>> live from the Mandalay Bay Convention Center in Las Vegas. It's the king covering via World 2016 brought to you by IBM Wear and its ecosystem sponsors. Now here's your host stool minimum, >> including I Welcome back to the Q bomb stew. Minuteman here with my co host for this segment, Mark Farley, and we'll get the emerald 2016 here in Las Vegas. It's been five years since we've been in Vegas, and a lot of changes in five years back Elsa do this morning was talking about five years from now. They expect that to be kind of a crossover between public Cloud becomes majority from our research. We think that flash, you know, capacities. You know, you really are outstripping, You know, traditional hard disk drives within five years from now. So the two guests I have for this program, Brian Vials, is the CEO of Day Tree. Um, it's been a year since we had you on when you came out of stealth on really excited cause your customer along. We love having customers on down from Alaska, you know, within sight view of of of Russia. Maybe on Did you know Ben Craig, who's the c i O of Northern Bank. Thank you so much for coming. All right, so we want to talk a lot to you, but real quick. Ryan, why do you give us kind of the update on the company? What's happened in the last year where you are with the product in customer deployments? >> Sure. Last year, when we talked, daydream was just coming out of stealth mode. So we were introducing the notion of what we're doing. Starting in kind of mid Q. One of this year, we started shipping and deploying. Thankfully, one of our first customers was Ben. And, uh, you know, our our model of, ah, sort of convergence is different from anything else that you'll see a v m world. I think hearing Ben tell about his experience in deployment philosophy. What changed for him is probably the best way to understand what we do. >> All right, so and great leading. Start with first. Can you tell us a little bit about north from bank? How many locations you have your role there. How long you've been there? Kind of a quick synopsis. >> Sure. Where we're growing. Bank one of three publicly traded publicly held companies in the state of Alaska. We recently acquired residential mortgage after acquiring the last Pacific Bank. And so we have locations all the way from Fairbanks, Alaska, where it gets down to negative 50 negative, 60 below Fahrenheit down to Bellevue, Washington. And to be perfectly candid, what's helped propel some of that growth has been our virtual infrastructure and our virtual desktop infrastructure, which is predicated on us being able to grow our storage, which kind of ties directly into what we've got going on with a tree and >> that that that's great. Can you talk to you know what we're using before what led you to day tree? Um, you know, going with the startup is you know, it's a little risky, right? I thought, Cee Io's you buy on risk >> Well, and as a very conservative bank that serves a commercial market, risk is not something that way by into a lot. But it's also what propels some of our best customers to grow with us. And in this case, way had a lot of faith in the people that joined the company. From an early start, I personally knew a lot of the team from sales from engineering from leadership on That got us interested. Once we kind of got the hook way learned about the technology and found out that it was really the I dare say we're unicorn of storage that we've been looking for. And the reason is because way came from a ray based systems and we have the same revolution that a lot of customers did. We started out with a nice, cosy, equal logic system. We evolved into a nimble solution the hybrid era, if you will, of a raise. And we found that as we grew, we ran into scalability problems. A soon as we started tackling beady eye, we found that we immediately needed to segregate our workloads. Obviously, because servers and production beauty, I have a completely different read right profile. As we started looking at some of the limitations as we grew our video structure, we had to consider upgrading all our processors, all of our solid state drives, all of the things that helped make that hybrid array support our VD infrastructure, and it's costly. And so we did that once and then we grew again because maybe I was so darn popular. within our organization. At that time, we kind of caught wind of what was going on with the atrium, and it totally turned the paradigm on top of its head for what we were looking for. >> How did it? Well, I just heard that up, sir. How did the date Reum solution impact the or what did you talk about? The reed, Right balance? What was it about the day trim solution that solved what was the reed right? Balance you there for the >> young when we ran out of capacity with our equal logic, we had to go out and buy a whole new member when he ran out of capacity with are nimble, had to go out and buy a whole new controller. When we run out of capacity with day tree, um, solution, we literally could go out and get commoditized solid state drives one more into our local storage and end up literally impacting our performance by a magnifier. That's huge. So the big difference between day trim and these >> are >> my words I'm probably gonna screw this up, Bryant, So feel free to jump in, and in my opinion day trip starts out with a really good storage area network appliance, and then they basically take away all of you. I interface to it and stick it out on the network for durable rights. Then they move all of the logic, all of the compression, all of the D duplication. Even the raid calculations on to software that I call a hyper driver that runs the hyper visor level on each