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Anant Chintamaneni, HPE (BlueData) | CUBE Conversation, September 2019


 

(upbeat music) >> From our studios in the heart of Silicon Valley, Palo Alto, California, this is a Cube Conversation. >> Hi and welcome to The Cube Studios for another Cube Conversation where we go in depth with thought leaders driving innovation across the tech industry. I'm your host, Peter Burris. One of the most interesting trends in the technology industry today is the application of AI, machine learning, deep learning, and other classes of advanced technology, to solving the types of business problems that could not be addressed before. And the outcomes that are being generated by these new toolings are significant and impressive, but they are not evenly distributed across the industry. Some companies are doing it really well, most companies are not. So, the promise is there, we just have to turn that promise into something that's more reliable, more repeatable, and more certain. Now, to have that conversation about how we're going to do that, we've got Anant Chintamaneni who's the vice president and general manager at HP, for their BlueData group. Anant, welcome to The Cube. >> It's great to be here, Peter, thank you. >> So, Anant, let's start with this notion of successful applications of AI and ML technology. What are you seeing in the industry? Am I wrong in characterizing that we're seeing some success, but just uneven success? >> Yeah, I completely agree with you. As a trusted partner for a large number of enterprises out there, and we work with hundreds of customers, and we intersect with them at various phases of their journey, we're seeing a tremendous growth in the interest for AI, machine learning, and even, in some cases, deep learning. I mean we're talking about enterprises across financial services, retail, health care, manufacturing, in the auto industry especially, with autonomous cars. The evolution from collecting all that big data, unstructured data, doing analytics on it, the logical next step for them is to exploit that data further and get prescriptive and predictive analytics. So, absolutely, it's the next frontier for a lot of these organizations, and it's a boardroom mandate. >> And we're seeing it turn into specific operational capabilities that are absolutely essential to how the business makes money and how the business serves its customers, but I can tell you, and I want to test this with you: I hear, all the time, customers telling me that it's just too complex that all these use cases are driving off in bespoke workflows to actually achieve the use cases in a variety of different roles and responsibilities. That seems like it's a prescription that's going to only lead to periodic success. Have I got that right? >> Absolutely. I mean, if you look at what you can do with data and analytics, there's obviously different types of business users and business use cases. We're talking about in financial services or even retail, any of these large enterprises that have customer-facing operations, there's value to be generated at the time you intersect with the customer. There's value to be generated in identifying opportunities to upsell, cross-sell. There's also opportunities around just revenue generation, coming up with new business models. Let's face it: all these industries are being disrupted, and they're trying to come up with ways by which they can be more data-driven and create these new business models. The problem is that, when you have these different groups, there's a number of use cases, and there's a number of different ways to solve it. You have human beings involved there who have their tools of choice, who have their specific methodologies in trying to go after a specific problem, so there's no uniformity and no uniform platform either, so each of these silos of environment that are being created, so you have this trend where you have exponentially going instead of use cases, but then the workflows are not there for them to kind of scale these use cases in a consistent, repeatable fashion even if you're using different tools. >> And I think, what really, we're trying to suggest that enterprises do is allow problems to suggest their own sets of solutions using data science and related technologies, but come up with a way to ensure a uniformity of success. Now, to do that, it seems as though we need to start thinking about how we're going to operationalize those workflows that tie the data science work to the actual implementation and run times that lead to the business getting the outcomes that they want. >> Absolutely. I think, for the last several years, everybody was fascinated by creating the best Python-based machine learning model or now, more recently, doing modeling with autonomous machine learning type of techniques. And there's a lot of different ways to create these models that demonstrates some success in the lab, but ultimately, if you want to get business value from those models and all the hard work that you've done, it has to be injected into the business process, whether that's, like we talked about, the use cases, whether it's doing scoring at the edge to find a defect in a manufacturing process that is a multimillion-dollar cost, or if you are trying to run something on a nightly basis or on an hourly basis to identify fraud or security breaches. So, you're absolutely right that operationalization of machine learning is ultimately the key, and I think that's the progression that enterprises have to make, which is they made lots of investments in talent, in tools to create these models, but they have to figure out how to operationalize them, and so that's absolutely the next frontier. And I think, if you look at the New Age companies, they've got unified platforms where it's easy for their data scientists to come up with an idea, try out different tools, access the data, and then operationalize that model, so you have a feature or a capability in these New Age Internet properties available within days, sometimes even hours, and that's a capability that's missing in the enterprises. So, I think that discipline of operationalization, allowing users to work with their tools of choice, access their datasets, but all in the context of security and governance and trying to operationalize it, is absolutely where these enterprises need to go in order to get success and real business value. >> Well, you mentioned the edge. It seems as though another element must be that it also can target to the infrastructure where it naturally can run so that we're not trying to force-fit everything up into a cloud where we move all the data around. There are going to be circumstances where the nature of the data, the nature of the model, requires that it run proximate to some activity. Have I got that right? >> Absolutely. I think, if you look at when you operationalize a model and when you're talking about a manufacturing facility or even like a car, which is practically the edge, then you need to be able to take your model and operationalize it at the edge so you can do inferencing. You could give the signals that need to happen at that point in time. And, similarly, there are other more mundane type of operations that will happen where the data is actually present or being generated whether that's in the cloud or in the data center. >> So, Anant, we've talked about the need to operationalize. Just give us a very, very quick view of how that need translates into actual offers and services. >> Yeah, so we've been working with our customers to essentially give them a set of capabilities that allows them to have the necessary tools to capture the data, process the data. I mean this has been happening for the last several years with the whole big data management space, fast data management space. So, we give a set of tools to allow customers to do data engineering, we allow the data scientist which is the persona that is interested in creating the model, the right set of visual interfaces, and/or the ability to onboard their product of choice so that they can be more productive, they can share their models, they can version them, and then, eventually, a set of tools for the devops and the operations team to take those models and deploy them. And that comprehensive, end-to-end capability which is to build, which is to then deploy, monitor, and then have that closed-loop process, so again, being able to monitor that model, see how it's deviating, and go through that closed-loop cycle, is the set of capabilities that we're providing in an integrated product. >> Anant Chintamaneni, vice president at HPE, working with the BlueData team, thanks very much for being on The Cube. >> Thank you, Peter, thanks for the opportunity. >> And, once again, thanks for joining us for another Cube Conversation. I'm Peter Burris, see you next time. (upbeat music)

Published Date : Sep 5 2019

SUMMARY :

in the heart of Silicon Valley, Palo Alto, California, in the technology industry today that we're seeing some success, but just uneven success? in the interest for AI, machine learning, that are absolutely essential to in identifying opportunities to upsell, cross-sell. that lead to the business and so that's absolutely the next frontier. that it also can target to the infrastructure that need to happen at that point in time. of how that need translates into actual offers and services. that allows them to have the necessary tools working with the BlueData team, I'm Peter Burris, see you next time.

