Casey Coleman, Salesforce | AWS Public Sector Online
>> Announcer: From around the globe, it's theCUBE with digital coverage of AWS Public Sector Online. Brought to you by Amazon Web Services. >> Hi, I'm Stu Miniman and this is theCUBE's coverage of AWS Public Sector's Summit Online. We've done this show for many years, of course, this time it's online rather than in person in the District of Washington, D.C. Happy to welcome to the program first time guest, a very good partner of AWS's, from Salesforce, it's Casey Coleman. She is the Senior Vice President of Global Government Solutions, once again, with Salesforce. Casey, thanks so much for joining us. >> Stu, thank you, glad to be here. >> All right, so first of all maybe, if you could, give us a little bit of level set, your role at Salesforce and obviously a long partnership with Amazon. Tell us a little bit about that. >> Yes, my role at Salesforce is to work with our customers in the public sector, globally, and really help them map out their digital transformation. You know, it's an ongoing journey and we help them understand how to break that down into actionable steps and really transform what they're doing to server their constituents and citizens better. >> Excellent, so of course, at the Public Sector Show a lot about leverage of GovCloud and the other services, all of the compliance that goes into that. Ahead of this event, you had a new update at Salesforce in partnership with AWS. Talk to us about it's the Government Cloud Plus. So what's entailed there? And tell us how AWS and Salesforce work together to launch this solution. >> Yeah, thanks Stu. We are so excited to announce the launch of GovCloud Plus which is Salesforce's Customer 360 CRM platform that runs on Amazon Web Services in the GovCloud in their GovCloud environment and we've just received a provisional APO provisional authority to operate from the FedRAMP Program office at the high security level. So we are announcing GovCloud Plus is FedRamp High, ready to go, generally available and ready for customers. >> Excellent, maybe bring us inside. What's different about how government agencies leverage Salesforce. For most companies out there, Salesforce is a critical piece of how they manage not only their sales force but marketing and lots of other pieces, anything specific that we should understand about the public sector. >> Yeah, it's a great question because even our name, Salesforce, sounds like a commercial kind of thing to do. Governments don't think of themselves as selling, but if you break down to a level of detail about what governments actually do, it is the same kind of functions. It's case management, it's benefits delivery, it's communications and outreach, it's all the same kind of functions that are necessary for commercial organizations to thrive. And so that's what we do, we translate that into government-ready terms so that they can serve child welfare, health information delivery, patient records, farmer information, all kinds of services for constituents of the public sector. And they might call them customers, they might call them citizens, residents, constituents, but it's those they serve. >> Yeah, well one of the things about Salesforce is, as you said, it's not just a sales tool, there's so much. You've got a very broad and deep ecosystem there as well as people that know how to use it. They get underneath the covers. When I think of not only is Salesforce the first company that I probably thought of and heard about that it was SaaS, but if you talk about the API economy, if you talk about how things integrate, Salesforce does a lot for developers. So I know one of the other pieces you had that everybody knows Dreamforce, maybe not as many people know the TrailheaDX Show that Salesforce just had for developers, so bring us a little bit inside what Salesforce is doing for developers and of course, the government angle along those lines, too. >> Yeah, there's a lot going on in the developer world. We were glad to be able to host a virtual version of our Trailhead Developer Conference and announce a lot of exciting, new developments, including Salesforce Anywhere which his really bringing an immersive voice, video, and chat environment to collaborate in the developer environment and in the delivery environment. And you bring that into the public sector and the benefits are amazing because one of the key challenges with government is keeping up with the pace of the public expectations at a pace of change in the commercial world. All of us shop and bank, and live on our mobile devices, and governments are being faced with the same expectations from the public to do anytime, anywhere, personalized service delivery. It's the (audio distortion) rapid development environment that Salesforce offers gives the public sector IT teams the ability to quickly respond to changing conditions like the COVID-19 pandemic, and rollout applications that are not only fast to develop and deploy, but they also benefit from being in the GovCloud environment, and so the compliance is already built in. And that's another key challenge that often arises, the public sector (audio distortion) is not only fielding new applications but making sure they're secure, and so with Salesforce, it's all built in. >> Yeah, it sounds a lot of system similarity to what we hear in the private sector. Of course, the balance between what IT is doing and how we enable developers. Of course, security, you mentioned, is super important. Anything, specifically, from the government sector that you'd say might be different from what we see in the general enterprise world? >> You know, the security is top of mind for the public sector, always, because they're dealing with the most sensitive data. They're dealing with the public trust. And trust is really the currency of government. They're not dealing in profit and market share, but they are dealing in a public trust and protecting information like financial data, health data, personal data, and so it's essential that the government has the best in class commercial tools to make sure they are providing world class security for their constituents and their mission. And that's one reason we're so excited to be partnering with AWS on GovCloud Plus because Amazon AWS has already deployed the FedRAMP High version of their infrastructures and service, and so by riding on