>>From the cube studios in Palo Alto in Boston. It's the cube covering, empowering the autonomous enterprise brought to you by Oracle consulting. >>Hi buddy. Welcome back. You're watching the queue. We go out to the events, we extract the signal from the noise. This is a very special digital event and we're really covering the transformation, not only the industry but the transformation of Oracle consulting and its rebirth. Mike Owens is here, group VP of cloud advisory and GM of Oracle elevate, which is a partnership that Oracle alone announced last OpenWorld with Deloitte and Don Schmitt and Sierra was a managing director, but to like Jen. Good to see you. Welcome. Good to be here today. So Don want to start with you. A transformation, right? Everybody talks about that. Uh, there's a lot of trends going on in the industry. What do you guys see as the big gestalt transformation that's going on? >>Yeah, I think there's an inflection point right now, right? Everybody has been saying they want to get out of their data centers. Um, the leaps haven't really been taken place, right? They've been kind of moving in small bets. We're now at the point where large transformation at scale of getting out of your data centers is now here. So we are here to try to help our clients move faster. How can we do this more effectively, cost efficiently and get them out of these data centers so they can move on with their day to day business. >>So data center is just not an efficient use of capital for your, for your customers. >>No, no. There's lots of ways to do this all at faster, cheaper, um, and get onto innovation. Spend your money there, not on hardware floor space, power, cooling, >>two very well known brands you guys got together. So what was the sort of impetus to get together? How's it going? Give us the update on, on that front. >>Oracle has been really technology focused. It was really created by technologist, right? And back to the point of what you're trying to do with the cloud and you're trying to do larger transformation. Those aren't some of the skills that we have. We've been bringing in some of those skills in DNA. But if you look at it as why would you try to recreate this situation? Why would you not partner with an organization who does large business transformation like a Deloitte? Right? And so the impetus of that is how do we take the technology with the business transformation, pull that together and back with the one plus one equals three for my customer, right? That's what they really want. So how do we actually scale that into really big things and get big outcomes for our customers? Our partnership is not about trying to take a bunch of customers and move on a couple application workloads. Our job we're really charted to do is really make huge transformational leaps for our customers using the combined capabilities of the two organizations. So there's, it's a huge paradigm for us to kind of do this and I, and our collaboration with two organizations, just the opposite for what Mike just said, right? So delight wasn't really big in big it, right? Business led transformation is kind of what Deloitte has been known for right along with our cyber practice. And so we needed the deep skills of the technical experts. >>So you just described what I would think of is wave one and then as you keep peeling, you got the applications, you got the business process, you might have, you know, reorganizations. That's really what do you guys have expertise. >>There's a lot of things I have to sort through. Right? And that's where the combined, um, elevate program really synergizes itself around the tools that we have. We both have tools or help make sure we get this right. Right. Uh, Deloitte has a product called added data. Oracle has a product called soar. They marry together properly into these transformational journey to make sure we get the discovery done right and we get the migration's done right. >>Take me through a typical engagement, typical, I know quotes and then how long, like take me through the point at which you get start to get business value. What am I going to do to get there? Yeah. >>So we see two different spectrums on, on a transformation and it really aligns to what are your objectives, objectives? Do you just need to get out of the data center because you're on her kick dine hardware or do you want to take that, take your time and make a little bit more of a transformation journey? Or do you want to play somewhere in the middle of that spectrum? Um, but yeah, on either one of those we'll come in and we'll do a discovery conversation. We'll understand what's in your data center, understand what the, the age or the health of your, your data center is helping the customers through a business case, a TCO, how fast or how slow that journey needs to be for them. Create what we call wave groups of how fast in we're going to sequence those over time to get out of their data center. >>In parallel we're going to be doing as was Microsoft around all the operational aspects. So while we're doing that discovery, we want to start standing up their cloud, uh, center of excellence. Getting caught operations into the organization is, uh, it's a, it's a different skill set for it to have, right? They are going to need to retrain themselves, retool themselves in the world of cloud. So we kind of do that in parallel. And then what we want to do is when we start a project, we want to start with a little POC or small little group of