>> Narrator: Live, from Las Vegas, it's the CUBE covering Dell Technologies World 2018. Brought to you by Dell EMC and its ecosystem partners. >> And welcome back to The Sands everyone. John Walls here along with Keith Townsend, and we are at Dell Technologies World, day one of three days of coverage here on theCUBE. Keith, good to see you sir, it's been a while. >> It has been about six months. >> Where have we been, and you've got that going on. You look so distinguished and professorial. >> You know what, I'm trying to make up for the lack of hair. (laughing) I appreciate that you noticed. >> Well it looks good, it looks good. Two guests with us, talking today about Extreme IO. We have Chhandomay Mandal, who is a Vice President of, or rather Director of Marketing, I gave you a promotion. >> Yeah, actually I like that. >> Can I get one, too? >> Director to VP, just like that, at Dell, and Kandy O'Mara who's a solutions architect at VMware, I'm sorry no promotion, Kandy, that's the way it goes. So Chhandomay, if you would, before we get started, let's talk about Extreme IO a little bit, and tell the viewers at home a little bit about the product and then we'll get into VMware's use of it and how that's taking shape. >> Yeah, so Extreme IO is the purpose build market leading all flash add-in. It's built on unique content, however meta data centric, party controller architecture coupled with intelligent software that helps us deliver very high performance, ranging from hundreds of thousands to millions of IOPs with consistently low sub millisecond latency, irrespective of what the system load is, how much data has written through the alley, or whatever the workload characteristics are. Now, this metadata centric architecture lends itself to a lot of other benefits, for example, we do in-line all the time data reduction on the data path, and that leads to not only very high storage efficiencies, but also, since we do not write anything that's not unique, down to the SSDs, it gives much more longevity to the SSDs themselves, driving down costs. Our thing is it's pretty simple to use. >> And probably from a customer perspective, right, that's the huge value. >> Yes, it's pretty simple to deploy. We have an intelligent HTML 5 best EY, that's consumer grade easy to use at the same time, providing all the enterprise functionalities that you'll expect. The fourth thing I'll mention is integrated copy data management, so because this is a extremely high performance all flash alley, it is expected to do great in well TP environments, marginalizer environments, but on top of it, the way it is architected, because of this always in memory metadata architecture, the copies are literally as good as production volumes, so it's not just for production, you can actually use the copies to run workloads on them, and you get the same performance, same in-line all the time data surfaces on the production, on the copies, and you can not really figure out any difference between production volume and a copy volume, so that lives in to a lot of business benefits in terms of consolidating various copies and changing the application workflows. >> So Chhandomay, we'll dig into that in a second, with the inline dedupe, inline dedupe with copy data management, but first let's bring it up higher in the stack. Kandy, amazing performance numbers out of Extreme IO, but the all flash market is an extremely crowded market. For the average use end-user, as you engage customers, and you come to them, you know VMware runs VMware or Dell Technologies runs best on Dell Technologies, how do you help customers, even when you look at the Dell Technologies portfolio, when you have all flash V sand, you have Isolon, you have Isolon with flash, you have all these solutions, how do you help them navigate the broad portfolio and them come to the, give us some typical use cases for an Extreme IO. >> Right. For our instance, the first implementation of Extreme IO we have done was with SAP Hanna. Now that's an in-flash memory database, so, everything's in flash, you need a really fast backend storage array. So extreme IO, all flash with sub millisecond latency is a perfect fit. If your database is all-in memory, you can't have a slow storage behind it. You'll lose the performance, right, your database will become degraded. So that was our reason for going that direction, was because of the all flash memory of SAP Hanna. Now, the rest of those infrastructures actually have good use cases for other things, but in this case, for us, it was extreme IO. >> So let's focus in on that SAP Hanna usage. So SAP, in memory database, a lot of SI's will tell you you know what, the storage layer just needs to be fast, it doesn't have to be extreme IO fast, what do you guys find, what was the specific advantages in the SAP Hanna that brought you down to extreme IO. I mean the rights are done in memory, so. >> Well, actually the rights actually go to the disc. It is in memory, but it still has to write to disc and get the response back, especially the rights, right? >> Especially on SAP Hanna, it has very specific requirements in terms of when you're loading up the database, it needs to load up in a very specific. >> Kandy: It's like a tenth of a second, they use. >> For SAP Hanna, even though it is a new memory database. >> Right, that's where the misconception is, people think oh we put out slower storage, no you actually need the storage to be able to respond back to the database as quick as it does. The minimum requirement, I mean the maximum