>> Live from Las Vegas, it's theCUBE. Covering Dell Technologies World 2019. Brought to you by Dell Technologies and its ecosystem partners. >> Hi, Lisa Martin with theCUBE, live day three of theCUBE's double set coverage of Dell Technologies World 2019 I am with Stu Miniman. We've got one alumni back. We've got Gil Schneorson, Senior Vice President and General Manager of Vxrail. Gil welcome back. >> Thank you nice to be back. >> And it's show and tell you brought Niv Raz CTO of Harel Insurance one of your successful customers, Niv it's great to have you on the program. >> Thank you and great to be here. >> So Niv let's start with you. Give our audience an understanding of Harel Insurance where you're located, what it is that you do and then we'll get into why think Dell EMC is so fantastic. >> Harel Insurance is a insurance company doing a life, now life insurances very wide portfolio of business products in the insurance and investments in Israel. More than 5000 employees and three million customers managing around 240 billion shekels in 2018. So it's very innovative company to work in. >> So Niv interesting. Dell has a podcast and I'm just given a little plug here 'cause at the gym this morning the latest episode by Walter Issacson talks about transformation going on in the insurance business. Some people think, oh insurance has been around a long time, I mean heck to the Roman Era when they had some of this but today Insurance is changing fast. Can you give us at a macro level, give us what are some the changes and stresses on the company and how's that impact your job. >> It's funny you mentioning that. In 2015 our CEO has declared innovative program named Recalculating Routes. The purpose of the program the strategic plan was to take a role from traditional insurance company to more digital transform, data transform. We Israel has the brokers. The brokers are our sales person but once the customer and the sales part, the onboarding part, you want a more innovative service after that. The post service part is very hard in insurance and we investing a lot to make the post service customer experience very advantaged. >> We talk a lot about customer insurance at every, oh sorry, customer insurance, well that's important too, customer experience is the word I was going for. It's essential right because in 2019 customers of any type of product or service have so much choice. So talk to us Niv from looking through that lens of delivering an outstanding customer experience obviously your sales folks need to have innovative technology to deliver that outstanding customer experience. But when a company says we've got to transform digitally we've got to stay ahead of the market, delight our customers Where do you start? Talk to us about maybe a phased approach that you're taking to digital transformation. >> Digital transformation is all about how customer experience feel like in your environment. So if a person entering your website and trying to do some post service and running into some old fashionable process that is very hard to him and its really frustrating to do that. And actually if I look about what our approach about it, we're thinking about the digital transformation, we're thinking about how to take the onboarding part for our brokers, the post service for our customers, to make the process, the services we are offering to our customers easy as possible to just can submit. >> All right so Gil let's bring you into the discussion here. And I think back Converge Infrastructure, Hyper-converge Infrastructure you've been riding the rocket ship that is Vxrail, digital transformation wasn't the leading use for that when we started. It was simplification driving that wave of virtualization, we've heard Vxrail everywhere in the discussion this week. It was like all of these different cloud pieces, what's underneath them, VxRail. Help us connect the dots, the transformations that your customers are going where VxRail and the new solutions built with VxRail help enable your customers. >> Yeah thanks Stu. We talk about a digital transformation a lot. Reality is that many of the customers, not all of them are transformative like Harel Insurance right. Many of them look at ATI and VxRail as the next simple tech refresh. They see the agility, they see the economical benefit but there's a growing majority of customers who look to this is as transformational. And so that's where you see ATI and VxRail specifically in our case starting to grow beyond being an infrastructure for workloads to be an infrastructure for their hybrid cloud and multi cloud environment. So what is so exciting about this show is because we've been very successful we're growing very fast, but by putting this building block in many of our customers' data centers they've made the choice that will enable them to now embark on a more transformational strategy. And I think we demonstrated in the last two days that hybrid cloud is here and it's sellable, operational and with VxRail and the integration with VML cloud foundation and the ability to add and burst into a cloud move workloads It's here and its now, I thinks that's what's nice about this whole thing. >> All right so Gil it's great for you to say it even as an analyst as a media organization for us to say it but what we love is that you brought a customer here to tell us the reality as to where cloud fits into your overall discussion. And I would love your feedback as to what Gil's saying. What's the reality in your world and the impact on your work >> I would connect the previous question this one because it's like a very rolling on questions about it. So you as the customers your expectations about the company is to do every operation from everywhere very easy way and the mobility and the digital transformation itself all the mobile applications, all the things that's taking the customer experience to the next level will took the organization to a phase that I need understand how to scalable the systems. So in this journey when you're looking about digital transformation you must have a infrastructure that support the scalability, the elasticity, the availability that the customer demands. You don't think to yourself that you are enter some