>> Live from San Francisco, it's theCUBE, covering Micron Insight 2018. Brought to you by Micron. >> Welcome back to San Francisco Bay everybody. You're watching theCUBE, the leader in live tech coverage. We're covering Micron Insight 2018. It's just wrapping up behind us. It's a day long of thought-leading content around AI, AI for good, how it's affecting the human condition and healthcare and the future of AI. I'm Dave Vellante, he's Peter Burris and that's the Golden Gate Bridge over there. You used to live right up that hill over there. >> I did. >> Dee Mooney is here. >> Until they kicked me out. >> Dee Mooney is here. She's the Executive Director of the Micron Foundation. Dee, thanks so much for taking time out of your schedule and coming on theCUBE. >> You bet, I'm very pleased to be here with you today. >> So, you guys had some hard news today. We heard about the 100 million dollar fund that you're launching, but you also had some news around the Foundation. >> That's right. >> The grant, you announced two winners of the grant. Tell us about that. >> That's right. So, it was a great opportunity for Micron to showcase its goodness and what a great platform for us to be able to launch the Advancing Curiosity grant. It is all around really focusing on that, on advancing curiosity, in the hopes that we can think about how might AI help for good, whether that's in business and health or life, and it's really a great platform for us to be able to be a part of today. >> So, what are the specifics? It was a million dollar grant? >> So, it was a million dollar fund and today we announced our first recipients. It was to the Berkeley College of Engineering, specifically their BAIR, which is Berkeley A, Artificial Intelligence Research lab, then also Stanford PHIND lab, which is the Precision, Health and Integrated Diagnostics lab. And then also a non-profit called AI For All, and really their focus is to get the next generation excited about AI and really help the underrepresented groups be exposed to the field. >> So with AI For All, so underrepresented groups as in the diversity culture-- >> Females, underrepresented groups that might not actually get the exposure to this type of math and science in schools and so they do summer camps and we are helping to send students there next summer. >> How do you decide, what are the criteria around which you decide who gets the grants, and take us through that process. >> Today, because we are all about goodness and trying to enhance and improve our communities, this was all around how can AI do some good. So, we are taking a look at what problems can be solved utilizing AI. The second thing we're taking a look at is the type of technology. We want students and our researchers to take a good look at how the technology can work. Then also, what groups are being represented. We want a very diverse group that bring different perspectives and we really think that's our true ability to innovate. >> Well, there's some real research that suggests a more diverse organization solves problems differently, gets to more creativity and actually has business outcomes. That may not be the objective here, but certainly it's a message for organizations worldwide. >> We certainly think so. The more people that are being involved in a conversation, we think the richer the ideas that come out of it. One more thing that we are taking a look at in this grant is we'd like the recipients to think about the data collection, the privacy issues, the ethical issues that go along with collecting such massive amounts of data, so that's also something that we want people to consider when they're applying. >> One of the challenges in any ethical framework is that the individuals that get to write the ethical framework or test the ethical framework, the ethics always works for them. One of the big issues that you just raised is that there is research that shows that if you put a certain class of people and make them responsible for training the AI system, that their biases will absolutely dominate the AI system. So these issues of diversity are really important, not just from a how does it work for them, but also from a very starting point of what should go into the definition of the problem, the approach and solution, how you train it. Are you going the full scope or are you looking at just segments of that problem? >> We'll take a look at, we hope to solve the problems eventually, but right now, just to start with, it's the first announcement of the fund. It's a million dollars, like we mentioned. The first three recipients were announced today. The other recipients that come along, we're really excited to see what comes out of that because maybe there will be some very unique approaches to solving problems utilizing AI. >> What other areas might you look at? How do you determine, curiosity and AI, how'd you come up with that and how do you determine the topics in the areas that you go after? >> The Micron Foundation's mission is to enhance our lives through our