latency is like a tenth of a second, I mean it's really low. But it's sub millisecond, so we have no latency, we are actually getting a through-put in the performance. And there's other benefits with it as well, always on the reduction, that's huge, that's a big factor. When you don't have to have multiple copies sitting on your array, that saves you a lot of capacity. >> So people are saying, crowded market, lot of options, lot of choices, what was it for you that specifically said, okay, this is our product, this is what we want to dance with, so to speak, because you've got a lot of options. >> It was basically, it was the response that was needed for performance, and it was all flash, we were making a decision on where we wanted to run SAP Hanna, we did not have it implemented anywhere else, and we were like, we have existing infrastructure, and we were moving to a new data center, and we had to make a decision where we wanted to go, and extreme IO fit the bill, it met many of our different requirements. One of them was performance, the second one was the total lower cost of ownership, and then the snap technology, that was huge. >> So, let's talk a little bit more about that snap technology. I've spent a lot of time as an SAP infrastructure architect, and one of the most painful parts of SAP operations is being able to refresh DEV, QA, M plus One, the lower environments from production. What advantages have your, have you and your customers seen using snap management with extreme IO? >> So, let me kind of give you the broader view, and then you can talk about the very specific instances that you have seen. Extreme IO's snapshot technology, we call it Extreme IO actual copies, they are best in, best on the in-memory metadata. And extreme IO doesn't write anything on the SSDs unless it's unique across the entire cluster. Snapshots, by definition, is a copy. Like you mount it and make it writeable, so, for us, when you take a snapshot, it's an extremely fast operation, because all that we are doing is updating the metadata in memory, and then, if you are keeping it as a prediction copy, say for example, like as a read-only, just to recover from a disaster, then that's one purpose, but then the other purpose is use them as writeable snapshot, where, you can run your DES DEV, copy for backup, all of those things. Now, why can it do these things? The reason is, all these copies, they are not consuming any extra space. Until you are writing something unique to it as a DES DEV copy, right? So now, you have that capability of consolidating lots of copies, in our tradition, I mean, our customers base, for every database, there is literally like five to eight copies, 60% of the storage that gets consumed is essentially copies now if you consolidated all those copies into the single alley without consuming any extra capacity at the same time delivering that very high performance, not only for your production environment, but also for your DES DEVs, Qas, sandboxing, that gives the customer a lot of values, not only in terms of infrastructure dollars, but also transforming the application workflows, improving the productivity of the developers, and the storage admin, VM admin in general. So that's where we kind of see across the board from our VS customers. Now, alright, what's your experience? >> I'm like, "wow." No, actually what we do is, we're a little different. We actually use the writeable performance snapshots, we use them at our DR site, and what we'll do there is we'll mount those into a test bubble, and it is having our production environment, instead of needing a separate DEV environment, we can mount basically, in a little isolated bubble, those writeable snapshots, or copies, and test anything we want in our true little production environment. And then toss it away when we're done. So we can test out a new release, or we can do something different with the database or an application, and then when we're done, toss it away, that way we don't need so many different environments built out so it's a savings there. We don't make the local copies, what you guys were talking about for staging DEV, those are already built out, but we do put those on the same array now. Used to be, you'd have production on one array and stage on a different, right? But now, because they're similar, and you want the dedupe and the compression benefits, you want them on the same array, because that's where you gain that. The snapshots we do at the target, we play with those, the writeable, it's performance ready. It's the same performance as if you were on the source, which is a big game changer there for us. >> And I think it's really, from a technical perspective, really important to know why extreme IO is so much better at snapshot management. One of the things that Sanders will warn us, is that snapshots degrade performance over a period of time, so therefore the fact that you guys have a dedicated metadata subsystem helps improve overall performance. But I'd like to talk about your use case for extending to your DR side. So, from DR DI, what do you guys use to replicate data from one extreme IO to your DR? >> Right now, we, for us right now with SAP Hanna, we're using recover point with extreme io snapshots, which is fabulous because once the two sync up, the first initial sync, at that point, recover point literally just goes out and gets a snap diff and that's all the data is transferring over, so it lowers the requirements of your LAN, you know the bandwidth requirements are lower, so that's