>> Announcer: Live from Las Vegas It's theCube covering AWS re:Invent 2017 presented by AWS, Intel, and our ecosystem of partners. >> Welcome back to our live coverage. theCube here at AWS re:Invent 2017 Our fifth year covering Amazon Web Services and their massive growth. I'm John Furrier, my co-host Lisa Martin. Here our next guest is CTO of WANdisco, Jugane Sundar. Welcome back to theCube. >> Thank you John. >> You guys are everywhere. WANdisco around the table and all these deals so you guys have been doing extremely well with (indistinct talking) property. What's new? You got some news? >> Yes we do, we recently announced integration with Amazon's AWS Snowball device which gives you the ability to do migration of on-premises workload into the Cloud without down time, and then the end result is a hybrid cloud environment that you can have an active for right environment on both sides. That's a unique capability, nobody else can do that today. >> What does it mean for AWS and their customers 'cause they're very customer focused. What are you guys bringing to the table? >> We bring a whole lot of big data workloads, analytics workloads, IoT workloads into their Cloud. And the beauty of the cloud is that you may have a 20 node cluster on-premises but you can run analytics with a 1000 nodes up in the Cloud on demand and pay just for that use. We think it's a very powerful value proposition. >> Where are you seeing the most traction? We've talking about the massive growth at 18 billion dollar annual runway that fit AWS and Andy's conversation with you John the other day said we haven't gotten that big on startups alone. So even some of the things like the advertising that AWS is now starting to do suggests they're going up the stack to the Enterprise and to the Sea Suites. Where are you guys seeing the most traction with AWS? Is it in the Enterprise space, is it in the start up space, both? >> So somewhat because of our route, what we're finding is that the large majority of Big Data customers and analytics customers from the last two, three years are all considering some form of addition of a cloud to their environment. If it's not a wholesale migration, it's a hybrid environment. It's bursting out into the cloud type of use case and what you're finding is that growth of on-premise Big Data and analytics systems is slowing down because once you get to the Cloud, the plethora of tools you have, the facilities that the scale brings to you is just unmatched. That's the trend we really see in the market. >> We've seen a lot of people go and use it in the marketplace. Juniper Networks for instance, are seeing some activity at the network. Who would have thought a network player is gonna to pick it in the Cloud, but this is what industrial-strength cloud looks like. You guys have the active active. Where does that fit in for the customers who wanna leverage the apps, and don't wanna worry about the networks? >> Exactly, the traditional model of thinking was use the Cloud for back up. You have your on-premise stuff. The cheapest way to back it up is into the Cloud. But that's really just scratching the tip of the iceberg. Once you put your data up in the Cloud, you have the ability to have it strongly consistently replicated then you can do amazing things from the Cloud. You can do a whole new analytics system. Perhaps you want to experiment with Spark in the Cloud and have it on on high on-premise that works very well. Now that both sides are actively writeable, you can create partitions of your data that are dynamically generated written to both sides. These are things that people did not consider. Once they stumble upon it, it just opens their mind to a whole new way of operating. >> Business Park, I've heard some rumors and rumblings in the developer community here that they're running Spark on Lando. People always hacking with new stuff. So Lando server list I think is coming down. How does that relate to some of things that are driving WANdisco's, how do you relate to that? Does that help you? Does that hurt you guys? >> It helps us, the way we look at it. We're all about strong replication of storage. Lando is no storage, you talk to the underlying storage of some kind. It's S3, it's EBS volumes whatever. So long as the storage comes through our system. Any growth, any simple easy way for applications to be written is hugely positive for us. >> What are the start ups out there? We've seen a lot of start ups really missed the mark. They misfired on the Cloud and you seen some stars that have played it well. They've got in the tornadoes as we say. In fact, Geoffrey Moore, I think is rewriting his book Inside the Tornado, which is a management paradigm. But there really seems to be a new business model. You guys are like ever green at WANdisco because you're unique (indistinct talking) property. How are you guys working with that business model and what are some of the things you're seeing with start ups and companies who are trying to play the cloud but are misfiring? >> Right so WANdisco as you know stands for Wide Area Network Distributed Computing, and the Cloud is like a huge bonus to it. It's all about the Wide Area Network. We are now consolidating a bunch of work in the cloud, but guess what? It's gonna go back to going to go into the edge in some way 'cause the edges are getting