top of that, we inherit all of those existing controls, add our own FedRAMP High controls, and our customers benefit from the best in class security from two of the most trusted names in the Public Cloud. >> Great, you know, absolutely, GovCloud has been a real boon for the entire industry when it talks about how government agencies are leveraging Cloud. You talked about sitting on top of GovCloud, the Government Cloud Plus leverages some of the certifications and the like. Can you bring us inside a little bit? How long did this effort take to get? Anything specific in the integrations or functionality that you might be able to highlight about this joint effort? >> Yeah we've been working on it for some time now, because it's essential to really think from the ground, up. And this is really not just re-platforming our Cloud solutions on AWS, it is rethinking the whole architecture so that we really are organically taking advantage of infrastructure services that AWS provides. So it is a really deep integration. And it's not only a tech integration, it's a strategic partnership too, and you're going to see a lot more announcements coming from both of us about the integration, the capabilities we're bringing together. And a lot of the work we're going to be doing continue to bring innovation to our joint customers. >> Excellent. You made reference to the pandemic. What are you hearing from your customers? How does this new offering impact them and support them both, today, as they're reacting to what happens as well as going forward, as we progress? >> Yeah, Stu, you know, the COVID-19 pandemic really exposed a fault line in government programs that weren't scaled to meet this demand. We saw Websites crashing when people were going to them, and just overwhelming them with questions about the health situation. We saw benefits programs that only worked when people could come in and sign up and apply in person, and obviously, with government offices shut down, that wasn't an option. And a lot of government workers were sent home to tele-work without much notice, and their infrastructure just couldn't support it. And so just in general, there was a lot of breakdowns along the way. But the good news is that a lot of public sector organizations and programs are making that pivot quickly. For example, we worked with one state agency that experienced a 400% spike in demand for applications for unemployment benefits. It makes sense. People are out of work, they need unemployment benefits, but they just couldn't respond to that kind of surge in demand. So we worked with them along with AWS and in less than a week, stood up a virtual contact center with chatbot so they could meet the demand and provide those vital services for their residents at a time of real need. So there's a lot to be optimistic about in the middle of this crisis; there is a lot of transformation happening. This kind of forcing function is producing a lot of innovation and transformation and I think it's really going to make a fundamental shift in how we reimagine government in the future. >> Yeah, Casey, you're absolutely right. This pandemic has shown a real spotlight on what works and what doesn't. And I think about not only government, but a lot of how finances work. Oftentimes, you have your plans in place, you have your budgets in place, you have funding cycles, so what are Salesforce and Amazon doing to help those customers? You talk about they have to ramp things up. Oh wait, were they financially ready for this? Some companies, "Oh wait, I have to temporarily "dial things down that's not in my 12-month "or 36-month plan." So are there things that you're doing to help customers short-term and long-term? Are you seeing some change in how people think about their planning and how they can be ready for what change happens out there? >> Yeah, one of the big findings from this while experience, not just in the public sector, but across every industry, has been that digital transformation may, in the past, have been viewed as a nice-to-have. It is now really the only way to connect and serve both the customers and employees, and so digital first, digital transformation is rapidly becoming an urgent imperative because this situation is not going away overnight. And even when we get back to some state of normal, it's going to be different. And so digital first and being able to move quickly to rollout services rapidly, to be able to start small and then scale rapidly, these are things that benefit any organization, whether it's government or commercial. >> Excellent, well Casey, I'll let you have the final word what you want people to have as their takeaway of Salesforce's participation in the AWS Private Sector Online Event. >> We are just so excited to be here with AWS to jointly come to our customers with GovCloud Plus, the FedRAMP High authorized environment for the best in class CRM, and customer and employee services. Our partnership with AWS is one that we're excited about. You're going to see a lot more announcements coming soon. It's not only a technology integration, it's also a strategic partnership, and we think our customers are, jointly, just going to be really excited about the development. So thank you for the time and glad to be here. >> All right, well thank you so much, Casey. Congratulations on the Government Cloud Plus launch and absolutely look forward to hearing more about it in the future. >> Thank you, Stu. >> All right, be sure to stay tuned. Lots more coverage of theCUBE at AWS Public Sector Summit Online. I'm Stu Miniman and thank you for watching theCUBE. (soft electronic music)
SUMMARY :
Brought to you by Amazon Web Services. in the District of Washington, D.C. a long partnership with Amazon. in the public sector, all of the compliance that goes into that. Services in the GovCloud about the public sector. for constituents of the public sector. and of course, the government from the public to do anytime, anywhere, from the government sector that the government has the best in class a real boon for the entire And a lot of the work to what happens as well as going forward, a lot of breakdowns along the way. but a lot of how finances work. not just in the public sector, but across in the AWS Private Sector Online Event. for the best in class CRM, and customer and absolutely look forward to hearing All right, be sure to stay tuned.
