. Give us a little bit of the inside, you know, with your strategy hat on it. How much had it been okay. Strong alignment, obviously IBM and red hat decades. Um, but you know, there are some places where, uh, you need to make sure that people understand that, you know, red sat still please markers with all the clouds. And of course IBM has services that span many places, but they also have, you know, products and services that are, uh, it was particular to IBM thing. Absolutely. And I think, you know, it's important to note, and this is well established that, you know, one of the core, uh, justifications and reasons for the acquisition was really around red hats. A physician, not just an open source, but in the hybrid cloud. Um, we've been talking about that for sure many years in fact, before most of the vendor's name has predicted up. >>Um, uh, but just as importantly, I think if you look back at Marvin Krishna's announcements on frankly the day that he was named CEO, uh, you know, he starts talking about things like IBM's focus being hybrid. Yeah. AI. And how did those things come together and who were the participants in that value being delivered? Certainly from red hat's perspective is, as we've said, we've been talking about hybrid and delivering on hybrid for many years now. Now that's being, being pushed as part of the IBM overall message. Um, and so certainly being able to leverage that value and extend it throughout the ecosystem that IBM brings throughout the software that IBM has and their services. You know, certainly we think we've got a, a good opportunity to really take that message broader in the market. Um, you know, with again, with, with both Paul and Jim, president and CEO of red hat working together and we'll be able to take that and leverage that capability throughout all of IBM generally. >>Yeah. I'm glad you brought up the AI piece because one of the things that really struck me, thumb it often we're talking about plot worms and we're talking about infrastructure. And while that is my background, we understand that the reason infrastructure exists is because my Apple, that application and one of the most important piece of applications or data. So, you know, red hat of course has a strong history with hi guys, uh, to applications and data. You, you've got an operating system as you know, one of the core pieces of what you're doing. And when I think about IBM and its strengths, well the first thing I probably think of is services. But the second thing I think of was all of the businesses productivity, uh, the databases, you know, all these applications that IBM has. I read it over the years, uh, wondering if we can just click down one notch and you talk about, uh, you know, hybrid cloud and AI and everything. >>How are IBM and red hat helping customers build all of those new applications go through those transformations, uh, to really be modern enterprises? Yeah, so certainly if you look at red hat's history where we focused very much on building the platforms and again, whether that was red hat, enterprise, Linux open shift or J boss, you know, our focus has been how can we make a standardized platform, it will work across the industry regardless of use case or industry verdict. IBM, you know, has both platforms as well as a lot of investment in capabilities in the higher level value services as well as the specializations. And use of these applications and platforms for specific vertical industries. And a lot of what they've been able to bring to the table with your investments in Watson and AI as well as a lot of their data services has certainly start to come to fruition. >>And when we start taking these two in combination and applying, for example, a focus on developers, developer tools, being able to bring a value to not just uh, the operations folks, but also the developer side and really put a lot of the AI capabilities cross that we're starting to see, you know, accelerated value, accelerated use. And then if you layer that on top of a hybrid approach, you know, we've got a very strong message that crosses everything from, you know, existing applications to net new applications before developing from their DevOps cycle all the way through their operation cycle at the bottom end where they're, they're actually trying to do boy cross multiple platforms, multiple infrastructures, and keep everything consistently managed, secured and operated. And that's, that's really the overall message that we're seeing as we talk about this together with IBM. All right. So, Mike, you touched on some of the products that that red hat, uh, offers in the portfolio. >>Uh, it was, it was a real focus at summit, not really to talk about the announcements, you know, a week before a summit two came out. Yeah. Uh, OpenShift bar dog four wasn't a big w blob. Uh, you know, give us the update on really the red hat portfolio and you know, where are those points? You know, IBM is helping red hat scale. Yeah. So certainly you've touched on some of the big ones, right? Well, OpenShift itself with the four dot. Four release brings a lot of new capabilities, uh, that are being brought forward to those customers. I have a better management, better capabilities and what they can do from monitoring service, et cetera. Um, but certainly also things like what we're doing with OpenShift