what we're using today. It's a great tool for us. And that way, we can mount it at the target site. >> And then just briefly, we're about out of time. Chhandomay, if you would, going forward, let's talk about where you are in terms of development, what you see as being maybe the next critical phase for extreme IO. >> So, in fact, here in Dell Technologies world, we are announcing the ability of our native repetition technology. Kandy mentioned she is using extreme IO with Recover Point that's a great solution. Now, we are going to have the native repetition technology and what's different from other solutions that are out there is this replication is also metadata aware, and as a result, it's not only sending only the unique data over the web, but also it's globally deduped and complex. And, suppose on your target site, you already have a data block. That might be unique for your primary site, and hence the primary says hey I need to send over this data and our protocol is going to say, yep, I have this metadata, I already have it, so send me the metadata pointer to it, and we are all done, we don't even need to send that unique block that was in the primary site, if it happens to stay, or it happens to exist, on the secondary site. As a result, we see great reduction in the wan bandwidth that's going to be used, and the total capacity that you will need between primary and secondary. So that will also be reduced. In fact, our numbers that we are going to say, you can get 38% less storage capacity wise, and wan bandwidth could be reduced as high as 75 to 80% based on the traditional mechanisms. >> So we actually did a test on this to see the performance between replicating a database using Recover Point on extreme IO with snapshots, and then we also did it with extreme IO data replication, and it was eight times faster. It was eight times faster replicating the same amount of data. >> So less data loss in case of emergency, just a higher level of service to the business. >> Nothing like a happy customer, right? >> Yeah. >> I actually love this product, I would not be talking about it, I really like extreme IO and I've been doing this for a while. >> Well, Kandy and Chhandomay, thanks for being with us, we appreciate the time, sorry about the promotion. (laughing) I think you've earned it though. Thanks for joining us, we appreciate it. >> Together: Thank you. >> Back with more from Dell Technologies World here in Las Vegas, you're watching theCUBE, back in just a bit.

>> Live from Orlando, Florida. It's the Cube. Covering Enterprise Connect 2019, brought to you by Five9. >> Hello from Orlando, Florida. I'm Lisa Martin with Stu Miniman on the Cube, at Enterprise Connect 2019. Stu and I are joined by a guest from Ribbon Communications. We've got Sacha Gera, the SVP of Cloud. Sacha welcome to the Cube. >> Thank you so much for having me. >> So we've had the opportunity to talk to one of your colleagues from Ribbon before but let's give our audience an opportunity to learn more about Ribbon, who you guys are, what you do and then of course we'll talk about some of the great new exciting announcements that you'll make here this week. >> Absolutely, so Ribbon Communications is a global leader in providing real-time communications. We provide piece parse technology to over a thousand carriers around the world and increasingly to independent software vendors and enterprise. So we came into existence about 18 months ago with the amalgamation of Sonus and GENBAND coming together and about 18 months old and doing some big things now so. >> And a lot of news coming out this week. Talk to us about some of the key announcements that Ribbon is making with some of your partners, AT&T for example. >> Absolutely, so our Kandy cloud communications business which is our SaaS brand, we're a white label platform as a service providing UCaaS and CPaaS services to independent software vendors and carriers around the world. And we're really excited about AT&T's announcement ahead of the conference here and AT&T, you know a lot of people have been saying, "We're waiting for the big tier one service providers to fire back at some of the more well-known CPaaS players out there." And so what we do is we helped AT&T with an end-to-end platform as a service play to help them launch their marketplace. And the key word there is marketplace. There is a lot of folks providing APIs and SDKs as you look around the conference here but when you think about the Fortune thousand looking for those low code, no code-type digital solutions that can have the easy button to launch and transform into the digital evolution that's going on, that's what we are helping AT&T to do. So it's been quite they announcement for us. >> Sacha, I love that. We've been saying for years you know, the enterprise really needs an upmarket place, just like we have on our phones, it'd be great to have that, you know when I came into the show. my first time coming here it was like okay, how much is it just API compatibility? And we were working amongst each other but as I walk around the show floor it's like, "Oh well yeah that (mumbles) makes sense." And then these kind of pieces, which ones come together and which ones would I, as an enterprise or service provider just be able to, you know, plug into. So can you speak a little a little of that maturation of the marketplace and what the reality out there is there today. >> Absolutely and think about that large enterprise that has an existing procurement vehicle with the large carriers. They're