>> Announcer: Live, from Madrid, Spain, it's theCUBE covering HPE Discover Madrid 2017 brought to you by, Hewlett Packard Enterprise (techno music) >> We're back in Madrid, Spain everybody, this is theCUBE. My name is Dave Vellante, and I'm here with my cohost Peter Burris. Keerti Melkote is here. He's a co-founder and CTO of Aruba. Keerti, good to see you again, thanks for coming on theCUBE. >> Absolutely, my pleasure to be here again. >> So I want to go back to when you co-founded Aruba what was your vision, what was the outcome that you were, you were perceiving for your customers and how has that journey manifested itself to where you are today? >> Wow that, it goes back a long time, 15 years ago. >> And do it in 15 minute increments. >> Right, so you know I, I spent my early days of my career at Cisco in fact, building land switches and the big rage then, was to plug into the network, into the internet and we sold a boatload of these catalyst boxes to all sorts of enterprise customers throughout the world and around 2002 when I started Aruba, I spoke to a few customers about what's next for them around the horizon, it was very clear that it was not the next ethernet standard it's not about going from 100 megabytes to a thousand megabytes. Like, you have a lot of bandwidth going to everybody's desks what they wanted to talk about was how can I connect my people when they're away from their desks and that naturally led to more of a wireless solution. And WiFi, which was still very early back in 2002, was the answer, but when I asked them why are they not adopting WiFi and they said, "Hey, its not secure "it doesn't have the performance I need, "it's not manageable" in other words, it's simply not ready for enterprise. It could be good for the home, in the consumer world, but not for the enterprise. Yeah I took that as a challenge and say, "Hey, looks like a business opportunity, "let's see if I can convince someone "to pay me or at least fund my idea "and to solve those problems." and you know, when when you go with a business plan to venture capitalists they ask for two things. They say, "Hey, whats your technology differentiation?" which are all the things I talk about, we solve the security problem, the manageability problem, the deployment problem, and the like, but they also ask you, "Why can't Cisco do this and kill you guys" and "What gives you the right to exist?" and the thing that I learned about business is, if you're disruptive it's a good thing, especially to the incumbent. And wireless was fundamentally disruptive to Cisco because we were basically, our value prop was, "You don't need all these wires" and if you built a business on connecting people on wires, my business was about unplugging and still staying connected. So it was naturally disruptive and it led to we didn't foresee the boom in mobility that we had seen. At at that time we didn't even have an iPhone or an iPad, >> Dave: Right. >> It was about laptops. So we had a fun time connecting the laptop-carrying workforce in university campuses, in enterprises, and the like, and, but our business changed dramatically in two ways. One was when the iPad was introduced, our customers said here is a personal device and the idea of bring your own device became popular with the iPad. Where employees bring their own devices and there's no security model to connect them into the enterprise. So we allowed them to connect over wireless, and there's no Ethernet on an iPad, you can't plug it in even if you want to. So that made WiFi more of a pervasive technology and at the same time we were coming out of the 2008 economic recession, so there was a lot of, uh I would say, demand for new ways to accomplish more of the same with reduced budgets. And so we said with wireless you can really cut out the wires, and lower your cost, and yet keep people connected. And so that sort of gave us the boom. >> So, so it started as a technical challenge, >> Keerti: Yeah. >> And, and one that you just said okay, I'm going to just dive in >> Keerti: Yeah. >> And we'll see what, I remember Bob Metcalfe, Peter, at one point was asked the question, we used to used to work with him at IDG, you know, "Wireless or wired?" that was you know business back in the late 90s right, >> Keerti: Yeah. >> And he said well, the ethernet guy, so, he invented it, so he said "Well wireless is always going to be 'better'" he said, "but I can't predict "what's going to happen in the future, "it's hard to believe that wireless isn't just going to "explode at some point, I don't know why." And then this is, of course, before the iPad, before the smartphones, you as well when you started the company, and then, and and I would imagine the VCs were asking about the market potential. And now you fast forward to you know the days when HPE saw the opportunity, I mean, it just seems so blatantly obvious now with the intelligent edge, so take us forward to where we are today whats that, obviously the TAM has changed completely and the wind is at your back so maybe, talk about that. >> Absolutely, so last year alone we have grown the business 21% which is three times the market in terms of growth and it's profitable growth because we are really a software-defined architecture. That's one of the core differentiators of the businesses it's not really about wired or wireless, it's what do you enable the customer to do with this technology and how agile can they be to use the technology to meet their business needs. And you know there's a lot of conversation obviously as part of HP around the data center and what's happening there with hybrid IT. The intelligent edge is the complement of that. The simple way to think about the intelligent