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Jim Franklin & Anant Chintamaneni | theCUBE NYC 2018


 

>> Live from New York. It's theCUBE. Covering theCUBE New York City, 2018. Brought to you by SiliconANGLE Media, and it's ecosystem partners. >> I'm John Furrier with Peter Burris, our next two guests are Jim Franklin with Dell EMC Director of Product Management Anant Chintamaneni, who is the Vice President of Products at BlueData. Welcome to theCUBE, good to see you. >> Thanks, John. >> Thank you. >> Thanks for coming on. >> I've been following BlueData since the founding. Great company, and the founders are great. Great teams, so thanks for coming on and sharing what's going on, I appreciate it. >> It's a pleasure, thanks for the opportunity. >> So Jim, talk about the Dell relationship with BlueData. What are you guys doing? You have the Dell-ready solutions. How is that related now, because you've seen this industry with us over the years morph. It's really now about, the set-up days are over, it's about proof points. >> That's right. >> AI and machine learning are driving the signal, which is saying, 'We need results'. There's action on the developer's side, there's action on the deployment, people want ROI, that's the main focus. >> That's right. That's right, and we've seen this journey happen from the new batch processing days, and we're seeing that customer base mature and come along, so the reason why we partnered with BlueData is, you have to have those softwares, you have to have the contenders. They have to have the algorithms, and things like that, in order to make this real. So it's been a great partnership with BlueData, it's dated back actually a little farther back than some may realize, all the way to 2015, believe it or not, when we used to incorporate BlueData with Isilon. So it's been actually a pretty positive partnership. >> Now we've talked with you guys in the past, you guys were on the cutting edge, this was back when Docker containers were fashionable, but now containers have become so proliferated out there, it's not just Docker, containerization has been the wave. Now, Kubernetes on top of it is really bringing in the orchestration. This is really making the storage and the network so much more valuable with workloads, whether respective workloads, and AI is a part of that. How do you guys navigate those waters now? What's the BlueData update, how are you guys taking advantage of that big wave? >> I think, great observation, re-embrace Docker containers, even before actually Docker was even formed as a company by that time, and Kubernetes was just getting launched, so we saw the value of Docker containers very early on, in terms of being able to obviously provide the agility, elasticity, but also, from a packaging of applications perspective, as we all know it's a very dynamic environment, and today, I think we are very happy to know that, with Kubernetes being a household name now, especially a tech company, so the way we're navigating this is, we have a turnkey product, which has containerization, and then now we are taking our value proposition of big data and AI and lifecycle management and bringing it to Kubernetes with an open source project that we launched called Cube Director under our umbrella. So, we're all about bringing stateful applications like Hadoop, AI, ML to the community and to our customer base, which is some of the largest financial services in health care customers. >> So the container revolution has certainly groped developers, and developers have always had a history of chasing after the next cool technology, and for good reason, it's not like just chasing after... Developers tend not to just chase after the shiny thing, they chased after the most productive thing, and they start using it, and they start learning about it, and they make themselves valuable, and they build more valuable applications as a result. But there's this interesting meshing of creators, makers, in the software world, between the development community and the data science community. How are data scientists, who you must be spending a fair amount of time with, starting to adopt containers, what are they looking at? Are they even aware of this, as you try to help these communities come together? >> We absolutely talk to the data scientists and they're the drivers of determining what applications they want to consume for the different news cases. But, at the end of the day, the person who has to deliver these applications, you know data scientists care about time to value, getting the environment quickly all prepared so they can access the right data sets. So, in many ways, most of our customers, many of them are unaware that there's actually containers under the hood. >> So this is the data scientists. >> The data scientists, but the actual administrators and the system administrators were making these tools available, are using containers as a way to accelerate the way they package the software, which has a whole bunch of dependent libraries, and there's a lot of complexity our there. So they're simplifying all that and providing the environment as quickly as possible. >> And in so doing, making sure that whatever workloads are put together, can scaled, can be combined differently and recombined differently, based on requirements of the data scientists. So the data scientist sees the tool... >> Yeah. >> The tool is manifest as, in concert with some of these new container related technologies, and then the whole CICD process supports the data scientist >> The other thing to think about though, is that this also allows freedom of choice, and we were discussing off camera before, these developers want to pick out what they want to pick out what they want to work with, they don't want to have to be locked in. So with containers, you can also speed that deployment but give them freedom to choose the tools that make them best productive. That'll make them much happier, and probably much more efficient. >> So there's a separation under the data science tools, and the developer tools, but they end up all supporting the same basic objective. So how does the infrastructure play in this, because the challenge of big data for the last five years as John and I both know, is that a lot of people conflated. The outcome of data science, the outcome of big data, with the process of standing up clusters, and lining up Hadoop, and if they failed on the infrastructure, they said it was a failure overall. So how you making the infrastructure really simple, and line up with this time of value? >> Well, the reality is, we all need food and water. IT still needs server and storage in order to work. But at the end of the day, the abstraction has to be there just like VMware in the early days, clouds, containers with BlueData is just another way to create a layer of abstraction. But this one is in the context of what the data scientist is trying to get done, and that's the key to why we partnered with BlueData and why we delivered big data as a service. >> So at that point, what's the update from Dell EMC and Dell, in particular, Analytics? Obviously you guys work with a lot of customers, have challenges, how are you solving those problems? What are those problems? Because we know there's some AI rumors, big Dell event coming up, there's rumors of a lot of AI involved, I'm speculating there's going to be probably a new kind of hardware device and software. What's the state of the analytics today? >> I think a lot of the customers we talked about, they were born in that batch processing, that Hadoop space we just talked about. I think they largely got that right, they've largely got that figured out, but now we're seeing proliferation of AI tools, proliferation of sandbox environments, and you're psyched to see a little bit of silo behavior happening, so what we're trying to do is that IT shop is trying to dispatch those environments, dispatch with some speed, with some agility. They want to have it at the right economic model as well, so we're trying to strike a better balance, say 'Hey, I've invested in all this infrastructure already, I need to modernize it, and that I also need to offer it up in a way that data scientists can consume it'. Oh, by the way, we're starting to see them start to hire more and more of these data scientists. Well, you don't want your data scientists, this very expensive, intelligent resource, sitting there doing data mining, data cleansing, detail offloads, we want them actually doing modeling and analytics. So we find that a lot of times right now as you're doing an operational change, the operational mindset as you're starting to hire these very expensive people to do this very good work, at the corest of the data, but they need to get productive in the way that you hired them to be productive. >> So what is this ready solution, can you just explain what that is? Is it a program, is it a hardware, is it a solution? What is the ready solution? >> Generally speaking, what we do as a division is we look for value workloads, just generally speaking, not necessarily in batch processing, or AI, or applications, and we try and create an environment that solves that customer challenge, typically they're very complex, SAP, Oracle Database, it's AI, my goodness. Very difficult. >> Variety of tools, using hives, no sequel, all this stuff's going on. >> Cassandra, you've got Tensorflow, so we try fit together a set of knowledge experts, that's the key, the intellectual property of our engineers, and their deep knowledge expertise in a certain area. So for AI, we have a sight of them back at the shop, they're in the lab, and this is what they do, and they're serving up these models, they're putting data through its paces, they're doing the work of a data scientist. They are data scientists. >> And so this is where BlueData comes in. You guys are part of this abstraction layer in the ready solutions. Offering? Is that how it works? >> Yeah, we are the software that enables the self-service experience, the multitenancy, that the consumers of the ready solution would want in terms of being able to onboard multiple different groups of users, lines of business, so you could have a user that wants to run basic spark, cluster, spark jobs, or you could have another user group that's using Tensorflow, or accelerated by a special type of CPU or GPU, and so you can have them all on the same infrastructure. >> One of the things Peter and I were talking about, Dave Vellante, who was here, he's at another event right now getting some content but, one of the things we observed was, we saw this awhile ago so it's not new to us but certainly we're seeing the impact at this event. Hadoop World, there's now called Strata Data NYC, is that we hear words like Kubernetes, and Multi Cloud, and Istio for the first time. At this event. This is the impact of the Cloud. The Cloud has essentially leveled the Hadoop World, certainly there's some Hadoop activity going on there, people have clusters, there's standing up infrastructure for analytical infrastructures that do analytics, obviously AI drives that, but now you have the Cloud being a power base. Changing that analytics infrastructure. How has it impacted you guys? BlueData, how are you guys impacted by the Cloud? Tailwind for you guys? Helpful? Good? >> You described it well, it is a tailwind. This space is about the data, not where the data lives necessarily, but the robustness of the data. So whether that's in the Cloud, whether that's on Premise, whether that's on Premise in your own private Cloud, I think anywhere where there's data that can be gathered, modeled, and new insights being pulled out of, this is wonderful, so as we ditched data, whether it's born in the Cloud or born on Premise, this is actually an accelerant to the solutions that we built together. >> As BlueData, we're all in on the Cloud, we support all the three major Cloud providers that was the big announcement that we made this week, we're generally available for AWS, GCP, and Azure, and, in particular, we start with customers who weren't born in the Cloud, so we're talking about some of the large financial services >> We had Barclays UK here who we nominated, they won the Cloud Era Data Impact Award, and what they're actually going through right now, is they started on Prem, they have these really packaged certified technology stacks, whether they are Cloud Era Hadoop, whether they are Anaconda for data science, and what they're trying to do right now is, they're obviously getting value from that on Premise with BlueData, and now they want to leverage the Cloud. They want to be able to extend into the Cloud. So, we as a company have made our product a hybrid Cloud-ready platform, so it can span on Prem as well as multiple Clouds, and you have the ability to move the workloads from one to the other, depending on data gravity, SLA considerations. >> Compliancy. >> I think it's one more thing, I want to test this with you guys, John, and that is, analytics is, I don't want to call it inert, or passive, but analytics has always been about getting the right data to human beings so they can make decisions, and now we're seeing, because of AI, the distinction that we draw between analytics and AI is, AI is about taking action on the data, it's about having a consequential action, as a result of the data, so in many respects, NCL, Kubernetes, a lot of these are not only do some interesting things for the infrastructure associated with big data, but they also facilitate the incorporation of new causes of applications, that act on behalf of the brand. >> Here's the other thing I'll add to it, there's a time element here. It used to be we were passive, and it was in the past, and you're trying to project forward, that's no longer the case. You can do it right now. Exactly. >> In many respects, the history of the computing industry can be drawn in this way, you focused on the past, and then with spreadsheets in the 80s and personal computing, you focused on getting everybody to agree on the future, and now, it's about getting action to happen right now. >> At the moment it happens. >> And that's why there's so much action. We're passed the set-up phase, and I think this is why we're hearing, seeing machine learning being so popular because it's like, people want to take action there's a demand, that's a signal that it's time to show where the ROI is and get action done. Clearly we see that. >> We're capitalists, right? We're all trying to figure out how to make money in these spaces. >> Certainly there's a lot of movement, and Cloud has proven that spinning up an instance concept has been a great thing, and certainly analytics. It's okay to have these workloads, but how do you tie it together? So, I want to ask you, because you guys have been involved in containers, Cloud has certainly been a tailwind, we agree with you 100 percent on that. What is the relevance of Kubernetes and Istio? You're starting to see these new trends. Kubernetes, Istio, Cupflow. Higher level microservices with all kinds of stateful and stateless dynamics. I call it API 2.0, it's a whole other generation of abstractions that are going on, that are creating some goodness for people. What is the impact, in your opinion, of Kubernetes and this new revolution? >> I think the impact of Kubernetes is, I just gave a talk here yesterday, called Hadoop-la About Kubernetes. We were thinking very deeply about this. We're thinking deeply about this. So I think Kubernetes, if you look at the genesis, it's all about stateless applications, and I think as new applications are being written folks are thinking about writing them in a manner that are decomposed, stateless, microservices, things like Cupflow. When you write it like that, Kubernetes fits in very well, and you get all the benefits of auto-scaling, and so control a pattern, and ultimately Kubernetes is this finite state machine-type model where you describe what the state should be, and it will work and crank towards making it towards that state. I think it's a little bit harder for stateful applications, and I think that's where we believe that the Kubernetes community has to do a lot more work, and folks like BlueData are going to contribute to that work which is, how do you bring stateful applications like Hadoop where there's a lot of interdependent services, they're not necessarily microservices, they're actually almost close to monolithic applications. So I think new applications, new AI ML tooling that's going to come out, they're going to be very conscious of how they're running in a Cloud world today that folks weren't aware of seven or eight years ago, so it's really going to make a huge difference. And I think things like Istio are going to make a huge difference because you can start in the cloud and maybe now expand on to Prem. So there's going to be some interesting dynamics. >> Without hopping management frameworks, absolutely. >> And this is really critical, you just nailed it. Stateful is where ML will shine, if you can then cross the chasma to the on Premise where the workloads can have state sharing. >> Right. >> Scales beautifully. It's a whole other level. >> Right. You're going to the data into the action, or the activity, you're going to have to move the processing to the data, and you want to have nonetheless, a common, seamless management development framework so that you have the choices about where you do those things. >> Absolutely. >> Great stuff. We can do a whole Cube segment just on that. We love talking about these new dynamics going on. We'll see you in CF CupCon coming up in Seattle. Great to have you guys on. Thanks, and congratulations on the relationship between BlueData and Dell EMC and Ready Solutions. This is Cube, with the Ready Solutions here. New York City, talking about big data and the impact, the future of AI, all things stateful, stateless, Cloud and all. It's theCUBE bringing you all the action. Stay with us for more after this short break.

