David Hatfield, Lacework | AWS re:Inforce 2022
(upbeat music) >> We're back in Boston, theCUBE's coverage of Re:Inforce 2022. My name is Dave Vellante. Dave Hatfield is here. He's the co-CEO of Lacework. Dave, great to see again. Hat. >> Thanks Dave. >> Do you still go by Hat? >> Hat is good for me. (Dave V laughing) >> All right cool. >> When you call me David, I'm in trouble for something. (Dave V Laughing) So just call me Hat for now. >> Yeah, like my mom, David Paul. >> Exactly. >> All right. So give us the update. I mean, you guys have been on a tear. Obviously the Techlash, >> Yep. >> I mean, a company like yours, that has raised so much money. You got to be careful. But still, I'm sure you're not taking the foot off the gas. What's the update? >> Yeah no. We were super focused on our mission. We want to de deliver a cloud security for everybody. Make it easier for developers and builders, to do their thing. And we're fortunate to be in a situation, where people are in the early innings of moving into the cloud, you know. So our customers, largely digital natives. And now increasingly cloud migrants, are recognizing that in order to build fast, you know, in the cloud, they need to have a different approach to security. And, you know, it used to be that you're either going be really secure or really fast. And we wanted to create a platform that allowed you to have both. >> Yeah. So when you first came to theCUBE, you described it. We are the first company. And at the time, I think you were the only company, thinking about security as a data problem. >> Yeah. >> Explain what that means. >> Well, when you move to the cloud, you know, there's literally a quintillion data sets, that are out there. And it's doubling every several days or whatever. And so it creates a massive problem, in that the attack surface grows. And different than when you're securing a data center or device, where you have a very fixed asset, and you kind of put things around it and you kind of know how to do it. When you move to the shared ephemeral massive scale environment, you can't write rules, and do security the way you used to do it, for a data centers and devices. And so the insight for us was, the risk was the data, the upside was the data, you know? And so if you can harness all of this data, ingest it, process it, contextualize it, in the context of creating a baseline of what normal is for a company. And then monitor it constantly in real time. Figure out, you know, identify abnormal activity. You can deliver a security posture for a company, unlike anything else before. Because it used to be, you'd write a rule. You have a known adversary or a bad guy that's out there, and you constantly try and keep up with them for a very specific attack service. But when you move to the cloud, the attack service is too broad. And so, the risk of the massive amount of data, is also the solution. Which is how do you harness it and use it with machine learning and AI, to solve these problems. >> So I feel like for CISOs, the cloud is now becoming the first line of defense. >> Yep. The CISOs is now the second line. Maybe the auditing is the third line. I don't know. >> Yeah. >> But, so how do you work with AWS? You mentioned, you know, quadrillion. We heard, I think it was Steven Schmidt, who talked about in his keynote. A quadrillion, you know, data points of a month or whatever it was. That's 15 zeros. Mind boggling. >> Yeah. >> How do you interact with AWS? You know, where's your data come from? Are you able to inspect that AWS data? Is it all your own kind of first party data? How does that all work? >> Yeah, so we love AWS. I mean we ultimately, we started out our company building our own service, you know, on AWS. We're the first cloud native built on the cloud, for the cloud, leveraging data and harnessing it. So AWS enabled us to do that. And partners like Snowflake and others, allowed us to do that. But we are a multi-cloud solution too. So we allow builders and customers, to be able to have choice. But we'd go deep with AWS and say, the shared responsibility model they came up with. With partners and themselves to say, all right, who ultimately owns security? Like where is the responsibility? And AWS does a great job on database storage, compute networking. The customer is responsible for the OS, the platform, the workloads, the applications, et cetera, and the data. And that's really where we come in. And kind of help customers secure their posture, across all of their cloud environments. And so we take a cloud trail data. We look at all of the network data. We look at configuration data. We look at rules based data and policies, that customers might have. Anything we can get our hands on, to be able to ingest into our machine learning models. And everybody knows, the more data you put into a machine learning model, the finer grain it's going to be. The more insightful and the more impactful it's going to be. So the really hard computer science problem that we set out to go do seven years ago, when we founded the company, was figure out a way to ingest, process, and contextualize mass amounts of data, from multiple streams. And the make sense out of it. And