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Mercer Rowe, Commvault & Carmen Sorice III, Commvault | Commvault GO 2019


 

>> Narrator: Live from Denver, CO, it's theCUBE, covering Commvault GO 2019, brought to you by Commvault. >> Hey, welcome back to theCUBE's coverage of Commvault GO '19 from Colorado this year. I'm Lisa Martin with Stu Miniman, and we are excited to welcome a couple of new guests to theCUBE. One of them brand new to Commvault. We have Mercer Rowe, VP of Global Channels and Alliances. Mercer, welcome to Commvault and TheCUBE. >> Thanks so much. >> Lisa: And we've got Carmen Sorice III, pinky out, GTM Chief of Staff for Commvault. You're the veteran here. You've been there for a year. >> A whole year, yes. >> Lisa: Exactly. Guys, so much excitement in the last, you know, nine months since Sanjay Mirchandani took over. Analysts saying, hey Commvault, you've got to upgrade your sales. You've got to upgrade your marketing. You've got to shift gears and expand the market share, and we're seeing a lot of movement in all three of those directions. The channel is really critical for Commvault, Mercer. It's responsible for a significant portion of revenue. You guys have made some strategic changes there with respect to channels and alliances. First of all, before we get into that, you're brand new, brand, brand new to Commvault. What attracted you to this company that's 20 years old that, as Sanjay was telling us, it's like the new Commvault. >> So, if I look back at my career in the last 10 years or so, I've been in IT for about 20 years, for the last 10 years or so, I've been a part of launching cloud businesses for a number of some upcoming and some new vendors, such as VMware, IBM, SoftBank and others. And a lot of that, in that process, what I've been working on is helping existing customers to move their workloads into the Cloud. We know that the market is evolving to a hybrid Cloud type of deployment model. I mean we can see that across the board with the way our customers are behaving, with the way that the Cloud vendors are behaving. But that's been a challenge because of the technology matching, right? Figuring out how to essentially put the same technology stack in the Cloud as you do on-prem to be able to move those apps over. I really started to look for companies that could bridge that gap and it could really operate in a hybrid Cloud scenario. Commvault is absolutely positioned perfectly for that in my mind, and so it's such an opportunity as we shift from our kind of act one as a great data protection company to a true hybrid Cloud data platform or data plane. >> Yeah, Carmen, maybe give us a little bit of your insight as to some of those change in roles as Mercer was just saying. Cloud is having a huge impact. You know, we've watched, you know, for years the shifting role of the traditional VAR or SI or the like, so bring us a little bit of insight as to what, today, is important to your go-to-market. >> Yeah, so what's important to our partners, especially the VARS is continuing to be relevant with our customers, right? Change is the only constant, and it's, the rate of change is just accelerating. So partners are looking for vendor partners like us to help them be relevant, to come out with the solutions that are going to be more relevant, even tomorrow. And, from a Commvault perspective, if you think about everything we've done from a data backup and a data management perspective, we've been the best in the industry, as we've just seen with Gartner and Forrester. All right, so we're proud of that. But what our partners were looking for is, where are we taking this next? Where's the innovation going to come from? So when you weave in things like Metallic that now gives our partners a consumption option. So if they have customers that want to buy software as a service, they now have that option. And then when you add software-defined storage, it takes us in to a completely different area, and you had asked Stewart about the Cloud, when you think of Cloud native applications and you think of containerization, that's changing the way backup data and primary storage data is being managed and the lines are blurring. Now with Hedvig software-defined storage, we have an opportunity to come out with integrated offers to help our partners be even more successful. >> So from a go-to-market perspective, in the last year, there's been a lot transformation, right? Not just in terms of leadership changes, but this big focus on ensuring that, as customers' environments change in this hybrid multicloud world that they are living in whether it's by design or its by acquisition or different types of growth, right? Talk to us a little bit about how Commvault foundationally is set up to really make some big shifts and big bets in new routes to market. >> Yeah, I can take that from where we were a year ago 'til now and then feel free to expand. So when you look at, we've always been a partner business, a partner friendly business. A significant percentage of our revenue, like north of 90% goes through our partners. What our partners were asking for is, hey, you guys are partner friendly, but we need you to be partner driven. So, when you come up with solutions, make sure they're channel ready, make sure they're partner ready, make sure we have our eyes on the market so that we're not just trying to sell software to our partners. We need to better understand their go-to-market models, how can we help them grow their business by offering a different variety, a variety of different services. So I think the evolution you've seen is a year ago the company made significant investments on becoming partner-first. So we've invested in channel leadership, partner leadership, not only at the corporate level but also in the field, and since