live from Las Vegas it's the queue covering del technology's world 2019 brought to you by Dell technologies and it's ecosystem partners everyone welcome back to the cubes live coverage here in Las Vegas we are here for Dell technology rules 2019 got two sets I'm John Faraday Volante my co-host Dave day to three days of wall-to-wall coverage I've got a great guest December the president of client Solutions Group at Dell technologies Sam handles all of the big edge machines like the PCs my machine here and other cool stuff Sam thanks for joining us today appreciate it thank you guys for having me so one of the themes that we're seeing I'll see through the transformation going back when Michael went private buys EMC new puzzle pieces this is growing and scaling and one of the big surprises or not surprises is the cloud growth and them data grow that's been fueling a lot of existing businesses the client business one of them that you run yeah as do extremely well the numbers are looking good new machines you know the PC revolution continues evolving that's the state of the art what's the current state of the business give us an update hey so like you said the business is doing really well I'm excited this year we'll have our 35th birthday for Dell and the PC business the business I lead at Dell is where it all started 35 years ago in a dorm room at University of Texas now a forty three billion dollar business it is just a part of Dell so we've become a lot more but growing double digits we've seen a resurgence in the edge and I think like you said one of the things I'm seeing as I talk to companies they're almost seeing that edge is the secret weapon as we talk about all this transformation because getting great employees is the challenge if you want your business to lead in an industry and as we go talk to companies and we talked to Jen Expo we talked to Millennials we talked to Gen Z getting them armed with a great piece of technology where they can be productive in a job and help make a difference in a company or career that's what they want to go and do they want that more than drinks in the break room they want that more than volleyball courts outside and when companies are able to do that with our PC products at the edge they get great people in who helped that company be more successful so we're seeing a really good growth and we're we're dedicated to doing some exciting products for people and it's not easy to I just want to unpack the dynamics between the two worlds that go on one is making the machines go faster smaller less expensive so more horsepower lower prices higher functionality and then the integration to get that kind of a seamless works work lifestyle balance where you got consumer business all kind of blending together where you got to connect the networks you got it you can go to work at Starbucks here in once in a while you got to have all this stuff in it working together with what used to be the big iron back-end systems oh yes oh yeah so you got to you've got two jobs it's true what how do you balance that other different teams or different approaches what's the focus you know we we look at a couple things internally we have really focused on not just the hardware design that we're putting together and the speeds and feeds and we can do that great you take our you know our gaming business we have a we were showing off in the alien you can go over to a alien where a kind of gaming section we have here we have things that have more than 300 watts of power for CPUs and graphics in it feels to us if you went back in time it's super compact about what you used to have it's not anything like the latest XPS products I see you guys using there but we can design that kind of power into the systems and then we're focused on the experience we bring alive for people so you think about working with partners I'm working with services teams working with Microsoft working with VMware around how we bring alive the things people want to do on the consumer side like one thing we see people more people now watch TV and pcs then watch TV on TV oh it's like a great experience it's pretty headphones and nobody's bothering ya it's it's pretty good the other the other thing that's interesting I've switched all my viewing that way because we figured out the younger generations that that is even more true for them so in my millennial or gen Z fashion I've started a hundred percent of my TV viewing it's on a PC but it's a great way to do it we've done experience around that with audio video streaming that we go how do we bring that alive same thing on gaming gaming space I want to show you guys hopefully in a couple minutes we can talk about some of the latitudes we announced here but we've done that in the workspace of people want to be productive immediately they want a tool that lets them do that and we said how do we put technology and software and capability together to allow them to have that kind of experience they want that what if some of the things you announced today and you know what's uh what are the exciting parts of them so we brought a are we announced our new latitude lineup so you see from top to bottom some really amazing looking pcs and one of the things if you guys get that look you little high or we go to guys can you guys see that so awesome looking PC the other thing is if you take a look at this we built in different kind of capabilities that allow allow really fast log into the system so there's an Express Express login Express sign-in capability that under no under kind of infrared lights sensors you can basically recognize it recognizes when you walk up to that system it will log you into the system automatically so you don't have to touch the screen the keyboard it all saves you that kind of instant productivity you turn around walk away it'll sense when you're there and when you're not there will log you out of the system we also have something we call Express sign Express charge on this system so people are on the go some of the stats we were sharing when you think about audience here people are working in different offices people are working on the