>> From Bahrain, it's theCUBE covering AWS' Public Sector Bahrain, brought to you by Amazon Web Services. >> Welcome back everyone, it's theCUBE coverage. We are here for the Amazon Web Services Summit in Bahrain in the Middle East where cloud computing is changing the game for start-ups, businesses, and the government, and society Amazon announcing their new read, it's up and running. We've got two great guests to talk about all the integration and opportunities. We have Hassaini who is the CEO of ACME and we have Cherian Abraham, who is the general manager of Computer World. Gentlemen, thank you for joining me. >> Thank you, John. I'm so excited to be here. (laughter) >> Thank you John. It's a pleasure to be here. >> It's a great day, it's a bigger venue than last year. It's our second time here, but what's striking from this event is the explosion of innovation, not just start-ups. You're seeing the businesses, large, global ISV's are here. Seeing new ISV's, new software environments, and the demand for cloud computing is off the charts. So, there's a real need, thirst, for cloud computing. >> Absolutely. >> What's your assessment? >> I believe that most customers have started to look into digital transformation and customers have started buying into a new experience, of moving from Imperium into Cloud. And I think that's a great story because customers are looking to move from CapEx to OpEx and driving innovation and driving more for their businesses. >> And the cloud's first message here in Bahrain has been mandated from the top. >> Absolutely. >> And that's been forcing all the ministries to do it, that's changing the citizen relationship to society, which includes entrepreneurs and business, and now they got to integrate it in the banking systems behind it, so good business for you guys. What's the business impact? >> The new diplomacy in business, I think we are on the right track with the cloud business, with interviews in particular. Just to add to all Abraham's mentioned, you know, I think it's an entire eco system which is working well for the whole cloud objective. I was just speaking to one of, a gentleman who was from one of the news cities, he was teaching there, and what he mentioned to me, you know, that we have been giving students, good students, who were like on the verge of getting certified, now we are going to make them certified and hand them over to you. So we'll have limited people available to us. I think the policies right from the cloud-first policy, you know the banking policies, you know. As the last awareness that AWS has got to the market, it's been a game-changer all of a sudden. >> And it's causing a pipe-lining for talent, that's going to allow people to participate. >> Yup. >> Yes. >> Has there been a business driver behind all this? What's been the big business benefit, besides the mandates? Have you seen from customers, is it software development? What's the business driver? >> The key driver has been, you know, every entity would like to have an edge in the business, you know. It's no more of the old days, where you have the set in a competitors. You all of a sudden see new faces, new companies, who become big challengers. I think the very need to face this challenge as well as the desire to grow more and do more, which is driving the whole cloud momentum. >> You know, one of the things as Agility, we've heard that message here, and we go to all the other cloud events. Agility, agility, agility. Data, data, data. Compute, storage networking. Less about storage networking, because that's become elastic, that's available. That's what Amazon brings to the table. >> True. >> Data and agility now drive a lot of the business conversation because now they got to go hire software developers, who need to build on top of something, that's going to be Amazon or something else. This is a big part of the business architecture. >> Mmhmm, true. >> What are some of the things that you guys have done? Can you talk in generalities about some of the projects? >> We have looked at the elasticity of the platform. We looked at the scalability of the platform. What it brings to our customers? And how do we build innovation, bringing in new technology that helps customers' insight from their existing data, and build onto it. >> What are some of the challenges that you guys have seen that are now available to be overcome, that weren't maybe a few years ago. >> I think that the overall resistance to adapting to Cloud. I think that was one of the major challenges that we've seen a couple of years back, because people felt that going to Cloud is going to hinder the way they do the job, the work. In addition to that, the Cloud brought in a lot of security-related issues where people were not aware. But today, people are embracing it. Customers have started to embrace technology because they see value in cloud data >> The culture fear of change- >> Yes. >> And then the security are being addressed. The banks are going cloud. That's a good tell-sign. >> Absolutely. And there are a lot of ISB's that brings in resilient solutions that addresses customer requirements. >> What's the number one conversation you have with customers? >> Thank you. How do we build further on the cloud? How do we take good applications into cloud and take it into modernizing them? How do we take our digital transformation strategy, moving forward? >> Your conversations? >> I think we talk about longevity in terms of how the business can move forward and stay in the game for a longer time. That's