edge is IT technology, which is hardware, software, services, that goes outside the data center that's closer to the user and delivers basically on the business outcomes with digital initiatives that our customers are looking at. So I'll give you some examples. One is in the enterprise itself, the most simple example is take a workplace, take an office and transform the office in some way, and the easiest way to do it is, get it off your cubicle farms with desktops and mobile devices, make it an open collaborative workplace which is what everybody wants and oh by the way, as you start to do this not only do you raise the productivity of your workforce, but you make it more attractive to attract and retain the best and brightest from the new workforce that is graduating from colleges that are looking for these work environments. And the other upshot is that you have an idea of where people are, not only who is getting onto the network but with wireless you know where they are that gives you a sense of how your real estate is being utilized which, I didn't know this, but it was basically you used to hire people to watch how people moved around and do like six months studies of if your real estate is being used appropriately or not. Now you get it real time with analytics. And you can use that location to really create new workflows within the enterprise that are completely not known. An example is conference rooms. If you look at how people book conference rooms, you go to your calendar in exchange and book it, the meeting may or may not happen but the meeting is booked anyway and so we flip the model and I say instead instead of booking meetings two weeks in advance before they happen, how about we turn it around and make it just in time, just like taxi cabs or limousine rides right, they used to be you had to book it in advance, now with Uber you just hail it right whenever you want. You can do the same thing with conference rooms. Another example was not only do you book the conference room but you can turn up the lights, turn up the AC. So a lot of IOT elements to the workplace, so a very simple prosaic things like a workplace can be completely modernized using this technology. So that's an example of an intelligent edge. Another is in retail, where customers want to, our customers in that industry want to use the network, the wireless channel, to increase the engagement for the shoppers when they enter the stores. Today if you look at a bricks-and-mortar experience, you walk into a store, it is totally disconnected. Whereas if you're shopping online, on Amazon let's say right it has your shopping history, it'll give you recommendations its a very modern sort of shopping experience. So how do you bring that online experience to the offline world, and make it real time when you're out there, when you're touching and feeling the products you get information about the products, you get, you might get some promotions, you might be asked to consider accessories that go with the product that you might be buying. So it gives the retailer an ability to really engage with the shopper in real time, and that modernizes their business right, so now you're talking about using IT to enhance revenue, so IT is no longer just a back office thing that you do it's really to enhance the business itself. And we are seeing this in industrial settings as well, where the factory floor is being modernized to ensure that new workflows are coming in, to the to ensure the plant equipment is being maintained correctly before things break down. So we see so much action frankly at the intelligent edge that the in terms of just the market demand and the TAM, it's growing dramatically. >> Well Peter, Keerti's describing, when HPE bought Aruba, I said "Is this a strategic infrastructure or "is it just a great business?" and you're, what you're describing is a strategic infrastructure so >> Yeah, but it's also a great business so it's you, you weren't, HP might have originally thought that it was buying Aruba to buttress itself in the networking business, to help make the networking business happen. But whats occurred is, Keerti and his team, have helped catalyze this whole competency around the intelligent edge and it's, you mentioned a couple things that I think are really interesting. First off, what the, when we talk to CIOs and business people today, what they keep telling us is "I need to think in terms of the event "that I need to support, and put processing, compute, "right there, at the moment, "and I can't do that without great networking." So number one, network is a crucial feature of thinking differently about process and data, compute and data, right there when the customer wants it. You mentioned the whole notion of retail, well I do this, I think we all do this, we go into the store, we get the tactile experience, we look at the price, and we decide to go home and buy it somewhere else 'cause its more convenient. Lost opportunity for the retailer >> Keerti: Yeah. >> You put compute and data right there, and marry it with the tactile experience and you need Aruba-like technologies to make that happen, so talk a little bit about this idea of how it changes the way a businessperson thinks how the intelligent edge is not just a technologist talking about stuff but it's, turn around, how is it a new way of thinking about business that then translates into the intelligent edge? >> Yeah, so I think today when you talk about digital right, it's all about, I don't see in the future any business that is going to be independent of IT. IT used to be a support function, but every business in the world, can >> Peter: can I pick up on that really quick before you go? >> Yeah. >> We