>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel, AWS and our community partners. Welcome to the cubes coverage of AWS reinvent 2020. The virtual version. I'm Lisa Martin here with the guests from Bumi. Please welcome Ed Makowski, its head of product of the program and nice to see you today >>I see you, Lisa. >>So here we are in a very socially distant world. But I know a lot about movie, and that movie is really all about connecting people with what they want now. So talk to me before we dig into kind of what's going on with AWS. What's the landscape? That movie like in this year that has had so much change? >>So things have been going really well for us business wise, I think you know, as we've come through this pandemic or we continue to work through the pandemic, we're seeing a lot of our customers accelerating their their migration to the cloud acceleration, accelerating their modernization journeys. Um, in fact, we see the 30% uptick and usage in our platform. You know, in the last several months, as as people just continue to double down on automating, integrating their systems, working through integrated experiences. Toe Really like you said put put data in the hands of the users, the data that they're looking for on the work clothes that they're looking to automate. They're accomplishing that our platform. So things have been good. >>That's good in a year of such uncertainty. So as we kind of look at, you know, you talked about it. We've been talking about it for months now. This acceleration of the digital journey, that Cove it is really catalyzing. Let's get specific with from an integrated experience perspective, I think we're all as consumers, even Mawr demanding oven integrated experience. Now more than ever. How are you working with customers To help them achieve that? >>Sure. So So the way we look at the world through our lenses, data collectivity and user engagement, or are critical pieces to a cloud modernization or a cloud migration journey. So, just like in life, people make connections early on, and as they work through life, they leverage those connections to make advancements, that sort of thing. I did an interview actually a couple of weeks ago with an A list celebrity, where he gave us a bunch of feedback around connectivity where he talked about early on in his life. He made connections that that provided him value later in his career. We think of the same thing for a business, right? If you think about as a business, your customers, your employees, urine users, it's important to take your most strategic asset, which is your data, and and put that toe work for you and make connections with those users, employees, partners, etcetera, eso we look at those is integrated experiences, right, and we we offer a platform that, in a low code way, allows the business to make those connections with users in those integrated experiences. >>Love to know who the A list celebrity was, but I won't ask you to develop that information because we look at that, you know, nowadays we had this massive shift in the last eight months or so where I think as consumers we've been everything's been on demand for a while. We're used to getting what we want. And in the business world there was a big shift and trying to figure out companies well known companies, you know, filing for Chapter 11 and trying to figure out How do we pivot? Not just once, but it's a Siris of pivots, right? So talk to me about From From an integrated experiences perspective, any customers that you kind of think in particular really, really highlight what Bhumi is doing there to allow these customers to have connected integrated experience while you're helping those customers modernized and transform their businesses. >>Yeah, I mean, I could talk to a couple of examples where you know, when when the pandemic hit in the coven situation hit, we had a lot of, you know, I think the world saw there were a lot of mom and pop shops downtown Main Street where they were trying to collect information from industry from from their governments and industries. And they were trying to really relay that information out to, um, their customers and users. And most of them, those small businesses, uh, weren't I t enabled in any way, shape or form, and we tried to figure out what is the business can we do to help solve some of these challenges and a booming for good initiative? And we put out a solution called answers on demand that we gave out to free for free and within I believe it was two weeks. We had only over 2500, you know, customers from all different shops around the country that that registered and basically were ableto themselves stand up a frequently asked question. Ah, site within their Web page chatbots that they were embedded. They were able to bed in the Web page on a low code way, and that was kind of one example. Another from an enterprise example, is you think of things like, Hey, a new employee starts and typically they can walk in the first day. People hand them forms, they walk around, they meet with different departments. How do I get myself on boarded to an organization? Well, in the world today, everybody expects things to be on their mobile. They expect things to be done immediately, and they're not gonna goto 10 different APs in order to onboard themselves to go get swag or sign themselves up for their payroll, etcetera. That's a classic, you know, integrated integrated experiences use case that we help with where it's Hey, we can help with integrating those systems in the back end and provide an integrated experience to your new employees that come on board so they can walk through and be up and running within