(bright music) >> Announcer: It's theCUBE. Covering the Virtual Vertica Big Data Conference 2020, brought to you by Vertica. Hello everybody, welcome back to theCUBE's coverage of the Vertica Big Data Conference, the Virtual BDC. My name is Dave Volante, and you're watching theCUBE. And we're here with Joe Gonzalez, who is a Vertica DBA, at MassMutual Financial. Joe, thanks so much for coming on theCUBE I'm sorry that we can't be face to face in Boston, but at least we're being responsible. So thank you for coming on. >> (laughs) Thank you for having me. It's nice to be here. >> Yeah, so let's set it up. We'll talk about, you know, a little bit about MassMutual. Everybody knows it's a big financial firm, but what's your role there and kind of your mission? >> So my role is Vertica DBA. I was hired January of last year to come on and manage their Vertica cluster. They've been on Vertica for probably about a year and a half before that started out on on-prem cluster and then move to AWS Enterprise in the cloud, and brought me on just as they were considering transitioning over to Vertica's EON mode. And they didn't really have anybody dedicated to Vertica, nobody who really knew and understood the product. And I've been working with Vertica for about probably six, seven years, at that point. I was looking for something new and landed a really good opportunity here with a great company. >> Yeah, you have a lot of experience in Vertica. You had a role as a market research, so you're a data guy, right? I mean that's really what you've been doing your entire career. >> I am, I've worked with Pitney Bowes, in the postage industry, I worked with healthcare auditing, after seven years in market research. And then I've been with MassMutual for a little over a year now, yeah, quite a lot. >> So tell us a little bit about kind of what your objectives are at MassMutual, what you're kind of doing with the platform, what application just supporting, paint a picture for us if you would. >> Certainly, so my role is, MassMutual just decided to make Vertica its enterprise data warehouse. So they've really bought into Vertica. And we're moving all of our data there probably about to good 80, 90% of MassMutual's data is going to be on the Vertica platform, in EON mode. So, and we have a wide usage of that data across corporation. Right now we're about 50 terabytes and growing quickly. And a wide variety of users. So there's a lot of ETLs coming in overnight, loading a lot of data, transforming a lot of data. And a lot of reporting tools are using it. So currently, Tableau MicroStrategy. We have Alteryx using it, and we also have API's running against it throughout the day, 24/7 with people coming in, especially now these days with the, you know, some financial uncertainty going on. A lot of people coming and checking their 401k's, checking their insurance and status and what not. So we have to handle a lot of concurrent traffic on top of the normal big query. So it's a quite diverse cluster. And I'm glad they're really investing in using Vertica as their overall solution for this. >> Yeah, I mean, these days your 401k like this, right? (laughing) Afraid to look. So I wonder, Joe if you could share with our audience. I mean, for those who might not be as familiar with the history of just Vertica, and specifically, about MPP, you've had historically you have, you know, traditional RDBMS, whether it's Db2 or Oracle, and then you had a spate of companies that came out with this notion of MPP Vertica is the one that, I think it's probably one of the few if only brands that they've survived, but what did that bring to the industry and why is that important for people to understand, just in terms of whatever it is, scale, performance, cost. Can you explain that? >> To me, it actually brought scale at good cost. And that's why I've been a big proponent of Vertica ever since I started using it. There's a number, like you said of different platforms where you can load big data and store and house big data. But the purpose of having that big data is not just for it to sit there, but to be used, and used in a variety of ways. And that's from, you know, something small, like the first installation I was on was about 10 terabytes. And, you know, I work with the data warehouses up to 100 terabytes, and, you know, there's Vertica installations with, you know, hundreds of petabytes on them. You want to be able to use that data, so you need a platform that's going to be able to access that data and get it to the clients, get it to the customers as quickly as possible, and not paying an arm and a leg for the privilege to do so. And Vertica allows companies to do that, not only get their data to clients and you know, in company users quickly, but save money while doing so. >> So, but so, why couldn't I just use a traditional RDBMS? Why not just throw it all into Oracle? >> One, cost, Oracle is very expensive while Vertica's a lot more affordable than that. But the column-score structure of Vertica allows for a lot more optimized queries. Some of the queries that you can run in Vertica in 2, 3, 4 seconds, will take minutes and sometimes hours in an RDBMS, like Oracle, like SQL Server. They have the capability to store that amount of data, no question, but the usability really lacks when you start querying tables that are 180 billion column, 180 billion rows rather of tables in Vertica that are over 1000 columns. Those will take hours to run on a traditional RDBMS and then running them in Vertica, I get my queries back in a sec. >> You know what's interesting to me, Joe and I wonder if you could comment, it seems that Vertica has done a good job of embracing, you know, riding the waves, whether it was HDFS and the big data in our early part of the big data era, the machine learning, machine intelligence. Whether it's, you know, TensorFlow