getting their data services, their telephony, their collaboration. It's an actual extension to want to sell use cases and digital solutions. And so with the carrier, you've got an existing bill. One bill. Now your adding APIs and SDKs, turn key digital solutions and an easy button that's more E-commerce centric. And that's really what we've been able to help AT&T do, to really move up the value chain, so. >> So when you're out talking with customers and I know one of your customers, Hertz was on the customer panel this morning during the general session. When you're out talking with customers, talk to us about real-time communication. It's this huge opportunity for customers. It's almost an imperative that they'll be able to have real-time communications with whoever they are transacting business with. How are you guys helping customers embrace and deliver real-time communications? >> Absolutely, so we were really pleased to hear Hertz give us the shout out this morning and you know our end customer is actually not Hertz. Hertz is a customer of IBM and we are helping IBM with their white label platform as a service for their UCaaS and collaboration services. And of course Hertz is transforming all of their rental car branches around the world into the cloud, using our hosted voice over IP and UCaaS services. So we're really pleased about the announcement. So when it comes to real-time communications, I mean this is, you got to think about the customer journey and we've heard this from a lot of folks. The consumer is more empowered than ever when it comes to the customer journey. Gone are the days of necessarily walking into a bricks and mortar shop, taking an hour to kind of learn about what's going on. People are making decisions like this because all the information is at the touch of their fingertips. And today it's about customer engagement and it's about making the best informed decisions as possible and customer engagement in especially the contact center is increasingly playing an important role. So we're helping customer like IBM transform their portfolios, fill in portfolio gaps where they can provide new hosting services but at the same time transform that contact center experience and really help drive new sales with engagement tools and new technologies like WebRTC and CPaaS are playing a really important role there. >> So Sacha, it's interesting you have for the most part a degree of separation between yourself and the end consumer. There's one of the press releases that caught my eye though, the scourge to the consumer today is robocalls. It's like most of all, I want to turn off my phone number because most of the calls that come through, even when it says it's somebody you think you know, often times it isn't. Can you talk about, there's an engagement that Ribbon has with a number of service providers, helping to attack this big challenge today. >> Absolutely. So we recently hosted a forum with a number of carriers coming down because there's some studies that show that upwards of 50% of calls in the next couple of years are going to be robocalls and they're annoying as heck, depending on the geography and where you live. So with our new kind of end-to-end portfolio which kind of mixes both analytics and our strategic positioning in the core and the edge. The enterprise edge as well as the core of the carrier. We're in a very strategic place to get that information, data mine it and proactively identify where we're not only getting robocalling but fraud and helping carriers and others to monetize that business and do proactive things with that data. So we have a new kind of solution coming out STIR-SHAKEN, you'll hear a little bit more about that and don't ask me to spell out that acronym. It does actually stand for something that's more technical but we're really excited about what's going on there. The robocalling industry is becoming quite annoying for a lot of folks. It's a big opportunity for us. >> Heck, John Oliver did a segment on it a couple of weeks ago. So, hopefully, your company can help solve that issue because that definitely holds us back today. >> Absolutely. >> So in terms of industry adoption, we mentioned Hertz as a customer of yours through IBM but talk to us about some of the verticals maybe that you're seeing as leading-edge. I think governments, health care, financial services. Are you really seeing those industries kind of lead in this real-time communications opportunity area? >> Absolutely, likes we like to think of ourselves more as of a horizontal player and specifically all verticals are kind of going towards frictionless real-time communications. And you know we have a great thing going on with Five 9s for example. Five 9s is a well-known Cloud contact, it's a center it's a service player and one of the things we're doing with Five 9s is they've got a bunch of end customers who are revolutionizing their contact center and so one of the things we were able to do with Five 9s for example is enable them with WebRTC services. And it was about this time last year, maybe a little bit before when WebRTC ubiquitously kind of got standardized in all the major web browsers. And what we're able to help do with Five 9s is introduce a new frictionless in context way of communicating into the contact center over WebRTC which is great for customers who want to save on the toll-free minutes. It's kind of over the top web toll-free but it's kind of in browser in context like again, contact center agents have that full contextual toolkit of engagement