Sanjay came on board, as you referenced, in February, that change is just continuing. So we're making our next level of investment in channel executives, in executives period, who have context about what channel is. And when you've lived in the channel, you've dealt with channel conflict, you bring that to the table, you bring that experience to the table. So I think you're seeing an evolution of us in our next phase of investments, helping our partners be successful, and becoming partner-first, and we've done a lot of new things with our programs that I can get in to. Financial incentives, rebates, making it easier on our partner portal to interface with us. And we're going to continue to do that, so that's we're not only just the right product choice, we're the right financial choice for our partners going forward. >> And I think, to add to that, if you look at our Metallic launch, obviously the reason we work with partners is in service of our customers. Right, that's the whole reason we partner, it's 'cause we want to great a better value proposition for our customers. And when we launched that product, a little tid bit, the company did a lot of research. Went out and talked to non, not-current Commvault customers, so potentially new greenfield customers and consistently got the feedback that they wanted to buy softwares and service applications that like that through a partner, because they could have a conversation about their entire IT environment. So it's really exciting to be in a spot where we are not only partner-first, partner-led but we're in a position where we know that this is the way our customers want to interact with us. That's number one. Number two is as we start to make some of these transitions into SaaS as we move into adjacencies like we're doing with Hedvig, it's so important to have our partners be the tip of the spear to help our customers through that journey. You know, innovation is great, but innovation also creates complexity. That's where partners help us move our customers through that journey and be successful. >> You know, we were talking to one of your launch partners earlier today and they were very excited about Metallic. On the same hide they did recognize that there is a significant change as to how they have to engage, you know, what part of the organization. You know, it's a good thing they have a Microsoft practice that this plugs into for the O365. So, bring us a little bit as to how you're helping the channel transform. >> Oh, absolutely. So, as you can see, a lot of the partners, you can see a lot of them that are here today, have moved from being pure, say in the solution of outer space, just to use as an example have moved from pure solution providers to also having MSP offerings, or other kind of services offerings, because they realize that customers want the flexibility of consumption economics while also, you know, being able to work with their trusted partner. So whether it's them, whether it's service providers who we want to drive into more of a, as a service model, and obviously we're planning to release all of this technology to our service providers to allow them to offer Commvault-based or Commvault-powered services in the market, or whether it's our great alliance partners. Companies like Nedap and Hitachi, where we have OEM relationships or other kind of very deep, collaborative relationships in the market. Adding some of these features and functions and capabilities as we move, as we help our customers to move into the Cloud, as we help them to give them more options for these multicloud or hybrid deployment models. This opens up additional apertures, additional opportunities for services, for wholistic end-to-end solutions from these partners that actually increase their ability to be relevant with the customers but also the share wallet. >> I want to get your perspective, Mercer, on differentiation, because partners, your partners work with a lot of your competitors. We know that there's a lot of coopetition, right, in technology but what is it about some of the things that Commvault is putting in place or some ideas that you have to really differentiate how you're enabling partners, whether we're talking about a VAR or a Disty or all the way up to a global services systems integrator that can deliver massive enterprise scale. >> Yeah, I can start with that if you're okay. So, it's all about listening to partners, right? Listening to what they need and what they're asking you for. Because many times a vendor becomes vendor-arrogant, right? And you're not listening to the partners. So our partners have been clear. They said we want a predictable financial model with Commvault. What translates to a program that's a full year program that gives them financial incentives so they don't have to guess what we're going to do in any given month or any given quarter with some kind of SPIF. So we've delivered on that. They've asked, number two, they said, they've said to me, and you're going to be hearing this, is you've always had great products, please, that has to continue. That's like a ticket for entry. And we've seen that we continue to lead in that space. And then I mentioned earlier about innovation. They want to know that we're going to take them into the future. So those three things are really critical for our partners. And then the last thing they ask for, which is basically a foundation across that, is field engagement. We need to be more tightly engaged with your sellers, so that we go in on joint sales calls. That we're bringing each other opportunities, and I think with the new sales leadership we have, Riccardo Di Blasio, our new CRO, our boss knows full well how to grow businesses with partners and through partners and it's by engaging in the field. And that's why we're going to