people and our philanthropy and we focus on stem and also basic human needs. So, when Micron is engaged in large business endeavors like today, talking about AI, it was the perfect opportunity for us to bring our goodness and focus on AI and the problems that can be solved utilizing it. >> Pretty good day today, I thought. >> Oh, yeah. >> I have to say, I've followed Micron for awhile and you guys can get pretty down and dirty on the technical side, but it was an up-level conversation today. The last speaker in particular really made us think a little bit, talking about are we going to get people to refer-- >> Max Tegmark, right? >> Was that Max Tegmark? Yeah. >> I think that's the name. I didn't catch his name, I popped in late. But he was talking about artificial general intelligence >> I know. >> Reaching, I guess a singularity and then, what struck me is he had a panel of AI researchers, all male, by the way, I think >> Yes. >> I noticed that. >> Yes, we did too. >> The last one, which was Elon Musk, who of course we all know, thinks that there's going to be artificial general intelligence or super intelligence, and he asked every single panel member, will we achieve that, and they all unanimously said yes. So, either they're all dead wrong or the world is going to be a scary place in 20, 30, 50 years. >> Right, right. What are your thoughts on that? >> Well, it was certainly thought-provoking to think about all the good things that AI can do, but also maybe the other side and I'm actually glad that we concluded with that, because that is an element of our fund. We want the people that apply to it or that we'll work with to think about those other sides. If these certain problems are solved, is there a down side as well, so that is definitely where we want that diverse thinking to come in, so we can approach the problems in a good way that helps us all. >> Limited time left, let's talk a little bit about women in tech. In California, Jerry Brown just signed a law into effect that, I believe it's any public company, has to have a woman >> On the Board? >> on the Board. What do you think about that? >> Well, personally, I think that's fantastic. >> Well, you're biased. (laughs) >> I might be a little biased. I guess it's a little unfortunate we now have to have laws for this because maybe there's not enough, I'm not exactly sure, 6but I think it's a step in the right direction. That really aligns well with what we try to do, bring diversity into the workplace, diversity into the conversation, so I think it's a good step in the right direction. >> You know, let's face it, this industry had a lack, really, of women leaders. We lost Meg Whitman in a huge Fortune 50 company, in terms of a woman leader, replaced by Antonio Neri, great guy, know him well, but that was one, if you're counting, one down. Ginni Rometty, obviously, huge presence in the industry. I want to ask you, what do you think about, I don't want to use the word quotas, I hate to use it, but if you don't have quotas, what's the answer? >> I don't know about quotas either. We do know that we help, our Foundation grants span the pipeline from young students all the way up through college and we see this pipeline. It starts leaking along the way. Fifth grade, we start seeing girls fall out. Eighth grade is another big-- >> In the U.S. >> In the U.S. >> Not so much in other countries, which is pretty fascinating. >> We are a global foundation and when we talk with our other partners, they're also interested in having stem outreach into their schools because they want to bring in the critical thinking and problem-solving skills, so, I used to think it was quite just a U.S. problem, but now being exposed to other cultures and countries, definitely they have a different approach, but I think it's a problem that we all strive to overcome. >> Well, it's pretty good research that shows that governance that includes women is generally more successful. It reaches better decisions, it reaches decisions that lead to, in the case of Boards, greater profitability, more success, so if you can't convince people with data, you have to convince them with law. At the end of the day, it would be nice if people recognized that a diverse approach to governance usually ends up with a better result but if you can't, you got to hit 'em over the head. >> I guess so, I guess so. >> Well, obviously, with the Kavanaugh confirmation, there's been a lot of talk about this lately. There's been some pretty interesting stuff. I've got two daughters, you have a daughter. Some pretty interesting stuff in our family chat that's been floating around. I saw, I think it was yesterday, my wife sent me a little ditty by a young woman who was singing a song about how tough it is for men, sort of tongue-in-cheek and singing things like, I can't open the door in my pajamas, I can't walk down the street on my phone at night, I can't leave my drink unattended, so tough for men, so tough for men, so on the one hand, you have the Me Too movement, you have a lot