your company very quickly in a remote way. So we offer all the tooling that businesses can customize. Those make them look like they're, you know, they're color schemes of their business. So on and so forth create custom work flows all again in a low code way because we focus on time to value. It's about getting something done very quickly versus along I t projects That's going to take, you know, 23 years. >>Yeah, I remember. I think it was booming world last year where Chris, your CEO, was talking about, uh, the on boarding experience when he started at Bumi and how massively transformed that is. But to your point right now, there's so many things that we don't have time for. And so when there's obstacles in our way or processes or more convoluted, it just makes everything you know, not function well together or allow customers really maximize their investments in particular technologies. I wanted to get your take on Speaking of maximizing investments, How does booming help have you worked with partner with AWS to help your customers maximize their investments in AWS is technology and services. Sure >>so So we you know, we built our platform first and foremost on top of the AWS platform. So we sit there natively and we take advantage of all of a W s S s services. Behind the scene seems to offer secure platform that customers can work in from a loco development environment. From there you can take advantage. You can take your Bumi integrations and you can run them within three a w your own A w s environment if you'd like to. So we've actually launched a ah Bumi Quick start that allows you to Okay, quickly deploy a run time that spends up in the AWS cloud so you can run your workloads there in a secure way. If you've got your own security set up, you can run within that domain versus going within boonies cloud if you'd like. We're also about to release an elastic version of that That's kubernetes base so that you could, you know, scale that up and down and take advantage of your AWS. Resource is not in a fixed way. But Maurin, a survivalist type capacity. We also have data catalog and prep capabilities now, which we didn't have last year. But we have We've added these so that you can explore your AWS endpoints. You can explore any business and points that you have and kind of look at what data you have that you can, you know, harvest thio, pull together and and offer that make that available to your customers and users. You can run all of that in your AWS environment as well. We put >>a >>bunch of focus and adventure oven architectures so as a you know, as a classic integration scenario, a lot of people focus on pub sub patterns, those types of things. So we're we released connectivity to event bridge, sqs, etcetera. We also support connectivity to red shift so you can handle data warehousing scenarios. So and a lot of investment in the AWS ecosystem in the last year and a half to two years, and we continue, you know, we're going to continue doing that. We're just kind of at the beginning of that. So >>Bumi has over 12,000 customers ranging from, you know, the big guys, nonprofits like American Cancer Society, etcetera. How do you work with customers as head of product toe help them influence the road back to be able to take in the information that they need to. For example, we wanna we wanna be ableto work with me and really modernized but also maximize or a W s investment. What is that customer feedback loop like? >>Sure, So we've got within booming. We have a customer success team that focuses on all of those customers and different tiers. Verticals, um, you know, different horizontal plays, etcetera. But we have success. People that look out, you know, for our customers meet with them on a regular basis. They bring a lot of that feedback back into product. I'm an executive sponsor for a number of our customers where I meet with them directly to understand the projects, use cases. What are they trying to achieve and take? That is input, but but very specifically, we do quarterly webinars for our customers where we get each of our product managers, including myself, do a two hour session where we go through every single detail of here is what we are expecting ourselves that delivered to you as a customer over the next year, and that gives our customers the opportunity to see all those details. We published them online publicly. We then allow them to come back through direct relationships with product or customer success. To request these enhancements. We score them, we go through. We do commit a tely east. 25% of our roadmap to customers specific requests. Um, you know, even the 75% other piece of the road map we're looking at what we feel is the best interest of our customers and what we want to take them in an innovative way. But like I said, the 25% are direct commitment to Hey, customer wants X Y Z feature will put that in the 25% >>That's he, especially right now to be able to be able to. I don't want to be reactive because we often use that as a bad term. But be able to pivot quickly and and take that information in and make the changes needed that will benefit countless others if we go back to integrated experiences, you know, here we are at this virtual aws reinvent. We're so used to being surrounded in Vegas by 45,000 people. But talk to me about how Bhumi is helping AWS customers with their integrated experiences. What are some of the things that you guys are really excited about that you're enabling now? >>So with an integrated experience, you know, again, I go back to the three things that any customer AWS customer specifically need thio think about in order to create an ingrate experience. So