Published Date : Sep 13 2018

SUMMARY :

Brought to you by SiliconANGLE Media, Welcome to theCUBE, good to see you. Great company, and the founders are great. So Jim, talk about the Dell relationship with BlueData. AI and machine learning are driving the signal, so the reason why we partnered with BlueData is, What's the BlueData update, how are you guys and bringing it to Kubernetes with an open source project and the data science community. But, at the end of the day, the person who has to deliver and the system administrators So the data scientist sees the tool... So with containers, you can also speed that deployment So how does the infrastructure play in this, But at the end of the day, the abstraction has to be there What's the state of the analytics today? in the way that you hired them to be productive. and we try and create an environment that all this stuff's going on. that's the key, the intellectual property of our engineers, in the ready solutions. and so you can have them all on the same infrastructure. Kubernetes, and Multi Cloud, and Istio for the first time. but the robustness of the data. and you have the ability to move the workloads I want to test this with you guys, John, Here's the other thing I'll add to it, and personal computing, you focused on getting everybody to We're passed the set-up phase, and I think this is why how to make money in these spaces. we agree with you 100 percent on that. the Kubernetes community has to do a lot more work, And this is really critical, you just nailed it. It's a whole other level. so that you have the choices and the impact, the future of AI,

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Deploying AI in the Enterprise


 