in the traditional way of protecting customers' environments, you know, you write a rule, and you have this linear sort of connection to alerts. And so you know, if you really want to tighten it down and be really secure, you have thousands of alerts per day. If you want to move really fast and create more risk and exposure, turn the dial the other way. And you know, we wanted to say, let's turn it all the way over, but maintain the amount of alerts, that really are only the ones that they need to go focus on. And so by using machine learning and artificial intelligence, and pulling all these different disparate data systems into making sense of them, we can take, you know, your alert volume from thousands per day, to one or two high fidelity critical alerts per day. And because we know the trail, because we're mapping it through our data graph, our polygraph data platform, the time to remediate a problem. So figure out the needle in the haystack. And the time to remediate is 90, 95% faster, than what you have to do on your own. So we want to work with AWS, and make it really easy for builders to use AWS services, and accelerate their consumption of them. So we were one of the first to really embrace Fargate and Graviton. We're embedded in Security Hub. We're, you know, embedded in all of the core platforms. We focus on competencies, you know. So, you know, we got container competency. We've got security and compliance competencies. And we really just want to continue to jointly invest with AWS. To deliver a great customer outcome and a really integrated seamless solution. >> I got a lot to unpack there. >> Okay. >> My first question is, what you just described, that needle in the haystack. You're essentially doing that in near real time? >> Yep. >> Or real time even, with using AI inferencing. >> Yeah. >> Describe it a little better. >> You're processing all of this data, you know, how do you do so efficiently? You know. And so we're the fastest. We do it in near real time for everything. And you know, compared to our competitors, that are doing, you know, some lightweight side scanning technology, and maybe they'll do a check or a scan once a day or twice a day. Well, the adversaries aren't sleeping, you know, over the other period of time. So you want to make it as near real time as you can. For certain applications, you know, you get it down into minutes. And ideally over time, you want to get it to actual real time. And so there's a number of different technologies that we're deploying, and that we're putting patents around. To be able to do as much data as you possibly can, as fast as you possibly can. But it varies on the application of the workload. >> And double click in the technology. >> Yeah. >> Like tell me more about it. What is it? Is it a purpose-built data store? >> Yeah. Is it a special engine? >> Yeah. There's two primary elements to it. The first part is the polygraph data platform. And this is this ingestion engine, the processing engine, you know, correlation engine. That has two way APIs, integrates into your workflows, ingests as much data as we possibly can, et cetera. And unifies all the data feeds that you've got. So you can actually correlate and provide context. And security now in the cloud, and certainly in the future, the real value is being able to create context and correlate data across the board. And when you're out buying a bunch of different companies, that have different architectures, that are all rules based engines, and trying to stitch them together, they don't talk to each other. And so the hard part first, that we wanted to go do, was build a cloud native platform, that was going to allow us to build applications, that set on top of it. And that, you know, handled a number of different security requirements. You know, behavior based threat detection, obviously is one of the first services that we offered, because we're correlating all this data, and we're creating a baseline, and we're figuring out what normal is. Okay, well, if your normal behavior is this. What's abnormal? So you can catch not only a known bad threat, you know, with rules, et cetera, that are embedded into our engines, but zero day threats and unknown unknowns. Which are the really scary stuff, when you're in the cloud. So, you know, we've got, you know, application, you know, for behavioral threat detection. You have vulnerability management, you know. Where you're just constantly figuring out, what vulnerabilities do I have across my development cycle and my run time cycle, that I need to be able to keep up on, and sort of patch and remediate, et cetera. And then compliance. And as you're pulling all these data points in, you want to be able to deliver compliance reports really efficiently. And the Biden Administration, you know, is issuing, you know, all of these, you know, new edicts for regulations. >> Sure. Obviously countries in, you know, in Europe. They have been way ahead of the US, in some of these regulations. And so they all point to a need for continuous monitoring of your cloud environment, to ensure that you're, you know, in real time, or near real time complying with the environments. And so being able