>>Welcome to the customer. Obsession begins with data session. Uh, thank you for, for attending. Um, at Cloudera, we believe that a custom session begins with, uh, with, with data. Um, and, uh, you know, financial services is Cloudera is largest industry vertical. We have approximately 425 global financial services customers, uh, which consists of 82 out of a hundred of the largest global banks of which we have 27 that are globally systemic banks, uh, four out of the five, uh, top stock exchanges, eight out of the 10 top wealth management firms and all four of the top credit card networks. Uh, so as you can see most financial services institutions utilize Cloudera for data analytics and machine learning. Uh, we also have over 20 central banks and it doesn't or so financial regulators. So it's an incredible footprint, which glimpse Cloudera, lots of insight into the many innovations that our customers are coming in up >>With >>Customers have grown more independent and demanding. Uh, they want the ability to perform many functions on their own and, uh, be able to do it. Uh, he do them on their mobile devices, uh, in a recent Accenture study, more than 50% of customers, uh, are focused on, uh, improving their customer experience through more personalized, uh, offers in advice. The study found that 75% of people are actually willing to share their data for better personalized offers and more efficient and intuitive of services >>Together. And >>A better understanding of your customers use all the data available to develop a complete view of your customer and, uh, and better serve them. Uh, this also breaks down, uh, costly silos, uh, shares data in, in accordance with privacy laws and assists with regulatory adherence. So different and organizations are going to be at different points in their data analytics and AI journey. Uh, there are several degrees of streaming and batch data, both structured and unstructured. Uh, you need a platform that can handle both, uh, with common, with a common governance layer, um, near real time and real real-time sources help make data more relevant. So if you look at this graphic, looking at it from left to right, uh, normal streaming and batch data comes from core banking and, uh, and lending operations data in pretty much a structured format as financial institutions start to evolve. >>Uh, they start to ingest near real-time streaming that comes not only from customers, but also from, from newsfeeds for example, and they start to capture more behavioral data that they can use to evolve their models, uh, and customer experience. Uh, ultimately they start to ingest more real-time streaming data, not only, um, standard, uh, sources like market and transaction data, but also alternative sources such as social media and connected sources, such as wearable devices, uh, giving them more, more data, better data, uh, to extract intelligence and drive personalized actions based on data in real time at the right time, um, and use machine learning and AI, uh, to drive anomaly detection and protect and predict, uh, present potential outcomes. >>So this >>Is another way to look at it. Um, this slide shows the progression of the big data journey as it relates to a customer experience example, um, the dark blue represents, um, visibility or understanding your customer. So we have a data warehouse and are starting to develop some analytics, uh, to know your customer and start to provide a better customer 360 experience. Uh, the medium blue area, uh, is, uh, customer centric or where we learn, uh, the customer's behavior. Uh, at this point we're improving our analytics, uh, gathering more customer centric information to perform, uh, some more exploratory, uh, data sciences. And we can start to do things like cross sell or upsell based on the customer's behavior, which should improve, uh, customer retention. The light blue area is, uh, is proactive customer inter interactions or where we now have the ability, uh, to predict customers needs and wants and improve our interaction with the customer, uh, using applied machine learning and, and AI, uh, clap the Cloudera data platform. >>Um, you know, business use cases require enabling, uh, the end-to-end journey, which we referred to as the data life cycle, uh, what the data life cycle, what is the data life cycle that our customers want to take their data through to enable the end-to-end data journey. If you ask our customers, they want different types of analytics, uh, for their diverse user bases to, to help them implement their, their, their use cases while managed by a centralized security and governance later layer. Uh, in other words, um, the data life cycle to them provides multifunction analytics, uh, at each stage within the data journey, uh, that, uh, integrated and centralized, uh, security, uh, and governance, for example, uh, enterprise data consists of real-time and transactional type type data. Examples include, uh, clickstream data, web logs, um, machine generated, data chatbots, um, call center interactions, uh, transactions, uh, within legacy applications, market data, et cetera. >>We need to manage, uh, that data life cycle, uh, to provide real enterprise data insights, uh, for use cases around enhance them personalized customer experience, um, customer journey analytics, next best action, uh, sentiment and churn analytics market, uh, campaign optimization, uh, mortgage, uh, processing