>> Voiceover: From New York, it's theCUBE covering Blockchain Week. Now, here's John Furrier. >> Hello everyone, welcome back, I'm John Furrier here in the ground in New York City, Manhattan, for Blockchain Week New York, also day three of Consensus 2018; it's a huge event, everyone's here in all the action. Philipp Pieper's the CEO and co-founder of... he's with Swarm Funds; now, it's an interesting story, we've interviewed a couple of other companies: Polymath, Securitize, these guys got a unique value proposition. Philip, Swarm Funds, tell about what you guys are doing? >> Sure. >> What's the value proposition, where you guys are at? >> So we are the first security token framework that is live in the market. We launched, actually, end of January, only three months after the ICO, and we focus actually on tokenizing LP positions and funds, and we do that with a unique legal structure, governing structure, and obviously token infrastructure, that actually is meant to become a lingua franca that anyone in the market can collaborate on, so we even invite the previously named companies to actually collaborate with this because it's not a one-person or one organization sellout. >> And you got a shipping product. >> We have a shipping product. We actually have business on it, which means that there's funds that have tokenized on our platform, four of them actually. We have another 50 right now in the pipeline, so the next couple of weeks we're going to see at least nine to maybe 15 that are going to come to the market. >> So, I understand your value proposition. Are you guys operationalizing venture capital or equity partners? Or is it targeting entrepreneurs themselves or both? Who's the customer for you? >> So, on the project side, on the investment opportunity side, it's actually people that have something that they've done in the past that have existing business and where we just become another part of their capital structure. So, when you >> Give me an example. >> When you focus on a fund, so for example, we have a fund called Andra Capital that is a pre-IPO tech fund, so you can buy into a composite of Airbnb, Uber, and other tech companies where they buy secondaries off the market. They're an existing fund, they have existing LP's, they have existing business, and for them to open up to the crypto landscape, both for crypto investors as well as family offices, we're that conduit. >> Yeah. >> So, for them it's no change of legal structures, they can just do this in the existing way, and for us in the crypto community it's an excellent way to democratize access to that, so you can get into these kind of things that normally were only for the privileged investors. >> And so the benefit to them is that they don't have to unwind or mess with a tangled web of deals and LP's, relationships, because it's complicated, the side deals, all kinds of, not side deals, but you know what I'm saying, like one, there's a lot of moving parts, right, so? >> Well, yeah, and even more so, they don't have to put all their chips into this one thing that, you know, we all believe that is going to be big, but who knows whether it's going to pan out? So, you know, if I would approach one of those partners and say, "Well, your entire fund has to be tokenized." That's a pretty big deal with a lot of resistance. In this way, they can just open up a backdoor saying, "Okay, let's test this out, see how it works" and, by the way, they can actually push their existing investors to that direction, too, because it has a liquidity to it. That's the key element that is missing >> Yeah and they don't have to do anything different, so it's really smart. So, I've got to ask you, so, your advice or security token's been a pretty positive reaction from most folks. Hey, finally a security token, there are people are raising money, that's what we're doing, I mean that's what we're doing, no one has product. I mean, we have a product, some people have products, you have products. The thing is that there's very few people that have products so they're basically raising money. So call it what it is, it's a raising money token. Security tokens are now good, but as the entrepreneurs out there, they say, "Well, do I just pledge with my cashflow, or do I put equity against it?" What's your vision on how entrepreneurs should think about what they give up for the tokens, how they securitize it? >> Are you meaning that the entrepreneurs actually come to the space with their entrepreneurial efforts or? >> So, I'm an entrepreneur and I say I want to raise 15 million dollars or 10 million dollars on an issuing a security token and what do I get for that? So the investor wants security. >> Well, the investor wants actually something that is reliable in the most legal way possible, which means that it is something that they can, you know, have confidence that there's something on the other end, that there is a trustful asset that is underlying, that there's a legal stress that they can put this to and if things go sideways, that they have a voice that they can actually govern their ownership with. >> What is that now, what's the standard? Is there a standard evolving around what that is behind the security token? Is it cashflow, is it equity? >> Well, so, in our case we pay attention to actually having a vetting process that actually makes sure that things exist where actually, so this one token being the utilities, sort of like, it's a token to consider us as an AWS for fund operations, so, we incentivize existing players to help vet. We are working with some of the biggest servicing firms and auditing firms to, in the end, actually put the rubber stamp on stuff saying this actually is in existence and it's being, you know, looked at in detail, and the community in the end then can actually say, "We want this, too" or "We don't want this." So, there's multiple hoops that someone has to jump through before they can actually claim to be on a network like Swarm on this SRC-20 token that we have. >> What's interesting, too, is that what I like about your business model is that there's leverage, too, and, as you do things, you don't have to do it again, and, so, everyone has to sort of replicate and provision their company some way, right? So, it's complicated. >> Well, and, by the way, just to extend that also to the fact that there's only, there's one investor graph that is a qualified investor graph that basically anyone can chip in to, and it makes it incredibly easy for