data readiness is the first piece. So with a W s, you'll be spinning up a number of the services. You'll be putting data in the cloud so on and so forth. But you need to make sure that that data is of high quality. Um, it's secure. It's understood something like, you know, 60 to 70% of data that you haven't enterprises is unknown, and we help solve some of those challenges through our catalog and prepping tools. So even if you're moving a bunch of your processes and data applications into the cloud, we can help customers with data readiness and making sure it's security of high quality. The second piece is pervasive connectivity. So it is about connecting all of your data sources. So we do have an open platform. You have all your AWS services that we can help you connect to get data from those sources or or transfer them to those sources. But we also allow you to extend out into on Prem or other clouds as well. So as much as we love and work with a W s, we do understand that people need to move things into the cloud out of the cloud, etcetera. You know, we help with all of those connectivity challenges that an organization may face. Uh and then the third is that user engagement engagement piece So you could move data all around all you want. You can understand your data, but unless you're putting it in the hands of the user and allowing them to act on that data in some way, shape or form the tools we have, you know, around workflow and building those in a low code way, you could do all of this in a, you know, a unified platform that we have that you can go in and building a low code way. You don't have to be a pure hardcore Java developer to get things done. We focus on time to value. So you can. You know, we have stories of customers building their first set of integrations or work flows and, you know, minutes or a couple of hours versus some of our competitors who take days, weeks or months. >>So from a local perspective, something I'm just curious about, that's kind of be a facilitator of during the last, you know, eight months of things changing and customers not being able suddenly to get into their data centers air on site, talk to me a little bit about some of the things maybe even anecdotally, that you've heard about Bhumi Loco development platform being facilitator of people that couldn't get to a data center. >>Yeah, so I mean, all of the development even before covert, all all loco development that you did for Bumi was in a Web browser. We've always been that right. So we have that capability. And then from a run time, I was talking earlier about how you can run in a ws cloud. But you can also set your runtime behind a firewall. If it is at a facility, you can put it in. You know, any locations around the world. So when the pandemic hit and folks started needing to work remotely, it was kind of a non event for many of our developer, our local developers, because they can now access the browser from home and still access. All those resource is whether it's on site in a W s or wherever they were then forced to Okay, The rest of the business is saying we need to make data available. We need to actually now put processes in place. And and Bumi became an asset to say, Wait a minute. It's not about just integration behind the scenes, that's plumbing that nobody sees. Our users started becoming heroes in their business by standing up work flows and saying I can quickly because it's low code. Oh, you need to collect information about, you know, in some cases, you know, citizen information that they used to go to. You know, I don't know that I could talk about this government, but citizens used have to go into a building in order to fill out forms and whatnot. We need to collect data live. How can I do that? Okay. This government now just use boom me to start posting these on their website. These work flows in a secure way. You know, that's just, um, examples. I talked about answers on demand before, but but we've seen this pivot of user engagement Mawr out of, you know, bringing middleware and integration out of the shadows of I t into solving real problems as people are now this first around the world at home. So >>solving your problems and probably helping a lot of businesses not just survive the last few months and forward but thrive as well as theirs. We know some things from this will be permanent. Let's question to you just can you give us a sneak peek into some of the solutions and the initiatives that Booby and AWS are working on together? Yes. >>So I talked a little bit about this before, so we are in Advanced Tech Partner were a public sector partner. We run our platform on AWS again, so we continue to work on how we can keep expanding and taking advantage of A W S two services To make things more scalable. Onda were more and more secure. It's always a top priority given the shift to the cloud and a W s is helping us with those we have are quick starts that we're working on again to make things quicker and easier for people to stand up integration workloads in AWS catalog and prep again. All of the connectivity that we have to things like event bridge, sqs Red shift, etcetera. Um, you know, those are all the things we're collaborating on with them. And again through the next year, we'll continue to keep focusing on more and more to just make running your booming environment in AWS more and more seamless. >>Seamless. I'll take it well and thank you so much for sharing what's going on with Louis and AWS in this virtual event. We appreciate your time. >>Yeah. Thank you so much. >>Bread. McCaskey. I'm Lisa Martin. You're watching the cubes coverage of AWS reinvent 2020 A virtual edition