optimization and so on. Um, we bring a diverse set of data then, um, and then enrich it with other data about our customers and products, uh, provide reports and dashboards such as customer 360 and use predictions from machine learning models to provide, uh, business decisions and, and offers of, uh, different products and services to customers and maintain customer satisfaction, um, by using, um, sentiment and turn analytics. These examples show that, um, the whole data life cycle is involved, um, and, uh, is in continuous fashion in order to meet these types of use cases, uh, using a single cohesive platform that can be, uh, that can be served by CDP, uh, the data, the Cloudera data platform. >>Okay. Let's, uh, let's talk about, uh, some of the experiences, uh, from our customers. Uh, first we'll talk about Bunco, something there. Um, Banco Santander is a major global bank headquartered in Spain, uh, with, uh, major operations and subsidiaries all over Europe and north and, and south America. Uh, one of its subsidiary, something there UK wanted to revolutionize the customer experience with the use of real-time data and, uh, in app analytics, uh, for mobile users, however, like many financial institutions send them there had a, he had a, had a large number of legacy data warehouses spread across many business use, and it's within consistent data and different ways of calculating the same metrics, uh, leading to different results. As a result, the company couldn't get the comprehensive customer insights it needed. And, uh, and business staff often worked on multiple versions of the truth. Sometimes there worked with Cloudera to improve a single data platform that could support all its workloads, including self-service analytics, uh, operational analytics and data science processes in processing 10 million transactions, daily or 30,000 transactions per second at peak times. >>And, uh, bringing together really, uh, nearly two to two petabytes of data. The platform provides unprecedented, uh, customer insight and business value across the organization, uh, over 80 cents. And Dera has realized impressive, uh, benefits spanning, uh, new revenues, cost savings and risk reductions, including creating analytics for, for corporate customers with near real-time shopping behavior, um, and, and helping identify 7,000 new corporate, uh, customer prospects, uh, reducing capital expenditures by, uh, 3.2 million annually and decreasing operating expenses by, uh, 650,000, um, enabling marketing to realize, uh, 2.4 million in annual savings on, on cash back on commercial transactions, um, and protecting 3.7 million customers from financial crime impacts through 95, new proactive control alerts, improving risk and capital calculations to reduce the amount of money. It must set aside, uh, as part of a, as part of risk mandates. Uh, for example, in one instance, the risk team was able to release a $5.2 million that it had withheld for non-performing credit card loans by properly identifying healthy accounts miscategorized as high risk next, uh, let's uh, talk about, uh, Rabo bank. >>Um, Rabobank is one of the largest banks in the Netherlands, uh, with approximately 8.3 million customers. Uh, it was founded by farmers in the late 19th century and specializes in agricultural financing and sustainability oriented banking, uh, in order to help its customers become more self-sufficient and, uh, improve their financial situations such as debt settlement, uh, rebel bank needed to access, uh, to a varied mix of high quality, accurate, and timely customer data, the talent, uh, to provide this insight, however, was the ability to execute sophisticated and timely data analytics at scale Rabobank was also faced with the challenge of, uh, shortening time to market. Uh, it needed easier access to customer data sets to ensure that they were using and receiving the right financial support at the right time with, with, uh, data quality and speed of processing. Um, highlighted as two vital areas of improvement. Robert bank was looking to incorporate, um, or create new data in an environment that would not only allow the organization to create a centralized repository of high quality data, but also allow them to stream and, uh, conduct data analytics on the fly, uh, to create actionable insights and deliver a strong customer service experience. >>Rabobank >>Leverage Cloudera due to its ability to cope with heavy pressures on data processing and its capability of ingesting large quantities of real-time streaming data. They were able to quickly create a new data lake that allowed for faster queries of both historical and real-time data to analyze customer loan repayment patterns, uh, to up to the minute transaction records, um, Robert bank and, and its customers could now immediately access, uh, the valuable data needed to help them understand, um, the status of their financial situation, this enabled, uh, rebel bank to spot financial disasters before they happened, enabling them to gain deep and timely insights into which customers were at risk of defaulting on loans. Um, having established the foundation of a modern data architecture Rabobank is now able to run sophisticated machine learning algorithms and, uh, financial models, uh, to help customers manage, um, financial, uh, obligations, um, including, uh, loan repayments, and are able to generate accurate, uh, current