road John you were saying people are working in Starbucks how do we allow you to quickly you plug that in you can get 80% charge in an hour you can get 35% charge in 20 minutes so allow you to get up and going really quickly but basically designing some pretty awesome systems that if you go look at what some of the press is saying about this stuff of finally putting a business system in people's hands that users are gonna covet so we did cool stuff with Alienware we've done that with our XPS product we said we need to bring that into the commercial space so people have really cool tools to get these great reviews just to give a little shout out to props to you guys getting some good reviews also it's it's it's good tailwind for you that Apple is kind of struggling with their MacBooks when the prices are high people are now coming back and look into the PC in fact my son is a big-time gamer you depreciate it the acronym is called PCM R which stands for PC master-race because you know the gamers like to be hardcore on the PC gaming huge growth area alien and where is doing great but people people look at whether it's gamer or work you seeing the gamers are guys I think of canary in the coalmine they're I think a leading indicator of a trend around I want a relationship with my device and I want I want to be able to have things available whether it's mobile or or PC or gaming so it's a little bit more intimacy and then there's also a pressure we're seeing on the trend line around augmented reality built into the machine so you start to see again better monitors for K connections you know better immersive yep either whether it's single sign-on authentication to just overall experience that's a big trend yeah and I think you said it on gaming we've built a community around our Alienware brand we've built entry level gaming systems we've turned gaming that we've been in for 23 years with alien we're now at 3 billion dollar business inside our Dell PC business and there's a lot of affinity for people who going hey turn out awesome powered systems and deliver me a kind of experience and speed that I want to win in the game you know it's the same thing though on the commercial side of going people want tools when they're coming to work don't let them do a great job in in their business I know dad wants this question but I want to get one more thing out PC if people talk about other people don't want to hear about speeds and fees when it comes to machines people on a gear speeds and feeds how many cores is there a graphics accelerator in there is there a GPU I need to get AI what's going on with the inside the specs give us the latest state of the art oh we have like so you can look at core explosion in PCs is great the thing that I really like is all these systems now you see USB connectivity so you can put your just people before we're going hey the display is going away so you walk around see we have 49 inch curved displays we have huge 43 inch displays you can get four display side-by-side you can get to 27 inch displays side-by-side I go to trading floors around the world they're stacking two and three of these displays next to each other you can power that out coming out of the USB port on your system you can power that with the graphics on the system and then we have everything up to go to Alienware which is huge core counts but though the power the watts we literally have two huge power supplies - 300 watt power supplies that you're plugging into the back of our gaming desktops it will almost consume the 15 amps that you have in your house circuit to power that system and we fit that in a you know it's about an eight pound system today that's maybe an inch and inch and a bit thick that if you go back to legacy pcs we're talking about we're almost at 2020 in a new decade if you go back to the start of this decade that was like run in the middle average PC that we're now fitting incredible power into so I think all that and GPUs are up and what's the status on because graphics processors has become a big latest great racing graphics processors that we're now waiting the thing that's exciting to me is on the games think we'll see games now catch up to 2000 series GPUs from laying the race race and I think it's an important innovation because that's going to really come and help the gaming but also it's starting to bleed into some other creative areas we're way to get you stocked up with some alien we're here walking out of it I'm waiting for a display the curtains excited I want the curb display no we we see it in games we also see it in advertising so it's amazing the stuff you can go and do it say render a vehicle in a photo shoot that you used to have to go to a remote location and basically ray-tracing allows you to render that scene by putting individual beams of light into that into the interact with all the geometry that you have and it shows what it'll basically draw that picture for you so you get all kinds of nuances of shadows other images flickers and reflections that are just amazing and lifelike realism so we're gonna see that in games you see graphics designer is doing that in TV commercials and in print ads and you do it without ever having to touch the physical product which it's hugely time and processor compute graphics intensive to go and do that but you're now seeing us able to do that on a I brought in a precision workstation it's a little bit bigger than this and it's a horse-collar on the machines can handle that ray tracing that's the whole point yes guys are connecting the edge with your your laptops your your your your your PC's what are you doing a stress test them on the edge torture test you're doing any fun stuff like dropping them from the building and throwing flames at them and yeah what we do we have some fun labs so in Austin Texas we have a lot of fun whether it's dropping systems which is not unrealistic of what happens in the environment we actually find our hardest users are students in education environments so we've commercial really important because like the XPS I see you guys are using people will take a little bit better care of the