(orchestral music) >> Hi, I'm Peter Burris and welcome to another digital community event. As we do with all digital community events, we're gonna start off by having a series of conversations with real thought leaders about a topic that's pressing to today's enterprises as they try to achieve new classes of business outcomes with technology. At the end of that series of conversations, we're gonna go into a crowd chat and give you an opportunity to voice your opinions and ask your questions. So stay with us throughout. So, what are we going to be talking about today? We're going to be talking about the challenge that businesses face as they try to apply AI, ML, and new classes of analytics to their very challenging, very difficult, but nonetheless very value-producing outcomes associated with data. The challenge that all these businesses have is that often, you spend too much time in the infrastructure and not enough time solving the problem. And so what's required is new classes of technology and new classes of partnerships and business arrangements that allow for us to mask the underlying infrastructure complexity from data science practitioners, so that they can focus more time and attention on building out the outcomes that the business wants and a sustained business capability so that we can continue to do so. Once again, at the end of this series of conversations, stay with us, so that we can have that crowd chat and you can, again, ask your questions, provide your insights, and participate with the community to help all of us move faster in this crucial direction for better AI, better ML and better analytics. So, the first conversation we're going to have is with Anant Chintamaneni. Anant's the Vice President of Products at BlueData. Anant, welcome to theCUBE. >> Hi Peter, it's great to be here. I think the topic that you just outlined is a very fascinating and interesting one. Over the last 10 years, data and analytics have been used to create transformative experiences and drive a lot of business growth. You look at companies like Uber, AirBnB, and you know, Spotify, practically, every industry's being disrupted. And the reason why they're able to do this is because data is in their DNA; it's their key asset and they've leveraged it in every aspect of their product development to deliver amazing experiences and drive business growth. And the reason why they're able to do this is they've been able to leverage open-source technologies, data science techniques, and big data, fast data, all types of data to extract that business value and inject analytics into every part of their business process. Enterprises of all sizes want to take advantage of that same assets that the new digital companies are taking and drive digital transformation and innovation, in their organizations. But there's a number of challenges. First and foremost, if you look at the enterprises where data was not necessarily in their DNA and to inject that into their DNA, it is a big challenge. The executives, the executive branch, definitely wants to understand where they want to apply AI, how to kind of identify which huge cases to go after. There is some recognition coming in. They want faster time-to-value and they're willing to invest in that. >> And they want to focus more on the actual outcomes they seek as opposed to the technology selection that's required to achieve those outcomes. >> Absolutely. I think it's, you know, a boardroom mandate for them to drive new business outcomes, new business models, but I think there is still some level of misalignment between the executive branch and the data worker community which they're trying to upgrade with the new-age data scientists, the AI developer and then you have IT in the middle who has to basically bridge the gap and enable the digital transformation journey and provide the infrastructure, provide the capabilities. >> So we've got a situation where people readily acknowledge the potential of some of these new AI, ML, big data related technologies, but we've got a mismatch between the executives that are trying to do evidence-based management, drive new models, the IT organization who's struggling to deal with data-first technologies, and data scientists who are few and far between, and leave quickly if they don't get the tooling that they need. So, what's the way forward, that's the problem. How do we move forward? >> Yeah, so I think, you know, I think we have to double-click into some of the problems. So the data scientists, they want to build a tool chain that leverages the best in-class, open source technologies to solve the problem at hand and they don't want, they want to be able to compile these tool chains, they want to be able to apply and create new algorithms and operationalize and do it in a very iterative cycle. It's a continuous development, continuous improvement process which is at odds with what IT can deliver, which is they have to deliver data that is dispersed all over the place to these data scientists. They need to be able to provide infrastructure, which today, they're not, there's an impotence mismatch. It takes them months, if not years, to be able to make those available, make that infrastructure available. And last but not the least, security and control. It's just fundamentally not the way they've worked where they can make data and new tool chains available very quickly to the data scientists. And the executives, it's all about faster time-to-value so there's a little bit of an expectation mismatch as well there and so those are some of the fundamental problems. There's also reproducibility, like, once you've created an analytics model, to be able to reproduce that at scale, to be then able to govern that and make sure that it's producing the right results is fundamentally a challenge. >> Audibility of that process. >> Absolutely, audibility. And, in general, being able to apply this sort of model for many different business problems so you can drive outcomes in different parts of your business. So there's a huge number of problems here. And so what I believe, and what we've seen with some of these larger companies, the new digital companies that are driving business valley ways, they have invested in a unified platform where they've made the infrastructure invisible by leveraging cloud technologies or containers and essentially, made it such that the data scientists don't have to worry about the infrastructure, they can be a lot more agile, they can quickly create the tool chains that work for the specific business problem at hand, scale it up and down as needed, be able to access data where it lies, whether it's on-prem, whether it's in the cloud or whether it's a hybrid model. And so that's something that's required from a unified platform where you can do your rapid prototyping, you can do your development and ultimately, the business outcome and the value comes when you operationalize it and inject it into your business processes. So, I think fundamentally, this start, this kind of a unified platform, is critical. Which, I think, a lot of the new age companies have, but is missing with a lot of the enterprises. >> So, a big challenge for the enterprise over the next few years is to bring these three groups together; the business, data science world and infrastructure world or others to help with those problems and apply it successfully to some of the new business challenges that we have. >> Yeah, and I would add one last point is that we are on this continuous journey, as I mentioned, this is a world of open source technologies that are coming out from a lot of the large organizations out there. Whether it's your Googles and your Facebooks. And so there is an evolution in these technologies much like we've evolved from big data and data management to capture the data. The next sort of phase is around data exploitation with artificial intelligence and machine learning type techniques. And so, it's extremely important that this platform enables these organizations to future proof themselves. So as new technologies come in, they can leverage them >> Great point. >> for delivering exponential business value. >> Deliver value now, but show a path to delivery value in the future as all of these technologies and practices evolve. >> Absolutely. >> Excellent, all right, Anant Chintamaneni, thanks very much for giving us some insight into the nature of the problems that enterprises face and some of the way forward. We're gonna be right back, and we're gonna talk about how to actually do this in a second. (light techno music) >> Introducing, BlueData EPIC. The leading container-based software platform for distributed AI, machine learning, deep learning and analytics environments. Whether on-prem, in the cloud or in a hybrid model. Data scientists need to build models utilizing various stacks of AI, ML and DL applications and libraries. However, installing and validating these environments is time consuming and prone to errors. BlueData provides the ability to spin up these environments on demand. The BlueData EPIC app store includes, best of breed, ready to run docker based application images. Like TensorFlow and H2O driverless AI. Teams can also add their own