liquidity overviews, uh, no next, uh, let's, uh, speak about, um, uh, OVO. >>Uh, so OVO is the leading digital payment rewards and financial services platform in Indonesia, and is present in 115 million devices across the company across the country. Excuse me. Um, as the volume of, of products, uh, within Obos ecosystem increases, the ability to ensure marketing effectiveness is critical to avoid unnecessary waste of time and resources, unlike competitors, uh, banks, w which use traditional mass marketing, uh, to reach customers over, oh, decided to embark on a, on a bold new approach to connect with customers via a ultra personalized marketing, uh, using the stack, the team at OVO were able to implement a change point detection algorithm, uh, to discover customer life stage changes. This allowed OVO, uh, to, uh, build a segmentation model of one, uh, the contextual offer engine Bill's recommendation algorithms on top of the product, uh, including collaborative and context-based filters, uh, to detect changes in consumer consumption >>Patterns. >>As a result, OVO has achieved a 15% increase in revenue, thanks to this, to this project, um, significant time savings through automation and eliminating the chance of human error and have reduced engineers workloads by, by 30%. Uh, next let's talk about, uh, bank Bri, uh, bank Bri is one of the largest and oldest, uh, banks in Indonesia, um, engaging in, in general banking services, uh, for its customers. Uh, they are headquartered in, in Jakarta Indonesia, uh, BR is a well-known, uh, for its, uh, focused on financing initiative initiatives and serves over 75 million customers through its more than 11,000 offices and rural outposts, >>Um, Bri >>Needed to gain better understanding of their customers and market, uh, to improve the efficiency of its operations, uh, reduce losses from non-performing loans and address the rising concern around data security from regulators and consumers, uh, through enhanced fraud detection. This would require the ability to analyze vast amounts of, uh, historical financial data and use those insights, uh, to enhance operations and, uh, deliver better service. Um, Bri used Cloudera's enterprise data platform to build an agile and reliable, uh, predictive augmented intelligence solution. Uh, Bri was now able to analyze 124 years worth of historical financial data and use those insights to enhance its operations and deliver better services. Um, they were able to, uh, enhance their credit scoring system, um, the solution analyzes customer transaction data, and predicts the probability of a customer defaulting on, on payments. Um, the following month, it also alerts Bri's loan officers, um, to at-risk customers, prompting them to take the necessary action to reduce the likelihood of a Vanette profit lost. Uh, this resulted in improved credits in, in improved, uh, credit scoring system, uh, that cut down the approval of micro financing loans, uh, from two weeks to two days to two minutes and, uh, enhanced, uh, fraud detector. >>All right. Uh, this example shows a tabular representation, uh, the evolution of a customer retention use case, um, the evolution of data and analytics, uh, journey that, uh, that for that use case, uh, from aware, uh, text flirtation, uh, to optimization, to being transformative, uh, with every level, uh, data sources increase. And, uh, for the most part, uh, are, are less, less standard, more dynamic and less structured, but always adding more value, more insights into the customer, uh, allowing us to continuously improve our analytics, increase the velocity of the data we ingest, uh, from, from batch, uh, to, uh, near real time, uh, to real-time streaming, uh, the volume of data we ingest continually increases and we progress, uh, the value of the data on our customers, uh, is continuously improving, allowing us to interact more proactively and more efficiently. And, and with that, um, I would, uh, you know, ask you to consider an assess if you are using all the, uh, the data available to understand, uh, and service your customers, and to learn more about, about this, um, you know, visit cloudera.com and schedule a meeting with Cloudera to learn more. And with that, thank you for your time. And thank you for listening.

>>from around the globe. It's the Cube covering HP Discover Virtual Experience Brought to You by HP >>I Welcome to the Cube's coverage of HP Discover. 2020. The virtual experience I'm Stew Minimum course This year we're getting to talk to HP, their customers and their partners where they are around the globe. We said many times these were, you know, together, even while we're art happy to dig into a really important partnership with HP and VM Ware. Welcome to the program. First time guest on the program Christmas Satterthwaite. She is the vice president of product management for Compute with Packard Enterprise and welcome back to the program Lee Caswell. He is the vice president, product marketing for hyper converged infrastructure, her at VM Ware talking about V sphere and how that gets bundled into everything else. Chris Stanley, thanks so much for joining us. >>Thanks for having us. >>Alright, So, Chris, let's start with you. So you know, like a little bit about your background? The HP and HP relationship with VM Ware, you know, goes back to you know, the earliest days, but, you know, give us a little bit about you know where in the