more, since Satya Nadella put his foot in his mouth at the Grace Opera event, I don't know if you saw that, he said-- >> I didn't. >> He said, a couple years ago >> He's the CEO of Microsoft. >> Said a couple years ago, a woman in the audience, Grace Opera, big conference for women, asked, "If we're underpaid, should we say anything?" and he said, no, that's bad kharma, you should wait and be patient, and then of course, he got a lot of you know what for that. >> That probably didn't work for them. And then, he apologized for it, he did the right thing. He said, you know what, I'm way off base and then he took proactive action. But, since then, you feel like there's been certainly much more attention paid to it, the Google debacle of last summer with the employee that wrote that Jerry Maguire tome. >> Right, right. >> Now the Me Too movement, then you see the reaction of women from the Kavanaugh appointment. Do you feel like we've made a lot of progress, but then you go, well, hmm, maybe we haven't. >> It sometimes feels like that. It sometimes feels like that. In my career, over 20 years, I have had a very positive experience working with men, women alike and have been very supported and I hope that we can continue to have the conversations and raise awareness, that everyone can feel good in their workplace, walking down the street and, like you mentioned, I think that it's very important that we all have a voice and all of us bring a different, unique perspective to the table. >> So do you feel that it's two steps forward, Dee, and maybe one step back every now and then, or are we making constant progress? >> It kind of feels like that right now. I'm not sure exactly why, but it seems like we're talking a lot about it more now and maybe just with a lot more attention on it, that's why it's seeming like we're taking a step back, but I think progress has been made and we have to continue to improve that. >> Yeah, I think if you strip out the politics of the Kavanaugh situation and then focus on the impact on women, I think you take a different perspective. I think that's a discussion that's worth having. On theCUBE last week, I interviewed somebody, she called herself, "I'm a Fixer," and I said, "You know, here's some adjectives I think of in a fixer, is a good listener, somebody who's a leader, somebody who's assertive, somebody who takes action quickly. Were those the adjectives that were described about you throughout your career, and the answer was, not always. Sometimes it was aggressive or right? >> True, true. >> That whole thing, when a woman takes swift action and is a leader, sometimes she's called derogatory names. When a man does it, he's seen as a great leader. So there's still that bias that you see out there, so two steps forward, one step back maybe. Well Dee, last thoughts on today and your mission. >> Well, we really hope to encourage the next generation to pursue math and science degrees, whether they are female or male or however they identify, and we want them to do great and hopefully have a great career in technology. >> I'm glad you mentioned that, 'cause it's not just about women, it's about people of color and however you identify. So, thanks very much for coming on theCUBE. We really appreciate it. >> You bet, thank you. >> Alright, keep it right there everybody. Back with our next guest right after this short break. We're live from Micron Insight 2018 from San Francisco. You're watching theCUBE. (techno music)

(lively music) >> Live from San Francisco, it's theCUBE covering Micron Insight 2018. Brought to you by Micron. >> Welcome back to San Francisco Bay everybody, we're here covering Micron Insight 2018. You're watching theCUBE, the leader in live tech coverage. My name is Dave Vellante, I'm here with my cohost David Floyer. Sanjay Mehrotra is here, he's the president and CEO of Micron. Sanjay, thanks very much for coming on theCUBE. >> Great to be on the show. >> So quite an event here! First of all beautiful venue. >> Lovely venue. >> Got the Golden Gate that way, we got Nob Hill over there. So tell us about this event. It's not just about hardcore tech and memory. You guys are talking about AI for good, healthcare, changing the world. What's behind that? >> Yeah, our focus is on AI technologies and how AI is really changing the world. In terms of life, in terms of business, in terms of health. This is a showcase of how these technologies are in very very early innings, they've just barely begun. And what's happened is that AI algorithms have been around for a long time but now the compute capability and the memory and storage capability have advanced to the levels that you can really mine through a lot of data real-time, derive lot of insights and translate those insights into intelligence. And Micron plays a pivotal role here because our memory, our storage is where all this data resides, where all this data is processed. So we are very excited to bring together many industry figures, industry luminaries, park leaders, researchers, engineers all