images, to provide the latest tools that data scientists prefer. And ensure compliance with enterprise standards. They can use the quick launch button. which provides pre configured templates with the appropriate application image and resources. For example, they can instantly launch a new Sandbox environment using the template for TensorFlow with a Jupyter Notebook. Within just a few minutes, it'll be automatically configured with GPUs and easy access to their data. Users can launch experiments and make GPUs automatically available for analysis. In this case, the H2O environment was set up with one GPU. With BlueData EPIC, users can also deploy end points with the appropriate run time. And the inference run times can use CPUs or GPUs. With a container based BlueData Platform, you can deploy fully configured distributed environments within a matter of minutes. Whether on-prem, in the public cloud, or in a hybrid a architecture. BlueData was recently acquired by Hewlett Packward Enterprise. And now, HPE and BlueData are joining forces to help you on your AI journey. (light techno music) To learn more, visit www.BlueData.com >> And we're back. I'm Peter Burris and we're continuing to have this conversation about how businesses are turning experience with the problems of advance analytics and the solutions that they seek into actual systems that deliver continuous on going value and achieve the business capabilities required to make possible these advanced outcomes associated with analytics, AI and ML. And to do that, we've got two great guests with us. We've got Kumar Sreekanti, who is the co-founder and CEO of BlueData. Kumar, welcome back to theCUBE. >> Thank you, it is nice to be here, back again. >> And Kumar, you're being joined by a customer. Ramesh Thyagarajan, is the executive director of the Advisory Board Company which is part of Optum now. Ramesh, welcome to theCUBE. >> Great to be here. >> Alright, so Kumar let's start with you. I mentioned up front, this notion of turning technology and understanding into actual business capabilities to deliver outcomes. What has been BlueData's journey along, to make that happen? >> Yeah, it all started six years ago, Peter. It was a bold vision and a big idea and no pun intended on big data which was an emerging market then. And as everybody knows, the data was enormous and there was a lot of innovation around the periphery. but nobody was paying attention to how to make the big data consumable in enterprise. And I saw an enormous opportunity to make this data more consumable in the enterprise and to give a cloud-like experience with the agility and elasticity. So, our vision was to build a software infrastructure platform like VMware, specially focused on data intensity distributed applications and this platform will allow enterprises to build cloud like experiences both on enterprise as well as on hybrid clouds. So that it pays the journey for their cloud experience. So I was very fortunate to put together a team and I found good partners like Intel. So that actually is the genesis for the BlueData. So, if you look back into the last six years, big data itself has went through a lot of evolution and so the marketplace and the enterprises have gone from offline analytics to AI, ML based work loads that are actually giving them predictive and descriptive analytics. What BlueData has done is by making the infrastructure invisible, by making the tool set completely available as the tool set itself is evolving and in the process, we actually created so many game changing software technologies. For example, we are the first end-to-end content-arised enterprise solution that gives you distributed applications. And we built a technology called DataTap, that provides computed data operation so that you don't have to actually copy the data, which is a boom for enterprises. We also actually built multitenancy so those enterprises can run multiple work loads on the same data and Ramesh will tell you in a second here, in the healthcare enterprise, the multitenancy is such a very important element. And finally, we also actually contributed to many open source technologies including, we have a project called KubeDirector which is actually is our own Kubernetes and how to run stateful workloads on Kubernetes. which we have actually very happy to see that people like, customers like Ramesh are using the BlueData. >> Sounds like quite a journey and obviously you've intercepted companies like the advisory board company. So Ramesh, a lot of enterprises have mastered or you know, gotten, understood how to create data lakes with a dupe but then found that they still weren't able to connect to some of the outcomes that they saw. Is that the experience that you had. >> Right, to be precise, that is one of the kind of problems we have. It's not just the data lake that we need to be able to do the workflows or other things, but we also, being a traditional company, being in the business for a long time, we have a lot of data assets that are not part of this data lake. We're finding it hard to, how do we get the data, getting them and putting them in a data lake is a duplication of work. We were looking for some kind of solutions that will help us to gather the benefits of leaving the data alone but still be able to get into it. >> This is where (mumbles). >> This is where we were looking for things and then I was lucky and fortunate to run into Kumar and his crew in one of the Hadoop conferences and then they demonstrated the way it can be done so immediately hit upon, it's a big hit with us and then we went back and then did a POC, very quickly adapt to the technology and that is also one of the benefits of corrupting this technology is the level of contrary memorization they are doing, it is helping me to address many needs. My data analyst, the data engineers and the data scientists so I'm able to serve all of them which otherwise wouldn't be possible for me with just this plain very (mumbles). >> So it sounds as though the partnership with BlueData has allowed you to focus on activities and problems and challenges above the technology so that you can actually start bringing data science, business objectives and infrastructure people together. Have I got that right? >> Absolutely. So BlueData is helping me to tie them all together and provide an excess value to my business. We being in the healthcare, the importance is we need to be able to look at the large data sets for a period of time in order to figure out how a patient's health journey is happening. That is very important so that we can figure out the ways and means in which we can lower the cost of health care and also provide insights to the physician, they can help get people better at health. >> So we're getting great outcomes today especially around, as you said that patient journey where all the constituents can get access to those insights without necessarily having to learn a whole bunch of new infrastructure stuff but presumably you need more. We're talking about a new world that you mentioned before upfront, talking about a new world, AI, ML, a lot of changes. A lot of our enterprise customers are telling us it's especially important that they find companies that not only deliver something today but demonstrate a commitment to sustain that value delivery process especially as the whole analytics world evolves. Are you experiencing that as well? >> Yes, we are experiencing and one of the great advantage of the platform, BlueData platform that gave me this ability to, I had the new functionality, be it the TensorFlow, be it the H2O, be it the heart studio, anything that I needed, I call them, they give me the images that are plug-and-play, just put them and all the prompting is practically transparent to nobody need to know how it is achieved. Now, in order to get to the next level of the predictive and prescriptive analytics, it is not just you having the data, you need to be able to have your curated data asset set process on top of a platform that will help you to get the data scientists to make you. One of the biggest challenges that are scientist is not able to get their hands on data. BlueData platform gives me the ability to do it and ensure all the security meets and all the compliances with the various other regulated compliances we need to make. >> Kamar, congratulations. >> Thank you. >> Sounds like you have a happy customer. >> Thank you. >> One of the challenges that every entrepreneur faces is how did you scale the business. So talk to us about where you are in the decisions that you made recently to achieve that. >> As an entrepreneur, when you start a company, odds are against you, right? You're always worried about it, right. You make so many sacrifices, yourself and your team and all that but the the customer is the king. The most important thing for us to find satisfied customers like Rameshan so we were very happy and BlueData was very successful in finding that customer because i think as you pointed out, as Ramesh pointed out, we provide that clean solution for the customer but as you go through this journey as a co-founder and CEO, you always worry about how do you scale to the next level. So we had partnerships