>> from our studios in the heart of Silicon Valley. HOLLOWAY ALTO, California It is a cube conversation. >> Hi, Welcome to the Cube Studios. From the Cube conversation, we go in depth with thought leaders driving innovation across the tech industry. I'm today's host. Beauty burst. One of the biggest challenges at every enterprise faces, especially those that are considering a serious move to the cloud, goes way beyond any questions about compute. Wait beyond any questions about storage. Perhaps the most important question will be, What do I do with my network? How does my network transform? How does my security profile transform in response to a movement to the cloud? Now there are a lot of reasons why, but one of the chief wants the cod really isn't a strategy for centralising your I t and your applications in your data, it's better thought of his cloud from more broadly distributing that function, getting it close to the action. Where is going to generate the most value? Big challenge for enterprise is in tow. Have that conversation. We've got Matt Carter, who's the CEO of Ari, aka >> not welcome to the Cube. >> Thanks for having me >> so before we get into this important question. Give us the update on Hari, aka >> So recently we were got investment. Goldman Sachs, Siri's F $50,000,000 that capital is going to really be deployed towards helping us to expand our global footprint, put money into marketing more sales. People build out processes internally as a company. So we're well capitalized and a really great position to take advantage of the enormous growth that we see in this space. >> So I mentioned upfront this notion that the cloud is a strategy for distributing your work and with controls and with certainty and with greater security, perhaps even more so than it should be thought of as a way of centralizing things that's puts enormous pressure on networks. What are you hearing from your customers as they think about some of these challenges? >> Well, one of the big challenges for a lot of our customers is complexity. Many of them have worked with a number of different providers to be able to stitch together a reliable, secure network. What makes Hari Aku is so differentiated is that we're able to manage that as one single source provider. We have a global network. We have a secure network, and so we make it easy. We take out the complexity for our customers and even more importantly, what we also do. We help out customers to accelerate their digital transformation. Many of them are going through various stages of digital transformation, able to do that by work with one single provide, like Harry, AKA who could help accelerate that in state for them much faster than others in the marketplace today. >> So you're trying to remove the network from the transformational or from the from the side of uncertainty when we start talking about digital transformation. But what is the Ariake, the Ariake Network? This this notion that you have a full stack from the actual network all the way up to the software to find services? What's the How does that manifest itself as different apologies or different approaches to your customers? >> Yes, so think of it this way, Peter. So for a customer to put together a holistic network, they're different component pot. So one component part is to say, last smile. So being able to get that circuitry broadband circuitry someplace around the world, they have to deal with a number of different vendors around that we were able to be the single source provided provided for the customers. Secondly, they have to then figure how to connect to the cloud. And they're working with a number of different telco providers to help them to stitch together that piece again. We have our own global pops around the world were able to provide the local the last mile, plus that sort of middle stage there for the customer as one single source provider. So again, complexity is the thing that's actually driving a lot of the challenges for our customers. Way able to sort of do that as one single source provided for our customers. >> But it sounds like you're also in a position to say we can reduce complexity, but we can also increase the flexibility that the network has. So I was talking with large customer large client earlier this week on one of the things that they observed is they're trying to reduce the amount of traffic disassociate with back haul back to the corporate network before close to some sass provider. How our customers ultimately starting to rethink how they direct traffic because a good, solid foundation like Ari AKA should allow you greater flexibility and how you target traffic to different circuits at different times based on location, application, data and identity. >> Yeah, so part of the thing that what customers are also to build upon that face with this is that what type of traffic works works best on what network, right? And so if you're dealing with a variety of different networks, it creates a lot of monitoring. Ah, lot of flexibility and lack of reliability for the customer. So with us again, we're able to provide them insight to application performance and use a state performance because it's all one single network, and we've become, quite frankly, an early detector. If there are problems with particular types of applications, were able to inform the customer of that and make the appropriate changes to allow for much more seamless, reliable application experience for our customers. >> So let's talk about specifically how you're helping customers. Today was one of the offers that you have and some of the approach that you have to engage in them. So one of the challenges within any large organization is to get the groupings of individuals to agree on what the problem is in the direction to take, the more shared the resources, the Mohr people participating in the conversation. Let's be honest. Is nothing more shared in an organization today than a network? How are you seeing your customers succeed? And sometimes, you know, fall victim to the challenges of tryingto build that unity around how to move forward? >> Yeah, that's a really great question. So what we have found this that it's not a single decision maker any longer in eh? In a minute with the customer. There are the lists, a willing dealing with the CTO to CEO. He or she has a constituency who have a say around the types of applications or networking that we're using to deploy that those applications. So what we have found that Ari, aka that the approach we have to take is that we have to be really good, if you will. Diplomats knowing how to go into a customer really working partner with the various constituencies, getting them in a room, making sure that they understand and help them to sort of see the end state vision and a lot of ways part of what we're trying to do with the CEO of CTO is how do we become a really good partner for them to help them help their constituents