talk about the difference between business and digital business is data, full stop, that's it. Data as an asset is the basis of digital business. Otherwise it's all the same. What do you think? >> Exactly so and data for powering experiences that's kind of how we put it, right, that's really what it's about. You talked about the moment right, so what they want to capture, the you know, if you look at retail, they want to capture the shopping experience, when you're in there. The data is about what they're interested in, is, in aggregate, where do my shoppers spend most of their time when they walk into my store, how long do they hang out, do they come back, how often do they come back? This is analytics information that they can use to craft their campaigns, to bring more shoppers into the stores right, this is data. The data comes based on when you walk into the store and the asset that allows this data to be built is the network. The moment you walk in, the network recognizes you, that you walked in, by your device. And it now knows how, the path you're taking. I don't need to know you, Peter, walked, but I know that a shopper took this particular path. And I collect enough data, I get patterns out of it, and based on the patterns, I then monetize it to bring the shoppers back. Now I marry this data to my prior existing data like a loyalty card database, if you are in my loyalty card database, then I know more about you, about your shopping habits, and that allows me to cross-sell and upsell to you. So they look at this whole shopping experience. Ultimately it's about business, it's about how do you increase the wallet share of your spend when you walk into the store, and also to convert the sale when you're there. Not just do window shopping, walk off, and purchase on Amazon, but make the sale happen. To do all of that you need to crunch the data, you need to have super fast networking to engage the customer, and all that needs to happen in real time, right at that point in time. And that's what the edge is about. >> Do you know, have you heard the name, I'm going to throw something out, have you heard the name Christopher Alexander? >> Yeah. >> Timeless way building? >> Yeah. >> The whole notion that architecture is about creating spaces that are functional to people, and make them convenient and attractive and useful. And in many respects what we're talking about is creating digital and real spaces combined at the same time, that allows people to do things that are valuable to them. Fundamentally, do you agree with that? Is that kind of where we're going with this? >> Completely. Digital as I said right, today we think of digital as an add-on to the space. In the future it'll be embedded, you wont even think about it, it'll just be there, and you'll just experience as a digital space. >> It's putting the capabilities into the space that the customer, the employee, whoever needs to make that moment most valuable. >> And voice interfaces, if you think about Alexa and all these new things that are coming out right, they're much more natural, you're not going like this right, you're just walking in, you might have an Apple watch on you that's as good of a mobile device as a mobile phone right. So I don't need to you to be looking at anything I just, walk in, I can buzz your Apple watch and say, "Hey, here's a coupon for you" or you can just talk to a display and say, "Hey, tell me more about this product" and you'll get information back, beamed to you. >> Keerti, bring it back to Discover, what are we going to hear this week from, >> So one of the big big things you'll hear from us is as you think about all these digital experiences that we're creating, in whatever setting, there's one huge barrier to all of it and, guess what that is. >> Peter: Security! >> Absolutely, security is the number one issue. And if you don't have a secure foundation your digital business is at risk. And we have seen that in headlines, in bold headlines, in the last year or two years right, so how do you build security from the ground up, and give you a super robust infrastructure that gives you what you want but doesn't compromise your business? That's fundamental, security is a boardroom topic. The CEO has to respond to how you're ensuring consumer data is not being compromised, patient data is not being compromised, or whatever the sacrosanct data is that the enterprise owns about its customers. So we are talking about security and how you provide advanced machine learning and behavioral analytics capabilities to give you advanced warning about security threats that may be already inside the enterprise. Because there is no such enterprise today, that is digital and not vulnerable, everybody is vulnerable, and everybody knows there's a threat. The key is how long does it take you to figure out you have a threat and fix it. And we are helping them figure out faster and fix it faster. >> And you brought in some assets to do that, Niara, >> They're going to be introducing this, this idea this product called Introspect, we acquired Niara, which brings us to the AI machine learning world into the enterprise, and the key idea there is that security doesn't stop at the perimeter. You really have this in corporate security from the internal from the inside out, not just from the outside in. >> Great, Keerti, thanks so much for coming in theCUBE and good luck this week, we appreciate your time. >> Thank you very much. >> Oh you're welcome. Alright, keep it right there everybody, Peter and I will be back with our next guest. We're live from HPE Discover Madrid, this is theCUBE. (techno music)