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Ben Canning & Ignacio Martinez, Smartsheet | Smartsheet ENGAGE'18
>> Live from Bellevue, Washington, it's theCUBE, covering Smartsheet ENGAGE'18. Brought to you by Smartsheet. >> Welcome back to theCUBE's continuing coverage of Smartsheet ENGAGE 2018. I am Lisa Martin, sitting here in Bellevue, Washington with a couple of Smart Sheeters. Next to me is Ben Canning, the VP of Product Management. >> Hey Ben. >> Hey. >> And Ignacio Martinez, the VP of Security, Risk and Compliance. Guys, thank you so much for carving out time in a very packed event agenda to come and chat with us on theCUBE. >> Happy to be here. >> Happy to be here. >> So, this is a really interesting event, couple of things that really stood out to me, this morning in the key note, as I was telling you, we cover a lot of events here on theCUBE, of all sizes, and it was really interesting how your CEO Mark Mader, who was on the program earlier this morning, went out into the audience and talked about ENGAGED in action. I thought that was fantastic. And asked customers, randomly, three customers I think, how are you being empowered by Smartsheet? And how these customers were able to get up and articulately talk about the value that Smartsheet is delivering to their business. I thought that customer connection was really quite memorable. And then additionally, product management, when Jean Thoreau came out, and to a round of applause, a number of times, during announcements of the enhancements and features and what that really. >> Multi assign too. >> Yes, what that really, sort of, said to me, is you guys deliver software that is a facilitator of collaboration that is essential to drive businesses, digital transformation, et cetera, but you're collaborating with them because clearly they were very happy to hear about a number of these announcements today. >> Yeah we have very, very passionate customers and it's one of the great things about working here and working with these customers. We're super focused on what do those customers need and how do we enable them to get those things done. We don't typically get imposed from the top down by IT. You're using Smartsheet because you chose to use it. It's the thing that makes your life easier. And we never forget that and we never forget that we need to keep that close connection with our customers and I think you see it here, at the conference today. >> You do, you got 50 customers plus speaking in breakout sessions, which for an event that's got about 2000 people, it's huge percentage. >> Yeah. >> Some great announcements. Before we get into some of the risk and compliance stuff Ignacio, Ben walk us through maybe a high level of some of the key enhancements that were announced this morning. >> Well, so we talked about a lot of things today. I think we had over 23 total announcements. Things from the range of multiple, being able to sign multiple people in the grid, to Dynamic View, which we're incredibly excited about, that allows you to have custom views on a sheet and control who gets access to which view. Really opens up tremendous new possibilities for Smartsheet. Some of the things that I get super excited about, I work a lot in the platform and administrative space. We've announced a number of things this week that are all about helping IT administrators and system admins, manage Smartsheet much more effectively when it gets to large scale. And I'll highlight a couple of them. One is the directory integration capability that we've done. We hear a lot from our customers that managing individual Smartsheet users gets kind of hard once you get over a number and I want to be able to see all the people in my organization and be able to share with them and assign tasks with them, even if they're not yet Smartsheet users. So what we announced today was a way to integrate active directory with Smartsheet so that the company directory of all the users in the company is automatically synchronized into Smartsheet so that those users can be, you can assign things to them, you can @ mention them, they'll show up in the grid with their faces and all their departmental information. It makes it much easier to manage users inside your organization. So when 100 people join the team, they automatically show up in Smartsheet. When someone leaves the organization, they get de-provisioned. And it makes it much easier to collaborate with folks throughout your organization than it ever has been before. So we're really excited to announce that as a product for our enterprise customers, starting a little bit later this year. >> Excellent. You've got customers, I was reading, doing my prep for the show, over 75,000 customers in 190 countries, of all industries. >> Yes. And I imagine, some of the things that we've heard guys from your customers on the program today that they're really benefiting from are the visibility, the configurability of the technology, the ability to have accountability, to not only improve workforce productivity, but to be able to eliminate duplicate tasks, give project owners and initiative owners full visibility, whereas they did not have that full visibility before. Ignacio, another big announcement that came out today, was what you guys are doing in the federal space. So tell us a little bit about