stuff when it's their own dollars that went to that but you know the the work system gets thrown in a bag it gets thrown in in the back of the car so you look at temperature testing cold hot drops waters coffee in the office environment water in the office environment that gets thrown against it so we do all that kinds of stuff but we've learned a lot from students and we do things like little micro drop tests because you had literally we had systems that got not banged against the floor but the slammd in the bag by a student you know thousands of times across the lifecycle that we had to go and change how we engineer some of the connectors and how the systems are set up just to make them really durable so whatever you talk about your business a little bit John knows I'd love to get into the business that I want to explore the importance of the the client business to Dell it's about half of your revenue just a little under half of the revenue obviously lower margin than some of the enterprise businesses but it's critical and this is what the company was founded on it absorbs a lot of the corporate overhead it's growing what's going on in the business units dollars what can you share with us yes so forty-three billion dollar business grew double digits last year we had for the last five quarters we've led the industry in growth which is a reflection of our real focus on what customers are looking for and delivering great products to them we have 25 quarters of gaining share 25 consecutive quarters so we have a really good run going in the business we look at this year I see the industry continues to consolidate top three players in our industry are around less than 65% share kind of 63 and change and in most industries you see them as they've become more mature you see them more consolidated than than where we are today it's been consolidating last six years we've gained six hundred basis points a share we think is Michael and our team have invested in great designs and great experiences to customers there's lots of runway to continue growth here and you know that's what we're the thing that gets me excited in our engineers is turning out products that our customers go and love and as we went private you really began to transform this company we said we want to be the best bar no one in this industry and we've really you see that in the Alienware you see that in XPS you see that what we're doing in the latitude space we continue to set a very high bar for ourselves in the growth so people tend to keep their laptops longer you got to sell these cloud apps and it's great as a user you have to replace your your laptop every you know 15 months yeah I'm sure you'd love us to do that but so where's the growth coming from is that new applications is it obviously share gains and and how will it continue yeah well we see it more the premium space is growing a lot where people have said hey I want to trade up whether that's the the gamer like your son a user on XPS who wants a really mobile system that they can throw in their backpack or throw in their purse and take take with them it's interesting in the commercial space we actually see some of the highest end systems that we sell in our work station business have the fastest turnover and change rate because when you can add more cores more horsepower to that and go my expensive engineer designing airplanes or my graphics design or doing advertisements or videos for the company can now be more productive people go I want to spend the $3,000 because in comparison to the salary and the time I'm saving I'll get the best talent they're happier because it gets done faster and my business gets more done that's where they're actually switching the system's over so it's to us to make that easier and then the other thing that we're doing that's really interesting and that we announced this week is we're working across our businesses so we've gotten out of just the you know look at the hardware but we're going how do I partner with the services business how do I partner with VMware and start to make the whole process that get in technology and users hands easier because if you look at if you look at companies today 75% of their spend in our space is on all the stuff other than the hardware and the devices so it's like planning going and doing deployment where I have technical people literally with box cutters opening boxes putting new images on systems they struggle to keep systems up-to-date how do I manage support them take all the calls that are coming in you start looking at that and you go there's a way we've we've always tried to redo it but it was like shuffle around where the people are and hey I can take your people and do the thing for you cheaper or maybe not because then you start getting charged for all these crazy change things now we're going pay with software and services I can start doing this in an automated intelligent way that makes it a lot easier so I can go when I want you me any of us to have an awesome system go start taking that other cost out make it easy and fast and then you go the system can be updated someone can go I get better technology in my users hands and hey I save money doing it because I'm not spending on this other crazy stuff hopefully invest a little more here but also invest in the infrastructure transformation they have going on 5% is seventy five fifty five percent the buckets what a hundred billion is that fair enough in commercial space if we throw phones printers everything in there's about two hundred billion dollars in companies spent on hardware four hundred billion on other stuff if you look at pcs that ratio it's a bunch of the two hundred billion and it's in a billion you can attack with just better services and automation and things like that's and that's what we're doing like with VMware and with our services team with going like how can i integrate take VMware software integrate with our Factory and go when your new system shows up it has your apps and your image on it you plug in you're literally logged in doing final last mile customization so think new employee rather than having to