and other data science tools, it seems like Vertica somehow in the cloud is the other one, right? A lot of times cloud is super disruptive, particularly to companies that started on-prem, it seems like Vertica somehow has been able to adopt and embrace some of these trends. Why, from your standpoint, first of all, from your standpoint, as a customer, is that true? And why do you think that is? Is it architectural? Is it true mindset engineering? I wonder if you could comment on that. >> It's absolutely true, I've started out again, on an on-prem Vertica data warehouse, and we kind of, you know, rolled kind of along with them, you know, more and more people have been using data, they want to make it accessible to people on the web now. And you know, having that, the option to provide that data from an on-prem solution, from AWS is key, and now Vertica is offering even a hybrid solution, if you want to keep some of your data behind a firewall, on-prem, and put some in the cloud as well. So data at Vertica has absolutely evolved along with the industry in ways that no other company really has that I've seen. And I think the reason for it and the reason I've stayed with Vertica, and specifically have remained at Vertica DBA for the last seven years, is because of the way Vertica stays in touch with it's persons. I've been working with the same people for the seven, eight years, I've been using Vertica, they're family. I'm part of their family, and you know, I'm good friends with some of these people. And they really are in tune not only with the customer but what they're doing. They really sit down with you and have those conversations about, you know, what are your needs? How can we make Vertica better? And they listen to their clients. You know, just having access to the data engineers who develop Vertica to be arranged on a phone call or whatnot, I've never had that with any other company. Vertica makes that available to their customers when they need it. So the personal touch is a huge for them. >> That's good, it's always good to get the confirmation from the practitioners, just not hear from the vendor. I want to ask you about the EON transition. You mentioned that MassMutual brought you in to help with that. What were some of the challenges that you faced? And how did you get over them? And what did, what is, why EON? You know, what was the goal, the outcome and some of the challenges maybe that you had to overcome? >> Right. So MassMutual had an interesting setup when I first came in. They had three different Vertica clusters to accommodate three different portions of their business. The data scientists who use the data quite extensively in very large queries, very intense queries, their work with their predictive analytics and whatnot. It was a separate one for the API's, which needed, you know, sub-second query response times. And the enterprise solution, they weren't always able to get the performance they needed, because the fast queries were being overrun by the larger queries that needed more resources. And then they had a third for starting to develop this enterprise data platform and started, you know, looking into their future. The first challenge was, first of all, bringing all those three together, and back into a single cluster, and allowing our users to have both of the heavy queries and the API queries running at the same time, on the same platform without having to completely separate them out onto different clusters. EON really helps with that because it allows to store that data in the S3 communal storage, have the main cluster set up to run the heavy queries. And then you can set up sub clusters that still point to that S3 data, but separates out the compute so that the API's really have their own resources to run and not be interfered with by the other process. >> Okay, so that, I'm hearing a couple of things. One is you're sort of busting down data silos. So you're able to have a much more coherent view of your data, which I would imagine is critical, certainly. Companies like MassMutual, have been around for 100 years, and so you've got all kinds of data dispersed. So to the extent that you can break down those silos, that's important, but also being able to I guess have granular increments of compute and storage is what I'm hearing. What does that do for you? It make that more efficient? Well, they are other business benefits? Maybe you could elucidate. >> Well, one cost is again, a huge benefit, the cost of running three different clusters in even AWS, in the enterprise solution was a little costly, you know, you had to have your dedicated servers here and there. So you're paying for like, you know, 12, 15 different servers, for example. Whereas we bring them all back into EON, I can run everything on a six-node production cluster. And you know, when things are busy, I can spin up the three-node top cluster for the API's, only paid for when I need them, and then bring them back into the main cluster when things are slowed down a bit, and they can get that performance that they need. So that saves a ton on resource costs, you know, you're not paying for the storage, you're paying for one S3 bucket, you're only paying for the nodes, these are two instances, that are up and running when you need them., and that is huge. And again, like you said, it gives us the ability to silo our data without having to completely separate our data into different storage areas. Which is a big benefit, it gives us the ability to query everything from one single cluster without having to synchronize it to, you know, three different ones. So this one going to have there's, this one going to have there's, but everyone's still looking at the same data and replicate that in QA and Devs so that people can do it outside of production and do some testing as well. >> So EON, obviously