>>Live from Orlando, Florida. It's the cube covering Microsoft ignite brought to you by Cohesity. >>Welcome back everyone to the cubes live coverage of Microsoft ignite. We are in day three of three days of wall-to-wall coverage, all things Microsoft. I'm your host, Rebecca Knight. Along with my cohost Stu, a minimum. We are joined by Martina grom. She is the CEO at work of at work in Vienna and a Microsoft MVP. >>Thank you so much for coming on the show. My tags for the invitation. I'm glad to be here. So tell us a little bit about at work, what do you do? So, so what we are doing, we are an ISV located in Australia and in Germany we are around 25 people and we do software development on the one side. And on the other side we support customers in going into the cloud to develop a deployment strategy to use Microsoft technology and yeah, governance, deployment, migration. And recently we also started with adoption and change management because it's a huge topic for many customers. So who >>are your customers? What, what kinds of industries are they in? >>Yeah. So, um, we actually do not focus on a specific industry. We are more focusing on enterprise customers. So every, every customer was a large customer. So one friend once told me, you like the complicated cases. So I like to work with enterprises and learn what they are doing from a security perspective and how they do that. And we have customers in the financial sector as well as in retail business. So all over that and mainly in Europe we have some customers in the U S as well. >>So, so Martina, I know from a Microsoft MVP standpoint, you focus on Oh three 65 is, is that the primary engagement that you have with customers or is it a span of product? >>Yes. Yeah. The interesting part is I started with Microsoft three 65 in 2008 when Microsoft started going into the cloud business. So that time back, my first product I looked at was exchange hosted services, which was the antivirus, anti-spam solution. Microsoft provided. And then, um, every single partner first told us, Matina you will never earn money with cloud technologies because no customer will do that. Everyone was still on premises. And in 2011 I got the MVP award because I was one of the first to focus so heavily on office three 65. And the benefit I have out of that is that I know all products services quite well. And currently I'm more focusing on the security and compliance side. >>Yeah, it's interesting because today when I talked to Microsoft customers in on premises to the exception and it's usually, Oh, I'm a government agency and I need to be completely cut off from certain environments, so therefore I can't do it. Um, you know, I, I've said for the last few years, Microsoft actually gave customers not only the green light, but the push to go sass with what they're doing. So tell, tell, give us a little bit of, you know, the landscape today is, is that, is that the exception rather than the rule and are most people kind of okay with O three 65 in the cloud? >>Yeah, I, I think cloud services, it's a matter of trust. So as I am located in Europe, we um, and especially in the German speaking countries like Austria, Germany, Switzerland, many people just didn't trust it from the beginning because they said it's a American company. We don't know where all our data is. Antawn at Microsoft is very open and um, and what the did, they are very transparent what they are doing. So you get tons of material around how to trust the cloud, how it works and so on. And the current state is more for an on premises customer. He is safer to go into a cloud service then stay on premises. And this is one of the things I really like about that because it's, it doesn't depend on the customer side. Even a small customer can have the same security features a large enterprise customer has. >>Okay. If you could just expand on that a little bit because you know, for the longest time security was the blocker to do there. And for many now looking at the cloud, it at least it lets me restart and rethink what I'm doing as opposed to, you know, often security was something that got pushed to the back burner in my data center. So is it that Microsoft has, you know, all of the security taking care of, is it a combination of getting to restart and rethink of it? How do you look at that? >>Um, I think the main point is traditionally when you are on premises, you think your data center is secure because you own it, you hosted, you organize it, you operate it and everything is there. And we are very an and those customers are very focused on endpoint security. So everything comes from the outside. Uh, might be dangerous. But with cloud technologies, it's not only your, your own network you need to just to have a safe place for, you also need to secure the cloud services. And that means if you broaden that experience and going into a SAS service, you have much more security there. In terms of the talking at the very beginning where you said, I liked the complicated cases, so we know you like a challenge. And then you also said you're getting into more adoption and change management. Talk about some of the challenges that you're seeing in terms of your clients embracing this, this, this technology. >>Yeah, so from my perspective, one of the biggest challenges customers currently have is Microsoft is moving very fast and people need to change and get comfortable with an evergreen service, which might change today and might change next week again. And this is something people need to adopt and, and use put a lot of pressure on that because they say, Oh, there are the nice, fancy tools, the new tools, it's teams, it's everything else. And we need that to do, to work properly and to be in a modern workplace. And this is quite the challenge for every it operations team because they need to build a secure environment. It needs governance and it also needs change and adoption. Okay. >>Martina, you mentioned the modern workplace. So another area you work on is enterprise social. So, you know, I worked for a large enterprise, you know, a vendor in this ecosystem back when that, you know, social wave was hitting, you know, use jive, uses Yammer when it first launched long before Microsoft had uh, brought it, um, you know, we don't talk about the wave anymore. Bring us, you know, what's happening in that space these days. >>Yeah. So enterprise, social and I love being there as well because I, I try to get people, so what, what I saw what, what I saw when Microsoft acquired Yama, it brought a lot of change into Microsoft itself because um, there was currently a graph technology in a, in, in Yammer as a product which brings up more relevant content to the users and people really liked that. And then you saw all the collaboration, which is mainly document based on SharePoint, SharePoint, online and so on. And currently those, um, services