season? So what we call it our reactors no innovate grow. The no part of what we dio is actually one of the most important component parts of how we go to market. What is the problem? How does his problem impact? You know, the various constituencies inside that customer and their and their customers. So getting dimensional, dimensional izing that problem makes you were bringing the right people to the table is a really putting competency that we have, you know, manifested overtime to help that organization become successful. The thing that's important for us, we've us houses an enabler, and so you just don't see you know you enable you. You have to really work with the customer and really understand the problem that they're faced with. How do we enable the customer to really understand Dimensional is the problem and figure out how our solution helps that customer solve that problem or take advantage of that opportunity. So we call in no innovate crowd that no pa, it's really important that innovates not just invention It's really about making sure we're able to position and Taylor our solution set to the needs of the customer and grow the grow pot is really all about our customers. Success. Did we help them to become successful? Whatever that objective is. Opening up offices in China and getting their sales team productive up and running quickly. Tow, monetize, opportunity, stare. Whatever those growth objectives are, how do we help them to become successful? So everything we do is a line to the customs success, so no innovate grow. It's a real part of how we go to market. To serve the customer is comprehensive. Um, it's time consuming, but we feel is differentiating because we're not just selling you a, um you know, sort of a solution, so to speak. What was really selling you is is a a way to solve a problem or take advantage of that opportunity is a different sort of the mention of how we go to market with the others. >> So talk we'll talk a bit about how that is translating into customer success directly. You got a good product. Sounds could get a good love to go to market strategy. Really love the emphasis on on innovate. Which will you look at is how do you get your customers to successfully adopt time to value reduced uncertainty, Deeper integration? Mohr Embedded nous How is that translating success toes a little bit about how you're seeing? Are his customers be able to do things differently as a result >> so that the two pasta de so the first pot is the existing customers? So let's start with the fact that most of the existing customers who came to us came to us because they had a particular problem someplace around the world. So let us say we way. We've been able to get sort of a few sort of site locations with them. They like what they see when they come back to says, Hey, you know, you solve this problem here. Can you help us solve this problem over here? And then over time we may be able to expand, increase share. I'm with the existing customers. The second thing that we've done is that I've always said to the team, since I've been in the company with the best kept secret out there, that people don't realize that we offer this sort of into end man its service. And our customers know our customs have been good evangelist and helping us to bring in more customers. But as biggest, the market opportunity is not enough people know who we are. So part of what we're doing now, Peter is really elevating brand present. You know, if you're gonna be a company that's moving up the stack and if you're a CEO who's gonna outsource this decision, that's your connectivity. To accompany Ari aka you need to know that the person sitting across the table from you understands me gets me has thie empathy, right, sensitivities of the problems that we're dealing with, So great deal of what we're now doing is, you know, I brought in a new team. Folks have been near done that folks who've sold to these folks over the years who understand those customers problems, so elevating out brand, bringing the right level of competency into the organization and really send them make out brand muchmore wear around how we help our customers solve these problems. So a little bit of this marketing, you know, in sales. But the main thing >> is, it's just that >> we're now in a position where we need to really hone in on getting up brand much more elevated. So people understand how we solve their >> problems, engagement across entire life cycle, it's and service to success. So where is s so we could kind of see you are a good, fast growth company on the market. That's, I think, is going to become increasingly hot as people start to realize the role that network transformations going to play in this whole thing. Um, how do you see Orry, aka being a force say, in 23 years, I c e o you got to be thinking about >> well, you know, constant thinking about that. So for us, it's really, um, continue to add more innovation to our platform and a big part of that innovation. You nose around security as you're starting to, its more things going to the cloud. People want to know that isjust a secure platform. We have a very secure platform today, but we'll continue to innovate and add more layers to that. So that's one piece. The second piece is is too, you know, continue to invents, elevate our brand out into the marketplace. So we got a show about the places that give people. It's that this is a company that's going to be around for a while. That has sustainability, etcetera, so elevated and really, you know, we have a guy on our team, Ash Watt, who really is a pioneer in this space around the technology and where it's going having more thought, leadership, showing up at the right sort of conferences, making sure that we are framing and helping toe lead the thoughts around, you know, S T win and how it plays a role in the marketplace >> making that no consumable >> making that no consumable. That's exactly that's exactly right. So I think for us it's really the continuation of maturing and growing as a company. You know, we've been a Silicon Valley start up company. We've operated as a Silicon Valley start up company, but now where we are and given the complexities of managing a network right is that we have to now come across to our customers that where a company that is here for the long haul that that we have taken into account off the precautions all the necessary building blocks. Tobe able to deploy, secure global network today. We do that. Not enough people know about that. We need to continue to enhance that message healthy. >> Well, every company has its challenges, and every company has its go forward. But I could tell you, certainly our clients speak well of Ariake. So, Matt Carter, Thanks very much for being on the Cube. >> Thank you, >> Andi. Once again, we've been >> talking about Carter, CEO of Ari, aka >> Thanks for joining us for another cube conversation on Universe. See you next time.