a very important innovation. And of course, Vertica touts the difference between others who separate huge storage, and you know, they're not the only one that does that, but they are really I think the only one that does it for on-prem, and virtually across clouds. So my question is, and I think you're doing a breakout session on the Virtual BDC. We're going to be in Boston, now we're doing it online. If I'm in the audience, I'm imagining I'm a junior DBA at an organization that maybe doesn't have a Joe. I haven't been an expert for seven years. How hard is it for me to get, what do I need to do to get up to speed on EON? It sounds great, I want it. I'm going to save my company money, but I'm nervous 'cause I've only been at Vertica DBA for, you know, a year, and I'm sort of, you know, not as experienced as you. What are the things that I should be thinking about? Do I need to bring in? Do I need to hire somebody? Do I need to bring in a consultant? Can I learn it myself? What would you advise? >> It's definitely easy enough that if you have at least a little bit of work experience, you can learn it yourself, okay? 'Cause the concepts are still there. There's some you know, little bits of nuances where you do need to be aware of certain changes between the Enterprise and EON edition. But I would also say consult with your Vertica Account Manager, consult with your, you know, let them bring in the right people from Vertica to help you get up to speed and if you need to, there are also resources available as far as consultants go, that will help you get up to speed very quickly. And we did work together with Vertica and with one of their partners, Clarity, in helping us to understand EON better, set it up the right way, you know, how do we take our, the number of shards for our data warehouse? You know, they helped us evaluate all that and pick the right number of shards, the right number of nodes to get set up and going. And, you know, helped us figure out the best ways to get our data over from the Enterprise Edition into EON very quickly and very efficient. So different with yourself. >> I wanted to ask you about organizational, you know, issues because, you know, the guys like you practitioners always tell me, "Look, the tech, technology comes and goes, that's kind of the easy part, we're good at that. It's the people it's the processes, the skill sets." What does your, you know, team regime look like? And do you have any sort of ideal team makeup or, you know, ideal advice, is it two piece of teams? Is it what kind of skills? What kind of interaction and communications to senior leadership? I wonder if you could just give us some color on that. >> One of the things that makes me extremely proud to be working for MassMutual right now, is that they do what a lot of companies have not been doing and that is investing in IT. They have put a lot of thought, a lot of money, and a lot of support into setting up their enterprise data platform and putting Vertica at the center. And not only did they put the money into getting the software that they needed, like Vertica, you know, MicroStrategy, and all the other tools that we were using to use that, they put the money in the people. Our managers are extremely supportive of us. We hired about 40 to 45 different people within a four-month time frame, data engineers, data analysts, data modelers, a nice mix of people across who can help shape your data and bring the data in and help the users use the data properly, and allow me as the database administrator to make sure that they're doing what they're doing most efficiently and focus on my job. So you have to have that diversity among the different data skills in order to make your team successful. >> That's awesome. Kind of a side question, and it's really not Vertica's wheelhouse, but I'm curious, you know, in the early days of the big data, you know, movement, a lot of the data scientists would complain, and they still do that, "80% of my time is spent wrangling data." The tools for the data engineer, the data scientists, the database, you know, experts, they're all different. And is that changing? And to what degree is that changing? Kind of what ending are we in and just in terms of a more facile environment for all those roles? >> Again, I think it depends on company to company, you know, what resources they make available to the data scientists. And the data scientists, we have a lot of them at MassMutual. And they're very much into doing a lot of machine learning, model training, predictive analytics. And they are, you know, used to doing it outside of Vertica too, you know, pulling that data out into Python and Scalars Bar, and tools like that. And they're also now just getting into using Vertica's in-database analytics and machine learning, which is a skill that, you know, definitely nobody else out there has. So being able to have one somebody who understands Vertica like myself, and being able to train other people to use Vertica the way that is most efficient for them is key. But also just having people who understand not only the tools that you're using, but how to model data, how to architect your tables, your schemas, the interaction between your tables and schemas and whatnot, you need to have that diversity in order to make this work. And our data scientists have benefited immensely from the struct that MassMutual put in place by our data management delivery team. >> That's great, I think I saw, somewhere in your background, that you've trained about 100 people in Vertica. Did I get that right? >> Yes, I've, since I started here, I've gone to our Boston location, our Springfield location, and our New York City location and trained, probably about this point, about 120, 140 of our Vertica users. And I'm trying to do, you know, a couple of follow-up sessions per year. >> So