FedRAMP, what that is and how you are working with them. >> Sure so without boring you to death on FedRAMP, I'll give you a quick overview. FedRAMP is a requirement of the federal government. It's a program developed by the government to essentially certify or authorize cloud service providers like Smartsheet to be meeting a certain security level of compliance, to be deployed in the federal agency space. So the federal government, every agency, is required to abide by it. So they should be selecting providers that have gone through FedRAMP authorization. So it is essentially security compliance program that companies voluntarily put themselves through to enable themselves to do work in the federal space. And very happy to announce, this morning, that we were not only announcing our intent to develop a program and a product to enter the federal space, to have been selected by the FedRAMP program to go through what they call FedRAMP Connect. That's an accelerated process where the FedRAMP office selects cloud service providers that they feel, based on application, have a high level of demand in the federal agency space. So they select those providers and work very closely with us to go through that compliance exercise and get authorized to be FedRAMP authorized in the FedRAMP program. So the reason the government does that is they have a strong desire to get products like Smartsheet deployed quickly among the federal agencies, because those people, think of them as an enterprise, they want all those great features that Ben talked about that we bring to enterprises in the public sector, they want them in the government agency sector as well. So we are very pleased that we were selected to go through this program and get a product to the market place in the federal space to help them improve how they work as well. >> So this isn't an entry into federal, 'cause Smartsheet has great presence and traction in federal, NASA, the National Institutes of Health and Veterans Administration. I also saw from your website, you've got customers using Smartsheet in city governments and state governments but this FedRAMP Connect Program, you mentioned it as an accelerator, but I think I heard you say that this was from demand from users, so this is that validation coming from the best place it can, right? >> Yeah it's essentially demand in the federal market place. So we're going to go through on an accelerated basis and what that does, you're right, we are currently deployed in a large number of federal agencies, state and local government, but in those cases, we'll get deployed on a limited basis, because we don't have FedRAMP authorization and they will be careful about where we're deployed. Achieving FedRAMP authorizations gives those federal government agency CIOs and CISOs the ability to say, Smartsheet can be deployed agency wide because it's now authorized under the FedRAMP Program. >> So let's talk about that from a product, maybe innovation standpoint. One of the things that's very clear from today, is how collaborative Smartsheet is with its customers and how influential they are in product innovation. From a federal perspective, you mentioned, Ignacio, that a lot of times they have the same requirements as enterprises and other organizations in the private sector, but how are you guys working together? Are there tweaks and enhancements that you need to make to the technology as part of the FedRAMP Connect Program? >> Yeah for sure. So one of the, FedRAMP institutes a very strict regime of compliance, audit, security controls, onto the product. And it ensures that we're really operating at the highest level of rigor and delivering a service that is highly reliable, highly scalable, fully audited and secure. So that requires us to invest in all of those areas. And the nice thing about FedRAMP, for even the non-federal customers, is that we make those investments consistently across the service. So while FedRAMP is an isolated instance of Smartsheet, all of Smartsheet can take advantage of the practices and procedures. We don't want to have to do things two different ways for two different parts of the service, so we impose a lot of those same practices and procedures and hardening of the service, across the board. And so that helps us to meet our promise to our customers that are not federal customers, that we're delivering a true enterprise grade fully scaled and reliable solution that they can depend on. >> And the flip side is true. Everything that Ben's team is working on, as you said, the customers cheer when we announce something, it was on our roadmap because they wanted it. So our federal customers, they would want and desire the same things that Ben's team has been developing, automation, any of those tools, because they want to work efficiently and effectively and collaborate the same way all of the private sectors do. >> Exactly. >> Yeah that's right. I mean you saw that this morning, in the keynote, right, where we heard from the North Carolina Department of Transportation. This is a federal agency that's using the power of Smartsheet to build a solution in mere days, rather than having to outsource it or wait for a large scale IT spend and RFP and all of those things. We're empowering these agencies to build solutions. The people on the ground are able to put