safe applications that we can prove out the model works, move those into the cloud. And then what we want to do is we want to scale that it at it's large pace, right? Um, let's get the it savings, get the cost cuts out of the, uh, organization. It was, so under the program of elevate, we've, we've got a couple of campaigns. So the, the biggest one we we've been talking about is around the data center transformation. So that's kind of the first campaign that we're working on together. Um, the next one is around moving JD Edwards, um, specific applications to, uh, to Oracle's cloud. And then the third one is around our analytics offering that Deloitte has and how we're going to market to, to genera. Put that in as well. Those are our three major campaigns, >>the JDE migration. Um, so you've got what situations where people have just, >>yeah, and I would say it's actually more of a JDE modernization or Hey, so you have an organization, right? They may have a JD at J D or J D J D Edwards instance. That's really, it's older. They maybe version nine or something like that. They don't want to go all the way to SAS cause they can't simplify the business processes. They need to do that. But they also want to take advantage of the higher level capabilities of cloud computing, right? IOT, mobile, et cetera. Right. So as a modernization, one of the things we're doing is an approach it together. We work with customers depending on where they're go and going, Hey great. You can actually modernize by taking it to this version of JDE through an upgrade process. But that allows you to then to move it over to Oracle cloud infrastructure, which allows you to actually tap into all those platform services, the IOT and stuff like that to take to the next level. Then you can actually do the higher level analytics that sits on top of that. So it's really a journey where the customer wants to get, there's various kind of four major phases that we can do or entry points with a customer on the JDE modernization. We kind of work them through. So that's a skill of some of the capabilities that Deloitte has as a deep JDE. Um, and as well as Oracle consulting. Um, and we actually are going to market that together. Matter of fact, we're even at conferences together talking about our approaches here >>and the analytics, uh, campaign. So it seems to me that a lot of companies don't have their data driven. You know, they, they want to be data-driven, but they're not, you're not there yet. And so their data is in silos. And so I would imagine that that's all about helping them understand where the data is breaking down, busting down those silos, and then actually putting in sort of a, an analytics approach that, that drives their drivers from data to insights. Is that fair? >>Yeah. Fair. Yeah. It's not just doing reporting and dashboards. It's, it's actually having KPI driven insights into their information and their data within their organizations. And so the Deloitte has some pre-configured, uh, applications, uh, for, uh, HR, finance and supply chain >>six guys, two powerhouses. Thanks so much for explaining in the cube and to our audience. Appreciate it. Alright, thank you everybody for watching. We'll be right back with our next guest. You're watching the cube from Chicago right back, right after this short break.

>>from Boston, Massachusetts. It's the Q covering I. F s World Conference 2019. Brought to you by I F s. Hi, buddy. Welcome to Boston. You're watching the cubes coverage of I s s World in the Heinz Auditorium in Boston. I'm Day Volonte with my co host, Paul Gill and Paul. This is the the largest enterprise resource planning software company that our audience probably has never heard of. This is our second year covering I f s World. Last year was in Atlanta. They moved to Boston. I f s is a Swedish based company. They do about $600 million in annual revenue, about 3700 employees. And interestingly, they have a development center in Sri Lanka, of all places. Which is kind of was war torn for the last 15 years or so, but nonetheless, evidently, a lot of talent and beautiful views, but so welcome. >>Thank you, Dave. I have to admit, before our coverage last year, I had never even heard of this company been around this industry for more than 30 years. Never heard of this company. They've got 10,000 customers. They've got a full house next door in the keynote and very enthusiastic group. This is a focus company. It's a company that has a lot of ah ah, vision about where wants to go some impressive vision documents and really a company that I think it's coming out of the shadows in the U. S. And it will be a force to be reckoned with. >>So I should say they were founded in the in the mid 19 eighties, and then it kind of re architected their whole platform around Client server. You remember the component move? It was a sort of big trends in the in the nineties. In the mid nineties opened up offices in the United States. We're gonna talk to the head of North America later, and that's one of the big growth areas that growing at about three. They claim to be growing at three x the overall market rate, which is a good benchmark. They're really their focus is really three areas e r. P asset management software and field service management, and they talk about deep functionality. So, for instance, they compete with Oracle ASAP. Certainly Microsoft and in four company we've covered in four talks a lot about the last mile functionality. That's not terminology that I