E-commerce customer and they will send you on application. sorry Sir, we currently offline the management reasons or maintenance reasons. That thing in 2019 you will not think about and it's not be acceptable. So to do a scalability our multi cloud strategy in Harel is to have infrastructure free environment to focus on the service applications and not to focus on the infrastructure management part. That's the big concerns of our IT teams was how to care about support and matrix's and compatibility and maintenance and when you go into the private cloud environment, the private cloud environment, that's VxRail on the bottom and VML cloud foundation on the top allow Harel is to start the journey to a phase that said okay we're going to our infrastructure free road map. >> Tell us about the outcomes that for example go back to, what we were talking about your brokers who need to be able to deliver any service. I imagine they're out in the field sometimes with customers depending on the types of services that they need to deliver. What has been some of the feedback or maybe the outcomes for the brokers. Are they able to do their jobs faster, deliver quotes faster to customers. What are some of the exciting outcomes that you're seeing as a result of the infrastructure that Dell EMC is helping you to establish. >> Part of digital transformation we're talking about micro servicing a lot of old virtual machines I'm saying that. So service applications on the password virtual machine now your micro services, why you micro servicing it because in 8:00 a.m, perhaps there is 20 persons that's selling your policies but perhaps on the 11:00 after some TV show said something about Harel you can have thousands of customers entering to your website. So how you can support that? So again brokers need the tools to support the operation, the sales operations and the customers need the tools to support the post service for themselves, how to claim, how to do claims how to do more preventives aspects of insurances. So basically again when you're looking about what exciting is, is the reality that I'm seeing a process of a customer and is saying, wow that was easy. So taking the digital transformation to make our customer experience better. >> All right Gil help us zoom out a little bit. We talked to one customer here but the business overall joint product development between Dell EMC and the VMware teams is something that we think was transformational and helped accelerate the HTI growth. What are some the big drivers what's changed in the business. Give us the overall update. >> Yeah look, I think that when we discovered that working together pays off through our joint leadership through examples like VxRail and others we started looking at every part of the business and how collaboration could enable us to add even more value and any value transfer to finances and there's a very strong interest in so this recent innovation we've introduced with integration with cloud foundation, people don't realize how much work goes into integrating two products regardless, even between 1 company you're talking about engineers co-location, you're talking about joint sprints you're talking about test fests, design workshop, customers interaction and so, but you know what I mean, it pays off. You deliver a new outcome that didn't exist before now with VCF and VxRail you can have a full life cycle management of the entire VMX stack and the entire hardware stack drivers, framework everything life cycled together, it's a very, very impressive outcome and it's ready now and I'm really thinking that shift is going to be more than just ATI, people are going to start embracing the full stack because they can, because we're simplifying it. In addition to that Stu I think it's important to understand or I'd like the people to know that the other way we're taking the ATI stack and the full stack is into much more intelligence so machine learning and predictability all the way eventually to remediation and so in this show we introduced the analytical consulting engine for VxRail and we put it out there as a field trial, as an early access. The thought process is we have a very large amount of intelligent customers that could tell us where they need this to take them. What's exciting about it is that every product these days is trying to be intelligent because we have a full stack we have a lot of context, a lot of things we could correlate. So we're very excited about this and we're hoping that our customers will participate in that design, I'm sure Harel will as soon as we can give it to them, the access and, not only full stack but make it much more intelligent, I think it's going to be very exciting year til next time we speak. >> Harel you have? >> Something to say about it. We are customers, us as an organization understand the public cloud allowed us to be infrastructure free and now they said okay some workloads are good for public cloud some workloads are good for private cloud and the multi cloud approach that VMcloud Foundation gives us the infrastructure free to just focus on the services. You need to understand the manageability of traditional infrastructure is very costly. Why? You need to manage it, you need to support it, you need to upgrade the frameworks, the buyers, the drivers and all the time to be concerned about if everything is supportable, how you do that all the job and again once you taking the VxRail as a hardware platform for that and the VMcloud foundation the software you getting a complete life cycle that assist you to just focusing about to be a service broker just add new services to the exist environment. >> Well Niv, thank you so much for stopping by theCUBE and sharing with Stu and me where you guys are on this digital transformation journey, the successes you've achieved so far with Dell EMC, Gil again always great to have you on the program and we can't wait to hear more next year maybe Ace is going to give us some really insightful insights that will be groundbreaking. >> I believe so. Thank you very much. >> For Stu Minneman, I'm Lisa Martin. You're watching us on theCUBE, live from day three of our coverage of Dell Technologies World. Thanks for watching. (upbeat music)