come together and then after a couple of years you got Microsoft teams and people that again got confused and that, so this is the next tool helped me what tools I use when, and that's one of the biggest question many customers have currently because they probably don't understand it from the beginning, but if they start adopting that, the use cases become pretty clear for them. >>That to say we work in teams in our project environment, but we, if we want to reach the whole organization, we go into Yammer or in an enterprise social tool. >> So talk about, there's been a lot of new changes to teams that have been announced this week here at ignite. What as an acre slapped MPP? What is most sparking your interest? Um, I'm not a Microsoft employee, but a VP, sorry. Yeah. Um, so what I like about that is that teams brings kind of a good user experience to use as they have one client. They have the outlook client, they have the teams client and they can work within the team. In Microsoft teams, they can use it for video calls, for conferences, anything. So it's, it's a one stop shop defined in teams and with the extension which is brought now in, in with the new Yammer experience, they also have the broad experience of the enterprise social network integrated into their teams client. And this will bring a fundamental change because then a project team which is working together can also look out of one client. What is going on in my organization. Are there any questions? Can I share that? And Tom, >>Martina, I want to go back to a word that you brought up. When you talk about the cloud, it's trust. It's something that we heard over and over. And again, the keynote is Sacha positioning Microsoft as a trusted partner. A, they've got, what? What's it 47, sorry, 54 different Azure regions worldwide. So, uh, you know, are they local enough? Are they engaged enough? Is Microsoft earning the trust of you as a partner and as your customers, do they, they seem Microsoft as a trusted partner? >>Yeah. So from my experience, Microsoft is a trust verse it company. Because what, what I learned from them during their whole cloud journey, they got a lot of push backs. In the beginning they said it's, it's just in the European union, we don't like that. We want our data centers, which are closer to us because it feels more secure if I have a data center region in South Africa, in France, in Switzerland or wherever I am. And Microsoft invests a lot in building that trust and it's completely transparent what they are doing. So you can go to the websites and can say, okay, I'm located in Switzerland. Um, I want my data in there, so what services to get there. So it's really, um, a good opportunities for customers. And also what I learned from customers is if you see a service running and you do not use it, you can't build up on trust because you just don't know. >>It's like swimming in the air without any water. So, and this is many customers just saw and they, um, they discovered, okay, it works, it doesn't fail. We can trust on the solution. And this is really important. You said that you mainly work with European customers, a few in the U S what do you think are the biggest differences between the two groups? Our European customers naturally a little more skeptical, particularly when it comes to data. It's um, in Europe we are very specific in data privacy and the thing that might be a difference between the U S and and Europe, especially in German, that people really look at privacy issues and could that happen on, and then we have GDPR, which was brought up by the European union, which would bring additional trust and security into our customers and on every single website we are surfing on. So I think that's one of the biggest differences from an enterprise side. The, the fears are quite the same. It's, it's like we are going to the cloud and we need to use a service and how can we work through that? I do not see that many differences. So >>Martina, you were proven right? You bet early on a technology adoption has been there. As you're looking forward, what are the things that, that we are early on today that are exciting you or that you think we're going to be talking about 2020 and beyond? >>Yeah. What I think what will come to us is more intelligence and more AI stuff because this is something which will really help us. And you see the, the little small things in PowerPoint that you get your beautiful designed PowerPoint slides automatically that your auto client says, Hey, you have an appointment, you have a really recording in five minutes, you need 10 minutes to go. Should I send an email that you are running late? So we will see much more intelligence in there. And also the new projects which, which are brought, they are, so knowledge sharing will be fundamental in the future that we find the resources we need and they're relevant what we need in, in, in the, in the time we need it. So what does this mean for the future? I mean you're just describing a, a world in which we all can be more productive. >>We are communicating more seamlessly. What does this mean for how teams communicate and collaborate? Yeah. Um, so what does think every positive side also might have a negative side? We go into an always on scenario, so we will be connected everywhere at home during cooking, doing, bringing kids to school and so on. So what I think what we as humans need to learn is how we can separate us from that and how we can just quiet down and get some space left out of the full amount of information which is around us because we can't get every single information and to see that very often when I talk with customers, have around Yammer, they said it's just too much. I have to read so much information because you feel you are losing control and you are losing information and this is what we need to learn as humans. >>Any, you know, what, what guidance do you give to people? The, the world of streams, right? I remember social media, they were like, Oh my gosh, I didn't look at it for the weekend. How do I, you know, look at all of that stuff that I missed. And usually I just frame, I'm like, you ignore everything that you missed and you start where it is today. But it's different in a work environment. >>Yeah. In a work environment. So my advice for customers is everything that I tell you at Tecton is interesting for you. If you're not tech, it's probably not for you. So this is the main curse. It's like unread emails or it's like the little notification bar. You got a message, a personal message to one-to-one message, then you should react on that. That's it. And not read everything because it's probably not relevant for you at. That's great advice. Words to live by. Thank you so much for Martina. Yeah. Pleasure having again, I'm Rebecca Knight for two minimums. Stay tuned for more of the cubes live coverage from Microsoft ignite..