adoption, obviously, is a big goal of yours. Getting people to adopt the platform, but then more importantly, I guess, deliver business value and outcomes. >> Absolutely. >> Yeah, I wanted to ask you about encryption. You know, in the perfect world, everything would be encrypted, but there are trade offs. Are you using encryption? What are you doing in that regard? >> We are actually just getting into that now due to the New York and the CCPA regulations that are now in place. We do have a lot of Person Identifiable Information in our data store that does require encryption. So we are going through a month's long process that started in December, I think, it's actually a bit earlier than that, to start identifying all the columns, not only in our Vertica database, but in, you know, the other databases that we do use, you know, we have Postgres database, SQL Server, Teradata for the time being, until that moves into Vertica. And identify where that data sits, what downstream applications, pull that data from the data sources and store it locally as well, and starts encrypting that data. And because of the tight relationship between Voltage and Vertica, we settled on Voltages as the major platform to start doing that encryption. So we're going to be implementing that in Vertica probably within the next month or two, and roll it out to all the teams that have data that requires encryption. We're going to start rolling it out to the downstream application owners to make sure that they are encrypting the data as they get it pulled over. And we're also using another product for several other applications that don't mesh well as well with both. >> Voltage being micro, focuses encryption solution, correct? >> Right, yes. >> Yes, of course, like a focus for the audience's is the, it owns Vertica and if Vertica is a separate brand. So I want to ask you kind of close on what success looks like. You've been at this for a number of years, coming into MassMutual which was great to hear. I've had some past experience with MassMutual, it's an awesome company, I've been to the Springfield facility and in Boston as well, and I have great respect for them, and they've really always been a leader. So it's great to hear that they're investing in technology as a differentiator. What does success look like for you? Let's say you're at MassMutual for a few years, you're looking back, what success look like? Go. >> A good question. It's changing every day just, you know, with more and more, you know, applications coming onboard, more and more data being pulled in, more uses being found for the data that we have. I think success for me is making sure that Vertica, first of all, is always up made, is always running at its most optimal to keep our users happy. I think when I started, you know, we had a lot of processes that were running, you know, six, seven hours, some of them were taking, you know, almost a day long, because they were so complicated, we've got those running in under an hour now, some of them running in a matter of minutes. I want to keep that optimization going for all of our processes. Like I said, there's a lot of users using this data. And it's been hard over the first year of me being here to get to all of them. And thankfully, you know, I'm getting a bit of help now, I have a couple of system DBAs, and I'm training up to help out with these optimizations, you know, fixing queries, fixing projections to make sure that queries do run as quickly as possible. So getting that to its optimal stage is one. Two, getting our data encrypted and protected so that even if for whatever reasons, somehow somebody breaks into our data, they're not going to be able to get anything at all, because our data is 100% protected. And I think more companies need to be focusing on that as well. And third, I want to see our data science teams using more and more of Vertica's in-database predictive analytics, in-database machine learning products, and really helping make their jobs more efficient by doing so. >> Joe, you're awesome guest I mean, we always like I said, love having the practitioners on and getting the straight, skinny and pros. You're welcome back anytime, and as I say, I wish we could have met in Boston, maybe next year at the BDC. But it's great to have you online, and thanks for coming on theCUBE. >> And thank you for having me and hopefully we'll meet next year. >> Yeah, I hope so. And thank you everybody for watching that. Remember theCUBE is running concurrent with the Vertica Virtual BDC, it's vertica.com/bdc2020. If you want to check out all the keynotes, and all the breakout sessions, I'm Dave Volante for theCUBE. We'll be going. More interviews, for people right there. Thanks for watching. (bright music)

>>Yeah, it's the queue covering the virtual vertical Big Data Conference 2020 Brought to You by vertical. >>Welcome back, everybody. My name is Dave Vellante, and you're watching the Cube's coverage of the verdict of Virtual Big Data conference. The Cube has been at every BTC, and it's our pleasure in these difficult times to be covering BBC as a virtual event. This digital program really excited to have Joy King joining us. Joy is the vice president of product and go to market strategy in particular. And if that weren't enough, he also runs marketing and education curve for him. So, Joe, you're a multi tool players. You've got the technical side and the marketing gene, So welcome to the Cube. You're always a great guest. Love to have you on. >>Thank you so much, David. The pleasure, it really is. >>So I want to get in. You know, we'll have some time. We've been talking about the conference and the virtual event, but I really want to dig in to the product stuff. It's a big day for you guys. You announced 10.0. But before we get into the announcements, step back a little bit you know, you guys are riding