(upbeat music) >> Announcer: Live from Madrid, Spain, it's theCUBE. Covering HPE Discover Madrid 2017. Brought to you by Hewlett Packard Enterprise. >> Hi everybody, welcome to Madrid, Spain. My name is Dave Vellante, and this is theCUBE, the leader in live tech coverage. We're here, this is day one of HPE Discover Madrid, the European version of the event that we cover in the summer, in the spring, in Las Vegas. I'm here with my cohost, Peter Burris, and Bob Moore is here, he's the director of server software and product security at HPE, and he's joined by good friend Patrick Osborne, who runs product marketing and management for the storage group at HPE. Gents, welcome to theCUBE. >> Good to be here, Dave, Peter. >> Yeah, very happy to be here. >> Dave: Always good to see you Did you bring your sax? >> Not this time, my friend. (laughing) >> We had a lot of fun. Where were we in New Orleans last year? >> Oh yeah, it was great. >> And you're an awesome sax player, we love it, big fan, and you're a bass player, we got more sax, more horns over there. So, I digress. >> Patrick: You need a CUBE band (laughing) >> We need a CUBE band. >> Bob, we talked this spring in Las Vegas, you guys made a big deal about the silicon-level security, you made some innovations there. Give us the update on why, again, that's so important, and how that's been received by customers. >> Yeah, well I think, answer the second part of the question first, it's really resonating pretty well with customers. Honestly, as we get to them, and we describe the level of cryptography we have, down right into the hardware, the firmware, down into our silicon, those customers that are concerned with security, and frankly, all customers are now, really does resonate with them pretty well. And the reason that it's important is because tying all of that security down into a bedrock foundation provides that ability to then leverage in or pull in other objects like storage and provide that security without any increase in latency but also the access and the shared access, being able to do that across multiple platforms, do it securely, and have that sharing capability like we all need to have to keep our IT infrastructure running. So it's really critically important, still, to this day, HPE is the only server manufacturer that's able to do that down into the silicon level that we're talking about here. So we're quite proud about that. And it's allowed us to claim the world's most secure industry standard servers and now, of course, today we're branching out with other technologies across our storage platform and including those into our security strategy. >> So, how does it, Patrick, relate to what you guys are doing on the storage side? >> Yeah, so I think it's a really good complementary solution and the fact that we can provide the silicon root of trust on the infrastructure level, and then on the storage side, we provide some similar capabilities at the infrastructure level, with encryption and other techniques that we have, and then, we assist customers in being able to, in a number of different cases, being able to take, for example, snapshots in backup, move those offsite, or even into the cloud, encrypt those, so you have essentially a silicon-rooted trust on the infrastructure side for your operating system and your firmware. And then you have essentially a golden image at a point in time of your data, which is a pretty valuable asset. So combine those two, we're able to help customers with a pretty aggressive RTO, and RPO, to be able to recover, if they'd been breached, or when they get breached, essentially. So we have some great examples here today in the show, of some customers that have used combinations of things like, the Gen10 servers, 3PAR, and StoreOnce, to achieve that level of recovery, in, not days, in, basically in hours, or even faster. And then we have some other technologies where you can set up a media break, essentially send all that data out to the cloud, and completely have a self-contained, encrypted copy of your data to recover from. So we're providing a number of different solutions, all the way up and down the stack for customers to be able to help to recover very quickly. >> So obviously security's been in the news lately, the huge Equifax breach, you go back to the spring, WannaCry, and ransomware, >> Patrick: Yep. >> So let's talk about ransomware specifically. How do you guys help a customer sort of address that. What's the, there's no silver bullet. You hear talk about air gaps, you guys are talking about >> Patrick: Right. >> silicon-level security, What's the prescription for customers? >> Well, I'm glad you asked that, because ransomware really is on every customer's mind these days. And it is, because it's gone up, ransomware is so lucrative and profitable, it's gone up by 15 full, 15 times in the last two years, to the point where it's cost companies five billion dollars in 2017, and by 2019, a company will be infected by ransomware every 14 seconds, so it's just really huge. And not only, and we don't encourage paying the ransom, but the ransom, if you paid it, would be expensive, but the downtime that you experience in recovering can be really expensive for companies as well. So this ability to recover from ransomware, or ransomware neutralizer, which is what we're talking about and announcing here today, is really new and a revolutionary way to recover in a systematic, orderly fashion, starting with the firmware that we talked about, that's anchored down in the silicon, so we recover that firmware, in case that ransomware malware virus has migrated. Because the hackers are getting so incredibly ingenious these days, that that malware can hide inside the firmware and will go everywhere, the tentacles will go everywhere, but