virtualization, which was another announcement. There were, we're actually doing, you know, bringing a game, changing capability to the market, uh, and enabling customers that have both existing, uh, virtual virtualized environments and also new or, or migrated or transformed a container, native environments and running those on the same platform. >>With the same management infrastructure, we see that as huge to be able to simplify the management capabilities, understand cost and be able to control those environments in a much more consistent way. Uh, secondly, uh, you know, one of the big things that's been happening is really around advanced container management. What we're calling an ACM. Uh, this is, this is a good example of how red hat and IBM have worked together, uh, to bring existing IBM capabilities and what they had called a multi cluster management or MCM and bring those not just into red hat yes. Part of our platforms, but also have red hat take the step of open sourcing that and making it part of the industry standard through open source community. So being able to take that type of value that IBM had matured, take it through red hat into the open source community, but simultaneously deliver it to our customers. >>Yeah. Open shift and make it part of the platform. It's something we really see as, as a huge value add. Mmm. We're also doing a lot more with hyperscalers, especially in the space of OpenShift managed services. Uh, you saw some of those last week and I would encourage everyone to go out and, and look at the Paul Cormier and Scott Guthrie announcements that we did. There was a keynote, a video that you can go review. Uh, but, but certainly, uh, certainly the focus on how do we work with these hyperscalers inclusive of IBM, uh, to make open shift and much more fluid deployment option, have it more, more service oriented, a both on premise and off premise so the customers can actually, uh, work together better in it. Yeah. A red hat I think has always done a really good job of highlighting those partnerships. It's way easy on the outside to talk about the competitive nature of the industry. >>And I remember a few years ago, a red hat made, you know, a strong partnership with AWS. You mentioned, you know, Scott Guthrie from Microsoft. Well, okay. Not Satya Nadella. Okay. Love it last year, but Microsoft long partner. Oh, okay. Of course, with IBM back to the earliest days, uh, and with red hat or, uh, you know, in the much more recent days, uh, there was those partnerships. So critically important. ACM definitely an area, uh, we want to watch it. It was really question we had had, if you look at last year, Microsoft announced Azure, uh, there are lots of solutions announced as to how am I going to manage in this multicloud world. Um, because it's not, my piece is everywhere. It's now I need to manage a lot of things that are out of my control from different vendors and hopefully we learned a lot of the lessons from the multi-vendor era that will be fixed in the multi cloud era. >>Oh, absolutely. And you know, arc was part of our discussion with Scott Guthrie last week or Paul's discussion and you'll see a demo of that. But I would also expect that you'll see more things coming from us markers as well. Right. You know, this is about building a platform, a hybrid platform that works in a multicloud world and being able to describe that in a very consistent way. Manage it. You were at entitled it in a very consistent way of across all the vendors, inclusive of both self and managed services, only one option. And so we're very focused on doing that. Um, IBM, certainly AXA assisting in that, helping grow it. But overall this focus is really about red has perspective about making that hybrid, right? the leading hybrid platform, the leading Coobernetti's. Okay. uh, in the industry. And that's, that's really where starting from with OpenShift. >>All right. So, so Mike, we started out the discussion talking about some of the changes and you know, where red hat stays, red hat and where the company is working together. Obviously the leadership changes. Oh, we're a big piece. Uh, congratulations you, you got, you know, a new role. I've seen quite a few people, uh, with some new titles. Uh, you know, w which is always nice to see. Uh, the, the people that have been working for a long time. The other area where seems from the outside there coordinated effort is around the covert response. So, you know, I've seen the, the public letters from, from Arvin Krishna of course. red hat and Paul Cormier's letter. Well, he is there. Uh, IBM was one of the first companies that we had heard from, uh, that said, Hey, you know, we're not going to RSA conference this year. >>We're moving digital, uh, with the events. So no real focus on them boys. And then of course boarding customers. Yeah. How does that covert response happen? And am I right from the outside that it looks like there, there is a bit of United right attack, this global pandemic response. It is a, you know, I think there's two levels to this. Certainly between red hat and IBM were well coordinated. Um, within, within red hat we have, uh, we have teams that are specifically dedicated to making sure, yeah, our associates and more importantly, uh, our customers and the overall communities are well-served through this. As you said earlier in