the waves. I've said to ah, number of our guests that that brick has always been good. It riding the wave not only the initial MPP, but you you embraced, embraced HD fs. You embrace data science and analytics and in the cloud. So one of the trends that you see the big waves that you're writing >>Well, you're absolutely right, Dave. I mean, what what I think is most interesting and important is because verdict is, at its core a true engineering culture founded by, well, a pretty famous guy, right, Dr Stone Breaker, who embedded that very technical vertical engineering culture. It means that we don't pretend to know everything that's coming, but we are committed to embracing the tech. An ology trends, the innovations, things like that. We don't pretend to know it all. We just do it all. So right now, I think I see three big imminent trends that we are addressing. And matters had we have been for a while, but that are particularly relevant right now. The first is a combination of, I guess, a disappointment in what Hadoop was able to deliver. I always feel a little guilty because she's a very reasonably capable elephant. She was designed to be HD fs highly distributed file store, but she cant be an entire zoo, so there's a lot of disappointment in the market, but a lot of data. In HD FM, you combine that with some of the well, not some the explosion of cloud object storage. You're talking about even more data, but even more data silos. So data growth and and data silos is Trend one. Then what I would say Trend, too, is the cloud Reality Cloud brings so many events. There are so many opportunities that public cloud computing delivers. But I think we've learned enough now to know that there's also some reality. The cloud providers themselves. Dave. Don't talk about it well, because not, is it more agile? Can you do things without having to manage your own data center? Of course you can. That the reality is it's a little more pricey than we expected. There are some security and privacy concerns. There's some workloads that can go to the cloud, so hybrid and also multi cloud deployments are the next trend that are mandatory. And then maybe the one that is the most exciting in terms of changing the world we could use. A little change right now is operationalize in machine learning. There's so much potential in the technology, but it's somehow has been stuck for the most part in science projects and data science lab, and the time is now to operationalize it. Those are the three big trends that vertical is focusing on right now. >>That's great. I wonder if I could ask you a couple questions about that. I mean, I like you have a soft spot in my heart for the and the thing about the Hadoop that that was, I think, profound was it got people thinking about, you know, bringing compute to the data and leaving data in place, and it really got people thinking about data driven cultures. It didn't solve all the problems, but it collected a lot of data that we can now take your third trend and apply machine intelligence on top of that data. And then the cloud is really the ability to scale, and it gives you that agility and that it's not really that cloud experience. It's not not just the cloud itself, it's bringing the cloud experience to wherever the data lives. And I think that's what I'm hearing from you. Those are the three big super powers of innovation today. >>That's exactly right. So, you know, I have to say I think we all know that Data Analytics machine learning none of that delivers real value unless the volume of data is there to be able to truly predict and influence the future. So the last 7 to 10 years has been correctly about collecting the data, getting the data into a common location, and H DFS was well designed for that. But we live in a capitalist world, and some companies stepped in and tried to make HD Fs and the broader Hadoop ecosystem be the single solution to big data. It's not true. So now that the key is, how do we take advantage of all of that data? And now that's exactly what verdict is focusing on. So as you know, we began our journey with vertical back in the day in 2007 with our first release, and we saw the growth of the dupe. So we announced many years ago verdict a sequel on that. The idea to be able to deploy vertical on Hadoop nodes and query the data in Hadoop. We wanted to help. Now with Verdict A 10. We are also introducing vertical in eon mode, and we can talk more about that. But Verdict and Ian Mode for HDs, This is a way to apply it and see sequel database management platform to H DFS infrastructure and data in each DFS file storage. And that is a great way to leverage the investment that so many companies have made in HD Fs. And I think it's fair to the elephant to treat >>her well. Okay, let's get into the hard news and auto. Um, she's got, but you got a mature stack, but one of the highlights of append auto. And then we can drill into some of the technologies >>Absolutely so in well in 2018 vertical announced vertical in Deon mode is the separation of compute from storage. Now this is a great example of vertical embracing innovation. Vertical was designed for on premises, data centers and bare metal servers, tightly coupled storage de l three eighties from Hewlett Packard Enterprises, Dell, etcetera. But we saw that cloud computing was changing fundamentally data center architectures, and it made sense to separate compute from storage. So you add compute when you need compute. You add storage when you need storage. That's exactly what the cloud's introduced, but it was only available on the club. So first thing we did was architect vertical and EON mode, which is not a new product. Eight. This is really important. It's a deployment option. And in 2018 our customers had the opportunity to deploy their vertical licenses in EON mode on AWS in September of 2019. We