portfolio you focus on and and how VM Ware fit, then >>Oh, sure, sure. So I've been with H P E for 23 years now, and I'm leading the business for Alliance and Synergy and talking a little bit about the relationship with VM Ware. So we've been partnering for 19 years and we have over 200,000 joint customers together. And I'm actually often asked about the partnership and how we partner and we really partner across all fronts. So it's from the innovation for the co engineering, the working with specific customers on what solutions are good for them to servicing our customers. So we're really working across the board, and a lot of customers we work with closely are really impressed with how closely we're working together, because that's what they look for. >>Yeah, and we it's it's It's an interesting relationship to watch. Obviously, you know, long history Chris talked about on the it side, but the VM partnership is more than just the compute. Maybe gives a little bit of a view inside. You know, the joint engineering go to market efforts that you do. >>Yeah. I mean, customers always sit up straight when we talk together, because both hard companies or just raw engines of innovation and they look forward to not just the capabilities or bringing, but also the seamless way that we integrate that and make that seamless and easy for customers to digest. So certainly on the server front through V sphere, that's been a longstanding, uh, participation the VM Ware Cloud Foundation. Then this fully software defined stack became a really interesting way for us to go in partner and show joint value to customers who are trying to basically get more speed the speed. We're gonna talk about a lot that today and then finally, the confirmation that we've opened up into storage systems, right? So there's certainly a hyper converged element of it. But now what we do with Nimble three Par and now I'm Era is a really interesting way for us to take the vehicle technology that we have and extend the common operating model. So really just interesting innovation for customers that take advantage of as they look to innovate themselves. >>Krista, from from a research standpoint, you know, we were really early in watching, you know, new models of building out storage. And we said, You know, the pendulum has swung back to pull it much closer to the compute you talked about. You've got a broad portfolio and compute. You know, synergy has some really interesting, you know, ways to be able to compose things and leverage software capabilities. So maybe give >>us a >>little bit of how HP differentiates in the market cause, you know, VM Ware does partner with lots of people. But you know what separates the's point solution? Everything else out in the market? >>Sure, and synergy is a great example, because what we're seeing is really, really high interest on on synergy with VCF. And the reason for that is because customers want a software to find infrastructure that they can compose, compute storage and networking as they need to to address any workload they have. And they want to do that with a partner like VM Ware and VCF. So what we see is customers choosing those two things together and building their hybrid cloud environments on those two. When I think of some of the customers that we have, I'll give you a specific example. So Banco Santander's one of the largest banking groups in the world. And they are really trying to drive innovation across all of their, um, locations there in North America, South America, Europe, Asia. They're trying to drive innovation across. They have a big project, and they selected Synergy and VCF and as a service green lake bottle to help them transform their business. And they're really excited because what they think this is providing to them is a reduced a data center space, reduced power consumption and reduce costs. And all of that with automation, more automation than they've had in the past. More flexibility than they've had in the past. >>Yeah, I'm so glad you brought up the Green Lake because you know, those as a service models. You know, Cloud obviously has been a big discussion for the last two years, Lee, Um, you know, VM Ware is no stranger to, you know, working in multi and hybrid environments. It gives a little bit about you know what you're hearing from your customers. You know, if you meant Green Lake, how does that fit in the overall? You know, VM Ware multi cloud offering. >>Well, you know, we all know these air uncertain times, right? and customers and uncertain times. We're looking for flexibility. How do they go? And basically, you know, invest smartly, right? Look to come out of uncertain times stronger. And what we're finding is that the flexibility, you know, starting it. You know, we're really impressed with this energy platform, by the way, the idea of being able to flexibly, configure, compute and storage to tie into external arrays from that end, to have the VM Ware Cloud Foundation is a unifying, software defined data center concept that's available on Prem and then extends into the hybrid cloud. This basic gives investment protection to customers who are looking for how to invest in. You know, you mentioned Green Lake as well, and I just mentioned that innovation on Green Lake is about true consumption based purchasing miles, if you will. And that's different than just a financial engineering aspect. I mean, that's real innovation