a qualified investor to move around on amongst different security tokens, and not just do that, like on a dedicated platform, but we are taking this into existing exchanges. You can even think of a model where this works with a decentralized exchange, where people can confidently actually trade one another and they don't have to requalify with the decentralized exchange, which doesn't have an organization to qualify them. >> It sounds like cloud computing and devops in action. >> Yeah. >> Bringing in some crypto, so you probably bring great service, okay, what else is going on, how much did you raise, how big is the team, what's going on with the company? >> Yeah. >> What's next? What's on the road map? >> So, we actually started thinking this end of 2016, before this whole craziness started, so there's a lot of pen to paper that we had to put in place, so there's a preparation into the ICO that we did in September/October; we were very restrictive, the way that we did it, we had a token liquidator release in order to appeal to some of the more US-focused investors. We raised 5.5 million dollars back then, valued in ether, pretty good. We then actually, the foundation still hold half of the tokens, we just were really cleared to be not a security. In this realm, we clearly separated the security from the utility function and we are off to the races with actually not just being listed on exchanges but also to actually list the security tokens on exchanges with a clear mandate by the token issuers that that's something that they are qualified to do. >> That's awesome. So, Philipp, I'm going to give you a use case, if I'm going to do a token offering, say for theCUBE, hypothetical, wink wink, what do I do? How do I engage with you? Would I use your service? How would I use your service? I'm going to issue tokens, you know, we're building the business, we're building the brand, we're going to open it up. I don't have time to deal with all those details. It's a lot of hassles. Do I do the Cayman Islands, special purpose vehicles, I mean, where is my entity, what's my domicile, what's the law here? Do I use you? I mean, would I use you guys and that would be the service or are you targeting, would I have to go somewhere else? Who do I use? Who would I, how would I use Swarm? >> Well there's two parts to answer that question: one is actually, obviously, we have a lot of institutional organizations on the other end that have their own custom setup, they have existing things, we make it incredibly easy for them to engage with us because we form these SPV's which are, you know, so far we've trialed this in MBVI and Cayman's and Estonia and Lichtenstein, but those entities become shareholders of the underlying assets. So, if someone wants to list something, they go to tokenize.swarm.fund; there's an in-take form that actually allows them to supply their proposals, their proposals get put through different layers of vetting, so we work with... >> From your team? >> Well, first on our team, but we work with external people that vet that, too, and then actually it goes to an auditing firms that actually then say this is something real because before we take it to market, and actually offer it to the broader community, we really want to make sure that this is actually something that has validity to it because, as you know, market can be killed by the first ill leanings of actually something not being real. >> So do you pay for those service or is it paid in tokens? >> It's paid in tokens. Again, the analogy is the AWS, so it's basically, if someone wants to list, there's a gas for a fund listing that has to be paid, and that goes to both investor qualification as well as the auditing process. The same actually applies to the fund operations, so there's gas for fund operations, which goes to the technical nodes, the legal service providers we work with, accounting firms, people that want to do due diligence, like say I receive a nav report and that adds some value through it. >> It's coin-operated, literally. >> Exactly, but if I receive a net asset value report from one of the underlying assets, and I as an investor don't believe it, I can stake to say I want to have KPMG go off and actually validate that this is actually real and it's actually built on standards. >> You're bringing a lot of service providers together, you're also providing some base services, that's cool, what's next, what are you going to do this next year? What's next for you guys the second half of the year? >> I think we're just scratching the surface of what this is going to do. I mean, we're very happy that actually there's a very big focus by the market on actually security tokens, Wall Street is taking it extremely serious and legislators across the world are taking it seriously, so we're very, very fortunate to be in some of those conversations with legislators who want the security tokens base to be compliant with what they're thinking about. I think it's just going to be volume, on both ends, our target is to actually have a hundred thousand active investors engaged. We want to have at least a hundred funds that are live on the platform on the network, and we want to stitch partnerships with whoever wants to participate. That makes this a frictionless ecosystem such that everyone can continue doing their business. >> Well, we need more faster, better products out there. The SEC, you've seen some of the regulatory issues, slowing things down in the US and a lot of action going on outside the United States, so, the sooner the better, right? >> Yeah, but I think the SEC is taking the approach to say, "We're going to regulate the bad actors, but we're urging a self-regulatory position by the industry." And, so, efforts like all the ones that you mentioned and us actually going in the direction to be compliant, not shying away from having security tokens in a legal fashion is the good news because the more we show that the more actually they understand that this is not some kind of evasion strategy in many different directions. >> Yeah, and we need to move faster, cool. Well, great job Philipp, we've got a great job here, Swarm Fund, check it out, they're really making it easier for investors and limited partners, the Big Money, to actually move an encrypto, open up a door, put a toe in the water, and make money, get liquid, thanks for coming on. >> Thanks so much. >> We appreciate it, BlockChain Week New York City, I'm John Furrier, thanks for watching.