>> Announcer: Live from Chicago, Illinois. It's the Cube, covering Veeamon 2018. Brought to you by Veeam. >> Welcome back to Chicago everybody, this is the Cube, the leader in live tech coverage. My name is Dave Vellante, and I'm joined by my co-host Stewart Miniman, Ratmir Timashev is here, he's the cofounder of Veeam and in my opinion, the man who brought Veeam into the modern era, created the persona of Veeam, allowed it to punch above its way, Ratmir thanks for coming back in the Cube, great to see you again. >> Thank you Dave, thanks. >> So congratulations on another kickoff to another great event, you painted Chicago green. Love it, first of all how do you feel. >> Fantastic, awesome. It's great being here, great city, the weather is finally nice, so spring is here finally, so we are great time. >> Yeah we had a little trouble getting in, but everybody's here, everybody's here safely which is the most important thing. I want you to talk about the evolution of Veeam, you started out as a virtualization specialist, generally VMware specialists, especially focusing on small business. We used to see you everywhere, now you're extending into the enterprise. What's that all about, what's the vision, give us your perspective. >> You're absolutely right, Veeam started with the single focus to be the best for VMware, for VMware, data protection, cap replication, and we started as the easy to use, simple, powerful solution for SMB, moved into mid-enterprise and now we added lots of enterprise features, and moving into the large enterprise. And last year was really the most important and most successful year, 2017, in the history of Veeam, so we finally admitted that we'd be lying to our customers for 10 years. >> Dave: You've been lying? >> Yeah, we've been lying. >> What do you mean by that. >> For 10 years we've been saying, Veeam is VMware only, Veeam is high B only, we will never do physical. So last year we introduced the comprehensive M2M platform to do everything, virtual, physical, and cloud. So we integrated our agent-based technology into our flagship product, to provide a single panel blast to manage all your data across the cloud, M2M. >> Why lie for a decade? >> That's a good question. You know, when you deal with sales people, smart sales people, they constantly ask you, hey, when I will do that, I will go and do physical, I was going to do physical. You have to tell them no, never, because once you say yeah, we will do physical, the next question is when. >> Dave: Yeah, when can I sell it, right. >> So we don't want to give our sales people an excuse to lose a deal because we've got the best virtual, go and sell the best virtual, and make our customers happy. >> You don't want to head fake the customers either. >> Maybe explain, what were the core principles back from the early days that are still holding true, what is the same and what's different now that you're doing cloud and virtual. >> Again, the core principle. >> Stu: Or physical, I should say. >> For principle, again, in terms of the product design, think customer first, make it easy for the customer and really stick to your core customer, that customer that is using your product every day. So make it easy, powerful, and affordable. That was our core principles in designing the product, and the whole business model behind Veeam. >> Talk about the metrics a little bit. Stu and I were talking at the open, 820 some odd million in booking, so you can see a billion dollars. We said, software companies that are a billion dollars are few and far between so that's a huge milestone if and when you hit that. But talk about that and the growth, share with us whatever metrics you can. >> Again, 2017 was one of the most successful years in our history, yeah, like you mention, we recorded bookings revenue of 830 million and that was 36% growth. Actually, our growth is accelerating as we become bigger. So we just celebrated 300,000 customers, we are adding 4,000 new customers every day, and Peter Mackay, our president and co COO mentioned this morning at the keynote, that we're adding 133 customers every single day, so that's very impressive. >> Yeah, it's awesome. So yeah, just to give you a sense, 300,000 customers, VMware, who basically owns the enterprise, says slightly over half a million customers. >> So we probably are on 50% of VMware, so we own 50% of VMware market in terms of data protection. >> So one of the challenges that we mentioned upfront was okay, so you drove a truck through the opportunity when virtualization VMware came in, and a lot of the incumbents were caught flat footed. They didn't have the architecture, they didn't have the go to market, et. Cetera. Now things are changing, moving to cloud, moving to this digital world, how does Veeam retain its edge in that new world. >> That's an excellent question, so that's the big opportunities that we see for the next five years. So we won the first battle, the battle of on pram, highly virtualized modern data center. We are the leader, we are number one data protection and ideal ability for that market, right. So the next battle, the next opportunity that we see for the next five years is to dominate the, what we call intelligent data management market in the multi cloud world. So we have to think how we approach that, once you win the market, like there is a saying, the winner takes it all. Once you win the market, you are going to dominate that, so for us the next two or three years are the most critical in dominating this multi cloud world for the next decade. >> Ratmir, I'd love to hear, you wrote that virtualization wave, which really was about creating virtualization admin, huge shift going from silos to admins. And we're seeing that change from architects in the cloud and the like, talk to, who