with many companies including HPE and we found when this opportunity came in front of me with myself and my board, we saw this opportunity of combining the forces of BlueData satisfied customers and innovative technology and the team with the HPs brand name, their world-class service, their investment in R&D and they have a very long, large list of enterprise customers. We think putting these two things together provides that next journey in the BlueData's innovation and BlueData's customers. >> Excellent, so once again Kumar Sreekanti, co-founder and CEO of BlueData and Ramesh Thyagarajan who is the executive director of the advisory board company and part of Optum, I want to thank both of you for being on theCUBE. >> Thank you >> Thank you, great to be here. >> Now let's hear a little bit more about how this notion of bringing BlueData and HPE together is generating new classes of value that are making things happen today but are also gonna make things happen for customers in the future and to do that we've got Dave Velante who's with Silicon Angle Wiki Bond joined by Patrick Osbourne who's with HPE in our Marlborough studio so Dave over to you. >> Thanks Peter. We're here with Patrick Osbourne, the vice president and general manager of big data and analytics at Hewlett Packard Enterprise. Patrick, thanks for coming on. >> Thanks for having us. >> So we heard from Kumar, let's hear from you. Why did HPE purchase, acquire BlueData? >> So if you think about it from three angles. Platform, people and customers, right. Great platform, built for scale addressing a number of these new workloads and big data analytics and certainly AI, the people that they have are amazing, right, great engineering team, awesome customer success team, team of data scientists, right. So you know, all the folks that have some really, really great knowledge in this space so they're gonna be a great addition to HPE and also on the customer side, great logos, major fortune five customers in the financial services vertical, healthcare, pharma, manufacturing so a huge opportunity for us to scale that within HP context. >> Okay, so talk about how it fits into your strategy, specifically what are you gonna do with it? What are the priorities, can you share some roadmap? >> Yeah, so you take a look at HPE strategy. We talk about hybrid cloud and specifically edge to core to cloud and the common theme that runs through that is data, data-driven enterprises. So for us we see BlueData, Epic platform as a way to you know, help our customers quickly deploy these new mode to applications that are fueling their digital transformation. So we have some great plans. We're gonna certainly invest in all the functions, right. So we're gonna do a force multiplier on not only on product engineering and product delivery but also go to market and customer success. We're gonna come out in our business day one with some really good reference architectures, with some of our partners like Cloud Era, H2O, we've got some very scalable building block architectures to marry up the BlueData platform with our Apollo systems for those of you have seen that in the market, we've got our Elastic platform for analytics for customers who run these workloads, now you'd be able to virtualize those in containers and we'll have you know, we're gonna be building out a big services practice in this area. So a lot of customers often talk to us about, we don't have the people to do this, right. So we're gonna bring those people to you as HPE through Point Next, advisory services, implementation, ongoing help with customers. So it's going to be a really fantastic start. >> Apollo, as you mentioned Apollo. I think of Apollo sometimes as HPC high performance computing and we've had a lot of discussion about how that's sort of seeping in to mainstream, is that what you're seeing? >> Yeah absolutely, I mean we know that a lot of our customers have traditional workloads, you know, they're on the path to almost completely virtualizing those, right, but where a lot of the innovation is going on right now is in this mode two world, right. So your big data and analytics pipeline is getting longer, you're introducing new experiences on top of your product and that's fueling you know, essentially commercial HPC and now that folks are using techniques like AI and modeling inference to make those services more scalable, more automated, we're starting to bringing these more of these platforms, these scalable architectures like Apollo. >> So it sounds like your roadmap has a lot of integration plans across the HPE portfolio. We certainly saw that with Nimble, but BlueData was working with a lot of different companies, its software, is the plan to remain open or is this an HPE thing? >> Yeah, we absolutely want to be open. So we know that we have lots of customers that choose, so the HP is all about hybrid cloud, right and that has a couple different implications. We want to talk about your choice of on-prem versus off-prem so BlueData has a great capability to run some of these workloads. It essentially allows you to do separation of compute and storage, right in the world of AI and analytics we can run it off-prem as well in the public cloud but then we also have choice for customers, you know, any customer's private cloud. So that means they want to run on other infrastructure besides HPE, we're gonna support that, we have existing customers that do that. We're also gonna provide infrastructure that marries the software and the hardware together with frameworks like Info Site that we feel will be a you know, much better experience for the customers but we'll absolutely be open and absolutely have choice. >> All right, what about the business impact to take the customer perspective, what can they expect? >> So I think from a customer perspective, we're really just looking to accelerate deployment of AI in the enterprise, right and that has a lot of implications for us. We're gonna have very scalable infrastructure for them, we're gonna be really focused on this very dynamic AI and ML application ecosystems through partnerships and support within the BlueData platform. We want to provide a SAS experience, right. So whether that's GPUs or accelerators as a service, analytics as a service, we really want to fuel innovation as a service. We want to empower those data scientists there, those are they're really hard to find you know, they're really hard to retain within your organization so we want to unlock all that capability and really just we want to focus on innovation of the customers. >> Yeah, and they spend a lot of time wrangling data so you're really going to simplify that with the cloud (mumbles). Patrick thank you, I appreciate it. >> Thank you very much. >> Alright Peter, back to you in Palo Alto. >> And welcome back, I'm Peter Burris and we've been talking a lot in the industry about how new tooling, new processes can achieve new classes of analytics, AI and ML outcomes within a business but if you don't get the people side of that right, you're not going to achieve the full range of benefits that you might get out of your investments. Now to talk a little bit about how important the data science practitioner is in this equation, we've got two great guests with us. Nanda Vijaydev is the chief data scientists of BlueData. Welcome to theCUBE. >> Thank you Peter, happy to be here. >> Ingrid Burton is the CMO and business leader at H2O.AI, Ingrid, welcome to the CUBE. >> Thank you so much for having us. >> So Nanda Vijaydev, let's start with you. Again, having a nice platform, very, very important but how does that turn into making the data science practitioner's life easier so they can deliver more business value. >> Yeah thank you, it's a great question. I think end of the day for a data scientist, what's most important is, did you understand the question that somebody asked you and what is expected of you when you deliver something and then you go about finding, what do I need for them, I need data, I need systems and you know, I need to work with people, the experts in the process to make sure that the hypothesis I'm doing is structured in a nice way where it is testable, it's modular and I have you know, a way for them to go back to show my results and keep doing this in an iterative manner. That's the biggest thing because the satisfaction for a data scientist is when you actually take this and make use of it, put it in production, right. To make this whole thing easier, we definitely need some way of bringing it all together. That's really where, especially compared to the traditional data science where everything was monolithic, it was one system, there was a very set way of doing things but now it is not so you know, with the growing types of data, with the growing types of computation algorithms that's available, there's a lot of opportunity and at the same time there is a lot of uncertainty. So it's really about putting that structure and it's really making sure you get the best of everything and still deliver the results, that is the focus that all data scientists strive for. >> And especially you wanted, the data scientists wants to operate in the world of uncertainty related to the