to hit a button based on all of this data and, you know, deliver a compliance report for X regulation or Y regulation, saves a lot of time. But also ensures customers are secure. >> And you mentioned your multi-cloud, so you started on AWS. >> Yeah. >> My observation is that AWS isn't out trying to directly, I mean, they do some monetization of their security, >> Yep. >> But it's more like security here it is, you know. Use it. >> Yeah. >> It comes with the package. Whereas for instance, take Microsoft for example, I mean, they have a big security business. I mean, they show up in the spending surveys. >> Yeah. >> Like wow, off the charts. So sort of different philosophies there. But when you say you're Multicloud, you're saying, okay, you run on AWS. Obviously you run on Azure. You run on GCP as well. >> Yeah. Yep. >> We coin this term, Supercloud, Dave. It's it's like Multicloud 2.0. The idea is it's a layer above the clouds, that hides the underlying complexity. >> Yep. >> You mentioned Graviton. >> Yep. >> You worry about Graviton. Your customer don't, necessarily. >> We should be able to extract that. >> Right. But that's going to be different than what goes on Microsoft. With Microsoft primitives or Google primitives. Are you essentially building a Supercloud, that adds value. A layer, >> Yeah. >> on top of those Hyperscalers. >> Yeah. >> Or is it more, we're just going to run within each of those individual environments. >> Yeah. No we definitely want to build the Security OS, you know, that sort of goes across the Supercloud, as you talk about. >> Yeah. >> I would go back on one thing that you said, you know, if you listen to Andy or Adam now, talk about AWS services, and all the future growth that they have. I mean, security is job one. >> Yeah. Right, so AWS takes security incredibly seriously. They need to. You know, they want to be able to provide confidence to their customers, that they're going to be able to migrate over safely. So I think they do care deeply it. >> Oh, big time. >> And are delivering a number of services, to be able to do it for their customers,. Which is great. We want to enhance that, and provide Multicloud flexibility, deeper dives on Kubernetes and containers, and just want to stay ahead, and provide an option for companies. You know, when you're operating in AWS, to have better or deeper, more valuable, more impactful services to go layer on top. >> I see. >> And then provide the flexibility, like you said, of, hey look, I want to have a consistent security posture across all of my clouds. If I choose to use other clouds. And you don't, the schema are different on all three. You know, all of the protocols are different, et cetera. And so removing all of that complexity. I was just talking with the CISO at our event last night, we had like 300 people at this kind of cocktail event. Boston's pretty cool in the summertime. >> Yeah. Boston in July is great. >> It's pretty great. They're like going, look, we don't want to hire a Azure specialist, and a AWS specialist, and you know, a GCP specialist. We don't want to have somebody that is deep on just doing container security, or Kubernetes security. Like we want you to abstract all of that. Make sense of it. Stay above it. Continue to innovate. So we can actually do what we want to do. Which is, we want to build. We want to build fast. Like the whole point here, is to enable developers to do their job without restriction. And they intuitively want to have, and build secure applications. And, you know, because they recognize the importance of it. But if it slows them down. They're not going to do it. >> Right. >> And so we want to make that as seamless as possible, on top of AWS. So their developers feel confident. They can move more and more applications over. >> So to your point about AWS, I totally agree. I mean, security's job one. I guess the way I would say it is, from a monetization standpoint. >> Yeah. >> My sense is AWS, right now anyway, is saying we want the ecosystem, >> Yeah. >> to be able to monetize. >> Yeah. >> We're going to leave that meat on the bone for those guys. Whereas Microsoft is, they sometimes, they're certainly competitive with the ecosystem, sometimes. End point. >> Yeah. >> They compete with CrowdStrike. There's no question about it. >> Yeah. >> Are they competitive with you in some cases? Or they're not there yet. Are you different. >> Go talk to George, about what he thinks about CrowdStrike and I, versus Microsoft. (Dave V laughing) >> Well, yeah. (Dave H laughing) A good point in terms of the depth of capability. >> Yeah. >> But there's definitely opportunities for the ecosystem there as well. >> Yeah. But I think on certain parts of that, there are more, there's higher competitiveness, than less. I think in the cloud, you know, having flexibility and being open, is kind of core to the cloud's premise. And I think all three of the Hyperscalers, want to provide a choice for customers. >> Sure. >> And they want to provide flexibility. They obviously, want to monetize as much as they possibly can too. And I think they have varying strategies of those. And I do think AWS is the most open. And they're also the biggest. And