here today to engage in a dialogue on where technology is going, where AI is going, how it's shaping the world. And for the realization that hardware is absolutely central to this trend. And memory and storage is key. And we are very excited about what it means for the future. >> So a lot of thought leaders here today. Well first of all you guys have some hard news, which is relevant to what we're talking about. Talk about the hundred million dollar fund and how you've deployed it even just today you've made some sub-announcements. >> So, one of the things we announced today is we are launching a hundred million dollar fund to support, to fund start-ups in AI. Because we really think AI is going to transform the world. We want to be in the front row. With not only the large existing players that are driving this change but also the start-ups that will drive innovation. Having the front row seat with those start-ups, through our investment fund, will really help us accelerate intelligence, accelerate time to market of various AI applications. So a hundred million dollar fund is targeted toward supporting start-ups that are developing AI technologies. And what I'm really excited to talk about here is that 20% of that fund will go to start-ups that have leadership that is represented by women or under-represented groups. Under-represented--those groups that are under-represented in tech today. This demonstrates Micron's commitment to diversity and inclusion in the technologies phase. >> Well that's, well first of all congratulations on that we're big supporters >> Absolutely >> Of women and tech and diversity, it's something that we cover on the theCUBE extensively. And now you've announced two grants just today, a half a million dollars each. One with Stanford, one with Berkeley that we heard. We heard Amazon up on stage talking about Alexa AI, Microsoft was onstage we had NVIDIA on theCUBE earlier. So bringing together an ecosystem that involves academia, your partners, your customers, talk about that a little bit. >> So the two grants that you talked about, those are from Micron Foundation that is again supporting advancement of AI and AI research as well as teaching of AI to kids so that we can build the pipeline of strong engineers and technologists of the future. So the two grants that we have announced today are one to Stanford Precision Health and Integrated Diagnostics Center, 200,000 grant to Stanford, pioneers in AI applications to precision management of your health. Very exciting field that will really truly enrich life and prolong life in the future as well as advance detection of diseases. Second $200,000 grant that we are giving is to Berkeley. Artificial Intelligence Research Center, absolutely cutting-edge that will be applicable to many industries and many walks of life. These are intended to support advancement of AI research. In addition to this advanced curiosity grant to these two institutions later today you'll hear there will be announcing a $100,000 grant to AI4ALL. And this is an institution that is encouraging women and under-represented minorities at high school level, 9th grade to 11th grade to pursue STEM careers. So Micron is really promoting study of advanced research and supporting the pipeline. In addition to this of course our focus today is on bringing together industry luminaries just like you mentioned, NVIDIA, Qualcomm, autonomous driving of the future, automotive partners, BMW, Visteon, really to engage in a dialogue of how AI is advancing in these various applications. We just heard great talk from vice president at Amazon, on Alexa devices really really exciting how those devices are truly making your life so easy and so intelligent. We heard from Microsoft Corporate Vice-President of AI research. So you see we really are as leaders in our industry, we are really bringing together industry experts to engage in a thought-provoking and inspiring dialogue on AI so that when we leave here today we leave with insights into what is coming next but even more importantly what do we all need to do to get there faster, and this is all about technology. >> So Sanjay and David too, Micron is one of the few companies that was here when I started in the business and is still around. At the time you were just a component manufacturer doin' memories and wow to watch the diversification of Micron over the years but also recently, I mean it's incredibly well-run company so congratulations on the recent success. At the analyst event in New York City this year, you talked about not only that diversification in your investments and innovation but you talked about the cyclicality of this business the historical cyclicality of this business you've dampened that down a little bit, for a variety of reasons. The capital requirements in this business are enormous, there's been consolidation. So how is that going, talk about sort of the trends in your business both in terms of diversification and your ability to make this business more predictable. >> So Dave you