so the discussion starts okay, then we start talking about you know, what it means to modernize the applications, so that you know you have the agility to address newer opportunities, you know, to have the growth that you always wanted to have. And, of course you know, the awareness and education that has happened in this country in particular, in the recent times, that has helped us a lot. Okay, we are no more talking about, you know, the challenges of security, whether it's going to be secure in Cloud or not. We are talking about how the business is going to behave once they make the move. >> I got to put you guys both on the spot with a question, I'd like you both to answer it because I think, any conference you go to that's always the hallway conversations that are interesting, because what happens in the hallways, you see someone you know. You mentioned before we came on camera you see people here. Everyone knows each other, it's growing. What are some of the hallway conversations that you guys have had here that you could share with folks watching. >> We need to adopt the Cloud. We need to build a strategy on Cloud. We need to look at innovations. >> If it is a comment, it is about, you know more services that they can offer. It's an ongoing sector, the new revenue streams that they can generate, these are the conversations that I have most of the time . >> It gets business deals done. Come on, come on. You've got some deals happening. >> Yes. We're getting a lot of good traction with people showing a lot of interest in new areas of business. >> I've found there's three types of companies in digital transformation. One's that know they got to do it, people that are doing it and they get stuck a little bit, and folks that are done it and are like "Wow, maybe I can do it over again" or are successful. So, three kind of phases. How would you categorize the market here in terms of progress, more phase one, two or three? What do you guys see the distribution? >> I think it's phase one and two. We haven't reached phase three yet. There are some customers who have started looking at phase three, but it's all centered around phase one, phase two. >> Understand the playbook? >> Yes. >> Yup. >> What systems to start with, those kinds of things? >> Absolutely. >> Fixing the culture, making more buy into it. >> Absolutely. >> Okay, other question I wanted to get your thoughts on, I think it's important that we're reporting here, is that cultural shift, this new generation of workers, we alluded to it about the young people coming to the university, there's a generational shift happening. >> Absolutely. >> It's almost pride. You see the sparkle in the entrepreneurs eyes that like, there's a whole 'nother thinking out there. >> (Husseini) Sure. >> How do you guys relate to that? What's your observations, being that we're the older, mature generation, kind of looking back at the young guns coming up. >> I think it works very well for us, innovating the event for a combined strategy, you know. We come from a strong lineal system integration and application delivery, and we have a lot of people who are very much tuned to offering turnkey solutions. So, I work first on them okay, because I wanted to have those mindsets with huge amount of experience, ready you know, in the new era of big business. At the same time, we started getting the new team from whom we started learning and know many things in Cloud, many things in DownSoft, you know, acclimation via learning more from them. So this way I think, you know, we had the initial success. I think that you continue that strategy. >> You bring in, combine them on teams... >> Yep. >> They can learn from each other. The key is learning two ways. >> I think the younger generation does not carry baggages, unlike the older generation. >> (chuckling) Yeah. >> They are more open, they are more agile to learning new technology and they want to be entrepreneurs. They've lived new applications that create opportunity for the community, for businesses, and for themselves. >> Yeah, I mean, we had a start-up on here, a thirteen year old company, doing API's >> True >> Billions of transactions, API calls... >> Yeah >> That wasn't even possible in the old days. Remember, you had security perimeter, firewalls, everything's locked down. Not anymore, it's all open. The surface area is completely- >> Entirely new dimension. >> Yeah, security's huge. Thanks so much guys for coming on theCUBE. Take a quick minute, each of you, to give a plug for your companies, what you guys are working on, key initiatives you'd like to share. We'll start over here. >> Thank you, John. My company, Computer World, focuses on digital transformation. We help businesses thrive on new areas by building innovations. >> My company, Almoayyed Computers Middle East, we are a four decade old company and we have taken a reboot recently in Cloud data, focusing more on Cloud now, whatever we do it's all focused on Cloud and we are on to many services. We are on to the emerging technologies, RTA, AIA, machine loading... >> Yeah, the bots are coming. This is going to help humans. >> True. >> The big debate about automating jobs away kind of, I always laugh at that, because there's so many job openings. It's like (chuckling) some go away but more are born. This is the dynamic. >> Yep, yep. >> Guys, thanks so much for coming on and sharing your insights, appreciate it. CUBE coverage here in Bahrain for AWS Summit. I'm John Furrier. We'll be back with more CUBE coverage, after this short break.