host. So instead of being bound by the controller doing all the heavy lifting, you now have it being done by a few extra processors, a few extra big of memory out on their servers. That puts the data as close as humanly possible, which is what hyper converging. But it also has this very durable back end that ensures that your rights are protected. So instead of having to span my storage across all of my hosts, I still have all the best parts of a durable sand on all the best parts of high performance. By bringing that that data closer to where the host. So that's why Atrium enabled us to be able to grow our VD I infrastructure literally overnight. Whenever we ran out of performance, we just pop in another drive and go and the performances is insane. We just finished writing a 72 page white paper for VM, where we did our own benchmarking. Um, using my OMETER sprayers could be using our secondary data center Resource is because they were, frankly, somewhat stagnant, and we knew that we'd be able to get with most level test impossible. And we found that we were getting insane amounts of performance, insane amounts of compression. And by that I can quantify we're getting 132,000 I ops at a little bit over a gig a sec running with two 0.94 milliseconds of late and see that's huge. And one of the things that we always used to compare when it came to performance was I ops and throughput. Whenever we talk to any storage vendor, they're always comparing. But we never talked about lately because Leighton See was really network bound and their storage bender could do anything about that. But by bringing the the brain's closer to the hosts, it solves that problem. And so now our latent C that was like a 25 minutes seconds using a completely unused, nimble storage sand was 2.94 milliseconds. What that translated into was about re X performance increase. So when we went from equal logic to nimble, we saw a multiplier. There we went from nimble toed D atrium. We saw three Export Supplier, and that translated directly into me being able to send our night processors home earlier. Which means less FT. Larger maintenance window times, faster performance for all of our branches. So it went on for a little bit there. But that's what daydreams done for us, >> right? And just to just to amplify that part of the the approached atrium Staking is to assume that host memory of some kind or another flash for now is going to become so big and so cheap that reads will just never leave the host at some point. And we're trying to make that point today. So we've increased our host density, for example, since last year, flash to 16 terabytes per host. Raw within line di Dupin compression. That could be 50 a 100 terabytes. So we have customers doing fairly big data warehouse operations where the reeds never leave the host. It's all host Flash Leighton see and they can go from an eight hour job to, ah, one hour job. It's, you know, and in our model, we sell a system that includes a protected repositories where the rights go. That's on a 10 big network. You buy hosts that have flash that you provisions from your server vendor? Um, we don't charge extra for the software that we load on the host. That does all the heavy lifting. It does the raid compression d do cloning. What have you It does all the local cashing. So we encourage people to put as much flash and as many hosts as possible against that repositories, and we make it financially attractive to do that. >> So how is the storage provisioned? Is it a They're not ones. How? >> So It all shows up, and this is one of the other big parts that is awesome for us. It shows up his one gigantic NFS datastore. Now it doesn't actually use NFS. Itjust presents that way to be anywhere. But previously we had about 34 different volumes. And like everybody else on the planet who thin provisions, we had to leave a buffer zone because we'd have developers that would put a bm where snapshot on something patches. Then forget about it, Philip. The volume bring the volume off lying panic ensues. So you imagine that 30 to 40% of buffer space times each one of those different volumes. Now we have one gigantic volume and each VM has its performance and all of its protection managed individually at the bm level. And that's huge because no longer do you have to set protection performance of the volume level. You can set it right in the B m. Um, >> so you don't even see storage. >> You don't ever have to log into the appliance that all you >> do serve earless storage lists. Rather, this is what we're having. It's >> all through the place. >> And because because all the rights go off, host the rights, don't interrupt each other the host on interrupt together. So we actually going to a lot of links to make sure that happens. So there's an isolation host, a host. That means if you want a provisional particular host for a particular set of demands, you can you could have VD I next door to data warehouse and you know the level of intensity doesn't matter to each other. So it's very specifically enforceable by host configuration or by managing the VM itself. Justus, you would do with the M where >> it gets a lot more flexibility than we would typically get with a hyper converge solution that has a very static growth and performance requirements. >> So when you talk about hyper convergence, the you know, number one, number two and number three things that we usually talk about is, you know, simplicity. So you're a pretty technical guy. You obviously understand this. Well, can you speak to beyond the, you know, kind of ecological nimble and how you scale that house kind of the day's your experience. How's the ongoing, how much you after, you