f s uses, but they do similar types of things. I'll give you some examples because, okay, what's last mile? Functionality? Things like, um, detailed invoicing integration, contract management. Very narrow search results on things like I just want to search for a refurbished parts so they have functionality to allow you to do that. Chain. A custom e custody chain of custody for handling dangerous toxic chemicals. Certain modules to handle FDA compliance. A real kind of nitty gritty stuff to help companies avoid custom modifications in certain industries. Energy, construction, aerospace and defense is a big area for that. For them, a CZ well as manufacturing, >>there's a segment of the e r P market that often is under uh is under seeing. There's a lot of these companies that started out in niches Peoples off being a famous example, starting out on a niche of the market and then growing into other areas. And this company continues to be very focused even after 35 years, as you mentioned, just energy aerospace, a few construction, a few basic industries that they serve serve them at a very deep level focused on the mid market primarily, but they have a new positioning this year. They're calling the challengers for the challengers, which I like. It's a it's a message that I think resonates. It's easy to understand there position their customers is being the companies that are going to challenge the big guys in their industries and this time of digital transformation and disruption. You know, that's what it's all about. I think it's a great message of bringing out this year. >>Of course I like it because the Cube is a challenger, right? Okay, even though we're number one of the segments that we cover, we started out as a sort of a challenger. Interestingly, I f s and the gardener Magic Corners actually, leader and Field Service Management. They made an acquisition that they announced today of a company called Asked. He asked, U S he is a pink sheet OTC company. I mean, they're very small is a tuck in acquisition that maybe they had a They had a sub $20 million market cap. They probably do 25 $30 million in revenue. Um, Darren rules. The CEO said that this place is them is the leader in field service management, which is interesting. We're gonna ask him about that to your other point. You look around the ecosystem here that they have 400 partners. I was surprised last night. I came early to sort of walk around the hall floor. You see large companies here like Accenture. Um and I'm surprised. I mean, I remember the early days when we did the service. Now conferences 2013 or so you didn't see accent. You're Delloye E Y p W c. Now you see them at the service now event here that you see them? I mean, and I talked to essential last night. They said, Yeah, well, we actually do a lot of business in Europe, particularly in the Scandinavian region, and we want to grow the business in the U. S. >>Europe tends to be kind of a blind spot for us cos they don't see the size of the European market, all the activities where some of the great e. R. P. Innovation has come out of Europe. This company, as you mentioned growing three times the rate of the market, they have a ah focus on your very tight with those customers that they serve and they understand them very well. And this is a you can see why it's centuries is is serving this market because, you know they're simply following the money. There's only so much growth left in the S a P market in the Oracle market. But as the CEO Darren said this morning, Ah, half of their revenues last year were from net new customers. So that's that's a great metric. That indicates that there's a lot of new business for these partners to pursue. >>Well, I think there's there's some fatigue, obviously, for big, long multi year s AP integrations, you're also seeing, you know, at the macro we work with Enterprise Technology Research and we have access to their data set. One of the things that we're seeing is a slowdown in the macro. Clearly, buyers are planning to spend less on I T in the second half of 2019 than they did in the first half of 2019 and they expect to spend less in Q four than they expected to in July. So things are clearly softening at the macro level. They're reverting back to pre 2018 levels but it's not falling off a cliff. One of the things that I've talked to e t. R about the premise we put forth love to get your thoughts is essentially we started digital transformation projects, Let's say in earnest in 2016 2017 doing a lot of pilots started kind of pre production in 2018. And during that time, what people were doing is they were had a lot of redundancy. They would maintain the legacy systems and they were experimenting with disruptive technologies. You saw, obviously a lot of you. I path a lot of snowflake and other sort of disruptive technology. Certainly an infrastructure. Pure storage was the beneficiary of that. So you had this sort of dual strategy. We had redundancy of legacy systems, and then the new stuff. What's happening now is, is the theory is that we're going into production. Would digital transformation projects and where were killing the legacy stuff? Okay, we're ready to cut over >>to a new land on that anymore, >>right? We're not going to spend them anymore. Dial that down. Number one. Number two is we're not just gonna spray and pray on all new tech Blockchain a i rp et cetera. We're gonna now focus on those areas that we think are going to drive business value. So both the incumbents