are very right to know that Micron is 40 year old company, we actually just turned 40, very proud of it. Really a company founded on the principles of innovation and tenacity. In fact the company has contributed to the industry to the world over the course of 40 years, 40,000 patents, just imagine that's a thousand patents a year, three patents a day over the course of 40 years. We are really a prolific inventor and we absolutely through our innovations in memory and storage have shaped the world here. As technology advances it really unleashes more applications and this is what has brought about the change in our industry. Today memory is not just in your PC. Of course it is in this PC but it is also in your data center it is going to be in the autonomous records of the future you going to have as much memory as what you had in the server just a few years ago. It's inside your mobile phone Artificial Intelligence, facial recognition is only possible because of the data and memory that you have in there. You have NAND Flash that is in these devices and with technology advancing that's bringing down the price points of NAND Flash really bringing more SSD's into these notebook computers, making these notebook computers lighter, longer battery life, more powerful. And of course Flash drives are also replacing hard test drives in data centers and cloud computing. So many applications, these diverse applications really have brought greater stability in our industry. And of course technology complexity has over time moderated the supply growth. And that's what we mean that the cyclicality of our industry, yes one or two quarters here or there you can have demand and supply mismatches but overall when you look at the demand trends and combine them with the moderating supply trends the long-term trajectory for our industry is very healthy. In fact we just completed a record year. >> Our fiscal year '18 was a record 30 billion dollar year for us with profitability that puts us at the very top of the most companies with 50% operating margin and with 30 billion in revenue we are actually number two largest semiconductor company in the U.S. And a lot of opportunity ahead given the demand drivers in the industry. >> Massive free cash flow, you've said publicly the stock is undervalued which is ya know, I don't know any CEO that says it's overvalued but nonetheless the performance that you've had suggests that you very well might be right. Go ahead David please. >> Yeah I just wanted to ask your opinion on, you are leading in this area now, very very clearly you're growing faster than the industry, you've had a magnificent year and the whole area is grown both the NAND and the DRAM. How are you judging how much to invest in this for the future? What's the balance between giving money back to the stockholders by buying stock back or versus investing in this what seems to me a very very exciting area. >> Do you have an AI algorithm for that? (laughing) >> We are in a great position where we are extremely disciplined about investing in CapEx to reduce cost of production and to deploy new technologies into production. We are very ROI focused in terms of any CapEx investments we make. We of course invest in R and D. I mentioned earlier 40,000 patents over the course of 40 years that only comes in investment in R and D. Investments in R and D are essential because we are today the most comprehensive technology solutions provider in memory and storage in the world. >> Yeah. >> In the world. With our DRAM, our Flash, our 3D crosspoint technologies, as well as future emerging technologies really position us as the only company in the world that have all of these memory and storage technologies under one company roof. So we do invest very thoughtfully and we manage our expenses very carefully but we do invest in R and D and of course we are committed to driving shareholder value as well. And we had announced earlier in the year ten billion dollar share buy back program with at least 50% of a fee cash flow. Every quarter on an annual basis actually, 50% of our fee cash flow on an annual basis going, at least 50% going toward share buy back. So we are managing the business, all aspects of it, excitedly looking forward to the opportunities. At the same time prudently in an otherwise driven fashion, building shareholder value through investments in R and D and manufacturing. >> Well of course the great Warren Buffett, David, says when asked if stock buy backs are a good investment says if your stock's undervalued it's a good investment, so. Obviously you believe that Sanjay, so. >> Absolutely! >> So thanks, thanks very much for coming on the theCUBE it was great to have you. >> Thank you. >> I hope we can have you back again. >> Thank you. >> We could talk to you for a long long time. >> Thank you very much. >> Alright, keep it right there buddy, >> Thank you. >> We'll be back with our next guest. We're live from San Francisco Bay Micron Insight 2018. You're watching theCUBE. (upbeat music).

