>> Live from Stanford University, it's theCUBE. Covering Global Women in Data Science Conference. Brought to you by SiliconANGLE Media. >> Welcome back to theCUBE I'm Lisa Martin. We've been live all day at the fourth annual Women in Data Science Conference. I'm with John Furrier, John, this is not just WiDS fourth annual, it's theCUBE's fourth time covering this event. There were, as Margot Gerritsen, Co-Founder stopped by this afternoon and was chatting with me saying, there's over 20,000 people they expect today just to watch the WiDS livestream from Stanford. Another 100,000 engaging in over 150 regional WiDS events, and 50 countries, CUBE's been there since the beginning tell us a little bit about that. >> Well what's exciting about this event is that we've been there from the beginning, present at creation with these folks. Great community, Judy Logan, Karen Matthys, Margot. They're all been great, but the vision from day one has been put together smart people, okay, on a stage, in a room, and bring it, syndicate it out to anyone who's available, meet ups and groups around the world. And if you bet on good content and quality people the community with self-form. And with the Stanford brand behind it, it really was a formula for success from day one. And this is the new model, this is the new reality, where, if you have high quality people in context, the global opportunity around the content and community work well together, and I think they cracked the code. Something that we feel similar at theCUBE is high quality conversations, builds community so content drives community and keep that fly wheel going this is what Women in Data Science have figured out. And I'm sure they have the data behind it, they have the women who can analyze the data. But more importantly is a great community and it's just it's steamrolling forward ahead, it's just great to see. 50 countries, 125 cities, 150 events. And it's just getting started so, we're proud to be part of it, and be part of the creation but continue to broadcast and you know you're doing a great job, and I wish I was interviewing, some of the ladies myself but, >> I know you do >> I get jealous. >> you're always in the background, yes I know you do. You know you talk about fly wheel and Margot Gerritsen we had her on the WiDS broadcast last year, and she said, you know, it's such a short period of time its been three and a half years. That they have generated this incredible momentum and groundswell that every time, when you walk in the door, of the Stanford Arrillaga Alumni Center it's one of my favorite events as you know, you feel this support and this positivity and this movement as soon as you step foot in the door. But Margot said this actually really was an idea that she and her Co-Founders had a few years ago. As almost sort of an anti, a revenge conference. Because they go to so many events, as do we John, where there are so many male, non-female, keynote speakers. And you and theCUBE have long been supporters of women in technology, and the time is now, the momentum is self-generating, this fly wheel is going as you mentioned. >> Well I think one of the things that they did really well was they, not only the revenge on the concept of having women at the event, not being some sort of, you know part of an event, look we have brought women in tech on stage, you know this is all power women right? It's not built for the trend of having women conference there's actual horsepower here, and the payload of the content agenda is second to none. If you look at what they're talking about, it's hardcore computer science, its data analytics, it's all the top concepts that the pros are talking about and it just happens to be all women. Now, you combine that with what they did around openness they created a real open environment around opening up the content and not making it restrictive. So in a way that's, you know, counter intuitive to most events and finally, they created a video model where they livestream it, theCUBE is here, they open up the video format to everybody and they have great people. And I think the counter intuitive ones become the standard because not everyone is doing it. So that's how success is, it's usually the ones you don't see coming that are doing it and they think they did it. >> I agree, you know this is a technical conference and you talked about there's a lot of hardcore data science and technology being discussed today. Some of the interesting things, John, that I really heard thematically across all the guests that I was able to interview today is, is the importance, maybe equal weight, maybe more so some of the other skills, that, besides the hardcore data analysis, statistical analysis, computational engineering and mathematics. But it's skills such as communication, collaboration collaboration was key throughout the day, every person in academia and the industry that we talked to. Empathy, the need to have empathy as you're analyzing data with these diverse perspectives. And one of the things that kind of struck me as interesting, is that some of the training in those other skills, negotiation et cetera, is not really infused yet in a lot of the PhD Programs. When communication is one of the key things that makes WiDS so effective is the communication medium, but also the consistency. >> I think one of the things I'm seeing out of this trend is the humanization of data and if you look at I don't know maybe its because its a women's conference and they have more empathy than men as my wife always says to me. But in seriousness, the big trend right now in machine learning is, is it math or is it cognition? And so if you look at the debate that machine learning concepts, you have two schools of thought. You have the Berkeley School of thought where it's all math all math, and then you have, you know kind of another school of thought where learning machines and unsupervised machine learning kicks in. So, machines have to learn, so, in order to have a humanization side is important and people who use data the best will apply human skills to it. So it's not just machines that are driving it, it's the role of the humans and the machines. This is something we have been talking a lot in theCUBE about and, it's a whole new cutting edge area of science and social science and look at it, fake news and all these things in the mainstream press as you see it playing out everyday, without that contextual analysis and humanization the behavioral data gets lost sometimes. So, again this is all data, data science concepts but without a human application, it kind of falls down. >> And we talked about that today and one of the interesting elements of conversation was, you know with respect to data ethics, there's 2.5 trillion data sets generated everyday, everything that we do as people is traceable there's a lot of potential there. But one of the things that we talked about today was this idea of, almost like a Hippocratic Oath that MDs take, for data scientists to have that accountability, because the human component there is almost one that can't really be controlled yet. And it's gaining traction this idea of this oath for data science. >> Yeah and what's interesting about this conference is that they're doing two things at the same time. If you look at the data oath, if you will, sharing is a big part, if you look at cyber security, we are going to be at the RSA conference this week. You know, people who share data get the best insights because data, contextual data, is relevant. So, if you have data and I'm looking at data but your data could help me figure out my data, data blending together works well. So that's an important concept of data sharing and there's an oath involved, trust, obviously, privacy and monitoring and being a steward of the data. The second thing that's going on at this event is because it's a global event broadcast out of Stanford, they're activating over 50 countries, over 125 cities, they're creating a localization dynamic inside other cities so, they're sharing their data from this event which is the experts on stage, localizing it in these markets, which feeds into the community. So, the concept of sharing is really important to this conference and I think that's one of the highlights I see coming out of this is just that, well, the people are amazing but this concept of data sharing it's one of those big things. >> And something to that they're continuing to do is not just leverage the power of the WiDS brand that they're creating in this one time of year in the March of the year where they are generating so much interest. But Margot talked about this last year, and the idea of developing content to have this sustained inspiration and education and support. They just launched a podcast a few months ago, which is available on iTunes and GooglePlay. And also they had their second annual datathon this year which was looking at palm oil production, plantations rather, because of the huge biodiversity and social impact that these predictive analytics can have, it's such an interesting, diverse, set of complex challenges that they tackle and that they bring more awareness to everyday. >> And Padmasree Warrior talked about her keynote around, former Cisco CTO, and she just ran, car, she's working on a new start up. She was talking about the future of how the trends are, the old internet days, as the population of internet users grew it changed the architecture. Now mobile phones, that's changing the architecture. Now you have a global AI market, that's going to change the architecture of the solutions, and she mentioned at the end, an interesting tidbit, she mentioned Blockchain. And so I think that's something that's going to be kind of interesting in this world is, because there's, you know about data and data science, you have Blockchain it's the data store potentially out there. So, interesting to see as you start getting to these supply chains, managing these supply chains of decentralization, how that's going to impact the WiDS community, I'm curious to see how the team figures that out. >> Well I look forward to being here at the fifth annual next year, and watching and following the momentum that WiDS continues to generate throughout the rest of 2019. For John Furrier, I'm Lisa Martin, thanks so much for watching theCUBE's coverage, of the fourth annual Women in Data Science Conference Bye for now. (upbeat electronic music)