the interview, uh, certainly we hold back on any significant product announcements at summit, including with some of our partners merely because we wanted to maintain this focus on how can we help everyone through this very unfortunate experience. >>Um, and so, you know, as obviously a lot of us, all of us are sitting at home now globally. Uh, the focus is very much how do we stay connected or we keep the business flowing as much as possible through this and, and, and keep people safe and secure in their environments and make sure that we serve both the customers and the associates. Yes. Awesome away. So there's a lot of sensitivity and we want to make sure that, you know, the industry and the overall world knows, uh, that we're very focused on keeping people healthy and moving forward as we, as we work through this together as a world. Yeah. Well, Mike Ferris, thank you so much for the update. It's been been a pleasure catching up. Great. Thanks dude. Appreciate it. All right. Stay tuned for lots more coverage from IBM. Think 20, 20. The global digital experience. Okay. To a minimum. And thank you. We're watching. Thank you.

from San Francisco it's the queue covering Red Hat summit 2018 brought to you by Red Hat okay welcome back everyone we're here live in San Francisco with the cube cube coverage of red hat summit 2018 and Moscone West in San Francisco I'm John for a co-host of the Q with my co-host this week analyst John Troyer who's the co-founder of tech reckoning advisory and Community Development firm our next guest is Mike Farris is the vice president of business development at Red Hat and its architecture business architecture sitting the table doing all the deals welcome back to the cube great to see you great to be here happy to come on so red hat has always played the long game in its business you got a very community focused us you got a lot of data in front of you you got a lot of customers but now the industry deals are forming IBM deal you guys announced here and Microsoft two notables really kind of are a telltale sign of what's to come what does it mean you had two big enterprise players getting behind openshift and Red Hat what's the name so you know it means coming of age of both containers and industry standards around this and so similar to what we did with Red Hat Enterprise Linux it what started at the edge of network computing and gradually through relationship with IBM Dell HP became the standard hardware enabler applications then came on board with partners like Oracle and others going through sa P and the like now we're seeing the same thing happen in the container space where now that kubernetes has been established as the orchestration standard in the industry Red Hat has made the bet adopted on that and now starting to see the fruition of people standardizing around that the major players the cloud providers from IBM Microsoft and and applications are sitting on top of that are starting to see this as the platform that they wanted to play on and just to kind of point out just because yeah you mentioned kubernetes you guys weren't johnny-come-lately on kubernetes either you guys made the investment years ago including tsakuba you saw containers so you're it wasn't like whoo it's like yesterday it developed nicely for you I mean our open shift was actually launched in 2011 and then in 2013 we made the switch to kubernetes and made the bet on it as being the orchestration standard and you know as you saw Red Hat do with KVM and the hypervisor space you know designing everything around a standard that we could support for in the case of Linux up to ten years you know we're doing the same type of thing and making the platform the focus not the individual technology so applications that are developed ISVs that are focused with those customers on deploying those and now with major partners like IBM and Microsoft saying this is the thing that is going to live and breathe in your enterprise as you take existing applications moving them into the cloud native and space as well as also when you start building new applications on it on a fresh platform you've got you have business architecture in your title I want to talk about business architecture because with cloud scale business logic is where the innovation is and then using technology to scale that but you also have it's not always the best technology sometimes that makes the fit it could be the right technology at the right time and Jim White has mentioned that earlier in his interview today business architecture is about the win-win scenarios and open source as well as the commercialization piece can you comment on the preferred architecture of folks who want to go to the cloud and take advantage of the of the transformation happening how should they architect their business how should they think holistically around putting the pieces together whether it's vendor relationships rolling out and hiring new developers and moving to a cloud native cloud scale while preserving their existing investments so just like when we started with Linux and Red Hat Enterprise Linux in 2002 the focus has been on making sure that customers have choice as they do this and and you know it's the platform that matters and making sure that you have the scalable secure environment that you can run across these and so taking that choice