know, test and tweak and adjust things? And how much is it? Just work? >> Well, this is one of the reasons that we went with the atrium is well, you know, when it comes down to it with a hyper converge solution, you're spanning all of your storage across your host, right? We're trying to make use of those. Resource is, but we just recently had one of our server's down because it had a problem with his bios for a little over 10 days. Troubleshooting it. It just doesn't want to stay up. If we're in a full hyper converged infrastructure and that was part of the cluster, that means that our data would've had to been migrated off of that hostess. Well, which is kind of a big deal. I love the idea of having a rock solid, purpose built, highly available device that make sure that my rights are there for me, but allows me to have the elastic configuration that I need on my host to be able to grow them as I see fit. And also to be able to work directly with my vendors to get the pricing points that I need for each. My resource is so our Oracle Servers Exchange Server sequel servers. We could put in some envy Emmy drives. It'll screen like a scalded dog, and for all of our file print servers, I t monitoring servers. We can go with Cem Samsung 8 50 e b o. Drives pop him in a couple of empty days, and we're still able to crank out the number of I ops that we need to be able. Thio appreciate between those at a very low cost point, but with a maximum amount of protection on that data. So that was a big song. Points >> are using both envy. Emmy and Block. >> We actually going through a server? Refresh. Right now, it's all part of the white paper that way. Just felt we decided to go with Internal in Vienna drives to start with two two terabyte internal PC cards. And then we have 2.5 inch in Vienna ready on the front load. But we also plumbed it to be able to use solid state drive so that we have that flexibility in the future to be able to use those servers as we see fit. So again, very elastic architecture and allows us to be kind of a control of what performance is assigned to each individual host. >> So what APS beyond VD? I Do you expect to use this for? Are you already deploying it further? >> VD I is our biggest consumer of resource is our users have come to expect that instant access to all of their applications eventually way have the ability to move the entire data center onto the day trim and so One of the things that we're currently completing this year is the rollout of beady eye to the remaining 40% of our branches. 60% of them are already running through the eye. And then after that, we're probably gonna end up taking our core servers and migrating them off and kind of through attrition, using some of our older array based technology for testing death. All >> right, so I can't let you go without asking you a bit. Just you're in a relationship with GM Ware House Veum. We're meeting your needs. Is there anything from GM wear or the storage ecosystem around them that would kind of make your job easier? >> Yes. If they got rid of the the Sphere Web client, that would be great. I am not a fan of the V Sphere Web client at all, and I wish they'd bring back the C Sharp client like to get that on the record because I tried to every single chance I could get. No, the truth is the integration between the day tree, um and being where is it's super tight. It's something I don't have to think about. It makes it easy for me to be able to do my job at the end of the day. That's what we're looking for. So I think the biggest focus that a lot of the constituents that air the Anchorage being where user group leader of said group are looking for stability and product releases and trying to make sure that there's more attention given to que es on some of the recent updates that they have. Hyper visor Weber >> Brian, I'll give you the final word takeaways that you want people to know about your company, your customers coming out. >> Of'em World. We're thrilled to be here for the second year, thrilled to be here with Ben. It's a It's a great, you know, exciting period for us. As a vendor, we're just moving into sort of nationwide deployment. So check us out of here at the show. If you're not, check us out on the Web. There's a lot of exciting things happening in convergence in general and atriums leading the way in a couple of interesting ways. All >> right, Brian and Ben, thank you so much for joining us. You know, I don't think we've done a cube segment in Alaska yet. so maybe we'll have to talk to you off camera about that. Recommended. All right. We'll be back with lots more coverage here from the emerald 2016. Thanks for watching the Cube. >> You're good at this. >> Oh, you're good.

live from the mandalay bay convention center in las vegas it's the cues covering vmworld 2016 rock you by vmware and its ecosystem sponsors it's legal yeah everything's legal welcome inside walls here on the cube as we continue our coverage here at vmworld once again we're back or what is going to be an exciting three days here in Mandalay Bay and i'm joined by my partner in crime you might say mark farley the producer Vulcan cast a host of Vulcan cast and tell us about Vulcan kestrel quick mark well you've seen comedy in cars you've seen singing in cars with carpool karaoke this is discussions about technology and cars it's tech talk and cars I see it on you can see it on Vulcan cast calm what a novel name for a website I'm pretty you figure good all day coming up with that one didn't you yeah but it's cool you know what it's like to look for a name absolutely benefit but it's a neat neat concept Tech Talk comes the cars you're kind of like the the james corbett