and real technical innovation in terms of how customers can go in a why infrastructure at the time that they needed relative to that compelling business models, >>and I'll chime in their Teoh, I'll tell you a little story about when I first presented the green like model. At that time, it wasn't called Green Lake, but I presented it to a bunch of customers, about 100 customers in an advisory council. And I have never had so many people come up to me afterwards trying to figure out how they can get that for themselves as I did when I had that presentation. What really resonated with people is that they wanted to take advantage of the latest and greatest technologies, but they didn't have big budgets. And when they did take advantage of those technologies, one of the challenges has been growth. So when they need to expand, that's another procurement cycle. You have a way to have the standard all love with Green Lake. You actually have that added capacity on sites and then also painful what you use s so they were attracted to all of those things. And I feel like right now and the environment were in many people had big, big projects, things they want to do, and they may have planned those ah, a capital expenditure for that. But that money may not be there, So Green Lake is one of those things that can help overcome that challenge. And what we found is when people use green like we don't see many people. Um, go back. So what? I was talking to the green like team, and I said, You know what happens if they decide not to do Green Lake and they're kind of pause, and they're like, Well, we really haven't run into that very often. So it's very, very popular, and customers were really happy with it. >>Yeah. Talking about innovation and helping customers take advantage of new technologies. You know, maybe we'll start with you and Krista. Definitely want your but been a lot of feedback about V. Sphere seven. Of course, One of the big pieces of that is how, you know, cloud native container ization kubernetes It can be pulled into the, you know, the virtualization platform. So we're talking a lot about vcf Lee. That's the you know. Wait. Get it. The community's piece today. Tell us a little bit about that and what you hear from customers. And then Chris, I'd like to understand how that fits into the HP offering. >>Yeah, you know, the data we have shows that 95% of new applications are being developed on containers. Why? Because it's the speed of ill. And so at VM Ware, we've re architected V sphere for the first time that, you know in the last five years. And you look carefully at what the EMR integrates into the hyper visor because that's what we believe is going to be really benefiting from performance efficiency and management. And so we've integrated kubernetes directly into the hyper visor itself and then to our Tom's, a portfolio. Introduce an upstream compatible kubernetes development environment so that we have developer ready infrastructure. And that's really important because at the speed of new applications, basically you need to be able to respond quickly to those and what VM Ware has always offered right, which is a resilient underlying infrastructure with an intrinsic security model built in conceptually important when containers are being spun up more quickly. All right, mark quickly. They're being portable and portable across the hybrid cloud. Those models right mean that you need and convince you get value right from this integrated model that leverages all of the experience and knowledge that people have around how to run V Center and V Sphere so really exciting, and it's available in VCF for with >>I actually see the interest. I see customers asking about an enquiring about it. Vikan, you know, definitely second everything that we just said. I think you're really you're going to see a really fast transition over because there's so much value. Add it in. >>Excellent. Okay, Crystal, while I've got you on the compute piece, you know, legally said that 95% of application new applications are being built on container ization. How has that impacted architecture, er and how you're working with? >>Yeah. So what I find is that customers are very interested in containers. What we're doing is we're helping them from a services standpoint. A consulting standpoint of many of these customers are adopting for the first time trying to figure out how they could they could leverage containers in their environment. From our standpoint, it's making sure that we have the right platforms and we're advising and consulting and helping customers get there. >>Excellent, Lee. You know, Kristen talked about a sense and under one wondering if you've got any customer examples you like to share? >>Yeah. Great. One is ah, portion. I love the portion example. Just because portion, just the epitome of speed. And so the idea of this flexibility well, you're finding rate is the flexibility, right? Starting from, let's say, from a synergy, I'm flexible on the part of their allocation, right? And then, with VCF right now being able to be flexible across the hybrid cloud and now with VCF or with ponzu, the flexibility of introducing new modern applications support on Finally Layer and Green Lake On top of that which which is also using it, gives you this idea that you know, especially in uncertain times. But, you know, regardless, the changing business environment where everyone's