>> Announcer: Live from Barcelona, Spain, it's theCUBE. Covering Cisco Live 2018, brought to you by Cisco, Veeam, and theCUBE's ecosystem partners. >> Okay, welcome back everyone. This is live coverage here at theCUBE in Barcelona, Spain for Cisco Live 2018 Europe. I'm John Furrier the co-host of theCUBE with Stu Miniman, analyst at Wikibon.com and also cohosts theCUBE at many events. Our next guest, Adam Kalsey, who's the Cisco Spark Developer Relations at Cisco. Welcome to theCUBE. >> Thank you >> Looking good today. >> Thanks. >> Love the mojo this year and again, we've been covering DevNet Create this past year. Cisco and developers really coming together and it's a real extension of a dominance that Cisco's had on the network side. >> Sure. >> A lot of Alpha geeks, they know their stuff, but as you guys are moving up the stack, you guys are contributing more to application developers. So we're super excited to see that movement, some open source action. You got a lot of stuff, we're talking about AI in the keynote, IoT. It's becoming software focused. >> It is and everything from Cisco's traditional business core networking, enterprise networking, a lot of that stuff moving to software and becoming developed and run and managed by software. But then also seeing applications and in the application space and seeing everything from enterprise applications moving to a consumer space, moving to APIs, everything becoming open and no longer being an island, and connected together, and we're excited to be a big part of that. >> It's the engineering mindset of networking. Stu and I both have a networking background so we kind of know the culture. They can get stuff done, the designing, architecture, engineering, but now the DevNet has been the big story for Cisco, DevNet as a developer attraction. It's transforming the DNA of the Cisco stakeholder. >> It is. >> An MVP. >> It's not just networking-engineering, it's network ops, network devops, network software for applications. What specifically catalyzes that story for Cisco? Someone's like "Hey, I'm seeing that Cisco's got this whole DevNet vibe." What catalyzes at the mind of the customer? Is it a specific product, is it an approach, is it Spark? What product, what thing highlights Cisco's focus on developers? >> Well, so everything here in the DevNet zone obviously. We've got a lot in the collaboration space, a lot of things becoming developer focused and developer friendly and even products that are being developed with the developer first mindset. We build it for the developer and then work backward from there, rather than trying to tack a developer interface onto an existing product later. And so, we've got everything from the networking and software defined networking and all of our ability to automate network deployment and services deployment to collaboration and communications and allowing people to communicate inside their existing apps. >> What's the big thing impact to customers now because now Cisco's moving up the stack, I get that, love Cisco, have Cisco. But what's in it for me? I'm the customer. >> Adam: Right >> What's the value? >> So the big value to you as the customer is that now developers can bring in the applications that you're using every day into the products that you're using every day to communicate, to run your network, to do anything. The idea is eliminate those islands and those silos of applications where I used to have to go here to get one thing done and then I'd move over to this other thing. Bring them together and either bring those products into Cisco products or bring the Cisco technologies into those other products and start blurring that line. >> Yeah, it's interesting. Stu and I were talking yesterday about the impact of cloud, cloud-native, and certainly DevOps, certainly on-premises and in the cloud as people start doing hybrid and start thinking multi-cloud. There's two kind of schools of thought, replatform everything or incrementally build on top of what you got. I've love to get your reaction to that because we see replatforming as good for certain things. We just want to through away the old and bring in the new, kind of lift and shift or just change. But in some cases you don't. I mean, you don't really want to replatform the network. You don't want to replatform a lot of systems. You've got to build on top of it, learn new things. What's your reaction to that and how would you advise customers who say, "Oh, just replatform the whole thing?" >> We actually run into that a lot with Spark because companies have massive investments in their communications infrastructure and they've spent all of this money building out this communications infrastructure and then you come and you go, "Okay, now we've got all this cloud service." And they're, "We're not going "to throw away our communications infrastructure "to go to the cloud." And so that's why our hybrid model and our hybrid strategy is so effective because you can use all of those things that are inside and those investments that you've already taken to speed up voice traffic and video traffic and your network, but then also take advantage of the cloud, where you've got the rapid deployment and the rapid evolution and the upgrade cycles and not having to go and upgrade everybody's machine every six months and being able to keep that investment and take advantage of that investment while moving to the cloud. >> That's pretty core though, that's like fundamental today. >> Yes, absolutely. >> Adam, some of my friends, some of the hardcore networking people come to the show every year. They're pretty excited about the DevNet stuff. Not just getting my certification, learning about new things. It's like, "I could like, learn to code." >> Adam: Yes. >> And they're getting pretty excited which I know I was glad to hear. Take us inside a little bit, what's happening? You've been right here near theCUBE all week so far. What kind of people are coming, what kind of activities do they get to do? >> So we've got a lot of ... There's a gamut, so we're seeing a lot of traditional network engineers, people that have no background in programming. Highly technical people, but have never written code before, coming and starting to learn to code. I was talking to somebody yesterday. He's very excited, he's taking a certification that requires coding and he says, "I didn't know "how to code three months ago "and I've started figuring this out "and it's so awesome I get to do this." But