theme on a standardized platform and about starting to be able to say regardless of what application you have where you need to be run or what services you need to plug in you need to make sure those are available everywhere so when when we talk to architects and business architects that are looking at pricing models and mechanisms these two things are now forefront in their design architectures when they start sitting down and so you know our focus has been how do we enable this common platform starting with Red Hat Enterprise Linux and open shift across every major cloud provider in the world and on-premise as those models start to change and so one of the announcements that we made was we're gonna be supporting open shift on Azure stack you know this opens up choice for those customers be able to say regardless from on-premise on a Red Hat OpenStack environment or a Azure stack environment or off-premise at major providers like IBM cloud and Microsoft Azure now being able to say that I've got the support across these architectures and the multiple business models that I want to be able to purchase that allow me to enter into this space like I want to drill down in that at the Microsoft announcement okay it's cuz it's multifaceted right it's not just like you can run you could run OpenShift on Azure stack on pram if you wanted to right it's it's it's it's a managed service on Asscher itself it's also integrated into some of their offerings like the now sequel server will be a Red Hat certified container as well as being a container over on their side and they're building it into their uh their dev programs and dev tools right but you'll get you get you get Red Hat credits as well if you're if you're sitting there in with the Microsoft toolset so can you talk a little bit about you know some of those points of contact maybe expand on the sure absolutely and so I think kind of the core point to recognize is you know for many years now we've been talking about containers as a packaging right well it's actually what's in the container that matters and and so from the perspective of that you know you know the position is I mean containers are Linux and and Linux is Red Hat Enterprise Linux and so when we start talking about this the foundation of this really starts from that angle and so with Microsoft we actually announced last fall that we're gonna do open shift dedicated which is the Red Hat managed service on on Amazon and Google we announced we're going to be taking that to Microsoft Azure as well but in the course of those discussions and sitting down with customers talking to the Microsoft teams you know became readily apparent that if we partnered on this and did something much more aggressive to build a higher value solution for the customer we could actually deliver something that that customer saw is not just a unified approach but actually a Microsoft offering and so what we announced yesterday and what Microsoft jointly announced with us was that that we're announcing the release and and the upcoming release of open shift on Azure which is a jointly managed and operated and supported open shift service it's actually the industry's first jointly managed service on a public cloud and so we look at those customers now can go to Microsoft get a first party offering from them be able to deploy their applications have Microsoft run the infrastructure Red Hat run the open chef platform and have that service role available so they can focus on the applications and not the infrastructure who gets the support on that is the Microsoft leading on the front you guys splitting the duties there yes that working so on the support side in 2015 we announced something called integrated hybrid support with Microsoft we actually had Red Hat associates on site in Redmond working side-by-side with Microsoft support personnel um this extends that but what we're also doing is with the open shift on Azure offering it's actually to be a Microsoft first party product they're gonna be selling in the market we will be selling in the market and so customers can call Microsoft is their first line but if they happen to call Red Hat we've got this back-end infrastructure we know how to escalate we've got joint ticketing systems we know actually how to work on this together so you know it is a combination call it a hybrid support ending the previous model you vets work absolutely not like a branding brand new thing yeah but customers who are you know large-scale as your users today will still call Microsoft and they'll be able to get to the right people through their Microsoft reps so I think one of the impacts what I see I'm gonna get your reaction this is that obviously that multi-cloud has been a big discussion and it's a future stay but that's what everyone wants choice right so they're doing a lot of work on premise and clarifying their architecture this has been a big part of today's world this seems to be a multi cloud opportunity for your customers is that kind of where you see the vein value yeah so you know when we look at the platform we want the platform to be consistent whether it's Red Hat Enterprise Linux and now open chef and have that available in a consistent way in a consistent price point and a consistent value representation to the customers regardless of where they want to go and so you know