responding, toe app, development rushers, timelines and innovation. We've got a really interesting model now for customers to invest responsibly and be able to respond quickly. >>Hm. Excellent. Crystal, I guess. Said the other pieces were at discover any updates on the portfolio expanding the VM solution. That >>Yeah. Yeah. So I'd like to talk a little bit about our pre validated synergy vcf solution stack with built in automation. So we literally got rid of hundreds of that's pre and post employment so we could speed deployment by five times. We were talking to point in hours instead of weeks. So we're really, really excited about that. We're working together to make sure we're making things easier for customers making that journey to a hybrid cloud very, very simple. So we're really happy to have, you know, offer that to customers. >>Great Lee, Any any final words you can share on the partnership? You >>know what I might say? It's right that the pace of innovation from our companies right is so great, Right? That really v vm Ware Cloud Foundation is a way, you know, in our joint effort and joint delivery rate is a way for customers to assimilate all of this innovation. So that day zero, it's guaranteed the work. And that day two, you can lifecycle manage all the individual components from a common sec manager interface. That's the value that we're bringing together today. Is that Listen, you know, putting all this in place conceived, daunting until the VM Ware Cloud Foundation, with synergy with all of the joint value we have basically makes it manageable so that you can go and basically stop looking down it infrastructure. Look up the ass. >>All right. Christine will let you have the final word and final takeaways from HP Discover. >>Okay, sure. Thanks. Together. What we're trying to do is simplify that journey to hybrid cloud. Make sure that customers can innovate faster, provide stable operations and reduce their costs. >>Well, Chris Stanley, thank you so much for joining us. Congratulations on the progress. Looking forward. Toa watching down the road. >>All right, thanks. >>Alright, Stay tuned for lots more coverage from the Cube, HP Discover 2020. Virtual experience on stew Minimum. Thanks for watching. Yeah, >>yeah, yeah, yeah.

>> Announcer: From around the globe, it's "theCUBE", covering HPE Discover Virtual Experience, brought to you by HPE. >> Hi, and welcome to "theCUBE"'s coverage of HPE Discover, 2020, The virtqual Experience. I'm Stu Miniman. Of course this year, we're getting to talk to HPE, their customers and their partners where they are around the globe. We've said many times this, we're together even while we're apart, having to dig into a really important partnership with HPE and VMware. Welcome into the program, first time guest on the program, Krista Satterthwaite. She is the Vice President of Product Management for Compute, with Hewlett Packard Enterprise and welcome back to the program. Lee Caswell, he is the Vice President of Product Marketing for hyper converged infrastructure, at VMware. Of course, we're talking about vSphere and how that gets bundled into everything else. Krista and Lee, thanks so much for joining us. >> Thanks for having us. >> All right, so, Krista, let's start with you. So, I'd like to know a little bit about your background. And of course, the the HP and HPE relationship with VMware, goes back to, the earliest days, but give us a little bit about, where in the portfolio you focus on and how VMware fits in. >> Oh, sure, sure. So I've been with HPE for 24 years now. And I'm leading the business for Alliance and Synergy. And talking a little bit about the relationship with VMware. So we've been partnering for 19 years, and we have over 200, 000 joint customers together. And I'm actually often asked about the partnership and how we partner, and we really partner across all fronts. So it's from the innovation, to the CO engineering, to working with specific customers on what solutions are good for them to servicing our customers. So we're really working across the board and a lot of customers we work with closely, are really impressed with how closely we're working together because that's what they look for. >> And and Lee it's an interesting relationship to watch, obviously, the long history Krista talked about on the Compute side. But the VMware HPE partnership is more than just the Compute, maybe give us a little bit of a view inside, the joint engineering, joint go-to market efforts that you do. >> Yeah, you bet. I mean, customers always sit up straight when we talk together, because, both of our companies are just raw engines of innovation. And they look forward to not just the capabilities that we're bringing, but also the seamless way that we integrate that and make that seamless and easy for customers to digest. So, certainly on the server front, through vSphere, that's been a long standing participation, the VMware cloud Foundation, then this fully Software-Defined stack became a really interesting way for us to go and partner and show joint value to customers who are trying to basically get more speed, particularly speed. We're going to talk about a lot of that today, and then finally, VMware cloud foundation that we've opened up into storage systems. So there's certainly a hyper converged element of it. But now what we do with nimble three part and now primeira is a really interesting way