of tech there you go except we don't sing about it I'm more like the Jerry Seinfeld maybe that's the next time we're joined by a couple of guests who are they become partners to more or less here in the business and solutely with Vaughn Stewart who is the enterprise architect and chief evangelist I love that by the way of on a pure storage and that evangelist looked up you do have it you getting the whole thing today and kimbark is a CEO of cata logic software and gentlemen ulcers thank you for being here we appreciate that so if you would start off by telling us a little bit about your individual companies you know what you do and then the marriage you to have partnered up here for the past four months came together pretty quickly and what that's all about and if you would bomb what you go first sure so pure storage is recognized widely as being the number one independent all-flash storage vendor we've been recognized for three years as being the leader in gartner's solid-state array Magic Quadrant we've really allowed flash to be consumed by the masses by making it more affordable than traditional disk based storage arrays and deliver all the promise of of the performance of flash kent and in a nutshell cattle objects software's that spin out three years ago from the syncsort company and what we've got about twenty nine patents we're working hard what we did is we evolved our technology to this whole copy data management space which is very exciting and when you marry copy data management to flash technology you drive some really serious effects and catback savings for customers so it's kind of a peanut butter and chocolate on here right was together really really does right so let's talk about your relationship then this has only been four months in the making you've known each other for a long time but you put together your business venture here very quickly what brought it together so fast and how did it make that kind of sense that boom it just happened almost overnight like that to start going on with the Kent listen we were lucky enough that these guys actually found us that a trade show it was a mug event Vav mug event in Austin Texas they found some for a show they have been absolutely brilliant to work with in the business that we're in we're what's called in place copy data management and why that's important is because we get to pick our partners and it's a lot easier to build a technology if you have a partner that cooperates and these guys have been so cooperative that's what made this thing tick they saw a gap that we could fill they were kind enough they sent us a box up to work with the team culturally has been aligned I mean we we've kind of do things all up and down the stack the same way pricing I think we're very similar channel driven we're similar the way we we look at at working together is very similar say just been brilliant and that's kind of what it is it's a neat at the end of the date and to try to squeeze the effects and capex savings out for customers that's kind of the do yeah and we're also seeing a lot of requests from our from our customer base we have a large number of joint customers as well as customers that were interested in purchasing the other technology but we're waiting for a point of integration and so as we're seeing this shift in the the mid market and the enterprise to a more DevOps centric model more of infrastructure teams converging their their server and their compute management or application owners into owning the entire stack there was this this need for taking the data management constructs that we had and allowing an end-to-end ecosystem enable meant so that dev teams could just you know at the push of a button and refresh their data sets move they move their development efforts forward and get rid of all the old legacy time centric based provisioning models yeah I mean I mean CDM has kind of become you know one of these hot buzzwords right all of a sudden as as our data storage just become more capable and has become cheaper we tend to hoard more stuff right now listen we're hanging on things a lot longer so what is the gap exactly you're talking about that you're filling and what's the need that you're addressing specifically then you have all this data at your disposal and and and I guess with Flash movie great question John so what what happens is when you first of all let's talk about what's driving the flash analogy right why why flash is so popular right now everybody that we've talked to is either moving to flash or thinking about moving to flash simply for their primary applications you know those are things like databases virtualization filers you know SharePoint right and as you start to move you get you get really good benefits around effects from using your flash because the speed and the performance particularly with what they do they've got some compression stuff that's unbelievable and then what we do is we overlay that so if you take CDM which was your question if you look at CDM what CDM does copy data management it allows you to deal with all of these copies in the in the world today you've got so many of the vendors that are taking different snapshots at different times and you end up at any given time I think IDC did a study what was it like 50 50 versions of an email that you've got floating around is any given time floating in your organization right so what Vaughn was referring to let's take one example in a test dev environment right we could drive home on that which they do a lot more than that but if you take the test stab and let's say you're a developer and you have an Oracle database that you really want to test the latest data right now