and the disruptors are getting somewhat affected by that. That slowdown in that narrowing of the focused. And so I think that's really what's happening. And we're gonna, I think, have to absorb that for a year or so before we start to see new wave of spending. >>There's been a lot of spending on I t over the last three years. As you say, driven by this need, this transition that's going on now we're being going to see some of those legacy systems turned off. The more important thing I have to look at, I think the overall spending is where is that money being spent is being spent on on servers or is it being spent on cloud service is, and I think you would see a fairly dramatic shift going on. They're so the overall, the macro. I think it's still healthy for I t. There's still a lot of spending going on, but it's shifting to a new area there. They're killing off some of that redundancy. >>Well, the TR data shows couple things. There's no question that server and storage spending is has been declining and attenuating for a number of quarters now. And there's been a shift going on from that. Core infrastructure, obviously, into Cloud Cloud continues its steady march in terms of taking over market share. Other areas of bright spots security is clearly one. You're seeing a lot of spending in an analytics, especially new analytics. I mentioned Snowflake before we're disrupting kind of terror Data's traditional legacy enterprise data warehouse market. The R P. A market is also very hot. You AI path is a company that continues to extend beyond its its peers, although I have to say automation anywhere looks very strong. Blue Prison looks very strong. Cloudera interestingly used to be the darling is hitting sort of all time lows in the E. T R database, which is, by the way, that one of the best data sets I've ever seen on on spending enterprise software is actually still pretty strong. Particularly, uh, you know, workday look strong. Sales force still looks pretty strong. Splunk Because of the security uplift, it still looks pretty strong. I have a lot of data on I f s Like you said, they don't really show up in the e t R survey base. Um, but I would expect, with kind of growth, we're seeing $600 million. Company hopes to be a $1,000,000,000 by 2022 2021. I would think they're going to start showing up in the spending >>service well again in Europe. They may be They may be more dominant player than we see in the US. As I said, I really had not even heard of the company before last year, which was surprising for a company with 10,000 customers. Again, they're focused on the mid market in the mid market tends to fly a bit under the radar. Everyone thinks about what's happening in the enterprise is a huge opportunity out there. Many more mid market companies and there are enterprises. And that's a that's been historically a fertile ground for e. R. P. Companies to launch. You know J. D. Edwards came out of the mid market thes are companies that may end up being acquired by the Giants, but they build up a very healthy base of customers, sort of under the radar. >>Well, the other point I wanted to make I kind of started to about the digital transformation is, as they say, people are getting sort of sick of the big, long, ASAP complicated implementations. As small companies become midsize companies and larger midsize companies, they they look toward an enterprise resource planning, type of, of platform. And they're probably saying, All right, wait. I've got some choices here. I could go with an an I F. S, you know, or maybe another alternative. T s a p. You know, A S A P is maybe maybe the safe bet. Although, you know, it looks like i f s is got when you look around at the customers, they have has some real traction, obviously a lot of references, no question about it. One of things they've been digging for saw this gardener doing them for a P I integrations. Well, they've announced some major AP I integrations. We're gonna talk to them about that and poke it that a little bit and see if that will So to solve that criticism, that what Gardner calls caution, you know, let's see how real that is in talking to some of the customers will be talkinto the executives on members of the ecosystem. And obviously Paul and I will be giving our analysis as well. Final thoughts >>here. Just the challenge, I think, is you note for these midmarket focus Cos. Has been growing with their customers. And that's why you see of Lawson's in the JD Edwards of the World. Many of these these mid market companies eventually are acquired by the big E R P vendors. The customers eventually, if they grow, have to go through this transition. If they're going to go to Enterprise. The R P you know, they're forced into a couple of big choices. The opportunity and the challenge for F s is, can they grow those customers as they move into enterprise grade size? Can they grow them with with E. I. F s product line without having them forcing them to transition to something bigger? >>So a lot of here a lot of action here in Boston, we heard from several outside speakers. There was Linda Hill from Harvard. They had a digital transformation CEO panel, the CEO of soo say who will be on later uh PTC, a Conway, former PeopleSoft CEO was on there. And then, of course, Tony Hawk, which was a lot of fun, obviously a challenger. All right, so keep it right there, buddy. You're watching the Cube live from I F s World Conference at the Heinz in Boston right back, right after this short break.