business question and reducing uncertainty and not deal with the underlying some uncertainty associated with the infrastructure. >> Absolutely, absolutely you know, as a data scientist a lot of time used to spend in the past about where is the data, then the question was, what data do you want and give it to you because the data always came in a nice structured, row-column format, it had already lost a lot of context of what we had to look for. So it is really not about you know, getting the you know, it's really not about going back to systems that are pre-built or pre-processed, it's getting access to that real, raw data. It's getting access to the information as it came so you can actually make the best judgment of how to go forward with it. >> So you describe the world with business, technology and data science practitioners are working together but let's face it, there's an enormous amount of change in the industry and quite frankly, a deficit of expertise and I think that requires new types of partnerships, new types of collaboration, a real (mumbles) approach and Ingrid, I want to talk about what H2O.AI is doing as a partner of BlueData, HPE to ensure that you're complementing these skills in pursuit or in service to the customer's objectives. >> Absolutely, thank you for that. So as Nanda described, you know, data scientists want to get to answers and what we do at H2O.AI is we provide the algorithms, the platforms for data scientist to be successful. So when they want to try and solve a problem, they need to work with their business leaders, they need to work with IT and they actually don't want to do all the heavy lifting, they want to solve that problem. So what we do is we do automatic machine learning platforms, we do that with optimizing algorithms and doing all the kind of, a lot of the heavy lifting that novice data scientists need and help expert data scientists as well. I talk about it as algorithms to answers and actually solving business problems with predictions and that's what machine learning is really all about but really what we're seeing in the industry right now and BlueData is a great example of kind of taking away some of the hard stuff away from a data scientist and making them successful. So working with BlueData and HPE, making us together really solve the problems that businesses are looking for, it's really transformative and we've been through like the digital transformation journey, all of us have been through that. We are now what I would term an AI transformation of sorts and businesses are going to the next step. They had their data, they got their data, infrastructure is kind of seamlessly working together, the clusters and containerization that's very important. Now what we're trying to do is get to the answers and using automatic machine learning platforms is probably the best way forward. >> That's still hard stuff but we're trying to get rid of data science practitioners, focusing on hard stuff that doesn't directly deliver value. >> It doesn't deliver anything for them, right. They shouldn't have to worry about the infrastructure, they should worry about getting the answers to the business problems they've been asked to solve. >> So let's talk a little bit about some of the new business problems that are going to be able to be solved by these kinds of partnerships between BlueData and H2O.AI. Start, Nanda, what do you, what gets you excited when we think about the new types of business problems that customers are gonna be able to solve. >> Yeah, I think it is really you know, the question that comes to you is not filtered through someone else's lens, right. Someone is trying an optimization problem, someone is trying to do a new product discovery so all this is based on a combination of both data-driven and evidence-based, right. For us as a data scientist, what excites me is that I have the flexibility now that I can choose the best of the breed technologies. I should not be restricted to what is given to me by an IT organization or something like that but at the same time, in an organization, for things to work, there has to be some level of control. So it is really having this type of environments or having some platforms where some, there is a team that can work on the control aspect but as a data scientist, I don't have to worry about it. I have my flexibility of tools of choice that I can use. At the same time, when you talk about data, security is a big deal in companies and a lot of times data scientists don't get access to data because of the layers and layers of security that they have to go through, right. So the excitement of the opportunity for me is if someone else takes care of the problem you know, just tell me where is the source of data that I can go to, don't filter the data for me you know, don't already structure the data for me but just tell me it's an approved source, right then it gives me more flexibility to actually go and take that information and build. So the having those controls taken care of well before I get into the picture as a data scientist, it makes it extremely easy for us to focus on you know, to her point, focus on the problem, right, focus on accessing the best of the breed technology and you know, give back and have that interaction with the business users on an ongoing basis. >> So especially focus on, so speed to value so that you're not messing around with a bunch of underlying infrastructure, governance remaining in place so that you know what are the appropriate limits of using the data with security that is embedded within that entire model without removing fidelity out of the quality of data. >> Absolutely. >> Would you agree with those? >> I totally agree with all the points that she brought up and we have joint customers in the market today, they're solving very complex problems. We have customers in financial services, joint customers there. We have customers in healthcare that are really trying to solve today's business problems and these are everything from, how do I give new credit to somebody? How do I know what next product to give them? How do I know what customer recommendations can I make next? Why did that customer churn? How do I reach new people? How do I do drug discovery? How do I give a patient a better prescription? How do I pinpoint disease than when I couldn't have seen it before? Now we have all that data that's available and it's very rich and data is a team sport. It takes data scientists, it takes business leaders and it takes IT to make it all work together and together the two companies are really working to solve problems that our customers are facing, working with our customers because they have the intellectual knowledge of what their problems are. We are providing the tools to help them solve those problems. >> Fantastic conversation about what is necessary to ensure that the data science practitioner remains at the center and is the ultimate test of whether or not these systems and these capabilities are working for business. Nanda Vijaydev, chief data scientist of BlueData, Ingrid Burton CMO and business leader, H2O.AI, thank you very much for being on theCUBE. >> Thank you. >> Thank you so much. >> So let's now spend some time talking about how ultimately, all of this comes together and what you're going to do as you participate in the crowd chat. To do that let me throw it back to Dave Velante in our Marlborough studios. >> We're back with Patrick Osbourne, alright Patrick, let's wrap up here and summarize. We heard how you're gonna help data science teams, right. >> Yup, speed, agility, time to value. >> Alright and I know a bunch of folks at BlueData, the engineering team is very, very strong so you picked up a good asset there. >> Yeah, it means amazing technology, the founders have a long lineage of software development and adoption in the market so we're just gonna, we're gonna invested them and let them loose. >> And then we heard they're sort of better together story from you, you got a roadmap, you're making some investments here, as I heard. >> Yeah, I mean so if we're really focused on hybrid cloud and we want to have all these as a services experience, whether it's through Green Lake or providing innovation, AI, GPUs as a service is something that we're gonna be you know, continuing to provide our customers as we move along. >> Okay and then we heard the data science angle and the data science community and the partner angle, that's exciting. >> Yeah, I mean, I think it's two approaches as well too. We have data scientists, right. So we're gonna bring that capability to bear whether it's through the product experience or through a professional services organization and then number two, you know, this is a very dynamic ecosystem from an application standpoint. There's commercial applications, there's certainly open source and we're gonna bring a fully vetted, full stack experience for our customers that they can feel confident in this you know, it's a very dynamic space. >> Excellent, well thank you very much. >> Thank you. Alright, now it's your turn. Go into the crowd chat and start talking. Ask questions, we're gonna have polls, we've got experts in there so let's crouch chat.