>> Live from San Francisco, it's theCUBE, covering Micron Insight 2018. Brought to you by Micron. >> Welcome back to the Embarcadero everybody here in the heart of San Francisco. Actually at the bay of San Francisco. Golden Gate Bridge is that way, financial district over there, Nob Hill right up the street. You're watching theCUBE, the leader in live tech coverage. I'm Dave Vellante, this is David Floyer, and we're covering the Micron Insight 2018 event. People are starting to filter in. Any minute now we're going to start the keynotes from the executives. A lot of buzz going on, Derek Dicker is here. He's the corporate vice-president and general manager of the storage business unit emerging activity within Micron, great to see you again. >> Thank you very much for having me. It's a pleasure to be here. >> You're very welcome, yeah, so Micron used to be just a straight memory company. We're hearing, we heard at the investor day in May how you guys are diversifying, finding new use cases, new applications, you run the storage business, and of course David Floyer was one of the first, the first, in my opinion, to predict the demise of the hard disk, spinning disk, and it's a tailwind for you guys, but Derek, take us through your business unit, your role, and let's get into it. >> Sure, that sounds great. I appreciate the opportunity again to be here. The storage business unit within Micron is actually comprised across a couple of product areas. Primarily NAND and NAND components, and then also SSDs, solid state drives. As we like to say, and we've talked a bit more about it since Sanjay's arrival, we have a pretty material focus on accelerating what we call high value solutions. It's a big focus of ours, so not only are we developing the core technology in memory and storage, but we're attempting to build more and more products that add value to our customers in the S-System space. But that's generally the storage business focus. Within the company, we have three other business units that focus on compute and networking memory as well as the embedded business unit and then the mobile business unit. >> Talk about some of the big trends that you see, I mean, we've talked about for years, the all-flash data center. We clearly see that in the customers that we work with. Some of the spinning disk guys don't necessarily fully buy into that, but even they have been investing in flash technologies. What are you seeing? >> I tell you, there is no better time, in my opinion, than to be in the memory and storage industry. When you look at what the trends are that are coming out in time. If you go and you stare at how memory and storage has evolved just going back into the 80s or the PC era, a $35 billion average size of the total market. You get into the mobile space, when mobile era started with smart phones, we were looking at a $62 billion-ish, and then in '17 we cleared $120 billion in size of the market, and we actually see a lot of secular trends that are going to continue to take us forward. A couple of things that are particularly noteworthy for us. The first one is the emergence of artificial intelligence, and machine learning, and deep learning. We're going to hear quite a bit about it here at the event. But in terms of a value driver for the consumption of both memory, DRAM, as well as storage, we see it going phenomenally up in content in every server that's purchased out in time. That's one, I think with the evolution of 5G out in time, we're also going to see that smart phone devices are going to end up having more memory to add features like facial recognition we see today, becoming mainstream, multiple cameras, that drives more DRAM content, but then also on top of that, storage is increasing. We're seeing, even today, a terabyte being put into some of the high-end phones, and we know that that's going to waterfall out in time. So I think if you look at this combination of what's happening both in the devices, you look at what's happening in the infrastructure, then you couple that with the processing that needs to happen, it's just an awesome time to be affiliated with memory and storage. >> Yeah, well, I've been following this LAN marketplace for the last, almost 10 years isn't it? More than that. And it's just broken through completely in the last two or three years. What are your thoughts about pushing compute closer and closer to that memory, adding to, for example, the SSDs, the capability of doing smart work? It's very very close to where the data is originally going to be placed? >> It's a great area of quite a bit of R&D work that's going on right now, and I actually think I view this as kind of two stages. One is there's the proliferation of solid state, as you suggested, it's been coming over time. I actually see it increasing dramatically as we look forward, and one of the key technologies that I think is going to enable that is QLC. The fact that we're now at a point where we're putting four bits per cell into devices, SSDs are starting to show up, I think that just