you're selling to, and the partners that you have to grow. There's just so much change happening in that kind of environment. >> Yeah we see the change as we are moving from VMware administrator, so originally the product was designed for VMware administrator, now we are moving to the infrastructure person that is responsible not just for private part of your infrastructure, but for the multi cloud strategy, which includes the public cloud, SAS, physical servers, everything than an enterprise has as far as the infrastructure. >> Okay, so I want to go through just a couple of things that we talked about earlier and get your reaction to this. So some of the things that we've seen in our research is that data protection and orchestration are becoming much much more important in the list of CXO concerns. And that's something that your messaging is going after. But there's a dissonance between the business expects out of data protection and what IT is actually delivering, and I wonder if you can comment on that. >> Sure, so yeah, we are introducing our new message. So our previous message was focused on VMware administrator, now we are moving into the enterprise, and our message is about the importance of data. We see the three characteristics of the modern data, hyper critical, hyper sprawled, and hyper growth. So this leads to the need of creating a new type of solution what we call is intelligent data management solution. To manage the hyper available enterprise. So we're using the word hyper a lot because the data is now hyper critical, it's over distributed, hyper distributed, and is growing exponentially. That's part of our new message, that as we go into the C level people, about how important this data, and what with all the things that going on, in terms of the security compliance and how we're going to extend this platform to solve other business issues and provide more value and more business outcomes of using your late. Veeam's emporium has grown within this enterprise customers. However, as we mentioned, we are moving further, we are not standing still, so we have added lots of capabilities in terms of protecting cloud, native cloud, AWS, Azure, as well as a physical servers. So we are moving more into the end to end strategic data management platform provider from being just a niche point solution. >> I want to give you another stat that came out of our research, which I think you'll love, is that our David Foyer calculated that on average, a Fortune 1000 company over I think a three or a four year period, loses about a billion and a half dollars in value because of poorly architected data protection approaches, whether it's they're not end to end, or they're not protecting their cloud data properly, or they're not doing, whether it's backup or disaster recovery properly, well over a billion dollars over a four year period, your thoughts. >> Yeah, that's similar to what our research shows as well. So we do annual research and ask all customers how much down time and data loss costs them annually or through hour, that research shows that average enterprise can lose as much as over 10 million dollars per hour, so if you add it up over four years, that might be close to that number. But with all the compliance and the new security risks and security threat, and reason where this is becoming more and more of a critical business critical problem to solve. >> So this is a huge opportunity for Veeam, because when you think about your total available market, what a lot of time analysts will do is they'll add up all the spending on let's say data protection solutions, but to me your tam is actually quite a bit larger because of this lost revenue opportunity. It's many tens of billions, maybe 30 to 50 billion, I don't know if you have any thoughts on that. >> Yeah definitely, so data protection is just part of that core market right, so that data management is much bigger, by data management we mean not just the protection of data, but using this data to help businesses, to accelerate the innovation rate, so to reduce risk, to comply with the new regulations. So all these challenges are much bigger part of not just the data backup and recovery, overall data management market which is much bigger and probably is larger than 20, 30 billion range. >> So okay, so you have 2,500, 3,000 of your favorite people here gathered this week. As always I expect that you're going to have a big sendoff, a big party, what can we expect this week. >> As always, that's part of the Veeam culture, is work hard, play hard, and so Veeam is known for having the best parties. Yeah we, now Peter runs the company day to day, but culturally we still remain young entrepreneurial spirited company right, so we like party and we like to work hard. >> Well you know, if you've never been to a Veeam party, you're missing it. I don't usually stay for these things, I get out of here, we have to do so many Cubes, but we'll be at the Veeam party this week. >> Awesome, awesome. >> Thanks very much, always a pleasure seeing you, and congratulations on all your success. >> Thank you very much. >> Alright you're welcome. Keep it right there everybody, we'll be back with our next guest, you're watching the Cube from Veeamon 2018. We're in the Windy City and we'll be right back.