for us to take the vVols technology that we have and extend a common operating model. So really just interesting innovation for customers to take advantage of, as they look to innovate themselves. >> Krista, from a research standpoint, we were really early in watching, new models of building out storage, and we said, the pendulum is swung back to pull it much closer to Compute. You talked about you've got a broad portfolio in Compute, Synergy has some really interesting ways to be able to compose things and leverage software capabilities, so maybe give us a little bit as to how HPE differentiates in the market. Because, VMware does partner with lots of people but what separates these point solutions from everything else out in the market. >> Sure, and Synergy is a great example because what we're seeing is a really, really high interest on, on Synergy with VCF. And the reason for that is because customers want a software-defined infrastructure, that they can compose, Compute, storage and networking, as they need to, to address any workload they have. And they want to do that with a partner like VMware and VCF. So what we see is customers choosing those two things together, and building their hybrid cloud environments on those two. When I think of some of the customers that we have, all given a specific example. So, Banco Santander is one of the largest banking groups in the world, and they are really trying to drive innovation across all of their locations that are in North America, South America, Europe, Asia. They're trying to drive innovation across, they have a big project. And they selected Synergy and VCF as a service GreenLake model to help them transform their business. And they're really excited because what they think this is providing to them is a reduced data center space, reduced power consumption, and reduced costs. And all of that with automation, more automation than they've had in the past, more flexibility than they've had in the past. >> Yeah, I'm so glad you brought up the GreenLake, because, those other service models, cloud obviously has been a big discussion for the last few years. Lee, VMware is no stranger to working in multi and hybrid cloud environments. Give us a little bit about what you're hearing from your customers, you mentioned the GreenLake solution. How does that fit in the, overall, VMware multi cloud offering? >> Well, we all know these are uncertain Time's right? And customers in uncertain times are looking for flexibility. How do they go and basically, invest smartly, look to come out of uncertain times stronger. And what we're finding is that flexibility... Starting at, we're really impressed with this Synergy platform by the way. The idea of being able to flexibly configure, Compute and storage to tie into external arrays from that and to have the VMware cloud foundation as a unifying Software-Defined data center concept that's available on-prem and then extends into the hybrid cloud. This basically gives investment protection to customers who are looking for how to invest in, you've mentioned GreenLake as well. And I just mentioned that innovation on GreenLake is about true consumption-based purchasing models, if you will. And that's different than just a financial engineering aspect. I mean, that's real innovation and real technical innovation in terms of how customers can go and apply infrastructure. At the time that they need it, relative to the compelling business models. >> I'll chime in there too, I will tell you a little story about when I first presented the GreenLake model, at that time, it wasn't called GreenLake. But I presented it to a bunch of customers about 100 customers in an advisory council. And I have never had so many people come up to me afterwards, trying to figure out how they can get that for themselves, as I did when I had that presentation. What really resonated with people is that they wanted to take advantage of the latest and greatest technologies, but they didn't have big budgets. And when they did take advantage of those technologies, one of the challenges has been growth. So when they need to expand, that's another procurement cycle. You have to wait, you have to stand it all up. With GreenLake, you actually have that added capacity on site, and then also payfor what you use. So they were attracted to All of those things. And I feel like right now, in the environment we're in, many people had big, big projects, things they wanted to do. And they may have plan those capital expenditure for that, but that money may not be there. So GreenLake is one of those things that can help overcome that challenge. And what we found is when people use GreenLake, we don't see many people go back. So, I was talking with the GreenLake light team, and I said, what happens if they decide not to do GreenLake and they kind of pause, and they're like, "Well, we really haven't run into that very often." So it's very, very popular and customers were really happy with it. >> Yeah, talking about innovation and helping customers take advantage of new technologies. Lee, maybe we'll start with you and Krista, definitely want your input. Been a lot of feedback about vSphere seven. Of course, one of the big pieces of that, is how cloud native containerization Kubernetes can be pulled into the virtualization platforms. So we're talking a lot about VCF, Lee, that's the, the way to get it, the Kubernetes