>> Narrator: Live from Chicago Illinois, it's theCUBE! Covering VeammOn 2018. Brought to you by Veamm. >> Welcome back to VeammOn 2018 everybody, and you're watching theCUBE. The leader in live tech coverage. We go out to the events, we extract the signal from the noise. This is day one of our coverage of VeammOn, the second year theCUBE has been here. I'm Dave Vellante with my co-host Stu Miniman. Zeb Ahmed is here, he's the Senior Offering Manager for VMWare, with the IBM Cloud, at IBM of course. Thanks for coming on theCUBE, good to see you Zeb. >> Thank you for having me, very excited to be here. >> Yeah so IBM, Cloud, big part of our business. Obviously VMWare, you've been there for a long time. Partnerships with Veamm. Lay it all out for us, what's going on at IBM, IBM Cloud. >> Yeah so we started the VMWare partnership a couple years ago, and our goal was really to build a practice run VMWare which was automated, take it to the next level essentially, not just be a me too player, what everybody else was doing out there, but rather, make the transition from on premises to the Cloud much easier for those VMWare customers. So we've automated a lot of things on the VMWare platform, you can deploy the inverse stack, in a matter of minutes, instead of days and months. So it's a much easier transition, we also work with a lot of partners, such as Veamm, but customers was using on premises, and we've allowed them to have those capabilities in the Cloud as well, in a very automated fashion. >> Quickly if I remember, I think you guys were first doing something with VMWare in the Cloud, you're kind of a year ahead of most. I mean-- >> Stu: It was a few months ahead, they were the first big partner out there with the VMWare Cloud basically. We got, put in Cloud air and everything. >> But in terms of shipping, actually, you guys-- >> We were the first ones, yeah. So we were the first ones to market with Cloud foundation stack right? Yeah and then the other vendors followed as well, but yeah that's been doing great, right? And again, it's fully automated, matter of minutes you can deploy the whole stack, a lot of value add there. >> Yeah Zeb, maybe help set the picture for us a little bit. 'Cause we talk about this multi-cloud world, IBM owns a lot of applications, IBM partners with a lot, where does IBM see themselves playing in this multi-cloud, multi-app world? >> Great question, I think I, so I refer to it two T's. So the first one being the transition, and then the transformation. So the transition is really where the challenge has been for those customers, the barrier to entry, how do these customers actually make that move seamless to the Cloud, especially the space that IBM is in on the enterprise side, these applications are legacy, very very complicated design, a lot of dependencies, so that was a challenge that we tried to solve for. And I think we're at a state now where we've not only solved for that, we've also, I don't know if you guys have seen HCX that we had with VMWare recently, which was a great migration tool, and helps customer on board Cloud, and adapt to Cloud much much faster. And then also build that ecosystem partner network. So all those tools, that we were using on premises like Veamm, right? Making those available in the Cloud for those customers, and it has been great, and also in the transformation side, right? So not only just move them to the Cloud, but also help them leverage, and go up the stack. So micro-services, blockchain, Watson, containers, all those things are available to our customers. >> I think that's a key point that I wanted to highlight is, people often say, how does IBM compete with some of the big Cloud players? You're not just infrastructure as a service, you've got a giant SAS portfolio, you mentioned Watson so, talk about your strategy in that regard. >> Yeah I mean so, the enterprise customer, typical customer, whether it's financial industry or whether health care or transportation et cetera, nobody is just looking for a partner where they can just move the infrastructure too. They're looking for the next state, they're looking to transform the business, they're trying to utilize all those new capabilities that exist in the Cloud today. And IBM has sought for that exactly because not only just use, move your infrastructure and workloads, but now you can consume all those additional gallywads, in the Cloud like Watson, make it for a more intelligent solution in the end. >> Right, so that's a key differentiator. There's only a couple of companies that have that, well I guess you guys, Oracle, Microsoft obviously has the applications, and IBM talks a lot about the cognitive piece, am I correct you can only get Watson in the IBM Cloud, is that still the case, or are you now have it on prem? >> No no, Watson can be consumed using an API. So it's a PAS platform, and if somebody wanted to consume Watson for the on premises workloads and wanted to bring that intelligence for that on premises environment they can do that. >> Dave: Are you seeing more demand for that? >> Oh yes. >> Or is it primarily in the Cloud? >> We've got huge traction in the healthcare space especially, there's a lot of financial customers that are onboarding that as well. So Watson's doing great in that regard. >> Sort of privacy reasons and-- >> Zeb: That's right. >> Zeb one of the things we've been watching with Veamm for the last few years is how do they penetrate deeper into the enterprise. Of course IBM has a strong position in the enterprise, help connect for us how the Veamm and IBM partnerships go together. >> So I think this was a very easy answer for a lot of our customers, because Veamm has a lot of penetration on the on premises workloads, especially