>> Announcer: Live from San Fransisco, it's theCUBE covering Samsung Developer Conference 2017. Brought to you by Samsung. >> Hello everyone and welcome to theCUBE's exclusive coverage of Samsung Developer Conference live here in San Fransisco, California, Moscone West. I'm John Furrier, the co-founder of SiliconANGLE media and co-host here at theCUBE's exclusive coverage with Maribel Lopez, Founder and Principle Analyst at Lopez Research, good friend of theCUBE, Cube albumni. Great to see you. >> Great to see you, John. >> We see each other all the time at the industry events, usually enterprise and some cloud events. We've been seeing each other a lot at these, kind of consumer events. >> Yeah. >> Sounds like the consumerization of IT is happening. >> Big crossover. Yeah, I don't believe there is any consumer or enterprise, there's just degrees of, you know, how much security, how much management ya get, right? It's got to be a good consumer device to be used by anyone. >> What are some of the analyst reports you guys are putting out now? Obviously, you've been covering apps, to kind of set that up. As you know, we always talk in the past about IoT, >> Maribel: Yeah. >> The intelligent edge, cloud, and the role of app developers that are coming into the enterprise. Every CIO has got a mandate. More app development. Devops. Devops. It's hard. How is this helping? >> You know, I've previously come at this from the concept of mobile enablement in the enterprise, right? And now, it just seems like we're just looking at new applications, new experiences that cross boundaries, right? Is it at your home? Is it in a hotel? Is it on your corporate campus, right? I think the role of the app developer is changing to be more encompassing. I think the big news in all the shows we go to now is like AI and machine learning. That term is just everywhere. It's the IoT of 2017, right? Last year was IoT; this year it's AI and machine learning. So we're seeing a lot of that for the app dev community. >> And now you start to see Augmented Reality, also known as AR, in this space of Samsung and Apple and these new app developers. Augmented Reality core, obviously from a development standpoint, big news here at the Samsung conference. The other big news is ARCore and ARKit, ARKit is the IOT piece. [Maribel] - Mhm. >> So we've been seeing a lot of slowdown in Iot. For instance, everyone is kicking the tires on Iot, but it's industrial Iot that's getting the traction. >> Yeah, I think industrial IoT is getting the traction because they've been at it for years, right? It was M2M before that. If you look at what is happening in consumer IoT, it's still an absolute disaster. So, I think the big news of the day, for Samsung, I mean, obviously, we just talked about how AI was in there, we talked about how ARVR was in there. But, what we didn't talk about is the fact that now we're looking at the SmartThings Cloud. And this is the attempt to say, listen, we've got many different clouds; how do we unify clouds as Samsung? And then, also, how do we let other people participate in the cloud? 'Cause the real challenge is, everybody has their fiefdom right now. >> John: Yeah. >> You know, you're in the Apple fiefdom, you're in the Google fiefdom, you're in the Alexa Amazon fiefdom. How do we get to a point where I can just use my stuff? >> Yeah, this is classic breaking down the silos in the world we talk about in the enterprise. >> Yeah. >> And that's been like a two generation initiative. But you look at the guest I just had on theCUBE, Mary Min and Greg Harris before that. They're a different culture. They don't really give a crap about plumbing. >> Maribel: (laughs) No, no. >> They're producing AR games. they've got security challenges. So their development challenges are very DevOps native. They didn't sign up for DevOps, they just are DevOps cloud native. So, that world is one, then you got the IT guys going, wait a minute, I got to support this new edge device. >> Right. I've got to manage it, I've got to secure it. >> Those worlds are coming together. >> Maribel: Yes, absolutely. >> Your thoughts on Samsung's opportunity; are they poised, do they care about IT; IT care about Samsung? >> You know, Samsung's a big company, right? So it really depends on what division of Samsung you're looking at, whether or not they care about IT. What I would say though, is that they're trying to make moves that will can across the board now, right? Trying to make a cloud that can be secure for your consumer things, but can also be upleveled if you want to make it an enterprise of things cloud as well, right? The AI concept is really about just creating usability. And, I think when we think of DevOps, what we think about is creating better application experiences that can know you, that can respond to you. And this is the whole... we talked about Big Data a few years ago, remember everything was Big Data, right? Well Big Data is now machine learning and AI, which is the natural evolution of it. So, I'm starting to see a lot of things that can be used across Samsung. So, I do think in that regard, they're well positioned. They've got a lot of technology in the home. They've got a lot of presence for the enterprise mobile camp. The IoT camp, I think is a wild card for everybody right now. >> What do you think about Samsung's chances with the cloud they have? Because they sprinkle a little bit of cloud in there. >> Maribel: Yeah. >> They didn't talk about data at all, which I was surprised. They kind of inherently... I mean it's a privacy issue; a security thing. But I love the presentation about the kitchen. >> Maribel: Oh yeah, that was great. >> Because the kitchen is where... >> The family hub for the home, right? >> The family hub, that's where everyone hangs out at the parties, right? Everyone ends up in the kitchen. But it kind of highlights this consumerization trend. They kind of sprinkled cloud, but I'm not seeing cloud... I'm not seeing, like, we're bringing compute to you. So, is that just native for Samsung? Is it a missed opportunity? Are they strong there? What's your thoughts? >> I think you actually started with this whole dialogue of well, does anybody really care about what the background technology is, right? So I think we're definitely a little