live from San Francisco it's the queue covering micron insight 2019 back to you by micron welcome back to micron insight 2019 in San Francisco you watching the cube the leader and live tech coverage we're wrapping up our day Dave Volante with David Floria we're Kia Jones is here she's the senior principal for 5g connectivity in the GPM group at Microsoft great to see you great to see you guys it's been a wonderful day yeah nice job up on stage today you know we're gonna talk a little bit about a 5g and get your perspectives on it but tell us more about your group and sort of what you focused yeah well you know I'm in Azure and azure is even though it's our cloud infrastructure there has to be a lot of backbone support so inside of networking we have all those components that would support the physical structure of cloud technology so we focus on virtualizing a lot of the different managed services that we have and we provide those to customers for scalability and sustainable models that allow them to pretty much transport data safely what's it like inside of Microsoft these days I mean what a transformation of the company I did a little segment on LinkedIn the other day a little video segment there's a lot of ways if you want to spend some money there's a lot of ways to spend money with Microsoft you know you got cloud you got an application management you got security you got all the abs I mean really is you're hitting on all cylinders it's what a dynamic what's it like inside of there these days you know I think I think the world now is very different I see Microsoft making a huge transformation over the last have only been there three years but what I can say to you is that I see that the opportunity is there for partnership now which is something that I don't think we focused on we did too well in the past with our new CEO Satya Nadella and Peggy Johnson who leads our business development I mean we are really taking the the game and just changing and and making making it more something that we can do with everyone instead of in silo and so the culture is definitely changing is their opportunity yeah but I think our company is dedicated and focused on you know creating more diverse technology that can meet two customer's needs all over the yeah I mean windows are still a huge part of Microsoft's business but it's not the future of Microsoft it's very very impressive to see that transformation all right what what should we know about 5g what's Microsoft's put point of view on 5g what's the opportunity for you well that's a great question a lot of people were like Microsoft and 5g how does that work well in the past I think with the telcos and all the communication service providers we've always been either their customer or they've been our customer the new world that we're going into now is how do we help the telcos now be better enablers so that we can accelerate business and so I took over this charter along with my boss Yusuf Khalidi and about a year ago and our vision for what we thought we could do came to really great reality when we understood the the ecosystem that already existed this this business of 5g is not as simple as it sounds so what we decided to do and we released a press release back in July was we're going pretty much all in in a sense with AT&T in helping them with their global strategy for really Wireless you know to help stabilize their wireless network and combine some software-defined principles and capabilities so what they're they're already planning for in the future so I think with that transformation honestly a lot of it is unknown but we're taking a day by day we're talking earlier about a lot of is unknown in terms of like what apps are going to emerge who's gonna pay for what but but there's a lot of hype around 5g certainly a lot of folks in the technology community you're excited about it yeah help us understand what's real and what's not what's hype and what sort of things that users can actually expect and then I want to know exact months and you know what I think if you can imagine it it's a possibility I think it all boils down to the type of partnerships I always say that it's the power of three in the sense in the past has always been the power of two where two companies come together we can make it work well now you need you need an extra component not only do you need a company like Microsoft but you need to tell Co but you're going to need a system integrator right and I'm not talking about the hardware side but more of the software application side I think if a lot of people talking about like these things we know that smart city we think that's a possibility real soon mmm I still think we got it way to go with a lot of the townships and the city infrastructures moving so slow with governmental policies changing I think that we can likely see improvement in connected vehicles connected you know Internet of Things in and if everything is coming we first must be able to connect the dots with those things first before we actually bring in a government entity I think they have a lot of questions that we're not yet ready to answer and so I think there's a lot of great need for POCs and that's what my team focuses on inside of Azure networking he's looking at what can be the next PLC where we can help truly define the next generation requirements you're kind of acting as the accelerant I like the power three analogy a bump set spike yeah right now fashion sports analogies in the cube and then you know you point about I think governments is right on I was saying the earlier to David that I participated in a mayor of Boston as this you know the Smart City future initiative and you're talking 2050 oh yeah you know that's their time horizon I'm trying to figure that that's right around the corner yeah I mean I can't believe we're about to be in the 2020 feels like I just graduated high school when you're looking at these opportunities there seems to be a big divergence of opinion in terms of networking between are you going to push the processing out to the edge and do as much of it possible there and only take the the subset of data from that processing or are you going to bring it in to some sort of center to do do the processing there yeah what are you what are you seeing in your five-year as the models of computer putting together compute storage and networking yeah for me I have a this is rukia's opinion but I think that in the future when we talk about