on the back-up and business continuity space. So when we looked at the partners and the products that existed in the space, we really looked at the market space, what the customers were consuming. Veamm had a huge market share, and like I said previously, we wanted to solve for those problems and we wanted to keep the tools at the same tool set that they were using today on the premises, so this was very seamless for us, and it is seamless for the customers, to move to IBM Cloud and leverage those same tools exactly. >> So talk about choice because, I can imagine you're getting a call from Ed Walsh, "Hey, how about using my data protection software instead of Veamm?". How do you manage that? >> Zeb: It is tough, right? It is obviously tough, IBM also has a huge portfolio of products, right? In the end the decision was or it really came down to, what is it the customers are looking for? When it came to the back-up space, especially on the VMWare platform, The answer was there, a lot of the VMWare customers use Veamm. In addition to that, Veamm also checks a lot of other boxes for us. So, not only does VMWare stack, but also, I don't know if it's been announced yet or not, but AIX is something of beta that they're launching, at this event, so that is huge for IBM. >> Dave: Really? >> Oh yes, they're also in the bare metal space, so a consolidated view of all your back-ups, all your bare metal, for AIX, for virtualized platform. >> So the power guys will be happy. >> For those that aren't as familiar anymore, I mean remember AIX back in the day, but this is second week in a row I'm talking about AIX. It was Nutanix last week, and it's Veamm today. How much AIX is there still out in the wild? >> There's quite a bit, I mean IBM, if you guys know the background, right? When software was acquired it was a bare metal shop. So with that a lot of the power stuff came as well. So we have a huge power practice in IBM. >> Right, and well it's still, I remember the Steve Mills charts, which showed the availability of AIX versus, the only more available platform was the mainframe, and then with AIX, and then, and you had all that other stuff that everybody else buys but, it's a volume market so it kind of makes sense though. People will pay up for that. And still, a huge install base, now growing, and Nutanix has a relationship with the power guys, so maybe that's where sort of factored in, right? But Linux, of course, is the hot space, right? I mean sure you see it's powering the web. >> Well I'm a VMWare guy, so (laughs). >> There's Linux sitting on top of some of that. >> That's right, of course, of course. >> You've got Linux of mainframe, right? Okay, alright so, talk a little bit more about what you're seeing from the VMWare customer base, how it's synergistic and not just sort of a one way trip into a hotel California. >> Yeah, so a typical VMWare customer that we're seeing who's on premises today are looking to IBM Cloud, or actually take a leap into the Cloud, especially on the enterprise base, these customers want to transform. I mean, there has been a lot of questions for them, especially the customer base IBM focused on, questions around security, compliance, business continuity and data protection and such. So these customers not only want to just make the leap into the Cloud, but they also want to solve for some of these challenges, and also go up to stack like I was mentioning. So, we're seeing a huge push for containers, for those customers that are moving to VMWare, they want to build up the stack, on the PAS layer, and also want to leverage Watson and services like that. >> Yeah, could you expand on that a little more, things like are you working with PKS, the solution with VMWare and Pivotal, and the Kubernetes stuff, or? >> Yes, Kubernetes, Dockers, we also give the customers ability to do their own stuff, go up the stack. I mean, in the end, you know, they can consume us from an IS standpoint and build their PAS on top, or we can, they can use our own, so Kubernetes, Dockers, et cetera. >> What's the story, Stu, with Cloud foundry these days? There was a big push early on, and I fell like I can, I'm not as close as you are, but there seems to be a, I don't want to say a pull back, but maybe less enthusiasm, what's the lay of the land? >> Sure, I mean IBM was one of the earliest bloomix, I believe, and with IBM Cloud, IBM has a few different offerings, I didn't see as big of a push from IBM at the Cloud foundry summit I was at last month, but IBM, like most of the Cloud providers are giving customers choice. >> Zeb: That's right. >> So I guess the question is what-- >> And heavy in Open Source, I mean I'm seeing IBM heavy push, I'm wondering server-less, if you've got any commentary there. We've been looking at like Open Whisk and some of the pieces there. >> Yeah Open Whisk is there, there's, server-less is a thing that a lot of these customers, back to your own original question, a lot of these customers are looking for those types of services, and they're all available in the catalog. >> It's still pretty early, that hasn't overtaken the discussions of the (mumbles) and the (mumbles) stuff in your world has it? >> It hasn't, but I think the enterprise customers who are looking to move to Cloud, they are thinking about those things. So these are some of the check boxes that need to be checked for them for the future growth, et cetera. >> So you've got VMWare's obviously visualization strategy, you've got containers coming, I remember when we had Pat Gelsinger on theCUBE several years ago, when containers were, docker was rocketing, and everybody was like oh docker's going to kill VMWare. And Pat's response was, "Look, we've got the best containers in