then broke an important record. We brought cloud architecture down to earth and we announced vertical in eon mode so vertical with communal or shared storage, leveraging pure storage flash blade that gave us all the advantages of separating compute from storage. All of the workload, isolation, the scale up scale down the ability to manage clusters. And we did that with on Premise Data Center. And now, with vertical 10 we are announcing verdict in eon mode on HD fs and vertically on mode on Google Cloud. So what we've got here, in summary, is vertical Andy on mode, multi cloud and multiple on premise data that storage, and that gives us the opportunity to help our customers both with the hybrid and multi cloud strategies they have and unifying their data silos. But America 10 goes farther. >>Well, let me stop you there, because I just wanna I want to mention So we talked to Joe Gonzalez and past Mutual, who essentially, he was brought in. And one of this task was the lead into eon mode. Why? Because I'm asking. You still had three separate data silos and they wanted to bring those together. They're investing heavily in technology. Joe is an expert, though that really put data at their core and beyond Mode was a key part of that because they're using S three and s o. So that was Ah, very important step for those guys carry on. What else do we need to know about? >>So one of the reasons, for example, that Mass Mutual is so excited about John Mode is because of the operational advantages. You think about exactly what Joe told you about multiple clusters serving must multiple use cases and maybe multiple divisions. And look, let's be clear. Marketing doesn't always get along with finance and finance doesn't necessarily get along with up, and I t is often caught the middle. Erica and Dion mode allows workload, isolation, meaning allocating the compute resource is that different use cases need without allowing them to interfere with other use cases and allowing everybody to access the data. So it's a great way to bring the corporate world together but still protect them from each other. And that's one of the things that Mass Mutual is going to benefit from, as well, so many of >>our other customers I also want to mention. So when I saw you, ah, last last year at the Pure Storage Accelerate conference just today we are the only company that separates you from storage that that runs on Prem and in the cloud. And I was like I had to think about it. I've researched. I still can't find anybody anybody else who doesn't know. I want to mention you beat actually a number of the cloud players with that capability. So good job and I think is a differentiator, assuming that you're giving me that cloud experience and the licensing and the pricing capability. So I want to talk about that a little >>bit. Well, you're absolutely right. So let's be clear. There is no question that the public cloud public clouds introduced the separation of compute storage and these advantages that they do not have the ability or the interest to replicate that on premise for vertical. We were born to be software only. We make no money on underlying infrastructure. We don't charge as a package for the hardware underneath, so we are totally motivated to be independent of that and also to continuously optimize the software to be as efficient as possible. And we do the exact same thing to your question about life. Cloud providers charge for note indignance. That's how they charge for their underlying infrastructure. Well, in some cases, if you're being, if you're talking about a use case where you have a whole lot of data, but you don't necessarily have a lot of compute for that workload, it may make sense to pay her note. Then it's unlimited data. But what if you have a huge compute need on a relatively small data set that's not so good? Vertical offers per node and four terabyte for our customers, depending on their use case, we also offer perpetual licenses for customers who want capital. But we also offer subscription for companies that they Nope, I have to have opt in. And while this can certainly cause some complexity for our field organization, we know that it's all about choice, that everybody in today's world wants it personalized just for me. And that's exactly what we're doing with our pricing in life. >>So just to clarify, you're saying I can pay by the drink if I want to. You're not going to force me necessarily into a term or Aiken choose to have, you know, more predictable pricing. Is that, Is that correct? >>Well, so it's partially correct. The first verdict, a subscription licensing is a fixed amount for the period of the subscription. We do that so many of our customers cannot, and I'm one of them, by the way, cannot tell finance what the budgets forecast is going to be for the quarter after I spent you say what it's gonna be before, So our subscription facing is a fixed amount for a period of time. However, we do respect the fact that some companies do want usage based pricing. So on AWS, you can use verdict up by the hour and you pay by the hour. We are about to launch the very same thing on Google Cloud. So for us, it's about what do you need? And we make it happen natively directly with us or through AWS and Google Cloud. >>So I want to send so the the fixed isn't some floor. And then if you want a surge above that, you can allow usage pricing. If you're on the cloud, correct. >>Well, you actually license your cluster vertical by the hour on AWS and you run your cluster there. Or you can buy a license from vertical or a fixed capacity or a fixed number of nodes and deploy it on the cloud. And then, if you want to add more nodes or add more capacity, you can. It's not usage based for the license that you bring to the cloud. But if you purchase through the cloud provider, it is usage. >>Yeah, okay. And you guys are