I think that bodes well for what the marketplace really wants. You know, if you are a customer, and you want to go all in for everything, with one cloud. All right, well then maybe you use their security stack exclusively. But that's not the trend on where we're going. And we're talking about a $154 billion market, growing at, you know, 15% for you. It's a $360 billion market. And one of the most fragmented in tech. Customers do want to consolidate on platforms. >> Absolutely. >> If they can consolidate on CSPs, or they consolidate on the Supercloud, I'm going to steal that from you, with the super cloud. You know, to be able to, you know, have a consistent clarity posture, for all of your workloads, containers, Kubernetes, applications, across multiple clouds. That's what we think customers want. That's what we think customers need. There's opportunity for us to build a really big, iconic security business as well. >> I'm going to make you laugh. Because, so AWS doesn't like the term Supercloud. And the reason is, because it implies that they're the infrastructure, kind of commodity layer. And my response is, you'll appreciate this, is Pure Storage has 70% gross margin. >> Yeah. Yep. >> Right. Look at Intel. You've got Graviton. You control, you can have Intel, like gross margin. So maybe, your infrastructure. But it's not necessarily commodity, >> Yeah. >> But it leaves, to me, it leaves the ecosystem value. Companies like Lacework. >> Amazon offers 220 something services, for customers to make their lives easier. There's all kinds of ways, where they're actually focusing on delivering value, to their customers that, you know, is far from commodity and always will be. >> Right. >> I think when it comes to security, you're going to have, you're going to need security in your database. Your storage. Your network compute. They do all of that, you know, monetize all of that. But customers also want to, you know, be able to have a consistent security posture, across the Supercloud. You know, I mean, they don't have time. I think security practitioners, and security hiring in general, hasn't had unemployment for like seven or 10 years. It's the hardest place to find quality people. >> Right. >> And so our goal, is if we can up level and enable security practitioners, and DevSecOps teams, to be able to do their job more efficiently, it's a good thing for them. It's a win for them. And not having to be experts, on all of these different environments, that they're operating in. I think is really important. >> Here's the other thing about Supercloud. And I think you'll appreciate this. You know, Andreesen says, all companies are software companies. Well, all companies are becoming SAS and Cloud companies. >> Yeah. >> So you look at Capital One. What they're doing with on Snowflake. You know, Goldman what they're doing with AWS. Oracle by Cerner, you know that. So industries, incumbents, are building their own Superclouds. They don't want to deal with all this crap. >> Yeah. >> They want to add their own value. Their own tools. Their own software. And their own data. >> Yeah. >> And actually serve their specific vertical markets. >> Yeah. A hundred percent. And they also don't want tools, you know. >> Right. >> I think when you're in the security business. It's so fragmented, because you had to write a rule for everything, and they were super nuanced. When you move to a data driven approach, and you actually have a platform, that removes the need to actually have very nuanced, specific expertise across all these different. Because you're combining it into your baseline and understanding it. And so, customers want to move from, you know, one of the biggest banks in North America, has 550 different point solutions for security. Thousands of employees to go manage all of this. They would love to be able to consolidate around a few platforms, that integrate the data flows, so they can correlate value across it. And this platform piece is really what differentiates our approach. Is that we already have that built. And everybody else is sort of working backwards from Legacy approaches, or from a acquired companies. We built it natively from the ground up. Which we believe gives us an advantage for our customers. An advantage of time to market speed, efficacy, and a much lower cost. Because you can get rid of a bunch of point solutions in the process. >> You mentioned Devs. Did you, you know, that continuous experience across clouds. >> Yep. >> Do you have like the equivalent of a Super PAs layer, that is specific to your use case? Or are you kind of using, I mean, I know you use off the shelf tooling, >> Yep. >> you allow your developers to do so, but is, is the developer experience consistent across the clouds? That's really what I'm asking? >> Well, I think it is. I mean, I was talking to another CEO of a company, you know, on the floor here, and it's focusing on the build side. You know we focus on both the build and the run time. >> Right. >> And we were talking about, you know, how many different applications, or how fragmented the developer experience is, with all the different tools that they have. And it's phenomenal. I mean, like this, either