compute we need to be able to chop it up and we need to sell it to individuals individuals could be enterprises or consumer in my world and the way I think about this I think that we have an enormous amount of opportunity to give customers freedom and flexibility if we're not able to give them freedom and flexibility I think that we really limit the possibilities of what truly podgy can bring and so in my world I believe that you should be able to prepay for your computing power I believe that you can literally distribute it among all your devices within your families like you know you have the family rate plans that the telcos are selling well think about this and that family rate plan now there's an additional component that you will sell which will be compute I may not want to go as fast as you like for gaming for instance absolutely right okay gaming for everyone and at the speed of what you need so atomic of components of compute that you can actually assign to individual users applications workloads yeah it's not - you told me tomorrow rookie what do you want to do that's not saying ok so what what are you doing here what's the connection between sort of Microsoft your role and you know this micron insight event micron is a a great partner with with Microsoft I think we do a lot of business as it relates to chips I specifically am here because Peggy Johnson supports the company and she's over our business development operations for the companies and she believes micron is on to something and so I'm proud to be here and getting to know more about the business visit micron and the partnerships that we can create in the future well we more partnerships obviously you need membrane storage to run all this totally do we can do it part of the build-out well Rukia thank you so much for for coming on the cube we'll give you the last word your takeaway is what should we be watching for from you and your group yeah I mean I think that as we go forth with our partnership with AT&T which happens to be one of the global carriers around the world we are planning for some amazing things and we will make announcements at our Microsoft ignite event in early November and so I hope that everyone will attend that event and perhaps support us by sharing the information and coming to talk to us about new partnerships with our clouds networking department great well we'll be there at ignite hope to have you back on that'll be great thank you and thank you everybody thank you David Fleur a great job with the crew which is a wrap from Pier 27 at Microsoft blending Microsoft mega you both say the same names right the insight conference micron inside 2019 check out Silicon angle comm check out the cube net for all the videos and we'll see you next time is Dave Volante for David floor thank you

from our studios in the heart of Silicon Valley Palo Alto California this is a cute conversation welcome to the cube studios for the cube conversation where we go in-depth with thought leaders driving business outcomes with technology I'm your host Peter Burris digital business and the need to drive the value of data within organizations is creating an explosion of technology in multiple domains systems networking and storage we've seen advances in flash we've seen advances in HD DS we've seen advances and all kinds of different elements but it's essential that users and enterprises still think in terms not just of these individual technologies piecemeal but as solutions that are applied to use cases now you always have to be aware of what are the underlying technology components but it's still important to think about how systems integration is going to bring them together and apply them to serve business outcomes now to have that conversation we've got David Fleur who's the CTO and co-founder of wiki bond and my colleague David welcome to the cube thank you very much Peter all right so I've just laid out this proposition that systems integration as a discipline is not gonna go away when we think about how to build these capabilities that businesses need in digital business so let's talk about that what are some of the key features of systems integration especially in the storage world that will continue to be a helps differentiate between winners and losers absolutely so you you need to be able to use software to be able to combine all these different layers and it has to be an architect software solution that will work wherever you've got equipment and where have you got data so it needs to work in the cloud it needs to work in a private cloud it needs to work at the edge all of these needs to be architected in a way which is available to the users to put where the data is going to be created as opposed to bring it all in in one super large collection of data and so we've got different types of technology at the very fastest we've got DRAM we've got we've got non-volatile DRAM which is coming very fast indeed we've got flash and there are many different sorts of flash there's obtained from Intel that may be trying to get in between there as well and then there are different HD DS as well so we got a long hierarchy the important thing is that we protect the application and the operations from all of that complexity by having an overall hierarchy and utilizing software from an integration standpoint but it suggests that when an enterprise thinks about a solution for how they store their data they need to think in terms of as you said first off physically where is it going to be secondly what kinds of services at the software level am I going to utilize to ensure that I can have a common administrative experience and the differentiated usage experience based on the physical characteristics of where it's being used and then obviously and very importantly from an administration standpoint I need to ensure that I'm not having to learn new and unique administration practices everywhere because I would just blow everything up absolutely but there is a real there's going to be in my opinion a large number of these solutions out there I mean one data architecture is not going to be sufficient for all applications they're gonna have many different architectures out there I think it's probably useful just to start with one as an example in this area just let's take one as an example and then we can see what the major characteristics of you are so let's take something that would fit in most places a mid-range type solution let's take