download a bunch of stuff or an IT person comes and sets up your system you get that system with what you need your profile which we figured out we've been figured out hey here's the kind of users aren't you are you're a really mobile person we're going to want to get you this system you're plugged in with that new system going in minutes and it eliminates that sneakernet of a bunch of people doing it and turns it into intelligence and sauce so that's tens of billions in Tam expansion yeah absolutely yes I think it's we look at is hey it's it's a good opportunity for us to expand and then it saves customers it saves them time and money it makes it easier you're innovating on two fronts making a great device more horsepower to get that step-up function on new kinds of productivity that warrant the price increase for the user and then all that integration back-end yes to innovation tracks big time yeah and then we have to keep pushing on the physical hardware and that's where I go if you went back in time ten years ago you know it's like the systems were big and thick we never imagined they would be this slim this powerful I look at the future and go when you think about AR VR you think about more natural interaction with systems with voice and with breaking pen really a first user class with the keyboard I think there's a lot of opportunity going forward we want to do stuff that will cause people to want to buy new systems so it's a good challenge to have well we'll do a deal for you with the cube special sponsorship consideration for the curve monitors and all the crates thanks for coming on and we got ray tracing into the cube conversation here Sam thanks for come on share and congratulations new success PCs getting stronger faster new productivity gains with ray tracing all this other stuff happening this is what cloud and data does it's the cue bringing you all the content here's the content cannon two sets be right back with more coverage here at Dell technology world after the short break [Music]

live from Las Vegas it's the cube covering AWS reinvents 2018 brought to you by Amazon Web Services Intel and their ecosystem partners okay welcome back everyone live here at Amazon Web Services reinvent 2018 floor to cubes here wall-to-wall coverage - second day of three days I'm John for a table on that Dave six years and we got Maria d'marie here vice president general manager Lockheed Martin space news yesterday was the announcement of a new satellite ground station you guys are partnering with AWS this is an outside-the-box pioneering like move for amazon covered it yesterday on our blog we were giving commentary this is gonna power the iot edge and so essentially it kills the notion of an edge because if there's connectivity everywhere there is no edge the world is round and it's good space that's exactly right that's what you're doing is truly disruptive my team in lockheed martin we provide ground for satellite systems and it's generally usually a physical place that exists where you know where it is there's a large parabolic antenna this completely disrupts that whole concept it becomes a network node of antennas low-cost antennas for our customers and it's truly disruptive exactly to your point let's talk about how it works you have this thing called verge right what you're doing for the cube stats you did for orbit not related to our cube different cube different cubes overages part talk about how it works at amazon explain the system what was what's gonna how it's gonna work okay wasn't sure so amazon with we together had this collaboration which we rolled out yesterday andrew jesse from amazon AWS rolled out AWS brown station which is 12 parabolic antennas it'll be at amazon locations at there they're global regions thank you and so that allows for download of downlink of satellite data to those our system is complementary to that and separate in its low cost antennas across other areas which allows for more frequent connectivity for the satellites more frequent opportunities to downlink data and all of this is available to customers as a service so you were only paying for it when you're using it yeah it's really key when you think about the cost of entry to have access to space it's very expensive if you have to build these large parabolics this allows startups it makes provisioning a jada Center look like a picnic satellites how did it come about where'd the idea come from how would that collaboration start I'm glad you asked so we had Andrew Jesse and our executive vice president Rick Ambrose you know know each other and they had a conversation one day and they said we should do something together and we actually Teresa Carlson and I work for both of them got together got our teams together out in Denver Colorado for a two-day shark tank type activity and we just brought some of our best and brightest from both teams across all of Amazon not even just AWS but other activities and Amazon young people that just graduated from college some of our senior fellows everybody and we just put them in a room and said what are some things that what do we have that we're working on that we might be able to bring three big things the reinvent exactly I like to think it's like we call it peanut butter and chocolate because they're great separately but when you bring them together they're even better and these systems are really complementary to each other and it's just it's been really neat and the teams have had a lot of fun learning from each other it's certainly chink his connectivity to places that don't have connectivity so edge computing had a limitation between power and connectivity power you get battery low cut low you know low battery power batteries they last a long time too now satellite coverage so there's no excuse to trip the first back all the data so backhaul is huge here great huge advantage right so factory in remote areas as you guys did the announcement yesterday were there developers involved how do you see developers playing with this so let's just say I'm into space and I want to visit some satellites what do I do it so I go to the console and say