Ken Cornick, CLEAR - Zuora Subscribed 2017 (old)
>> Hey welcome back everybody, Jeff Frick here with theCUBE. We're at Zuora Subscribe 2017 in San Francisco. You know, I go to these events a lot. We love to talk to customers and clients and there's just some customers that are a little bit more personal than others. And this is one here. We're really excited to have Ken Cornick on. He's the co-founder, president and CFO, a busy guy, of Clear or affectionately known as ClearMe. >> ClearMe >> In the twitter-sphere. >> ClearMe.com, that's right. >> Jeff: Ken, great to meet you in person. >> Nice to meet you as well, thanks for your support as a customer. >> As you say, I'm an unabashed happy customer. >> That's great. >> Except when you get the nasty looks from people when they escort you past them all in the security line. >> Well, everybody can be a Clear member if they want. >> Exactly. >> And we give free trials, so they don't have to pay. >> How can you miss? So, where'd you come up with the idea? Just give us a little bit of the history for people that aren't familiar with Clear. >> Actually we don't have a not-invented-here mentality. We actually bought the business out of bankruptcy. >> Oh that's right >> 'Cause it was completely shut down. >> I actually ran into someone the other day at the airport, she said, "I had Clear before and then it went away." And then she was so happy you brought it back. >> Right and for our, we call them, legacy members that were members of the old company, we give their time back for free. So, I shouldn't say free because they paid for it. So, if you had a year remaining when the old company went under, we'll honor that year and you can use Clear for a year without paying and then hopefully you'll continue to pay us as an ongoing customer. >> And what people maybe don't know or are not as familiar with, is it's not just for airports anymore. I was so thrilled, not that long ago, I went to a Giants game at AT&T and I see the ClearMe sign. >> That's right. So we're in eight stadiums across the country with more to come. I live in New York so we have Yankees and Mets which makes me happy. I'm a Yankee fan, my kids are Mets fans so we're covered there. But we're looking to increase the number of places you can use Clear and to increase value, add to our members. So the more you use it, the happier you'll be, and the longer you'll stay with us. >> Right and how do you describe the service? Is it identity as a service? Which is something that just popped into my mind. How do you describe what Clear is all about? >> Funny enough, we do talk about identity as a service not relative to the airport business. The airport business is what we're known for. But really, we bought the business out of bankruptcy and we started it to become a biometric identity platform. Our view is, we want to remove friction. Wherever identity is important, up until now, any time you want to increase security, it diminishes the consumer experience. >> Right. >> So we think, our technology can change all that. We can increase security while making better consumer experiences as you witnessed at the Giants game. >> Or the Orlando airport which is my favorite Clear airport. >> So we are expanding in the airport but we are also looking to expand outside of the airport, even beyond stadiums. So things like, payment applications or it could be healthcare applications, we're building a biometric ecosystem. You've enrolled in Clear once, you can use that enrollment wherever we are. >> God, I can imagine you could integrate with building access points? All these types of things. >> That's exactly right. So there's smart cities, smart cars, all of those applications have biometric angles to them. >> So, good space to be in, good move. >> We think so. >> But we're here at Zuora Subscribe. So you guys chose to have a subscription relationship with your customers. So, why and what are some of the things that have come out of that that you've learned both kind of surprises as well as validations? >> Well, we're big believers in the subscription economy which is the sort of buzz word here. But for us, we want Clear members to not have to think about it. Part of the draw of Clear, is obviously you are saving time in the airport, but it's also the mentality of no stress going to the airport. So I flew out of JFK the other day at a seven AM flight. I live downtown. And I woke up at 5:15 for a seven AM flight, knowing that I could get through JFK, through the Clear lane in five minutes or less. That change in behavior is the true value add, that once our members experience that they love the service. And so, I don't want you to have to think about, well, it's a monthly, am I active am I not active? It's an annual, once a year subscription. You pay it, you don't worry about it again until you renew the year later. >> Yeah that's funny too that you put it in kind of an experience point of view. Because it is the experience. We just had the No-Stress Guy put a thing on the back of your head. Get the Clear card and that'll lower your stress on the way to the airport. >> Absolutely. >> Quite a bit because you just never know what's waiting for you at those security lines. >> You never know and it could be five minutes. It could be 30 minutes. And that uncertainty causes you to carve out a bunch of your time ahead of getting to the airport. You know that you can look at Waze and see what the traffic is. You know you can check online to see what kind of delays there are for your flight. But you just don't know what's going to happen at the security checkpoint. >> Right, right. >> It's the last frontier. >> So, any special, exciting new places that you want to highlight before we have to go? >> Sure so, we started in 2010 with two airports. Denver and Orlando were our first two airports back. We've been growing fairly rapidly. And we're about to open our 22nd airport in about a week to 10 days and that's Los Angeles which is a huge airport. >> Male: Oh, you're not at Los Angeles. >> We are not at Los Angeles yet. So that is a big piece of the network for us and especially if your in Bay Area base, really, really important. >> Right, how many terminals do you have to go? 'Cause you guys do it kind of terminal by terminal right? >> Yeah, we're going to be ubiquitous in L.A., besides the international terminal, we're going to be in seven check-points I believe. It's a very big operation, a big undertaking. >> Alright, well Ken like I say, I'm an unabashed fan so I won't pretend to be bias at all. Love the service. >> Great, thank you so much. >> And congratulations and again, great opportunities to go way beyond the airport. >> Thanks for hosting me. >> Alright my pleasure, Ken Cornick, I'm Jeff Frick. He's from ClearMe, I'm from theCUBE. Thanks for watching.
SUMMARY :
He's the co-founder, president and CFO, a busy guy, Nice to meet you as well, Except when you get the nasty looks from people So, where'd you come up with the idea? We actually bought the business out of bankruptcy. And then she was so happy you brought it back. we'll honor that year and you can use Clear And what people maybe don't know So the more you use it, the happier you'll be, Right and how do you describe the service? up until now, any time you want to increase security, as you witnessed at the Giants game. you can use that enrollment wherever we are. God, I can imagine you could integrate all of those applications have biometric angles to them. So you guys chose to have a subscription relationship And so, I don't want you to have to think about, that you put it in kind of an experience point of view. Quite a bit because you just never know And that uncertainty causes you to carve out Sure so, we started in 2010 with two airports. So that is a big piece of the network for us besides the international terminal, Love the service. great opportunities to go way beyond the airport. Thanks for watching.
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