then we're also seeing a shift toward people that are developers first, now coming to Cisco events, coming to Cisco Live and we're running into them here. Where when we first started doing this ... So I've been with Cisco almost three years now and when I first started coming to doing these DevNet events, we had to start at very basic levels. Here's code 101 and this is an introduction to APIs. Now we're able to get much deeper and start diving a lot deeper, both because the audience that's the traditional Cisco audience is learning so much, but also because we're now attracting an audience that isn't looking at it and saying, "Oh well, Cisco's just a networking company." They're realizing there's a lot of products for developers. >> You're attracting two major constituencies. >> Absolutely. >> I mean, I think the network APIs stuff's really interesting to me. We were talking yesterday with Susie Wee, who's the vice-president, CTO of the group, but it makes total sense that if you look at micro surfaces and then what Kubernetes doing, it's really changing the game and opening up the aperture of what developers can do with programmable infrastructure. So it's always been kind of like, "Oh yeah, I can program some config stuff," but getting down to the network level and doing policy, it's pretty interesting. What's the impact of that? 'Cause this is kind of like a new dynamic that's happening with DevOps where you got pure programmable networking capability. Where are some people using this? Where do you see this evolving? What's the sequence, what's the order of evolution, if you will, with net DevOps, networking DevOps? >> You know, I think the biggest evolution, the most interesting evolution is on the human side. So how this is changing the job role and how the engineer is having to change their mindset from I'm installing and racking equipment and my job is picking up this big heavy box and putting it in here and plugging cables in, to my job is thinking more logically about how the network needs to work and plug in those things. >> So they're slinging APIs rather than slinging cables? >> Absolutely (John laughs) It's also an interesting impact on Cisco's business. We're such a channel focused company. We've got all these partners that are out there selling things and resellers. As more things move to software and move to the cloud, how their business has to change. I now longer make money by buying this box and selling it you. I now money by actually adding value and creating a lot of value there. >> Yeah. Adam, I was wondering if you could take us inside the collaboration space? John and I a little bit old on some of the this stuff. Remember the kind of Enterprise 2.0 wave that come. I worked when Jive was helping internal companies. We've been heavy in social. Where's kind of the UC collaboration, where does all of that fit and Cisco's position in that market? >> Sure. So we see a big move to messaging, obviously, both in the consumer space, Facebook Messenger or WhatsApp? or SMS and text messaging and that's really starting to move into enterprise as well, where it's not just messaging where I'm going to send you a quick IM to ask you a question, but my daily job is happening in messaging. Everybody's promised to kill email for 20 years and for a product everybody wants to kill, it sure seems to have survived a long time. But with messaging and the rise of messaging and integrated messaging and voice and video and conferencing and meeting applications, we actually are now seeing a reduction in email usage among people that are using this. >> What about chatbots has been something that we've been talking, that kind of combination of machine learning with the collaboration. Lots companies using Slack these days as one of the pieces. Where do you see that fitting into it? >> So chatbots are growing in usage in business in general. We're seeing a ton of usage in the enterprise. In fact, to the point where almost every single customer of Spark has a significant deployment of chatbots, either things they've built internally or things that are working with other products that they've downloaded. We've got our app store called Spark Depot, where people can go and download and install different bots into the Spark platform and we're seeing that those being used so much across every enterprise. One of the things that's interesting that we're in a unique position to take advantage of that a lot of companies aren't, is we are completed enterprise focus. We are top down when somebody installs Spark in the network, it's the entire enterprise gets Spark. The entire company gets Spark. So now it's not these little silos of, "Hey, this group is using this platform "and this group is using this platform. So for an application developer, I can go build an application once and know that my target is every company in the world, that as we start taking and becoming a more ubiquitous across enterprise, that your bot then has a deployment target of that same footprint. >> Final question from me is what's the hottest DevNet zone area this week? What's getting the most love and attention and interest from you guys. >> You know, anything that is talking APIs. So we're walking around and seeing all of the classroom sessions, anything that we're talking about APIs and programmability, specifically on web services, REST-type APIs. Crowds of people around the table, not big enough spaces for them, the classrooms are too small to hold the amount of interest that's there. >> Anyway, so I think you guys, just to kind of give you some props here, I think this net DevOps concept is like, groundbreaking. I think it's too new to kind of ... I think main stream won't figure it out, certainly I see people there, like some Alpha engineers there, but that's pretty big. That's really going to be we see Kubernetes really opening up a whole new level of Cisco. That's going to change the game. Congratulations to the team. That's really, not just visionary, it's conceptually relevant, right now. So I think you are skating to where the puck is coming. You're there, so congratulations. >> Adam: Thanks. >> Okay, we're here inside the DevNet zone, talking DevNet developers at Cisco, changing environment, the evolution of the networking persona is now becoming software driven and has been popular here at Cisco Live. I'm John Furrier, Stu Miniman. Live coverage from Barcelona at theCUBE. Be right with more after this short break. (electronic music)