piece today. Tell us a little bit about that, what you're hearing from customers and then, Krista, I'd like to understand how that fits into the HPE offerings. >> Yeah, the data we have, shows that 95% of new applications, are being developed on containers. Why? Because it's the speed of development. And so, at VMware, we've re architected vSphere for the first time that in the last five years. And look carefully at what VMware integrates into the hypervisor, because that's what we believe is going to be really benefiting from performance, efficiency and management. And so we've integrated Kubernetes directly into the hypervisor itself. And then through our Tanzu portfolio, introduce an upstream, compatible, Kubernetes development environment so that we have developer-ready infrastructure. And that's really important because at the speed of new applications, basically, you need to be able to respond quickly to those. And what VMware has always offered, which is a resilient underlying infrastructure with an intrinsic security model built in. And separately important, when containers are being spun up more quickly, destroyed more quickly. They're being portable now they're portable across the hybrid cloud, those models mean that you need, and you get the value right from this integrated model that leverages all of the experience and knowledge that people have around how to run this center and this sphere. So really exciting. And it's available in VCF 4.0 with Tanzu and Synergy. >> Yeah. And I will say that it's very exciting because I actually see the interest I see customers asking about and inquiring about it. I can, definitely second everything that Lee just said. I think Lee you're going to see a really fast transition over because there's so much value added in. >> Excellent. Okay, Krista, while I've got you on the Compute piece, Lee said that 95% of new applications are being built on containerization. How has that, impacted architecture in how you're working with customers? >> Yeah, so what I find is that customers, are very interested in containers. What we're doing is we're helping them from a services standpoint, a consulting standpoint. Many of these customers are adopting for the first time trying to figure out how they could leverage containers in their environment. From our standpoint, it's making sure that we have the right platforms and we're advising and consulting and helping customers get there. Excellent. Lee, Krista talked about Santander, wondering if you've got any customer examples you'd like to share. >> Yeah, great one is Porsche, I love the Porsche example, just because Porsche, just The epitome of speed. And so the idea of this flexibility. The way you're finding, is the flexibility starting from, let's say, from a Synergy, and flexible on hardware allocation? And then with VCF now being able to be flexible across the hybrid cloud, and now with VCF 4.0, with Tanzu, the flexibility of introducing new modern application support, and finally layering GreenLake on top of that, which Porsche is also using, it gives you this idea that, especially in uncertain times, but regardless, the changing business environment where everyone's responding to app development, pressures, timelines, and innovation, we've got a really interesting model now for customers to invest responsibly and be able to respond quickly. >> Excellent. Krista, I guess the other piece, onto Discover, any updates in the portfolio expanding the VMware solution that you can share? >> Yeah. Yeah, so I'd like to talk a little bit about our pre validated Synergy VCF solution stack with built in automation. So we've literally gotten rid of hundreds of steps, pre and post deployment. So we could speed deployment by five times. So we're talking to point in hours instead of weeks. So we're really, really excited about that. We're working together to make sure we're making things easier for customers, making that journey to a hybrid cloud. Very, very simple. So we're really happy to offer that to customers. >> Right, Lee, any final words you can share on HPE partnership? >> Yeah. what I might say is that the pace of innovation from our companies is so great. That really VMware Cloud Foundation is a way in our joint effort and joint delivery, is a way for customers to assimilate all of this innovation. So that day zero, it's guaranteed to work And then day two, you can lifecycle manage all the individual components from a common SVC manager interface. That's the value that we're bringing together today. Is that, listen, putting all this in place can seem daunting until the VMware cloud Foundation, with Synergy with all of the joint value we have basically makes it manageable, so that you can go and basically stop looking down at infrastructure. Look up at the ass. >> All right, Krista, I'll let you have the final word and final takeaways from HPE Discover. >> Okay, sure, thanks. Together, what we're trying to do is simplify that journey to Hybrid Cloud, makes sure that customers can innovate faster, provide stable operations and reduce their costs. >> Well, Krista and Lee, thank you so much for joining us. Congratulations on the progress. Looking forward to watching down the road. >> All right, thank you Stu. >> Thank you Stu. >> All right, stay tuned for lots more coverage from "theCUBE", HPE Discover 2020 Virtual Experience. I'm Stu Miniman, thanks for watching. (cool music)