we've got customers that that will have a primary cloud and on-premise or a primary cloud and a backup and it on-premise and it's very important for their applications for the development life cycles and for their support mechanisms so they have one place to go one place to work with and focus on a singular platform that's why you know we hear us talk about this we're doing the exact same thing we did with Red Enterprise Linux we're not varying the technology we're integrating it deeper and in this case Microsoft very deeply in their infrastructure but providing the same value to customer above the line and then backing it with this jointly operated and managed service from Microsoft and containers has been a great tailwind for your business big time how has OpenShift success change your job in the past year or at all it's made it a lot harder because you know I think the evolution of containers evolution early on of the orchestration space you know people have been asking about alright are you following the community right how close to the Kerman kubernetes latest release are you you know that was a dialogue that we're now evolving in the industry to being how can I get the services that I need how do I get the support that I need and and how do I make sure it actually is secure and that you know when the next major issue comes out that that you know all my containers are up to date and so the complexity is increased from defective of we're no longer talking about certification of an ISV on Red Hat Enterprise Linux which happens to be certified on specific hardware now we're talking about living and breathing container life cycles from ISVs from end customers sitting on a platform that runs across all the public clouds and when the next security issue happens how do we make sure that the is v's containers of the end customers applications that are containers all in Red Hat Enterprise Linux containers that they actually are secure the the moment that that we release the patch across these and that's really the value in getting that across in the industry and be able to say that all of that works in concert with the new business models consumption and other things you know those are the complexities we're having to deal with now definitely a sign of 2018 right in some ways the world has come to red hat right you read has kept it it's open culture and open ethos certainly this is a signal like the new of the new Microsoft right playing with Red Hat Red Hat now also gets to support Windows containers I mean IBM although has been a supporter of open source and Linux and Red Hat for years so it is a I love the new world that a lot of our old assumptions are thrown away right and and and it's about delivering value to customers not necessarily what tribe you're in yeah and you see IBM I mean that has had a long play in the container space means starting with the bluemix environments and kind of moving into the latest thing with with IBM cloud private you know from from our perspective it's this unifying nature that says now that we can actually calm down and talk about what is enterprise need and how long it is and how do we build relationships in with IBM and with Microsoft they can really provide that so the customers can get the services they and the complexity you're talking about on your job is going to be an ecosystem opportunity for you you know making making more people come with it to the table to Red Hat so think you have a great opportunity in the ecosystem as well a final question for you is if someone's watching this video they say hey I want to do a deal with Mike I mean how are you doing deals - how do you evaluate is that a community-driven is it you know organic top down or is there a certain way that people can engage with you and read ad to do a business deal or is it ecosystem trip just take a minute to explain so the first thing we always look at is what are customers asking for and how can this help the community right those are the two things that drive the discussions at the CEO level with these partners that we're dealing with and even emerging markets I mean I sit down with small managed service providers and they want to offer OpenShift services in the same way that they've been doing Red Hat Enterprise Linux services for years and it's it's about the customers that are coming to them saying I see this as the platform I want to modernize my existing applications or start an it cloud native development using these how can we sit down and have the conversation so frankly from our perspective customers are key and so is the community and as long as we can have those two balances with relationships it's great and you mentioned the standardization when you have that kind of momentum and the industry and the communities it's going to enable a lot of opportunities and certainly you guys are doing great job so you've got a lot of we you're a busy guy yep absolutely Mike thanks for grating on the cue sharing your insights business development action going on a red hat big notable deals IBM and Microsoft just one of many that continues to be open doing the all out in the open it's the cube we're out in the open here in the middle of Moscone West I'm John four at John Torrio stay with us for more day two coverage of three days of 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