without flash without CDM what happens is you make a copy of that database you move it to the developers and getting that copy if you're a developer getting that copy away from the internal IT infrastructure department can take you hours can take days go ahead we've we've got customers whose current copy data management process is it is is fulfilled by either a full-time employee or a staff that runs around doing arm and restores or restores from tape and development teams have to try to anticipate weeks in advance when a new copy of the data that model has been the the de facto standard in the industry for a decade or more and in what you're seeing from from all conversations around DevOps is agility it's time to how can I no increase the rate at which we innovate part of it is by bringing agility into your development process and so so this is a real nice pairing of technologies the performance capabilities within a flash a flash array allows you to scale a large number of instances the instant ability to clone the data set gives you gives you the agility but it's just an engine I still have to take care of the rest of the stack I got a role based access which users get to see which data do I need a datum ask the data or do they get direct access are they having a virtual copy or a physical right and best part can I make it a portal or can I make it right into their native workflow so they never hit the storage team or even the infrastructure team so let's talk about how customers are going to use this right pure has been a big leader not just in flash but and also digital efficiency capacity efficiency and you've had to be that right from the get-go people are saying well how am I going to be able to get the cost you know the effect of costs down of this flash well you have dee doop and you have compression and now you're adding this application layer or higher layer if you will another layer of the stack towards you know data density do you think this is going to have you done run the numbers on what kind of percentage or anything like that that customers will see absolutely kind of kind of absolute ken so I'm actually doing in the solution booth I think 430 tomorrow's solution a the vmworld booth we've got a customer six flags theme park operator that doing this test dev case we saved ninety percent affects efficiency for these guys so there's some really solid number again 90 90 90 / such a big number what's a huge number but it's what is what Vaughn was trying to say if you start marrying the workflow if you take their ability to make the storage and the moving the data more efficient and you'll ever their tool and then you overlay it with our api's we have rest api is that you can tie into a customer environment and then we've got to work flow this workflow engine that we call full stack automation the customer can start automating a lot of the stuff that they're trying to do and it's a home run yeah let's be let's be get a little bit in greater depth here but not too deep yeah these capabilities have existed in market for a long time yeah but the customers had to assemble and build their own scriptures in a fool's the phone and again we're not talking just copying of the data yeah we're giving you an efficiency in the copy data engine with it running on the flash array right what cata logic is doing is giving you a single interface either via portal or API for the entire orc for the orchestration of the entire stack the test Network the virtual machines the physical servers the volume managers all the way down to the copy of the data absolutely so I'm going to dive even deeper bond what kind of skill set be careful what did I get wet what kind of skill set does a customer need to have to take advantage of this solution so that's that's a beautiful question because it goes back to the synergy between our two companies right we're known for being able to set up storage in under an hour that requires no administrative skill set right nothing to tune much like very much like an iphone right kind of out of the box there's no manual right cata logics in the same boat you download an ova you're up and running in 30 minutes you're connected to the pure array in four at 40 minutes yeah you're connected ad and 50 and you're running you're off to the races right we don't have any boxes no appliance versus our competitors out there right we don't have any agents to install no appliances it's just it's the perfect match simplistic and we're running and through api's right we're getting we're getting consistent application consistent copies of the data sets right and we're orchestrating through the built in infrastructures that that already exists whether we're looking at vSphere or the rest of the ecosystem so say a customer does their own development and they've got they've got people that know how to use api's program for api's will they be able to will they be any faster be able to do more with it or does it really not what it does this gets back to the effects issue right so so with our REST API they can tie it in and we've already got a lot of things that are tied in like some of the development tools out there chef puppet bluemix from IBM I mean these are all things that we we can kind of work with to complete the environment and allowed them to lever is amazing platform does that answer your question I think yeah so what about the market for this right it a happy data management took a while to take off right it's one of those things in data management has always been a tough thing and it takes a while for customers to sort of get a what what I'm going to say a group think and the critical mass of people thinking about it