>> Announcer: Live from San Francisco, it's theCUBE. Covering Google Cloud Next '19. Brought to you by Google Cloud and its ecosystem partners. >> Hey, welcome back everyone, and we're here at theCUBE coverage in San Francisco for Google Next 2019, I'm John Furrier, Dave Vellante, our next guest is Menaka Shroff global marketing head for emerging business at Google. Welcome to theCUBE, thanks for joining us. >> Thank you. Thank you for having me. >> So define emerging business, what is it within the Google Cloud? Just take a minute to explain what the business is. >> Yeah. Emerging business team is a group of marketers basically focused on products that help build a better Google story, so products like Chrome Browser, Chromebooks, Drive and especially Cloud Identity. All of these form the team of portfolio products that my team manages. >> And so they go to market, is it product development, both, or just? >> It's predominately marketing and go to market, yeah. >> What are some of the things that you're talking about here at the event? What's some news that you have, you guys got some news? >> Yeah, so one of the patterns we're seeing is this trend of cloud workers, where these are employees that spend almost four hours a day using SaaS applications using the browser as you just mentioned, that you do as well. And we're seeing-- >> Eight hours a day, 15 hours a day, yeah! >> Yes, excellent. And so, we're seeing this pattern actually, not only with digital natives but also with frontline, you know, back of the office front of the office where they're sort of skipping the traditional PC era and moving straight to a clouds based model. And so today we're actually announcing our Chrome Browser Cloud Management. So it's one central place to manage your browser deployments across, you know, a segmented workforce that's using Windows or Mac or Linux, and Chromebooks. and what you can do is have them obviously manage the Chrome Browser extensions and all of the deployment, but also have this IT collaborating and delegation within the same console. So of course if you're using G Suite, it's all in the same console, it's very easily available. >> And so this kind of brings back to conscious, we've been hearing the themes here, besides this is customer focused, it is end to end developer. So, life cycle from coding to deploying and running. So you run it on a Chromebook, or a Chrome Browser, you can have software at the endpoint for security, and integration, right? >> Exactly. So, what's great about being here is you see that full stack approach in how we want to make it available for our customers starting all the way from infrastructure to end user computing apps that people are using, all with that security layer and mindset. Obviously Chromebooks are known to be cloud based devices, historically popular with students, as you had just mentioned, as well. But we're seeing really good trends happening even with personal computing and in enterprise, because of the security model that runs through how cloud is architected, especially at Google. >> What're some of the conversations you're having here at the show, with customers and partners? What's the main driver? >> Yeah, it's really phenomenal because Chromebooks are actually 100% partner driven so we're already very partner-centric from that point of view, but, some of the customer conversations we're hearing, I'll mention three customers that I just talked to. SoulCycle, they have 94 locations with 500 endpoints deployed, and they're using this as their retail experience. That customer UX mindset with their Chromebooks, again, they're very cloud native. We have Starbucks that is using the Chrome Browser management capabilities across all of their stores, again thinking about extension management, but centralizing it all in one panel for all their locations. And then, very interesting, we have one medical hospital. They're using Chromebooks for their paramedics. Obviously we want paramedics to have the best technology available while they're doing their important job, saving lives. But they're doing this in a way where we want to enable them to do the right outcome which is, good patient experience. These are all things we're seeing in the variety of SMBs to IT, to, small businesses in variety of verticals, across geographies. Japan, India, all of that, in one place at Next, which is exciting. >> So very specific vertical use cases that you just mentioned, it's also this sort of general business usage, it's the old thin client story, right? Now, mobile becomes somewhat of a challenge for folks, but, I mean, I've written blog posts on my mobile. Yeah, we live, like I said, on Google Docs, and Google Sheets but, >> Absolutely. >> so, what are some of the things you're hearing, first of all, is that a tailwind for you? Is that a trend that you guys are leaning in to? And what are some of the things that your clients are asking for there? >> Yeah, so, phenomenal example. I think what we're seeing is the seamless application usage across different locations but also across different form factors. So what I do on my mobile, I want to be able to do on my tablet, on my phone, in a way that I interact in the same way, with the right context in mind. And we want to make that available. We definitely see that at Google because we are, after all, the biggest cloud native company if you think about that, and we operate in that model. But we're seeing this trend, actually with legacy companies which is, a new thing that is a good discovery for us and we obviously want to offer the best technology for our customers, we are definitely seeing a little bit of that happen as well. >> And Drive is part of your swim lane as well? >> Yes. >> I suppose, so, I mean one of the things I see a lot of people do is they'll take every document on their desktop, or their laptop, and put it up into the cloud. So they always have access to it. >> Yeah, I think Drive is phenomenal because not only does it serve the traditional ECM or the content management solution space, I mean, Drive has over a billion users now, so it's very worldwide known. But also it has the editors and the, you know, Google Docs, Google Sheets, as part of the solution mix too, so. Really when you offer that up along with the Chromebook it becomes a very powerful solution in combination for any cloud native employee. >> Well you've created, you got a tiger by the tail, 'cause it's so easy to create a Doc now, it's easier than spitting up a VM. >> Menaka: Well, I mean students are growing up with this as well, right? So we're seeing that. >> So what do you, are you getting a lot of requests to simplify the management of all those Docs, and what is Google doing in that regard? >> Yeah, I think ease of management, ease of deployment, ease of end user computing is always on our mind and we're always striving to do a great job, trying to make sure it doesn't take very long for anyone in IT to set up, whether it's their Drive instance or whether it's their Chromebooks we want to make it incredibly easy. And we are seeing this happen today, actually we have grab and go devices here, where you could take a Chromebook, log in and all your personalization kicks in within two minutes of you logging in, and then you shift a user, or give it to him and it doesn't require any reconfiguration. It sort of cleans out on its own, and has all of the other personalization set up. So we're thinking constantly about how do we do this for IT? So a five person team, actually I had a customer that has a five person team managing 4000 endpoints with just a small IT staff. And they want to be able to do interesting creative things not just manage end user devices, so we really are thinking hard about how do we do this in a way that's easy. >> Take the heavy lifting off the customer. >> Yeah exactly. We absolutely want to do that, even for end user, it should feel seamless. >> Menaka, great to to hear all the traction, love the end to end Chrome Browser, final question for you, what's new for you guys? What's going on under your business? What's your marketing plan? What are some of the exciting things that you're doing? >> Yeah we're just following the success we're seeing with our customers as you had mentioned earlier, we're seeing that with frontline, we're seeing that with healthcare, retail, those are all opportunities that we see, leaning in and supporting our customers in their journey to the cloud. And we see ours as a starting spot for that. >> Awesome, well congratulations. >> We'll have to look at getting some Chromebooks for theCUBE with a CUBE sticker. >> Yes! >> Can you make some custom Chromebooks for us? >> Custom, I don't, custom stickers. >> How about a custom browser? >> Custom stickers, browser is your personal, you can customize your browser as much as you like. >> John: We got stickers for you here. >> Oh, thank you! >> John: Love Chrome Browser, love the extensions, >> We'll take them. >> Programmability end to end, congratulations. Thanks for coming on. >> Thank you very much. >> Appreciate it. CUBE coverage here at San Francisco live, it's theCUBE covering Google Next 2019, stay with us for more after this short break. (electronic music)