lighter on the terms and more about what the use cases were. Like, why do you use this? They have semiconductors, they have a cloud, they have security, they have devices. They've got a lot of things, so it's really not about the technology as much as it used to be, right? What I think some of the differences might be is a cloud for what? >> Yeah. >> And they are actually taking the approach of we've got a cloud for things and we know what these things are. So I think they're well positioned in that regard because they will have a specific cloud that's not just a generic cloud. >> I think they want to own the interface. To me, my take away, squithing through the hype is they want to own the interface edge. If you contrast say Samsung to say Alibaba group, which we were just covering them in China, compare them to Amazon, you'll see a contrast in strategies. Obviously, Amazon is just blowing everyone away on a massive scale. And they're not even in China. So, if they were actually in China the numbers would be off the charts. >> Maribel: Yeah, be a different thing, yeah. >> But, lets take Alibaba, for instance, and Samsung. Alibaba's an eCommerce company. But they don't want to be known as an eCommerce company. They're heavily invested in data. That's front and center of their message. Smart cities, they're talking about. They have a big cloud that they're pumping out, so that's much different, for them, they don't have an edge device, ya know? >> Yeah, well.. >> Samsung does, but we don't hear cloud, smart cities. We hear family hubs, smart TV, Bixby. >> But it is an experience world, right? And I think that's been the problem with technology adoption to date. You can't figure out how to use it, right? So the next big evolution of technology isn't necessarily about creating a new thing. It's about being able to use a thing. I think Enjon actually made a great comment when he said we use about 10% of the functionality in our cell phone. Why is that? You don't even know it's there. You don't know how to find it, you don't know how to turn it on and off. Like how do you just simplify what we have today? And if they can do that, that was, or used to be, the hallmark of Apple right? >> John: Right. >> And now people are like, well, even Apple products are kind of of complex compared to what they used to be. So how do we get this back to we can use the stuff that we already have built. >> You're nailing it, Maribel. I totally agree with you 100% because if you look at the big waves of innovation: web 1.0 '90's. Mid '90's, '95. Web 2.0 and then now Blockchain and cloud. >> Absolutely. >> All the winners simplified things, reduced the steps it takes to do something and made it easy to use. >> Yeah. >> That's the magical formula. >> Frictionless. >> FYI, entrepreneurs, simplify, make it easy to use and reduce the steps it takes to find stuff; to do stuff. >> Absolutely. >> That's the magical formula. Okay, so, with that in mind, critical analysis of Samsung and a positive analysis of Samsung, then. What did they do right here and what can they work on? >> Okay, so what they did right: I think they are finally trying to pull together all the different versions of Samsung and allow you to have a couple of things, Bixby and cloud, to go across devices; that's right. What I think they still need to work on is there's still boundaries there. It's not exactly clear like where things start, where things end. And they're a little cryptic on the details right now. >> John: You mean under the hood. >> Under hood, I mean I think devs are here to figure out what's going on. How do I make this happen? So there better be some real serious deep dives in these dev sessions so that they know exactly, when they leave, what they can build with Samsung. And how does it work with non-Samsung things. That's still a huge wild card. >> And obviously, cloud, multi-cloud enterprises, you need infrastructure. >> Yeah. >> I mean, smart cities, smart homes, you need plumbing. You need to have compute power, you need some storage. I'm not hearing any of that here. >> No, I don't think that that was a tone that they were trying to take. I think they've been looking much more high level at, if you're a developer, what experiences could you have. I'd also like to see more about how to help monetization. If you go to IO, you go to WWDC, there's always these big slides about how are we going to make money as developers by using this platform. And so that's something we need to see a little more of. >> I got my Samsung smaller phone. I'm going to have to get the Galaxy, the big one, looking good. The screens are great, the cameras are great. >> The Note 8 is really great. It's a good device. >> They're the one with the pen, that's on the Note. Okay, Maribel, thanks for coming on. Appreciate you sharing your analysis. Quick update, what are you doing now? What are you up to? What are they key research pillars? >> Yeah, everybody's trying to figure out what machine learning and AI mean for them. And then, what are the real use case behind IoT. So, we talked a lot about industrial Iots's, right? Anything else? Is there Iot for GENbiz? We'll have to find out. >> Maribel Lopez, been on theCUBE so many times, she's practically an analyst on theCUBE here. Great to have you come on, really appreciate your insight. Check her out, Lopez Research, the best in the business. Been covering the span of enterprise to IT, to consumerization. This is theCUBE bringing you all the action live here at Moscone West. Exclusive coverage of Samsung Developers Conference. Bringing Augmented reality, virtual reality, all this new user interface to the masses. >> Maribel: All the reality. Everywhere. >> All the reality. This is theCUBE, data reality here on theCUBE, a new TV show. Thanks for watching.