through acquisition or by business unit. And developers, like to have choice. Like they don't like to be told what to do or be standardized, you know, by anybody. Especially some compliance organization or security organization. And so, it's hard for them to have a consistent experience, that they're using a bunch of different tools. And so, yeah. We want to be able to integrate into whatever workload, a workflow a customer uses, in their Dev cycle, and then provide consistent security on top of it. I mean, for our own company, you know, we got about a thousand people. And a lot of them are developers. We want to make it as consistent as we possibly can, so they can build code, to deliver security efficacy, and new applications and new tools for us. So I think where you can standardize and leverage a platform approach, it's always going to be better. But the reality is, especially in large existing companies. You know, they've got lots of different tools. And so you need to be able to set above it. Integrate with it and make it consistent. And security is one of those areas, where having a consistent view, a consistent posture, a consistent read, that you can report to the board, and know that your efficacy is there. Whatever environment you're in. Whatever cloud you're on. Is super, super critical. >> And in your swim lane, you're providing that consistency, >> Yep. >> for Devs. But you're right. You've got to worry about containers. You got to worry about the run time. You got to worry about the platform. The DevSecOps team is, you know, becoming the new line of defense, right? I mean, security experts. >> Absolutely. Well, we have one customer, that we just have been working with for four years ago. And it's, you know, a Fortune, a Global 2000 company. Bunch of different industries grew through acquisition, et cetera. And four years ago, their CTO said, we're moving to the cloud. Because we want to drive efficiency and agility, and better service offerings across the board. And so he has engineering. So he has Dev, you know. He has operations. And he has security teams. And so organizationally, I think that'll be the model, as companies do follow entries in to sort of, you know, quote. Become software companies and move on their digital journeys. Integrating the functions of DevSecOps organizationally, and then providing a platform, and enabling platform, that makes their jobs easier for each of those personas. >> Right. >> Is what we do. You want to enable companies to shift left. And if you can solve the problems in the code, on the front end, you know, before it gets out on the run time. You're going to solve, you know, a lot of issues that exist. Correlating the data, between what's happening in your runtime, and what's happening in your build time, and being able to fix it in near realtime. And integrate with those joint workflows. We think is the right answer. >> Yeah. >> Over the long haul. So it's a pretty exciting time. >> Yeah. Shift left, ops team shield right. Hat, great to see you again. >> Good to see you, Dave. >> Thanks so much for coming on theCUBE. >> Thanks a lot. >> All Right. Keep it right there. We'll be back. Re:Inforce 2022. You're watching theCUBE from Boston. (calming music)
SUMMARY :
He's the co-CEO of Lacework. Hat is good for me. When you call me David, I mean, you guys have been on a tear. You got to be careful. of moving into the cloud, you know. And at the time, I think and do security the way you used to do it, the first line of defense. The CISOs is now the second line. You mentioned, you know, quadrillion. And so you know, what you just described, with using AI inferencing. And you know, compared to our competitors, What is it? Yeah. And the Biden Administration, you know, And so they all point to a need And you mentioned your security here it is, you know. the spending surveys. But when you say you're Multicloud, that hides the underlying complexity. You worry about Graviton. Are you essentially building a Supercloud, Or is it more, we're just going to run you know, that sort of you know, if you listen to that they're going to be to be able to do it for their customers,. And you don't, the schema and you know, a GCP specialist. And so we want to make I guess the way I would say it is, meat on the bone for those guys. They compete with CrowdStrike. with you in some cases? Go talk to George, the depth of capability. for the ecosystem there as well. I think in the cloud, you know, and you want to go all in for everything, You know, to be able to, you know, I'm going to make you laugh. You control, you can have But it leaves, to me, it to their customers that, you know, They do all of that, you know, And not having to be experts, And I think you'll appreciate this. So you look at Capital One. And their own data. And actually serve their And they also don't want tools, you know. to move from, you know, You mentioned Devs. you know, on the floor here, And we were talking about, you know, The DevSecOps team is, you know, And it's, you know, a Fortune, on the front end, you know, Over the long haul. Hat, great to see you again. Keep it right there.
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