Published Date : May 7 2019

SUMMARY :

and give you an opportunity to voice your opinions and to inject that into their DNA, it is a big challenge. on the actual outcomes they seek and provide the infrastructure, provide the capabilities. and leave quickly if they don't get the tooling So the data scientists, they want to build a tool chain that the data scientists don't have to worry and apply it successfully to some and data management to capture the data. but show a path to delivery value in the future that enterprises face and some of the way forward. to help you on your AI journey. and the solutions that they seek into actual systems of the Advisory Board Company which is part of Optum now. What has been BlueData's journey along, to make that happen? and in the process, we actually created Is that the experience that you had. of leaving the data alone but still be able to get into it. and that is also one of the benefits and challenges above the technology and also provide insights to the physician, that you mentioned before upfront, and one of the great advantage of the platform, So talk to us about where you are in the decisions and all that but the the customer is the king. and part of Optum, I want to thank both of you in the future and to do that we've got Dave Velante and general manager of big data and analytics So we heard from Kumar, let's hear from you. and certainly AI, the people that they have are amazing, So a lot of customers often talk to us about, about how that's sort of seeping in to mainstream, and modeling inference to make those services more scalable, its software, is the plan to remain open and storage, right in the world of AI and analytics those are they're really hard to find you know, Yeah, and they spend a lot of time wrangling data of benefits that you might get out of your investments. Ingrid Burton is the CMO and business leader at H2O into making the data science practitioner's life easier and at the same time there is a lot of uncertainty. the data scientists wants to operate in the world of how to go forward with it. and Ingrid, I want to talk about what H2O and businesses are going to the next step. that doesn't directly deliver value. to the business problems they've been asked to solve. of the new business problems that are going to be able and a lot of times data scientists don't get access to data So especially focus on, so speed to value and it takes IT to make it all work together to ensure that the data science practitioner remains To do that let me throw it back to Dave Velante We're back with Patrick Osbourne, Alright and I know a bunch of folks at BlueData, and adoption in the market so we're just gonna, And then we heard they're sort of better together story that we're gonna be you know, continuing and the data science community and then number two, you know, Go into the crowd chat and start talking.

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