>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel AWS and our community partners >>Telephone. Welcome back to the cubes. Virtual coverage of AWS reinvent 2020. We got the cube virtual because we're not in person. Got a great remote interview. Slummy Mannheim. Who's the CEO? Co founder, uh, exciting company. Drake J Frog. We went public this year. Congratulations, Cube alumni. Really a successor of White. The cloud exists in all the greatness and goodness of technology. It's not great to see you. Thanks for coming off of the special reinvent segment. >>Thank you. Thank you for having me, John. Great to see you again. >>So you guys have your mission continues. You're growing. We're here at reinvent. What's the story? Give us the quick news. Visa vee. Reinvent N A W s. >>Well, we had Ah, wonderful, uh, wonderful. Two months. Uh, since we went public on September 16, um, the company actually going past and they have UPS. Industry is going along us along. Excite us. So we're very excited about it. Um, great. Here. Great journey. You guys met us two years ago. So So you know the swamp. Well, then we're very excited being reinvent again, although virtually defined. >>You know, when you get a tailwind and you have a trend that your friend you guys had certainly had that with the developer first. That's the mantra. Everyone's talking about that now. You guys saw it early. The future of binary lifecycle management Dev Ops was the lifeblood of Dev ops. Now more is happening. You got automation. You got everything as a service which makes the developer equation even more powerful. Abstracting away complexities is even more needed. What's your vision on this? How do you guys continue the momentum in this now Highly accelerated cove it and soon to be post covert environment. >>Yeah. You know, John co vid actually accelerated what we already so years ago. And, uh, what we've seen is that the war demands a better way to update software. Look at us. Even this interview is being powered by software, right? I'm staring at the camera. I e used to sit in your studio and everything we do we all the food by by software. Our kids are at home learning with software. So obviously the demand for most software and most software updates is there, and Dev Ops is just the vehicle now. Once you understand that, you have to ask yourself, what is the primary asset that we really need to automate in order to become faster and secure and to provide a seamless software really slow? And what we identify 12 years ago is that it's the software packages, the binaries azi. We were named by the community, the binary people. >>Yeah, and and this is cool because not only it's just not a tool, it's a platform. You guys don't have a platform view. We talked about this in 2017. I remember The conversation like this is pretty compelling. This is Ah, go big or go home. You guys went big, for sure and successful. How do you take that platform approach to Dev Ops, where you have to enable success, you gotta have the enterprise features you got now hybrid multiple environment with the edge and other clouds air happening. How are you looking at this? >>Yes, So today it's it's quite clear in the in the enterprise falls zero. Everybody understand. Developers are the rainmakers. The communities is what powers innovation and what makes changes Look a talker. Look at problematic. Look at cloud native. It didn't started the enterprise. It starts with the developer. The developer mind this is, I think, the biggest democracy. And when we realized that 10 years ago, our philosophy was very, very clear, we would like the developers to have the freedom of choice. We want them to have ah, universal solution that supports all technologies, all software packages. Then we want them to have a hybrid solution. They prefer to one in the cloud also fostered. We will be, um, completely for it. And then not just in the cloud, but also multi cloud. So the full the full freedom of choice coined by the community, the Switzerland of develops. And, uh, starting as you mentioned, we started without a factory housing factories. The database of them are posting all of your software packages, all type of software packages. Then J. Fogg, X ray, our security vulnerability and license compliance tool that natively integrate without the factory. Then J Fogg distribution that push your software packages to the edge. We acquired two companies cloud much for the dashboard, did oversee all the pipeline and ship a bell, which is today, Jeff Pipelines, Our C I c d. And then we did you know, it was a long journey, but very food food for us, and we are very proud to build it together with the community. >>Well, not only did you guys succeed execution wise, the vision was phenomenal. The execution with the acquisitions, you really knocked down some great accomplishments. Eso Congratulations. You just laid that out, you know? Good call out there. I do want to ask you about this liquid software narrative. Can you take a minute toe? Unpack that a little bit? Because this is new. It seems to be something that is about the collective vision. How does this come together? Because you gotta do act to now. Act one is over. You went public. You did all the work. You built the company. You got a durable business. Got great customers. Happy community. What's this liquid software thing? >>Well, think about it. Liquid software might be our vision J. Fogg vision, but it's the world's mission. Now we want to have Netflix podcasting to our home without any software update disturbing us. We want to have our iPhone being updated automatically and seamlessly without a reboot. We want our Tesla, uh, to be updated without shutting down the model and schedule and update. And this is our mission. This is the big picture. How can we make sure that software is running smoothly from the developers Single tips all the way to the edge, no matter what the edges. Now, in order to achieve that, you have to be fast. You have to be automated, you have to be secure. And you have to be focused on the assets that moved from the developer, the hands off from