we start the recovery with a firmware so you've got that firm foundation, routing out any remnants of the malware. And then on top of that, new today, we're announcing the fact that we can then recover the server settings that take days, sometimes weeks to set up initially, and that'll be recovered and restored automatically. Then we restore the operating system through an ISO site, along with the applications and then finally, we bring the data back, as Patrick was mentioning, we do that relatively quickly. We're demonstrating that here this week at Discover Madrid. And it really does allow customers to avoid having to pay the ransom, we want them to be able to recover, do it quickly and easily, without paying the ransom, and that's what we help. >> But you mention the word "trust," which is one of the most increasingly important words in the tech industry. We're in Madrid, GDPR is going to start moving in into a force in the first quarter of next year. >> Bob: May 2018. >> So, second quarter. And it's going to create some fair amount of attention, not just here in Europe, but on a global basis. I was talking to an expert who suggested that if the Equifax breach had occurred in Europe, under GDPR, it would not have been just embarrassment, it would have been about 60, 70 billion dollars worth of funds. >> Bob: Right. >> So we're talking not just about nice things to have, we're talking about, over the course of the next five years, you have to have this level of capability inside your infrastructure, or you will be out of business. >> I think it's true, absolutely. The GDPR, the penalties associated are so severe with that, up to 20 million dollars, or four percent of the annual revenue of the parent company, so it can just be massively impactful, financially impactful, hurtful to the companies. We're talking today, and this week, about GDPR, and how we help companies get ready for that, and you mention the Equifax breach, actually, we have, with our HP Gen9 and Gen10 solutions server networking and storage, applied the NIST 800-53 controls to that, and if they had applied those and used our solution, we believe that, after having looked at the Equifax breach, that would not have happened, had they followed the security controls that are in NIST. There's a lot of articles published about how NIST can help companies get ready for the GDPR in Europe, and so we've got the NIST controls, we went through all the time, energy, and funding to create the NIST security controls that will help a hundred percent of those applied to the ISO certification, ISO 27000-1, 27000-2, which then lends itself to being GDPR compliant. So, not only do we help customers through this great new technology that we have in the silicon-rooted trust, and that's helpful in getting ready for the GDPR, but also these NIST controls. >> But it's also that it's also that the well the conversations that we're having with CIOs is that GDPR, even though it's centered here in Europe, is likely to have an effect on global behavior. And so, one of the things that they're looking for is, they're looking for greater commonality in the base infrastructure about how it handles security, so that they can have greater commonality in how their people do things, so they can be better at targeting where the problem is, when the problem happens, and how to remediate the problem. Talk a little bit about how more commonality in the infrastructure, especially when you talk about storage, which is increasingly the value proposition, is how you share data is going to liberate resources elsewhere in the business to do new and better things faster. >> I think for, from the HPE perspective, you're not going to solve GDPR with any specific point product. Right? And that's not, it's not really our message to the market, that, you implement this and you're going to go satisfy those requirements. It's definitely part of a solution, but what we've been trying to do is, you see, we've got the silicon root of trust on the server side, and a number of security features, and we're talking about how we integrate that with the storage. We're starting to bring together more of a vertically oriented stack, that includes all those pieces and they work together. So instead of having a security or commonality layer at the server layer, at the networking layer, at the storage layer, thinking about it as a service that's more vertically oriented through the stack, where you're able to take a look at all aspects of the networking, what's going on with the firmware and the operating system and all the way down to essentially your secure and most important data. >> Peter: Securing the data >> Exactly. >> And not the device. >> Exactly. Exactly. And so for us, you see it in themes for for 3PAR, for SimpliVity on the hyperconverged area, and all the converged systems on the compute side, we're really providing integrated security and integrated data protection that is inherently secure with encyryption and a host of other techniques. So really, we're trying to provide it from the application level on down through the infrastructure, a set of capabilities within the products that work together to provide a little bit more of a secure infrastructure. >> One of the things we talked to Bill Philbin about on theCUBE recently was, and Patrick, I'm sure you've heard this, maybe you too as well, Bob, but boo-boos happen now, today, really fast. So they replicate very quickly. So how do you deal with fast boo-boo replication and sort of rolling back to the point where you can trust that data? >> There's a couple techniques and innovations that we brought within the storage realm, in terms of integrating that whole experience, so our