in the marketplace. Is that right? So, again, if I want up X, I can do that. I can choose to do that. >>That's awesome. Next usage through the AWS marketplace or yeah, directly from vertical >>because every small business who then goes to a salesforce management system knows this. Okay, great. I can pay by the month. Well, yeah, Well, not really. Here's our three year term in it, right? And it's very frustrating. >>Well, and even in the public cloud you can pay for by the hour by the minute or whatever, but it becomes pretty obvious that you're better off if you have reserved instance types or committed amounts in that by vertical offers subscription. That says, Hey, you want to have 100 terabytes for the next year? Here's what it will cost you. We do interval billing. You want to do monthly orderly bi annual will do that. But we won't charge you for usage that you didn't even know you were using until after you get the bill. And frankly, that's something my finance team does not like. >>Yeah, I think you know, I know this is kind of a wonky discussion, but so many people gloss over the licensing and the pricing, and I think my take away here is Optionality. You know, pricing your way of That's great. Thank you for that clarification. Okay, so you got Google Cloud? I want to talk about storage. Optionality. If I found him up, I got history. I got I'm presuming Google now of you you're pure >>is an s three compatible storage yet So your story >>Google object store >>like Google object store Amazon s three object store HD fs pure storage flash blade, which is an object store on prim. And we are continuing on this theft because ultimately we know that our customers need the option of having next generation data center architecture, which is sort of shared or communal storage. So all the data is in one place. Workloads can be managed independently on that data, and that's exactly what we're doing. But what we already have in two public clouds and to on premise deployment options today. And as you said, I did challenge you back when we saw each other at the conference. Today, vertical is the only analytic data warehouse platform that offers that option on premise and in multiple public clouds. >>Okay, let's talk about the ah, go back through the innovation cocktail. I'll call it So it's It's the data applying machine intelligence to that data. And we've talked about scaling at Cloud and some of the other advantages of Let's Talk About the Machine Intelligence, the machine learning piece of it. What's your story there? Give us any updates on your embracing of tooling and and the like. >>Well, quite a few years ago, we began building some in database native in database machine learning algorithms into vertical, and the reason we did that was we knew that the architecture of MPP Columbia execution would dramatically improve performance. We also knew that a lot of people speak sequel, but at the time, not so many people spoke R or even Python. And so what if we could give act us to machine learning in the database via sequel and deliver that kind of performance? So that's the journey we started out. And then we realized that actually, machine learning is a lot more as everybody knows and just algorithms. So we then built in the full end to end machine learning functions from data preparation to model training, model scoring and evaluation all the way through to fold the point and all of this again sequel accessible. You speak sequel. You speak to the data and the other advantage of this approach was we realized that accuracy was compromised if you down sample. If you moved a portion of the data from a database to a specialty machine learning platform, you you were challenged by accuracy and also what the industry is calling replica ability. And that means if a model makes a decision like, let's say, credit scoring and that decision isn't anyway challenged, well, you have to be able to replicate it to prove that you made the decision correctly. And there was a bit of, ah, you know, blow up in the media not too long ago about a credit scoring decision that appeared to be gender bias. But unfortunately, because the model could not be replicated, there was no way to this Prove that, and that was not a good thing. So all of this is built in a vertical, and with vertical 10. We've taken the next step, just like with with Hadoop. We know that innovation happens within vertical, but also outside of vertical. We saw that data scientists really love their preferred language. Like python, they love their tools and platforms like tensor flow with vertical 10. We now integrate even more with python, which we have for a while, but we also integrate with tensorflow integration and PM ML. What does that mean? It means that if you build and train a model external to vertical, using the machine learning platform that you like, you can import that model into a vertical and run it on the full end to end process. But run it on all the data. No more accuracy challenges MPP Kilometer execution. So it's blazing fast. And if somebody wants to know why a model made a decision, you can replicate that model, and you can explain why those are very powerful. And it's also another cultural unification. Dave. It unifies the business analyst community who speak sequel with the data scientist community who love their tools like Tensorflow and Python. >>Well, I think joy. That's important because so much of machine intelligence and ai there's a black box problem. You can't replicate the model. Then you do run into a potential gender bias. In the example that you're talking about there in their many you know, let's say an individual is very wealthy. He goes for a mortgage and his wife goes for some credit she gets rejected. He gets accepted this to say it's the same household, but the bias in the model that may be gender bias that