the world. We're going to embrace containers". They're like, oh sure. But that's exactly what happened. What's IBM's point of view on it? >> Yeah, here's the thing, we want to give them the option to do whatever they want to do. We're seeing a lot of traction on the micro-services side, on the containerization, but I think it's going hand in hand, a lot of the customers are using VMWare platform still, yet they're also leveraging some of these other micro-services and containers, so I think Pat's right on. I think originally what was people were talking about getting rid of the IS layer of VMWare and just going containers completely. Our take is, give the customers all the functionality and the ability to do whatever they want to do, we are seeing it's more of a mix at the moment. >> And we had Edouard Bugnion on recently, found of, one of the founders of VMWare, and he was talking about the challenges in the data center at scale. And in particular when you introduce virtualization and you reduce some of the hardware resources, how do you deliver predictable, high-performance, at scale, and some of the challenges there. That's even on prem. Now introduce Cloud, and you've got distance and latency and other physics so, what's the discussion like with customers around how to architect the ideal Cloud, on prem, hybrid. >> It's a great question, because that is a question I get asked all the time, because in the enterprise base like I said, these customers in a lot of cases have a hybrid or multi-cloud strategy, so network becomes a key part of that discussion. For us, the answer is very simple. We've laid down the fiber of (mumbles) across all these data centers, so when you're talking about latency, and data transfer, and those types of speeds, or having a multi-cloud strategy across the globe, it's a very simple and easy conversation because not only do we make all that information available to our customers, far as what latency they expect from which data center to another one across the globe, but also it's all private, and it's all secure, and it makes for a very good multi-cloud story. >> I don't know if you saw Jenny Remmetti's talk at IBM Think, but she used the term, a lot of people tongue in cheek, but I kind of like it, "incumbent disruptors". I mean look if you're IBM and you've got the client base that IBM has, you better come up with a term like that because that's exactly what you're trying to help your customers do. So, my question is, where does the Cloud and your offering with VMWare fit into the incumbent disruptive scenario? >> Yeah, so VMWare like I said earlier, we didn't want to be a me too player with VMWare. Not only did we want to have a good story with VMWare because obviously VMWare is a huge market share when it comes to virtualization, but on top of that, we wanted to be more futuristic, and solve for those, some of those questions and concerns that the enterprise customer had. So, tight integration on the enterprise base, on the micro-services, containerization, Watson is a huge part of the VMWare platform, you can seamlessly integrate into Watson and really have intelligent decision making on the VMWare platform. So, we wanted to ensure that we were helping our enterprise customers move to Cloud, yet also solve for the future problems. >> So the incumbent piece, both VMWare and IBM, right, incumbent customers, the disruptor would be I guess Cloud, all the new Cloud services, certainly the machine intelligence cognitive, et cetera, components is the disruptive capability, now it's up to you to figure out, okay, how do you apply all that, presumably IBM and your partners can help. >> Yeah and here's the thing, you mentioned earlier, IBM is one of the only companies in the world that can have an end-to-end, not just infrastructure, but also services wrapped around it. So if you're a customer who's not only looking to move to the Cloud but also have services wrapped around, to go end-to-end, IBM is the company to do that for you. >> Dave: Well that's interesting. Okay, I got to ask him Stu. So we had, we were at Dell Technologies World a couple weeks ago, and we had Jeff Clark on, and we asked him, we said, "Look, companies like IBM, HPE, sort of, IBM selling off its X86 division, and HPE splitting, Dell did the opposite. The mega merger". And his comment was, "Well I don't see how you can do end-to-end without both ends". Now, his definition of end is obviously different to your end definition, and I have to ask you, what do you mean by end-to-end? Is the client sort of just a commodity, we can get that anywhere, it's not really an integration challenge? >> So when I'm saying end-to-end what I'm talking about is a enterprise customer looking to move to the Cloud, solve for the future problems, essentially re-invent themselves, transform their business, leverage the new applications, micro-services that are there, but also have services wrapped around it, right? Somebody who's there to help them end-to-end, whether it's just doing migrations for example, right, from on premises to the Cloud, but also help them onboard and guide them on what is there in the Cloud, or the micro-services, or our PAS layer, and how they can transform really. >> So that to me Stu is, Zeb's talking about not a hardware view, of end-to-end, but a, maybe a systems and a software view of end-to-end, in the Cloud services. Alright, Zeb, thank you very much for, do you have one more? You good? Thanks so much for coming on theCUBE. >> Guys, thank you very much, appreciate it. >> Appreciate it. Alright, keep it right there buddy, Stu and I will be back with our next guest. This is theCUBE, we're live from VeeamOn 2018, in Chi-town, we'll be right back. (electronic music)