>> Narrator: Live from Las Vegas, it's theCUBE covering HPE Discover 2017 brought to you by Hewlett Packard Enterprise. >> Welcome back, everyone. We are here live in Las Vegas for HPE Discover 2017 exclusives look at angle cube coverage, our seventh year. I'm John Furrier with my co-host Dave Vellante. Our next guest is Tripp Partain, HPE CTO for GE General Electric and Anthony Rokis, VP of Software Engineering at Predix with GE Digital. Guys, welcome back to theCUBE. Good to see you. >> Thanks guys. >> Thanks for coming on. Obviously, GE has really been on the front end of IOT. You guys have been doing extremely well and changing over, bringing digital to analog, kind of connecting those worlds. What's your take on this intelligent Edge? You got to love the messaging. You got to love the messaging with HP. >> God, it's great. I think this is really starting to take off. If you look at our positioning, we really are going after the Edge, right. And with Predix being our forefront in the Predix system, we really believe in the opportunity here. I think, as you heard Meg speak yesterday, the engagement between GE Digital and HPE is getting stronger, we're finding more and more synergies over time. And both our strategy and their strategy are really starting to line up very nicely, both Edge and computing in general. >> I had a chance a couple years ago to host a panel with your CEO Jeff Amels, and United Airlines, Hospital in Chicago and at that time it was really hardcore, tangible dollars on the line. I mean, we're talking highly instrumented devices and machinery that you guys are in and there were some significant dollars involved. Just getting the data is a very low-hanging fruit, but big numbers, this is now going mainstream where everyone's kind of having this awakening moment, Tripp, where it's kind of like, "Hey, we're just going mainstream." So what's next for you guys, as the world starts getting up to speed on IOT, what's next for GE? What are you guys doing now to go onto the next level? What's that next tier of digital IOT for you guys? >> Yeah, honestly in my view and GE's view if you look at what we've done in the past, it's really the foundations getting in place. It's censor-enabled devices getting assets. The censor is more progressive, and that's kind of been the first sort of step, right. Then we get into how do we collect that data? Where you think GE is headed now, are the smart analytics. It's the outcomes that are going to drive those big dollars in productivity. It's really getting into the digital industrial revolution area. To date, it's been a lot of the foundation getting in place, and I think that's where you're going to see tremendous growth over time is. When you unleash data scientists on wealth of information, the outcomes in the productivity, the world and the economy is going to see is going to be great. >> I love that quote, with Jeff Immelt. We refer to it all the time. I went to bed an industrial giant, and woke up, you know a software company. And so it clearly underscores the transformation. We were talking off-camera about the study that we did many, many years ago. I mean, the numbers are staggering. It's in the trillions. But one of the things that we found was this notion of, and we talk about it all the time and I'd love to get your take on it is the IT and OT. They're not talking to each other. Typically, they're not birds of a feather. What are you seeing, Tripp, in your experience with customers in terms of those organizational, let's start with the IT side and we can talk about the OT side. >> Yeah, and as we've had our partners show up with GE continue to develop, the one thing we've found is we have a lot of similar customers. And in these same customers are extremely large customers, but what's interesting we don't talk to any of the same people. Right, on the HPE side we tended to talk to the IT teams and data center and GE would be out in the factory floor or out in the field and more industrial. But in order to really fulfill the IOT promise, the two groups are really having to come together and I think it's taking time for messaging to really sort out there. And one of the things that we're really doing, taking advantage of our partnership to help solve the problem is when we have IT teams come to visit HPE, we bring along GE operational experts to actually talk about the business side of the outcome so it's not just an IT conversation. And really intentionally crossing those paths and leveraging our partner in GE to bring that capability to us so we can have a holistic conversation to the customer. >> So who's in charge here, who's driving the bus? Is it the OT guys, or the IT guys, or somebody above? >> It's both, there's two drivers. >> Uh oh. >> Two hands, four hands on the wheel almost. If you look at the OT side, there's a lot of challenges we're facing where HPE and the IT community is coming to help. For instance, data sovereign team, right. So one of the challenges we have is a lot of our companies, our customers, want data sovereignty and this is where IT has solved that problem for us and on the OT side, we need to figure out how do we store, maintain, analyze that data within a country. And again, that's why we're bringing the IT companies with us and partner to help us. >> So when a plane flies from Spain, crosses France, Germany, and ends up in Ireland, where is the data? (laughs) >> Very good question. >> Well it infringes the data, because there's sort of a data love triangle going on. You've obviously got devices installed, HPE brings equipment, and