big thing is, on the storage side, has been how can you provide an experience from all-flash on-prem out to the cloud, from a data perspective, and have all that integrated so we've got a number of things that we've actually announced here at Discover, in terms of 3PAR, all-flash, and Nimble, being able to federate that primary storage, with your secondary storage, on-prem, and then being able to have that experience go off-prem, into the cloud, so you do have a media break and a number of things. I think, from a solution perspective, integrating with some of our top-tier partners on the availability side, like Deem, for example, it gives you that really holistic application-level view, in the context of virtualization, it's something that helps do the very rich cataloging experience, and pieces. >> So I wonder if we could talk about a topic that's been discussed in our communities, which is the biggest threat within cyber is the weaponization of social media. You've sort of seen it with fake news, and Facebook, and I wonder if you guys are having similar conversations with customers and even ransomware. You look at WannaCry, it was sort of state-sponsored, and actually not a lot of money went back >> Patrick: Right. >> To the perpetrators, maybe it was a distraction to get other credentials. And you're seeing different signatures of Russians, very sophisticated hackers, they target pawns and make 'em feel like kings, and then grab their credentials, and then go in and get critical data. So when you think about things like the weaponization of social media, how can you guys help, sort of, detect what's going on, anomalous behavior, and address that? You've got silicon level >> Right. >> You've got the storage component. Do analytics come into play? Is there a whole house picture that you can help customers >> Yeah, I think that's the next level. It's almost an iterative process as soon as we've developed a protection, or the ability to detect a cybersecurity breach, is then the hackers try to outdo that, and so we're continually leapfrogging, and I think the next step is probably with machine learning. We're starting to actually deploy some of that at HPE, that artificial intelligence, and we have some of that now with our storage, our Nimble storage, as well as our Aruba Networking with the technologies that Aruba has with IntroSpect, can now look at the communication inside of a network and determine if there's nefarious behavior, and watch the behavior analytics, as well as the signatures that are going on inside the network, and actually, then communicates with ClearPass, and can proactively take some charge of that and rule out that user that's potentially a bad actor before any damage is really done. Same way on, with the storage side, >> Patrick: Yep. >> With the InfoSight that has great, in fact, so great of AI intelligence, that we're actually sharing as we look at ransomware viruses, they're looking at the signatures that those leave, and the trails that ransomware leaves behind, so that the storage systems can actually proactively route that out with machine learning and artificial intelligence. That's where we're headed with HPE. >> But it's, it's not only, it's not only finding ways to fix the boo-boos, it's acknowledging or recognizing that the boo-boos occurred. So how is this new capability facilitating, or increasing the speed with which problems are recognized? >> I think one of the important points that Bob made is that we are, we're announcing this week, on the storage side, some concepts around AI for the data center, and specifically, around our predictive analytics with InfoSight, and applying that from Nimble to the 3PAR systems, and then setting out a vision that is going to basically enable us to use that AI at the infrastructure layer, across other areas within the portfolio. Servers, networking, and for, at the speed at which this is moving, you can't solve this at the human level, right? So for us, to be able to whitelist and blacklist customers, based on our learning across a very large install base, if you think about the amount of compute nodes and the amount of storage that we sell as a infrastructure company, you can learn and be enabled to proactively help customers avoid those situations, that's something we're actually implementing today. >> And let me follow up with that, because it's a great lead-in or tie-back to GDPR that we were discussing. >> Yep. >> Because there's reporting requirements within 72 hours, right, >> Yep. >> That GDPR says that you've got to report that you had a breach, and how do you report that if you're not certain? Well, with our silicon-rooted trust and the Gen10 servers, we actually are monitoring all that server essential firmware every 24 hours. Now some of our competitors monitor, or check the firmware, one time when you boot up the server, and never again until you, maybe reboot the server, right? But we're doing, at HPE, that check every 24 hours, and that's an automated process. And so, you ask, how can be detected? Well, we can detect that, because you'll get an alert, coming back to the user of the server, that there's been a breach, and that can be reported. >> We got to go. I'm glad you mentioned automation, because that's a big factor, >> Bob: Yeah. >> Using false positives, because people just don't have time, they're drinking from the fire hose. Bob, Patrick, thanks very much for coming to theCUBE. >> Great, thanks so much for having us. >> Dave: Enjoy the week. >> Thank you so much, we appreciate it. >> All right, keep it right there everybody, we'll be back with our next guest. This is theCUBE. We're live, from HPE Discover in Madrid. We'll be right back. (upbeat music)