the developers to the op that goes all the way to the devices, the machines or whatever edge. And these are the binaries. So the vision of flick with software is a software updates slowing, uh, into your pipe seamlessly all the way from from the creator to the consumer. >>You know, that's the Holy Grail. That's the Nirvana. That's the dream of edge. You know, if you think about the old days, I'm old enough to remember back in the eighties, when we used to build purpose, built everything full stack developer hardware, ground up everything supply chain hardware, software done. Now you got an edge that still needs to be purpose built at the same time, you have a half of a software operating model. This to me, seems to be a great liquid software moment where I need to have special is, um, at the device. But I need a root of trust. I need quality. I need to have software operations, but I can't go down, whether it's in space or in the data center. What's your reaction to that? >>I think that, you know, liquid software is already happening. Um, if I would ask you what's version off Facebook are using, I bet you don't know what both version of Zuma we currently using, uh, for this interview. We don't know because it's happening behind the scene. Liquid software is happening and and you're right. It was It was the one big back that we had to take care of everything. And now it's a different way. But still developers are taking care of all the gates, all the stages. Think about all the, um, all the gates that kind of shifted left like security. Now it's in the hands of the developers, test automation developers automation in order to be fast and to scale fast developers and the option the and the depth kind of come together. This is already a cliche, so I don't need to again talk about Deva. But if you do it right from the moment you build and secure your software, then you will be faster than your competitors and organization realized that if you are not fastened secure, you will fall behind and you will lose your competitive advantage. So what we see now is the liquid doctor already happened and there is much more responsibility and much more expectations from the development organization. >>Yeah, it's awesome. You want to security Big 10. By the way, I'm running 10 15.7 uh, Catalina And when you run your >>you have to go liquid. >>When you when you go liquid, can you just make sure that always lands on a odd number? We know the even numbers are unlucky, so don't give me the, you know, make it work for me. Keep it liquid. Um, you >>know, one. I'm sorry. One of the biggest campaign we ever had was a big sign that says, imagine there's no version. Imagine There's no version. Imagine that you don't care what the version is because actually the consumer. My mother, she doesn't want to know what zoom version she used when she picked with me. >>Hey, we got server list. I could go version list, too. I mean, who doesn't want a version of this system? Look, this is critical. I love the hands on Hands off mindset. This is about non disruptive operations. You're starting to get into that kind of liquidity. What's next? What do you guys hearing at reinvent this year? Obviously, is virtual. So there's a lot of different touch points of over this three weeks. We got a lot of cube coverage. We're hearing speed, agility, agility has been around for a while. We're hearing speed is critical right now. It's the number one thing we're hearing across environments. That's the number one feature that we're hearing. What are you hearing? >>Yeah, well, John first, you know, I'm grateful as the CEO to have ah team off almost 700 employees worldwide doing this with the community, by the community and for the community. And we are very, very honored to have, um, over 6000 customers the majority. The vast majority of the Fortune 100 already powered by J Foe, the biggest bank, the biggest retail, the biggest tech company and what we hear from them. And I think that you know, a mental that stay humbled and listen to the community learns a lot. And the wisdom of the community is telling us the following number one double down on security because we still in the process in the transition of moving the responsibility to the developers. Even the system off the organization is still freaking out from from releases seven times a day. The second thing that we hear is that if software packages are the primary asset, then we want to have the freedom of choice. We want to integrate with whatever ecosystems I want to use Docker and dotnet and Java and pipe I and N P m. At the same time in the same resource. So consolidate consolidate this all for me And the last thing we hear is we We are also best of breed, But some some packages must come together and this is where the end to end solution coming from J. Prague is vital for the organization. You get the repository, the security, the distribution and the C I c d from the same vandal. Now take this and push the pedal even more, Uh, toe to the end. And you will see that the deployment environment that also got a bit more complex requires hybrid solution and multi cloud solution. There is no Fortune 100 company. It will just go with one cloud or with one solution. And when you come with unauthentic hybrid solution, multi cloud, that's a real This is a fanatic freedom of choice and the fanatic democracy that we give to developers. >>That's a great mission. Freedom of choice. No lock in lock ins. The new the new lock in his choice. New lock in his performance and scale. Slow me. Thank you for coming on The Cube behind CEO and co founder of Jay Frog. Mad props and congratulations to you and your team and swamp for great success having the right product at the right time. Developer first. Great stuff. Congratulations. Thanks for coming. >>Thank you very much and made the frog be with us and made this pandemic Thanks. Thank you very >>much. I want to get back to real life. I miss life. Thank you for coming. I miss it. This is the Cube. Virtual. We are cute. Virtual. Thanks for watching reinvent coverage. 2020. I'm John for your host. Yeah.