creates even more opportunity. And I'll talk a little bit about that in just a minute, but I want to answer your direct question as to how that's changing with AnIML. But I think the ability, once solid state is prolific, to be able to architect systems where you can actually have processing take place closer to the media is a very interesting area. It's right with a ton of research going on right now. People are just starting to implement it. I think there's quite a bit of potential sitting behind it. You know, our focus, of course, is we're deploying, and as quickly as we can, on two vectors. One is, how do we proliferate more solid state into the market as an industry, and the second is how do we add value when we build those solid state drives, so I think it's definitely very viable. >> Let's talk about the significance of QLC. David, your forecasts early on were very aggressive in terms of pricing declines for flash. We kind of, maybe got caught off, a little bit surprised by the-- >> I think we were caught off by the demand. >> Well the demand, but also the supply constraints kept prices up. >> Yeah. >> Okay so, it didn't actually happen as fast. How does QLC change that, Derek, and what's the significance of it? >> Well, the thing that I think is most exciting for us as Micron is we actually ended up delivering the world's first QLC device. It put a terabit of data on a single die, which was unprecedented, but then in addition to that, what we did was we actually built a solid state drive called the 5210 ION. This is a standard drive. It's the worlds first SSD built on the technology, and by being able to develop a solution early on, it allowed us to go engage with customers and find where the right workloads were where we could add the most value. QLC technology actually is perfectly aligned for super read intensive, very read intensive environments, and if you look at what's happening in the data center, we're actually seeing more and more workloads move into more read intensive workloads, and a good chunk of that is just because there's analytics going on. The data's being collected. It's being housed in on place, but as we've talked about quite a bit here at the event, we want to be able to deliver insight out of that data, which means we're going to be reading it quite a bit, and massaging it, and performing analytics on it. And what we're now seeing is what, in the days of the past, was a four to one read to write ratio, we're seeing as high as 5,000 to one and in some cases a million to one. So we get these heavily read intensive workloads coupled with the technology that's optimized for it. It's more power efficient than what rotating media solutions offer in certain workloads, we're starting to see these tremendous values coming out of these early engagements that we're having with customers. >> And does that have implications for longevity, or do you just make an assumption that the read/write ratio is still going to be more write intensive in terms of wear leveling and things like that? How does it change the reliability, if you will, of the technology? >> Actually the beauty is, we're able to deliver an enterprise class SSD with these read/write capabilities that are affiliated with these read intensive solutions, and we can fit within the workloads and the needs that people are talking about. So the drive writes per day that are required in a machine learning infrastructure, we believe we can address with QLC. Same thing with Hadoop style clusters and Ceph clusters. We've actually, as we've gone out and engaged each of our earlier customers, we're able to crank out reference architecture documents that we're now posting to our websites, and we're describing how we can actually leverage this technology to allow us to, in some cases, we'll better optimize where an SSD was used before. But in many, many cases we're actually in the process of displacing hard disk drives. >> So what are the limits of this QLC? How many more bits can we add? How many more layers can we add? >> So, it's actually a great question, David. In terms of what does a roadmap look like. I've been asked in the recent several hours, what the longevity for NAND looks like. And what I'll tell you is this, QLC NAND is just getting its start. What comes after that in terms of bits per cell, I don't think anybody's made any broad claims on. But from a layer stacking perspective, which is kind of the dimension upon which the industry is growing, for the foreseeable future, we see nothing that encumbers us from going substantially higher and higher layer count. Which I think is going to be great for our industry because it's going to allow us to deliver more bits in a given device, and hopefully, that'll allow us to get into markets that, historically, we haven't been able to approach. If you think about the demand elasticity dynamic that occur when we start to bring more and more costs down, the number of applications open up, not unlike the machine learning workloads I just mentioned or Hadoop