together a solution that is really saving people's lives. >> That, exactly, Hurricane Florence that just hit, that's a life and death situation. >> Yeah and it was breathtaking and sort of moment of pride to see how quickly they were able to put that together and that's the power of Smartsheet. So we're really excited to bring that to the rest of the federal government. We see a tremendous amount of desire from them for that. >> So Ignacio, in terms of the FedRAMP Connect Program, you mentioned it's going to allow an acceleration of this process. What would it normally take if you weren't part of this Connect Program? I'm just curious how much advantage you'll get but you'll be able to pass through to your federal and non-federal customers. >> Yeah so very good point, good question. The statistics you often see thrown around about companies, cloud service providers, that want to get a product into the FedRAMP authorization space, is they'll spend on average a couple years, two years, and a million plus dollars. So it's not a small task to get FedRAMP authorized. Being part of that FedRAMP Connect accelerated program, we're working with what's called the JAB, the Joint Advisory Board, so the top three CIOs of the FedRAMP Program, they work along side us if we're wiling to invest the time and the dollars to take our product through to do it on this accelerated basis. So it is literally a joint effort, hand in hand, working with the FedRAMP office, the auditors we use for it, and our people to demonstrate that we've got the enterprise great security and that we can meet the ongoing monitoring submissions that have to be done. >> So the cost avoidance of a million dollars from two years, what are you expecting? And if you can't share that, that's okay, I'm just curious, is it going to be six months, a year? >> Well if you look at the FedRAMP Connect Program, on average, it runs approximately six months. So it's back and forth. It's a three way collaboration between the cloud service provider, the FedRAMP office and the auditors, but that program, their goal is to get it into approximately a six month timeline. So we were announced last week, so I think we said, our goal is to work with them on that timeline and early in calendar year 2019, is the timeline end that we all have on our radar. >> That's like Back to the Future acceleration, no wonder you're excited about that. >> We are and we're going to try to go faster than that, if we can manage it on the product side, but we'll see how quickly it goes. >> Well that's one of the things, that not only is that validation from the users within the federal government that they want this. But Ben, as you were saying we're not developing things in isolation or certain features for this market and this market can't use it, this is all going to be accelerating, I imagine, what Smartsheet is innovating to deliver to all segments globally. >> Yeah I think that's right. We see an increasing need for manageability and security capabilities within the platform. And our customers are asking for this across the board. Great example, another feature we announced today, is what we call the event monitoring service. So enterprise IT wants to understand who is doing what on the system. They want to be able to impose business rules, make sure that highly confidential information isn't being shared inappropriately. So we've invested in a system that we announced today that basically keeps track of all events that happen within the system, anything that's shared, new documents that are created and so forth, and gives the IT administrator a way to track that feed and make business decisions on the basis of it. Integrating with other CASB Solutions to drive business rules. So for example, we have customers that are using this system today to keep track of all of the attachments that are being added into their environment. When they see an attachment being added, they're able to go and look at that attachment and make sure that if it's a highly confidential thing, and that it's shared with an inappropriate set of folks, then they can take business action automatically to manage that environment. And that's the kind of security and audit control that enterprises need in order to feel comfortable deploying Smartsheet at wide scale. So we're very excited to be able to offer that to those enterprise administrators and help them foster Smartsheet adoption in the company. >> So some of the things that we've talked about today are this is technology that was designed for the business user, I've used it. I think I read a quote from Mark Mader that may have been from the press release for the IPO a few months ago, that said, in the beginning in the early days, 12 years ago, there were critics that said, why are you guys building this on a spreadsheet construct, and his answer and Smartsheet's answer, at a very small company, at that time, was 500 million people are familiar with this, so building something for business users, lines of business, finance, IT, sales, for example, tools that I as a marketing person don't need to be an IT expert. I don't need to even know what an API is or what it stands for, right. But you're also now, as you were saying, some of the new enhancements to facilitate IT, so what's that, kind of, yin and yang with designing