smarter. You need replication between those. We see a lot of that coming up in the next two, three, five years. IoT workloads and use cases all involve somewhat of edge smart computing. We replicate between those really well. >> Lisa, we always talk about the trend is your friend. In your case, Cloud is your friend. >> Indeed, it is. The Cloud is all about wide area network computing and we are the ones who can really replicate-- >> How does a customer know what to do when it comes down to getting involved with WANdisco? It's not obvious. Spell it out, why do they need you guys? When do you get involved? What specific things should be red flags to a potential customer or a customer who says I'm gonna go in on the Cloud. Unpack that. >> Let me give you a simple example. We look at Amazon S3, it's a Cloud service storage. But do you know that it's actually on a per region basis. When you create a bucket to put objects into the bucket, it's located in one region. If you want it replicated elsewhere, they have cross-region replication which is an eventually consistent replication system that doesn't give you the consistent results that you want. If you have such a situation employing our technology immediately gives you consistent replication. Be it Cloud regions, Cloud to Cloud or on-premise to Cloud. The end result is the minute you step into replication across the land, every solution out there doesn't do it consistently and that's our core-- >> And that's your unique IP. >> Indeed, it is. >> Okay so I'm seeing Amazon racing their roll out regions. They got one coming in China, one in the Middle East. That's a big part of the strategy. Does that help you or what does that do? >> Absolutely it helps us a great deal, partly because customers now do not look at their applications as a single region applications. That doesn't fly anymore. The the notion that my banking app cannot work because a data center went down is just not acceptable in the modern world anymore. The fact that we depend so much on the services means they need to be up all the time. More regions, more data replication. That's why we step in. >> So that sounds like a lot of symbiosis here. You talk about S3 and replication challenges. So tell us how WANdisco is actually helping AWS. That's one example but help you us understand the symbiosis with your relationship with AWS. >> The best example I can give you is a large travel service company in the internet. They had to Adobe infrastructure that was growing out of control. They wanted to manage costs by moving some workloads to Amazon but didn't really know where to start, because you can't do such a thing as take a copy of the data, ship it off on a Snowball into the Cloud and tell the users of that data, stop writing to it now. It's gonna be available in the Cloud, a week, 10 days from now. Then you can start writing again. That's just not acceptable. This is live data problem. The problem here is that you need to be able to ship out your data on Snowballs, continue to write the on-premise storage. When it shows up in the Cloud, start writing that. Both are consistently replicated, you have a proper hybrid Cloud environment. So this was a great bonus to them. As for AWS, they watched this and they look at it as a easy way to move vast majority of data from on-premise big Data analytics systems. >> Have they been a fuel to your fire, in a sense that they've been on this incredible acceleration of their innovation and as Andy Joci said many times to you John. It's speed and customer focus. So how has their accelerated pace of innovation helped fuel WANdisco's so that like you were saying the unique value. How have they really ignited that? >> So they started off with just plain Snowball two years ago. Last year they announced Snowball Edge which is a pretty improved device. Now they have in the works, capability to do some compute on those boxes. That's very interesting to us. Now our services can decide on the Snowball, It arrives at a customer site. He plugs it in, turns it on instant replication capabilities Those are fueled both by Amazon's drive and extreme speed and our own capabilities. So Amazon is a wonderful partner for us partly because their charge to us innovation is quite amazing. >> Snowball, snow mobile, it's gonna be a white Christmas for you guys. Business is good. >> Business is great. >> Okay, final question. What's the conversations you're having here this year, share with us some of the quick conversations you're having in the hallways, meetings, Amazon got execs, partners. >> So most of the conversation are about moving workloads from on-premise into the Cloud. I personally am very interested in IoT use cases because I see the volume of data and the ability for us to do some interesting replications at being critical. That's where our focus is right now. >> Jugane Sundar, CTO of WANdisco. Big announcement, partnership with Amazon Web Services and Snowball replication active active. Great solution for replication. You got regions across regions. Check out WANdisco. Thanks for coming by, great to see you again. Congratulations on all your success. This is theCube, live coverage day one. It's coming down to an end. The halls open, we got two more days of packed two Cubes. Stay tuned for more, we got some great guest coming up, stay with us. (uptempo techno music)