nimble nimble storage which has a very specific architecture so it was started off by being a virtualization of all those different layers so the application sees that everything is in flash and in cash or whatever it is but where it is is totally different it can be anywhere within that hierarchy so the application sees effectively a pool of resources that it can call yes all it sees and and it doesn't know and nobody and it doesn't need to know that it's on disk or a hard disk or in in memory in in in a cache inside the controller or wherever it is so it starts with using nimble as an example nimble is successfully masking the complexities and specificities of that storage heart and from the application right so so and and that's an advantage because it's simpler but it's also needs to cover more things you need to be able to do everything within that virtualized environment so you need for example to be able to take snapshots and you the snapshots need all the metadata about the snapshots needs to be put in a separate place so one of the things you find that comes from this sort of architecture is that the metadata is separated out completely different from the actual data itself but still proximate to the data because data locality still matters absolutely has to be there but it's in a different part of a hierarchy it's much further up the hierarchy all the metadata so what we've got the metadata we've got the flash high speed we've got the the fastest which is the DRAM itself that when for writes is has a protection mechanism for that that part of the DRAM specialized hardware in that area so that allows you to do writes very very quickly indeed and then you come down to the next layer which is flash and indeed within the in the in taking the nimble example you have two sorts of flash you can have the high-speed flash at the top and if you want to you can have lower performance flash you know using the 3d quad flash or whatever it is you can have lower performance flash if that's what you need and then going lower down then you have HD DS and the architecture combines the benefits of flash with the character and the characteristics of flash with the benefits of HD d which is much lower cost but the characteristics of HD d which are slower but very suited to writing out large volumes or reading in large volumes so that's read out to the disk but where where it's all held is held in the metadata so it's really looking at the workloads that are going to be they're gonna hit the data and then with out of making the application aware of it utilizing the underlying storage hierarchy to so best support those workloads again with a virtualized interface that keeps it really simple from an administration development and runtime perspective actually all right David foyer thanks very much for being on the cube and talking about some of these new solution-oriented requirements for thinking about storage over the next few years once again I'm Peter Burris see you next time you [Music]

>> Announcer: Live from Las Vegas, it's theCUBE, covering Dell EMC World 2017. Brought to you by Dell EMC. >> Welcome back, here at Las Vegas at The Venetian. As theCUBE continues our coverage of Dell EMC World 2017. Along with our co-host, Paul Gillin, I'm John Walls, good to have you with us. As we, I guess were coming down the home stretch. >> Paul: We are. >> Day one. >> Paul: End of the day. >> Here at Dell EMC World 2017. With us now is Chhandomay Mandal, who is product marketing director at Dell EMC. Double dipping on us, we just had you on a few moments ago. This is nice, we get two shots. >> Thanks for having me. >> Good to have you back with us, yeah, it's good. >> Chhandomay: Thanks for having me. >> So before we were talking about XtremeIO, what you were doing in the healthcare space. Moving over now to copy data management, different part of your portfolio, and kind of what's up in that world with you. So just give us a little rundown, an overview of what you're up to right now. >> Sure, so let's start with what exactly is copy data problem. Why it's a problem, and why we need to be solving it? If you think of any business application, it comes with its production data. But for every bit of production data, you have many different copies. For example, when you're developing applications, you need copies for your development and testing. You need copies for your backup. You need copies for running your analytics environment. It's for every single production database, typically, we see five to 12 copies of that data. And in fact, I did see estimates. The copy data sprawl is like 40 billion dollar market, and 60% of all the data that exists are on copies. Now, our mission, especially with Dell EMC XtremIO, is to solve that copy data problem, giving the customers back a lot in terms of the storage efficiencies, and not only is the storage TCO, but transforming the business workflows. We did copy data management so that they can realize storage and infrastructure settings, but also the business impact from transforming the application workflows and bringing new production market in a much quicker way. >> So you said a 40 billion dollar market, I mean, what are the costs here? Is it just storage cost? Is it bandwidth, is it errors? Lack of data being out of sync? >> So the cost here has multiple components, right? First of all, there is the cost of the lost storage where you need to put the data on. But then, there comes the cost of managing the storage. How do you figure out where you backup copies are, if you need to restore, where are you going to get the data from? It's a cost of inefficiency meaning, like if your developer who is the highly paid, highly productive guy, supposed to be, right? He is waiting for the DBA or the storage admin to give the copy that he needs, then, that's just enough money, right? It's not just the infrastructure cost, but also the soft cost of, like your ability to bring the product to the market in a quicker way, addressing your customer needs in a quicker way. That acts up and those are the components in, like, how I value this intermarket. >> I guess what I'm hearing here, if you got five to 12 copy sets of data, I mean, massive amounts of waste in some cases, right? And maybe some of your clients, they like to know where everything is, but do they lose track of it, and so it's taking up space, taking up money, taking up time. Is that, are these the problems they're facing? >> Chhandomay: Yes, yes. >> Alright, so then, what's the answer then in terms of this better identification? There's X2, get to the heart of that, and help them in terms of better efficiencies? >> How do we achieve that efficiencies? Now, one thing is, the way, first of all, like, if you can consolidate your copies into one single platform. And copies are duplicate bits, right? So, first of all, the first thing in the process is you eliminate all the duplication that exists in your storage. You have your production data base, and you have your copies, which are, if not unique, then basically should not take up any extra space. Now, you take those copies, and make it like a repair plus one. So for example, your Dell part can run tests on it. So when the rights are coming in, only the changes that are happening, that should go into the storage. So that's Part A. Part B is, when you are running production environment, as well as what works on your copies, you need huge performance with consistently low latency. Because you cannot impact your production SLS. You have to meet that. >> You can't tell it, "Hang on, I've got something "else going on over here, right?" >> So you need a platform that can handle consistently high performance with low latency no matter what workload you are running. And then the copies themselves need to be very efficient. They should not take any extra space, unless there is something unique. And they should be able to perform just as well as in a production value. The hard part of this is, you need to orchestrate the inner process, right? I mean, you as in oracle admin. You really do not need to worry about how and where the storage is going to be saved for your copies. You click on a button, and it should do all the steps necessary right from your application console down to the storage. So this is the application orchestration that we in-built with AppSync and XtremIO. And then we have APIs that our customers can use to provide their own service catalog. So using these pillars, we consolidated all the copies, on the same platform, running different applications, with the same SLS, okay? And that kind of helps the customers to bring product faster, and address the copy needs. >> Now, this is a very hot market right now. And I'm thinking there's some startups, I'm thinking of Actifio and Catalogic in particular, that say that you shouldn't have many copies. You should have one copy, and then you should have pointers to that. What's your opinion of that? What are the pros and cons of that approach versus yours? >> So our approach, essentially, I mean, since you mentioned, right, there are copy data management vendors. What they're doing is, you have your production, then you make a gold copy off your production, and from that gold copy you run off different applications on those copies, right? So here you are introducing another element, another software, and another appliance, so to speak, to manage the copies. What we are doing, is kind of like you don't need that extra copy that your analytic part provider can provide. And then there are performance implications with the integrated copy data management that we are referring. The reason we can do it is, all of our metadata is in memory. It does not consume any extra space for storage. And no matter what the workload is, we can offer consistently high latency because everything is, the metadata is operating from the memory itself. So the way the third parties are doing, we do it the same way, even better, and at the production level. >> Another thing, and forgive my technical ignorance here, but David Fleur at Worky-Ban, has talked a lot about the benefits of flash storage. In that you don't have to create copies, you can create a single copy in flash, and then multiple users or applications can work from that. Do I have that straight? He says that's a game changer. >> Yes, that will be that game changer, and that's really like what we do. The caveat to that is, when you are creating the copies, and you want to run applications on the copies, your production should not be impacted, and the copies should also be able to deliver the same performance. And that part has been the challenge with other solutions in terms of providing the same performance, the same data services on the copies themselves. That's the idiot we solve will our intelligent content error in memory metadata architecture with XtemIO. >> You're talking about the integrated data management just a little bit ago. I mean, from a real life perspective, can you give us an idea about maybe a success story, somebody that you can point to and say, "This is how they incorporated that "into their process, I see it work for them, "and we can make it work for you too?" >> So, I'll give you an interesting statistic. We have 3,000 plus customers running XtremIO in production, and we get all the phone home data at our end, and we can see what they're doing. Now, for XtremIO customers, 56% of the copies that they're making, they are running workloads on them. They are not just for local data production. And, all the IOs, XtremIos that is out there in the field we'll see, 40% of the IOs are because of the copies. So we see across the board on the customers. I have many examples. For the sake of time, I'll just speak one. We all know Moen, they are the leading, not American manufacturers of the faucets, right? It's a big shop, and they have like, a lot of SLP landscapes in there. Before XtremIO, they could not keep up with the backups and the copies that they needed. After moving to XtremIO, now they can actually take the copies of their production SLP landscapes twice a day. They are quietly running reports. They are actually running like 90% shorter, and in fact, we were talking with Harvey H., literally, like before this segment, right? He was also talking about how efficient their copies are. I was talking with Scripps Health, who are also going to be presenting in here. They run like 3,000 copies in their environment, with XtremIO and AppSync, and like it's all working great. No impact on the performance, and they are meeting their SLS. >> Well, your performance on theCUBE has been outstanding. Back-to-back saves, we appreciate the time. Chhandomay, thanks for hanging with us. Best of luck down the road, and continued success here at the show as well. >> Thank you, it was a pleasure. >> We will continue with more from theCUBE here in Las Vegas. We are live at Dell EMC World 2017.