you know move the satellite like a video game and like start mostly what you do is make sure that you can down link whatever type of data you work with can get to you the point of both these systems it gets data into the cloud and that's where the real magic happens because when you can get that downlink down and start using artificial intelligence machine learning the services that are available on that data now you can take action which is really what our customers missions are about it's not necessarily about the satellites or down-looking data from satellites it's about getting data that you can add and turning into the insights family so talk about space history that you guys have had and big legacy with Lockheed Martin I was seeing you know Theresa Carlson and I love to talk about space force that was announced and just the notion of having a space force it's kind of people love you know seeing you know Blue Origin and SpaceX Rockets landing back on the pads so huge interest in the culture back to space there is I have two kids I'm sorry three kids at home too that are actually interested in space I should say but yeah my kids talk about it you know we just had the Mars Lander the insight Lander Monday and we were at dinner Monday night and my kids are like mom that you know yeah we landed something on Mars like that was us yeah so it's it's really an exciting time do we have hardest space a lot of it's because so much technology has advanced recently to the point where we can do a lot more things than we've been able to do and the cost keep coming down coming down so you know NIT I we can easily envision the the heavy lifting and the before and the after can you describe what a customer's going to go through now and how it's different yes if you were gonna build a parabolic antenna it might cost a million dollars you have to have land you might need to have a fence line you have to maintain it operate it this is available as a service so you could imagine if this exists for our customers that might want to you know maybe there's a fire situation and someone needs rapid access to get imagery down to see where something's happen as a service they can connect we can get them on quickly and have their owns all kinds of other moving vehicles mobility kind of feature well I mean mostly right now we're dealing with satellites but that's a good idea that will take back I was like drone deliveries by John to your next meeting talking about video car the whole thing okay so where's this go next how do you envision it evolving after the parts of the Amazon solid connected to the cloud analytics are in the cloud a lot of horsepower absolutely you know we just went to Mars there's a lot of things they're going to be happening in deep space there's a lot of excitement about what's going on and Mars in the moon etc so I will tell you there were more ideas that came out of the shark tank I think that you know this is the start I think of a really great longer-term relationship I hope and that you know we do have some other ideas that we can't really necessarily everyone knows Jeff Bezos loves space yes joke we always say is maybe they put the data centers in space in Mars be a lot cooler Maria thanks for coming on explaining the relationship as Amazon announcement love it I think it's a super groundbreaking pioneering different but it shows where it's going great it's powering a lot of things just the beginning day one actly congratulation thank you okay live cube coverage here day two wrapping up I'm John Faraday Volante thanks for watching we'll see you tomorrow [Music]

live from Las Vegas it's the cute cuddly emc world 2016 brought to you by emc now here are your hosts John furrier and Dave vellante okay welcome back everyone we are here live at emc world 2016 SiliconANGLE media's the cube it's our flagship program we go out to the events and extract the signal from the noise i'm john for it my coast gave a lot there next is Robin Matlock was the CMO of VMware here on the cube cube alumni great to see you Robin thanks for joining us thanks happy to be here as always say no we just thought the jeremy bird news now the seam of gel technologies which he was illuminating the challenges of his branding challenge it's gonna be interesting to watch that happen but as a CMO you got to be plugged into all the themes so when i get your to get your thoughts on the show here and then you got the big show come up with vmworld what's your take on this because looking at the landscape there's a lot of change it's a challenge for marketers to try to make that message relevant what your thoughts of this show certainly the looming acquisition what's your thoughts on the show and how they're doing and and yeah so I think you have two big things there what's my thoughts on this show I think they've done a fabulous job Jeremy you know I go way back with Jeremy he's a fabulous market here one of the best in the industry and I mean this place is alive you know I think he has done some amazing creative things on stage on of you saw the keynote today I thought the James Bond thing was exceptional very entertaining keeps people engaged you know but also delivering really interesting content so I thought today's focus on cloud native was particularly interesting so I think he's doing a really good job of focusing on what people need to run their businesses today but also giving a nod out to the future and where the industry is going and the other thing that big discussion here I want to get your thoughts on this and is the first time pad Dell singers not here at emc world certainly a lot of hallway conversations it even surprised Joe Tucci who was Dave asked in the analyst session you know where's Pat guess was even on the cube every time so we had we miss you do not if you're watching this why isn't he here and just clear the air on the speculation of why he's not here there's a conspiracy theories are everywhere just let's clear the air on that first of all you guys crack me up if we run things the same every year you get bored you start coming up with all kinds of theories and rationale as to what's going