to be able to preserve customers and upsell and cross-sell and provide great customer service. And we're not really seeing any particular vertical that is necessarily adopting that more than the other. We like to think of ourselves as horizontal but certainly governments, financials, retails, telemedicine, we're seeing tremendous traction across all of those. >> See, oh go ahead Stu. >> Yeah I was just being in the cloud, can you talk about some of the relationships with the public cloud. No, no, there were some announcements with Microsoft, believe with Amazon also. How are you seeing, that the hyper-scale public clouds impacting your space? >> Absolutely. So you know in this day and age, you've got to be able to fire up new micro-services and new cloud services instantly and practically anywhere. And there's reasons for that. Some of that is data privacy, some of it's security, some of it's just latency and so on And you know AWS, Azure we're kind of agnostic to the public cloud infrastructure but we're pretty excited about some of their announcements. We've been working with Amazon and Microsoft Azure for some time and increasingly with IBM SoftLayer as well. And so the ability to fire up some of our piece parts or Session Border Controllers. Our WebRTC gateways up in the public cloud and able to facilitate our channel partners to go to market in rapid time. It's an important part of our strategy. With Microsoft, obviously we're one of two certified vendors and with Microsoft and Teams, you know a lot of enterprises are going towards the Teams. We're able to help carriers play in that by having those interconnects to the carriers to provide the voice services and the carrier services and fire up practically instantly in the public cloud. So we're pretty excited about some of those announcements here as well. >> And what can some folks find out and learn about in your booth here at Enterprise Connect? >> Yeah, so I think at our booth you'll see a number of key topics being highlighted. Obviously the public cloud and the Microsoft as well as some of the other public cloud announcements we've had. In addition to that, we recently acquired a company called Edgewater and so our heritage, we've been known very much as kind of a carrier SBC player of choice but we've kind of extended that to the enterprise edge with the acquisition of Edgewater. And what Edgewater provides us is kind of that Enterprise SBC, but with SD-WANs. So SD-WANs, a growing part of our story, having that end-to-end quality of service, over the top with analytics and all the protection of security and all that kind of stuff. So it's a perfect fit into our portfolio and that's another area that you'd be able to see at our booth here this year at Enterprise Connect. >> Excellent last-- >> So if I understand that, I'm sorry. So you have an SD-WAN offering, is it something we've been watching quite a bit in the multi-cloud space and a lot of movement high growth in that area? >> Absolutely. So the SD-WAN offering with the Edgewater product offers a number of key services. Obviously the disaster recovery, having multiple broadband inputs and being able to switch from an LTE to another broadband input is part of that but the analytics in the end-to-end quality of service are equally important and you know for somebody who helps run our cloud communications business, when we go deploy to folks like Hertz, putting that Edgewater CPE box on the prem is an important part of our solution to have that end-to-end visibility for things like SD-WAN but also the analytics and inevitably security and protection as well. >> As we talk about at this event the evolution of communication, the evolution of this event and collaboration, I know we're only kind of halfway through day two here but I'm just curious, any key takeaways that you have gleaned so far from the event that you're looking forward to bringing back to HQ after this event is over? >> Absolutely. You know, every year is a little bit different. There's always a buzz word or two. I think this year what I'm starting to see is there's a lot more focus on the use cases as opposed to the technology. You know in the past, you come here, you talk a lot about the three-letter acronyms, SIP and UCaaS and CPaaS and WebRTC. This year, you're seeing a lot more about how can we actually monetize the business? What are the use cases? And you know as opposed to APIs being a big part of how you get there and the focus on the how, it's more about the what, like APIs are just kind of de-facto and you need them to help mask the complexity of the network and monetize and do things like creating new digital solutions and use cases. So you know it's just an example of how people are trying to talk about things this year as well as analytics and BI. People aren't just talking about how they're doing it, they're showing you what they can do with sentiment analysis. They're showing you how proactive policy can be applied. So that's pretty cool because we're now getting into the fun part of monetizing all of this great technology investment we've made for 10 years. >> And actually showing the business outcomes that it should be delivering, >> Absolutely. >> Right? That's the need, right? >> That's right, yeah. >> Well Sacha thank you so much for stopping by the Cube and chatting with Stu and me. We appreciate your time. >> Thank you so much for having me. >> Our pleasure. >> All right. >> Thank you for watching the Cube, Lisa Martin for Stu Miniman, you're watching the Cube. (upbeat music)