could be race bias. And so being able to replicate that in and open up and make the the machine intelligence transparent is very, very important, >>It really is. And that replica ability as well as accuracy. It's critical because if you're down sampling and you're running models on different sets of data, things can get confusing. And yet you don't really have a choice. Because if you're talking about petabytes of data and you need to export that data to a machine learning platform and then try to put it back and get the next at the next day, you're looking at way too much time doing it in the database or training the model and then importing it into the database for production. That's what vertical allows, and our customers are. So it right they reopens. Of course, you know, they are the ones that are sort of the Trailblazers they've always been, and ah, this is the next step. In blazing the ML >>thrill joint customers want analytics. They want functional analytics full function. Analytics. What are they pushing you for now? What are you delivering? What's your thought on that? >>Well, I would say the number one thing that our customers are demanding right now is deployment. Flexibility. What? What the what the CEO or the CFO mandated six months ago? Now shout Whatever that thou shalt is is different. And they would, I tell them is it is impossible. No, what you're going to be commanded to do or what options you might have in the future. The key is not having to choose, and they are very, very committed to that. We have a large telco customer who is multi cloud as their commit. Why multi cloud? Well, because they see innovation available in different public clouds. They want to take advantage of all of them. They also, admittedly, the that there's the risk of lock it right. Like any vendor, they don't want that either, so they want multi cloud. We have other customers who say we have some workloads that make sense for the cloud and some that we absolutely cannot in the cloud. But we want a unified analytics strategy, so they are adamant in focusing on deployment flexibility. That's what I'd say is 1st 2nd I would say that the interest in operationalize in machine learning but not necessarily forcing the analytics team to hammer the data science team about which tools or the best tools. That's the probably number two. And then I'd say Number three. And it's because when you look at companies like Uber or the Trade Desk or A T and T or Cerner performance at scale, when they say milliseconds, they think that flow. When they say petabytes, they're like, Yeah, that was yesterday. So performance at scale good enough for vertical is never good enough. And it's why we're constantly building at the core the next generation execution engine, database designer, optimization engine, all that stuff >>I wanna also ask you. When I first started following vertical, we covered the cube covering the BBC. One of things I noticed was in talking to customers and people in the community is that you have a community edition, uh, free addition, and it's not neutered ais that have you maintain that that ethos, you know, through the transitions into into micro focus. And can you talk about that a little bit >>absolutely vertical community edition is vertical. It's all of the verdict of functionality geospatial time series, pattern matching, machine learning, all of the verdict, vertical neon mode, vertical and enterprise mode. All vertical is the community edition. The only limitation is one terabyte of data and three notes, and it's free now. If you want commercial support, where you can file a support ticket and and things like that, you do have to buy the life. But it's free, and we people say, Well, free for how long? Like our field? I've asked that and I say forever and what he said, What do you mean forever? Because we want people to use vertical for use cases that are small. They want to learn that they want to try, and we see no reason to limit that. And what we look for is when they're ready to grow when they need the next set of data that goes beyond a terabyte or they need more compute than three notes, then we're here for them, and it also brings up an important thing that I should remind you or tell you about Davis. You haven't heard it, and that's about the Vertical Academy Academy that vertical dot com well, what is that? That is, well, self paced on demand as well as vertical essential certification. Training and certification means you have seven days with your hands on a vertical cluster hosted in the cloud to go through all the certification. And guess what? All of that is free. Why why would you give it for free? Because for us empowering the market, giving the market the expert East, the learning they need to take advantage of vertical, just like with Community Edition is fundamental to our mission because we see the advantage that vertical can bring. And we want to make it possible for every company all around the world that take advantage >>of it. I love that ethos of vertical. I mean, obviously great product. But it's not just the product. It's the business practices and really progressive progressive pricing and embracing of all these trends and not running away from the waves but really leaning in joy. Thanks so much. Great interview really appreciate it. And, ah, I wished we could have been faced face in Boston, but I think it's prudent thing to do, >>I promise you, Dave we will, because the verdict of BTC and 2021 is already booked. So I will see you there. >>Haas enjoyed King. Thanks so much for coming on the Cube. And thank you for watching. Remember, the Cube is running this program in conjunction with the virtual vertical BDC goto vertical dot com slash BBC 2020 for all the coverage and keep it right there. This is Dave Vellante with the Cube. We'll be right back. >>Yeah, >>yeah, yeah.