on behind the scenes let me just put these rumors to rest Pascal singer is is fired up and excited about vmware and our future and the role we play in the dell technologies family as he ever has been when you do these events you think first and foremost what are the big messages or stories that i need to tell the marketplace it's no different than at vmworld then the second thing is who's the most appropriate person to come and tell these stories well the bottom line is the daily MC merger is probably one of the biggest most important messages that had to get covered here at emc world who's better to tell that story than Michael Dell and Joe Tucci right then there was a whole lot of great product information lots of new products being announced the best people to tell that are your CTOs your technical people we brought that you know some of the top talent from VMware ray o'farrell a longtime veteran of VMware was on stage yesterday talking about V realized in the control plane for a multi cloud world today KITT Kolbert you know one of the favorite VMware CTOs talking about cloud native so look there's nothing more to it than that Pat's alive and well trust me he's very engaged joe said that to the analyst he said look basically we only give Michael some time and we have all this product stuff to Paley's and that's a huge I mean they have a slew of announcements so it really took to summarize this is time slot issues they have been limited time on stage I mean Chad had to Russia's demo at the end so that seems to be the issue Michael needed to be out there up front obviously I don't even see it as an issue to be honest john i don't think it's an issue i think it's an opportunity at the end of the day what were the right things to cover what were the right speakers to cover those and you know I'm the one that called a shot for Pat I didn't think it was the right place i think really a rail farrell and kick Kolbert work yeah option kit was on the queue yesterday I'm all saurian given some great great commentary as well okay great so get that out of the way it's one of the clearly as a pat is our number one guest on the cube you know I don't you do that well there's number one Michael Dell I think it's given him a run for his money he's trying we're trying to see you at vmworld the corners let's talk about what's coming up because i see that pat will be on stage at vmworld so so he is going to have to put that together last year he delivered a really epic King no I thought it was very well done really talk about the future of the industry and vmware's role in it what's changed since then for you guys what can you share with us without you know tipping tipping the hand on the show theme because now we're gonna we were some almost there for vmworld last year to this year what's going on what's what's happening yeah I think there's gonna be a personal it'll be a lot of exciting things at vmworld and you have to be there delivered experience it firsthand we've laid out a vision for the industry and a lot of what we're doing is delivering on that vision I think there's things rapidly changing in our world that we know that for example cloud is changing every year there's kind of a new dimension to what's happening and how people are using clouds we think there's tremendous opportunities as we think about multiple clouds on how our customers are thinking about their workloads in a multi cloud world so I think you'll find a lot of interesting things we're doing in that front the whole roll of business mobility continues to evolve and change how does that relate to how I'm running my business on-premise or in the cloud I think you'll find a lot of neat things in that area and then this big wave of modern applications at the end of the day we're running our business on these big mission critical applications but the rapid iterative development process is really fundamentally changing the kind of value we can deliver back to the business and what we need to support that and do that as IT organizations to our line of business to people like me yeah CMOS who consume applications like nobody else in the business they don't excuse me you'll find a lot of focus on those areas well VMware has become such a strategic part of customers you know roadmaps and it's not just VMware it's the entire ecosystem that's what makes vmworld the best show this is the best enterprise show because everybody's there it's usually in San Francisco hey yeah is an awesome place to be I've got some additions on that we're in Vegas this year we I love it in our home turf in San Francisco we do to bottom line is mosconi's going through a lot of construction right now is there don't maybe the experience if you know is right for our great it's still the best under pressure because it is such a community and so you've got it you know you've got to keep elevating that right so you got the core technical content have some fun we saw some fun you know today so can you tell us kind of you know generally what we can expect this year yeah well first of all I think the audiences are evolving and you know our core traditional VI admin you know your virtual infrastructure admin of course that is the essence of the participation at vmworld but trust me new audience types are joining and coming to this event the networking side of the house you're seeing a lot more engagement participation their storage frankly there's overlap people come here they also go to vmworld your DevOps community is starting to find great value in a program like a vm world um some business executives but I'd say it is foundation it's a technical conference and it's the architects the CTOs and the class he updated the digital transformation I know that the air wash purchase was one that was a really good deal Sanjay poonen lead senior leader over there that the company has been doing very very well I've been seeing some updates on that what's going on with that cuz that's gonna bring in a whole nother IOT / application global peace any updates there from digital transformation conversations because at the end of the day as a CMO I feel like I'm at the tip