it looks like you've had some help in the last year with other vendors getting in well and popularizing it you know EMC has theirs and commvault I think is doing something in my response is talking about it now you know 18 months ago those of what he did but what started it mark and this is and that's a great question is what I was alluding to earlier once flash comes on the scene and particularly flash vendors that can do what they do that have got a huge cat-back saving or opik savings for the customer then you can start working in their workflow in their processes and saving them even more money so it actually is copy data management with flash storage can becomes almost to have to have versus and the other things that we were doing a year ago it was a nice to have what i call a nice to have right because if you start looking at how to save yourself money from an effects perspective you might as well look at how to go all the way and sometimes you can triple to 10 times your savings geometrically by adding see the right CDM what i call enhance CDM what our customers sometimes say is they call us a CDM on steroids copy data management on steroids that's energy is a big thing if you've looked at the industry historically what you've seen as storage vendors put out their own homogeneous right automation walls right point bond and then you've seen a number of heterogeneous vendors to play their tools but they don't want to have any correlation with any hardware vendor right right and so and so as a storage provider right and customers are looking to say well look I don't wanna get locked in a particular storage provider and right so that's one aspect as a storage vendor we're sitting there saying we'd like to have greater integration your ecosystem so we can bubble up our value cattle logics kind of hit that sweet spot and said we're going to be heterogeneous we're going to be multi-platform and we're going to leverage leverage the channel right hundred percent channel driven and we're going to leverage the API and the data management ecosystem the storage vendors so they've kind of got a perfect storm going on in terms of a technology and market momentum if you like ok so let's talk about how the solution is going to be delivered you sell it do you sell it do you sell into pure accounts you talked about channel we're getting we're going to meet in the channel okay we're also talking about doing some more creative things possibly up for right now it's a meet in the channel we think there's enough enough good networking the teams are in touch with each other you know the value proposition proves itself right if somebody when's it going to be available in another month or so so there are demonstrations available both in the cat illogic and in the pure storage booth here at vmworld I so we would we would encourage those who are interested in seeing the power of this this solution to stop by either booth at any time we're going to speaking sessions in each others as well this week absolutely up and we are currently targeting for somewhere between mid to end-september for a ga release right and I need to say one other thing going back to this the reason this works is because these guys have but one care and they are customer driven right they don't have an ego they are driving to the customer and fulfill the needs because as he said it's sometimes hard for a heterogeneous vendor that controls a lot to be welcomed as much as we've been welcomed with this group it's because they know they want to drive it through the customer get the best solution in the world of the customer so on the customer side you've talked about the perfect storm of services and products who's the perfect customer who's the optimal customer something like this that I i think the low-hanging fruit is any development team that has as some requirement where they are taking copies of their current data set and are developing off of that platform I think that's the low-hanging fruit I think at a more macro level any organization that says they have a DevOps initiative and particularly they want to turn key DevOps platform to be riding with and launch launch ahead versus a try to acquire talent to build their own this is rate rate within your wheelhouse good deal no brainer and if people aren't looking at that right now you know they're not they're not in this century right because everybody's moving to flash for the primary all the projections are going forward to going off the charts in terms of the growth of flash of what's gonna happen at any what's changed with flash right where four years ago sure had to kind of get over the hurdle of the price berry for flat right we did that with industry-leading data reduction that's still two x better than the rest of the industry but as flash prices keep coming down not what you're seeing as a pivot around around value is around making multiple data sets I mean if you get into a depth use case and I'm making ten copies of a data footprint that's already reduced by x 5x and you're getting to a price point that you just you can't you can't meet with with this because you couldn't drive enough performance either death actually that's not possible yeah well before I let you go I want to tell you it's just disappointing to us that you're not more enthusiastic so and super a little it's really impressed today we had a long night life maybe tomorrow things will pick up but congratulations on the business venture and wish you the best of luck down the road thanks for being well thank you thank you guys for having us on really enjoyed it appreciate it thank huh thank you back with more from vmworld right after this here on the cube