a tool that is for the average user and ensuring that the IT folks who weren't probably involved in the first place, are able to manage this successfully? >> Yeah well it's definitely a balance that we have to maintain. We can never lose sight of the fact that the end user is at the center of what we do. And that we have to design for solutions that end users can implement themselves and that's at the heart of what Smartsheet does. At the same time, we look at IT administrators as partners. We know that the users love what the product does. They're desperate for it. And in general, I find that IT administrators are not trying to get in the way of what their users want. They want to be the hero and they want to be able to say, yes. So part of my job is to make sure that I give them the tools to enable them to get to a yes. That I can show them that we are secure enough, reliable enough and scalable enough, that we meet their strategic enterprise needs, that we integrate with the other systems that they have so that they're not building an island that they're going to have to deal with and doesn't connect with the rest of their estate and that they've got the tools to manage at scale, so that I'm not asking them to go one by one adding a thousand users, that's just not nice and fair. So I think we keep the end user, the business user, at the center and we look at IT as a partner and we try to find ways to help them get to yes with the product. And I don't think those two things are really in conflict. >> It's interesting, dealing with CIOs of our customers, they'll tell you, it's very strange, and it goes back to what you said earlier, value. So CIOs are tasked with delivering the most value for their organization, doing more for less, efficiently. And that often means selection of tools that then they have to go and force into an organization and deal with users that might be less than happy. I've had CIOs tell me on the phone, I have people putting together petitions to make Smartsheet the tool that we use across the organization. And so he said, that makes my life easy. I just need to work with you guys to make sure you've got the security, you've got all the tools I need as a CIO to protect the enterprise, but I don't have to worry about user acceptance. That's unique spot and we love it when the CIOs say, this makes my life easier with everything we're doing with Smartsheet. >> Oh that's music to your ears. >> Yeah it totally is. I mean, I met with a tech CIO recently as part of our enlist, talking to him about, oh well are you going to come to ENGAGE? And oh well you know, we're busy and we don't have a thing, and I said, oh you know actually there's eight people from your company, business users that are attending. >> Nice. That are attending the conference on their own dime and you can see the light bulb go off in his eyes and he's like, okay if eight people from our business groups are paying their own money to go to a tech conference, that's something I need to be paying attention to. How can you help me get my arms wrapped around this and help our users so it's a nice position to be in. >> It absolutely is. Well congratulations on being in the FedRAMP Connect Program and we're excited to hear next year all the great things coming out of that. And Ben, Ignacio, thanks so much for stopping by. >> Thanks for having us. >> It's busier than ensuring with us what's going on from your perspectives. >> Thanks a lot, thanks for having us. >> We want to thank you for watching theCUBE. I'm Lisa Martin live from Smartsheet ENGAGED, 2018 in Bellevue, Washington. Stick around. I'll be right back with Jeff Frick and our next guest.
SUMMARY :
Brought to you by Smartsheet. Next to me is Ben Canning, the VP of Product Management. And Ignacio Martinez, the VP of Security, and articulately talk about the value of collaboration that is essential to drive businesses, and it's one of the great things about working here You do, you got 50 customers plus of some of the key enhancements so that the company directory of all the users doing my prep for the show, the ability to have accountability, in the federal space to help them improve the National Institutes of Health the ability to say, Smartsheet can be deployed agency wide One of the things that's very clear from today, and hardening of the service, across the board. and collaborate the same way all of the private sectors do. The people on the ground are able to put together That, exactly, Hurricane Florence that just hit, and that's the power of Smartsheet. So Ignacio, in terms of the FedRAMP Connect Program, and the dollars to take our product through but that program, their goal is to get it into That's like Back to the Future acceleration, if we can manage it on the product side, this is all going to be accelerating, I imagine, and make business decisions on the basis of it. and ensuring that the IT folks who weren't probably involved and that's at the heart of what Smartsheet does. and it goes back to what you said earlier, value. and I said, oh you know actually there's eight people and you can see the light bulb go off in his eyes Well congratulations on being in the FedRAMP Connect Program It's busier than ensuring with us We want to thank you for watching theCUBE.
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