of the spear of digital transformation you know I'm pushing the envelope about how we look at analytics and business intelligence and how we change the experience with our engagement with customers and partners how do I serve content more dynamically more relevant based on digital profiles that people who come and engage with us so i love this conversation and you know i think at the heart of all that we're doing is to accelerate digital transformation and make sure that I t plays the right critical role in that because the end of the day line of business has options and they are driving sometimes around IT but this is a really fantastic went for IT to be the experts in software software agility and really building apps for the business that are more relevant and you know really helpful and that I think is what VMware can really accelerate you mentioned the analytics I have a question for you around can you or how can you operationalize those analytics so you know traditionally the analytics have been insights for a few you gotta line up bill the cube takes forever how are you able to or are you able to operationalize those endings put those tool those tools in the hands of the people that can actually affect digital engagement in the front lines I think there's two dimensions to that I mean first of all you have to build your analytics environment on top of an agile infrastructure because at the end of the day the foundation has to be agile enough to serve a variety of different requirements changing requirements so you know obviously we have a big play on infrastructure infrastructure as a service and the foundations of that and the kind of root challenges their networking big bottleneck right so i might have this great infrastructure to compute on demand but I can't get my networking put you know protocols in place security risk things like that but then on the other hand you have to be able to consume these applications analytics is just one of many how do we ensure that i can get that out to my user community in the device form factor that they choose all controlled and governed effectively by me as an IT i think that really plays to both ends of the vmware strategy what we're doing in business mobility to allow you to transform experiences in engagement with customers and partners and employees but that also what we're doing kind of at the foundational level to ensure that the foundation can support these high demand applications that are distributed that micro services are a very different architecture from you know yesterday's are you doing that with your your team I mean you're gonna dogfooding that capability I don't know yeah vmware is one of the largest you know we are one of the biggest customers were the first customer for our technologies if i had my phone with you i could show you workspace one how i have access to my apps one button one push all completely under governance and control that's really the future of vmware it's the really the new form of user consumption of technology you guys are trying to make it easy your stand-up apps like workspaces and what not workspace one is breakthrough it's really break through and it you're right we're usually not engaging at the consumer level of enterprise right we're usually the back office were in that data center we're kind of in the bowels of IT but workspace one puts us forefront we're on the device now the user knows who vmware is now they're engaging with our applications and think it's really streamlined their experience to give them access to any app with one thumb print yeah and you know religious thing you've always been an enabling technology for innovation now it's moving up the stack so it's very interest to see that progress final question is that on that front I get that that's great news on the ecosystem what's change with the ecosystem because you know as you said vm was a very technical community yeah very engaging you don't have you have your shin you haven't they don't have your share fair of people who like to raise their hand and telling what do you think so a great active community so what are they saying what's the feedback from the community what are people raising their hands and and and saying and to you guys and and what's the conversation like right now I mean first of all um feedback from our ecosystem is fabulous i mean vmworld is really great case that he go look at the solutions exchange at vmworld it's just buzzing i can tell you we've pretty much are almost not quite but almost sold out of all the real estate that we have to offer in Vegas when we come here in late August I think that you could system that was changing evolving but you have really great evidence of new things happening I mean look at the X rail that got announced here between VMware and EMC look at the new pivotal cloud foundry photon platform bundle that we just announced last week you know so some real solutions orientation coming together in these partnerships and of course the broad ecosystem relative to cloud I think sis and SOS are getting very engaged with VMware in new ways we have a rich channel program I definitely think cloud providers service providers that's a kind of evolving and definitely growing part of our ecosystem and then I think even some of the traditional partners that we've had in the past you're seeing more solution oriented focus from those types of partnership Robin thanks so much for taking the time out of your busy schedule to come share your insights on the cube anytime great Robin Matlock the CMO of VMware here sharing her thoughts about the industry in the show and also the upcoming vmworld 2016 which will be in Mandalay Bay this year not San Francisco because Moscone is going to be half under construction so got to do a little you know interim step here should be a great show it'll be our seventh VMware world this year like EMC we all started there so I want to thank you for all the support and appreciate enabling us to be successful thank you so much always a pleasure Robin Matlock on the cube I'm John Faraday volante you're watching the cube looking back at the history of Dell