workloads. We're starting to see more and more thirst and interest for replacing with solid state, just because it's more power efficient, allows for a cost structure that's better, and gives better performance too. >> I'm fond of saying that data's plentiful, insights aren't. You guys are a $30 billion company now. You're making some interesting announcements today that we're going to hear about a little later on that I won't divulge right now, but you're putting your hands in a lot of different places. When you're that size of a company, you can't help but, as you mentioned before, adding more value, becoming more of a systems focus. How do you help the industry go from just raw data to insights? What's your role in that? >> Oh, it's a phenomenal question and this is a major focus of the company. Not just in our business unit, but across all of the different business units in the company. We have a huge focus on sitting down with our customers and getting closer and closer to understanding what their workload needs are, where their paying points are, and then working with them to find solutions, and the beautiful part about it is, as Micron, we're the only company in the world that can combine together a 3D XPoint set of technologies, a NAND set of technologies, a DRAM set of technologies. We go sit down and talk about these challenges with those in mind, plus the emerging memories that we're developing to go develop better and better solutions. But after we're able to come to a solution, we put together a reference architecture, and we deploy it broadly. >> We've been trying to squint through 3D Xpoint and understand the right fit. It seems to us that one of the big advantages of flash was it had the, had this behind it. (laughs) It had the consumer volumes, thank you Steve Jobs. It's unclear whether or not 3D Xpoint will have that, maybe have the same, sort of, cost advantages, but the same time, it sounds like there's new and emerging applications. Like I said, we're trying to figure out. Have you guys figured out yet? You're obviously betting big on the technology. Help us understand where the fit is. >> Sure, I think, you know, if I look back in time, just at the storage hierarchy alone, I don't think the memory hierarchy's any different. You have these portions of the market where you build out hard disk drives, and we had DRAM before, and SSDs came along, and people started asking, not unlike several years back when we talked about the early parts. Hey, how big is this going to get? Cost structures may be prohibitive. But as innovation unfurled, the more time and investment got placed into it, we found new workloads, new use cases we were able to drive costs out, and we ended up slotting in solid state drives squarely. I think this is another tier of memory and storage. That's the beauty of the 3D XP technology. There's both memory semantics and storage semantics that are available for use. I think we're still scratching the surface on the early days, but I love what we're seeing from the customer base that we're engaging and targeting in this space. >> And people will pay up for that performance capability relative to flash. They'll pay down relative to DRAM. Is it, are you seeing a gradience for like the hyperscalers, for example, or is it, maybe the industrial internet? Where are you seeing the. >> It's fair, actually I think, you know, it's probably reasonable to say that, you know, the challenges of inserting a new memory tier into a system requires new programming algorithms, new APIs and interface. There's a lot of ecosystem that needs to be there, as well as, not to mention, you've got to have an ecosystem to go put memory products into a server, for instance, or any other platform. I think we're still early days of enabling all of this. And I also believe we're going to learn more and more where the value of this sits as we put it out there in a cost effective fashion. So I would say that people who control software environments are very, very well suited for this because they can take advantage of some of those challenges without having to have a whole ecosystem in place. I think there's going to be a continued ramp in acceleration as an industry we go build out that ecosystem. >> Well it's been amazing to watch Micron the last several years, I mean, the last several decades. When you were just a pure memory manufacturer which was diversified, you know, gorilla in this space. (laughs) You guys are really an extremely well run company. I mean, your financials have born that out. You're really transparent to the street providing great guidance and congratulations on all of the success. I'm looking forward to watching in the future. >> Oh thank you so much. It's a privilege to be part of the company, and I really appreciate your time today. >> Our pleasure, thanks for coming on theCUBE. All right, keep it right there everybody. We'll be back with our next guest right after this short break. You're watching theCUBE from Micron Insight 2018. (upbeat techno music)