have more people in the field, so that we can engage with partners and create opportunities together. So those are kind of the four foundational elements that we see. >> Mercer, I was wondering if I could get your viewpoint just in general about the channel. There was a lot of fear for a number of years about, you know, the Cloud, coming in and that readjustment. How do you think it's going? What's the general, you know, feel of the channel today, and how their interaction is with, you know, that ever-changing interaction with the big public clouds. >> You know, it's a great question, and I remember when we were first launching the cloud business as VMware. I used to go to, I built our channel model but I would introduce myself in the partner meetings with, Hey, I'm from VMware Cloud. We're here to kill your business. (laughter) Because there was a fear. And that fear, I think, in a certain way, has kind of dissipated as the market has realized as partners and mostly from the customers have realized that there is not a one size fits all strategy. The Cloud is not the solution to all IT needs. It is certainly an important part of most customer's strategy, in fact, I don't think that there are many customers that don't have Cloud as a part of their overall IT strategy, however, it's not the entire environment, and it certainly doesn't solve all needs. So, from a general perspective, the savvy partners have embraced the Cloud, they've embraced services, and they've look at it as a wholistic part of how they do business with their end customers. 'Cause as we think about, you know, to the last question, as we think about partner profitability, I think about it in two main vectors. There's margin, field engagement, revenue, and so forth, which is very, you know, this is the financial element of working with a partner like Commvault to make money. And that's obviously a very important part and that's something we will continue to invest in. Programs, and so forth, to support our partners to be profitable working with Commvault. But the other is in the practices, in how they build services, in how they build end-to-end solutions. Which, another tidbit on Metallic that some people picked up on was that we've released the telemetry APIs. Meaning that partners who are working with Metallic can see exactly what their customers are using. How are they growing? Oh, they've all of a sudden backed up a new workload. Hey, maybe they have a new project. Maybe I should call them, so I'm not waiting until renewals. I'm not waiting until the sort of forcing events to have an opportunity to place a call into my customer and say, hey, I noticed you're doing something new. How can I help? >> That insight, and sorry Carmen, we were talking about that a little bit earlier, I think with maybe with Rob Kaloustian. That was really interesting, because it really it changes the word partner, right? It can't. Because if they're actually able to follow along and maybe even make some educated predictions or suggestions to the customer, then the customer feels like, okay, you're not only selling me this, you're actively helping me optimize my deployment, learn from it and plan for what's next. So that definition of partner changes for the better. >> And I think the whole SaaS model is like the next step beyond Cloud. So you were asking me about Cloud. Very briefly, the way I've seen it over the last probably seven to nine years is, I had billion dollar VARS tell me nine years ago, don't ever try to come in here and sell me a multi tenant cloud service, 'cause I'm selling hardware. That moved to, hey, you know what? We see the customers changing. I was with a service provider. Why don't you come help us? And then a couple of years later they said, you know what? We're kind of building our own service now, so we don't need your services anymore. So, in a few, you know, three to five years, they went from stay out, I'm never going to sell a multi tenant service to quickly, well maybe not so quickly, some not as quick as others, realize that they have to get there. I think SaaS is like the next step beyond that. >> Well in this business I think if that teaches anybody anything it's never say never. Right? >> That's right. >> Well guys, thank you so much for joining Stu and me, sharing with us how things are really transforming here, but also what you're doing for global alliances and channel to really catalyze Commvault's business. We appreciate it, and we say best of luck as you enter week three? >> Yes. >> Lisa: Or day three? >> Day three, day three. >> Lisa: Gentleman, thank you for your time. >> Great, thank you very much. >> Thank you very much. >> For Stu Miniman, I'm Lisa Martin. You're watchin' theCUBE from Commvault GO '19. (fast tempo music)

Published Date : Oct 15 2019

SUMMARY :

brought to you by Commvault. One of them brand new to Commvault. You're the veteran here. Guys, so much excitement in the last, you know, We know that the market is evolving to a hybrid Cloud is important to your go-to-market. especially the VARS is continuing to be relevant in new routes to market. making it easier on our partner portal to interface with us. be the tip of the spear to help our customers significant change as to how they have to engage, you know, to be relevant with the customers but also the share wallet. Commvault is putting in place or some ideas that you have Listening to what they need and what they're asking you for. What's the general, you know, feel of the channel today, The Cloud is not the solution to all IT needs. So that definition of partner changes for the better. realize that they have to get there. Well in this business I think if that teaches as you enter week three? You're watchin' theCUBE from Commvault GO '19.

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