the customer. So, talk about the conversations that you're having with your customers. I mean, who owns the data. The factory says, "Hey, wait a minute it's a system. That's my data." GE obviously has to do predictive maintenance and same with HPE. There's all this data flowing. What about data, I don't know, ownership or IP, what are those conversations like? >> Yeah, I can say certainly from the GE side it's always been our stance that the customer owns their data, right. We are running a multi-tenency environment and a platform. And they own that data. How that data is stored, we can help facilitate, right. We offer Cloud store and a couple other technologies that allow that. But at the end of the day in a multi-tenent environment, the customer owns that data. And we will facilitate with HPE where that data needs to reside based on the customer's need. >> So you're not trying in any way to monetize that data? I mean, I'm astounded, why not? >> I think the monetization really comes in with how you empower the customer to get the value out of the data. And in a former life, I worked through the data monetization world and there is certain amounts of value in the data itself. There's also value in helping the customer determine what their data can offer to them and the business cases that we're able to jointly present to the customer and the value that that generates still allows for us to monetize the process by which we help enable the customer to really bring these data assets together. Really understand areas that they may have seen silos of the data before, but they weren't looking holistically at it and being able to, in a very timely fashion correlate between that and then actually see a different answer to a problem where yes, this meter may be reading 80 and it should be 60, but if I throttle it to 70 and I get 10% more output, it's worth running at 70 because of the benefit on the revenue. So you actually can make trade offs across certain areas where you weren't able to do that. >> But Predix is informing models, is it not, I mean. >> Yeah, I mean at the end of the day, we're taking that data and for the customer created an outcome. Right, the analytic, the information that we can derive out of it to make a more productive or a more efficient outcome of running operation, that's where we get the monetization from. >> If data's a new oil then you need to refine it, was your point about the monetization question. That's interesting because we see the same thing where if you make the data freely available or you treat it as an asset to the customer, it's how it's monetized in its effect. Or there's a tacticle, let's monetize our data. So depending on how you look at it, there's different approaches, right? I mean this is kind of the key thing. >> Right, and even though this is not the way now, if you follow the history of how other industries have dealt with the data. So I came out of credit services long ago, and it's very common now, in the credit services industry for data to be monetized and leveraged like for credit reports and for that whole banking financial process to take place, but it didn't start that way. So my guess is, as we continue to show value to the customer of their own data as they then start to think about, "Wow but if I could do comparables between my data and industry data that would help me even more." I expect that the customers that today that are worried about who owns the data, will eventually start asking players like HPE and GE Digital to help them solve that problem. And they'll evolve to that sort of data monetization like a lot of the other industries have. >> A whole new digital just creates a whole new way to look at things, it's not a linear supply chain anymore whether relative to data or what not, so super cool. Final question for you guys and I appreciate you coming on theCUBE and sharing your insights. What's next for the partnership with HPE and GE Digital? Obviously, the digital transformation's in full swing impacting business transformation, impacting the Dev Ops aspect of Cloud. All this cool stuff's happening, true private Cloud's on fire, hybrid's the doorway to Multi Cloud. A lot of cool stuff happening, what's next for you guys? >> Yeah I think from our side we're really excited about the partnership on the Edge, right. When we start looking at the computing requirements and needs at the Edge, close to the asset, low latency that's where HPE and GE are really going to start to partner very heavily and you're going to see a lot more engagement at that level. So I think the Edge is going to be our focal point. >> Oh absolutely, and I think the uniqueness we bring to the market with our Edge line converged systems, we're able to do things at the Edge, leveraging GE Predix and then also bringing in other third party partners in conjunction and now you have enough computer power in the right form factor that can all sit and reside at the Edge, process at the Edge and solve the problems there locally. Doesn't take away from the Cloud aspect, doesn't take away from being able to have a macro view across multiple scenarios. But if I'm on an oil rig in the middle of the North Sea, you know it's going to be very important for me to have everything I need in the right form factor at the lowest power utilization possible and still solve my problems. >> And can process all the data right there. Guys, we are pushing it to the Edge here theCUBE goes out to the events, that's the Edge of the action. We'll bring you all the great videos. Thanks for coming on, this is theCUBE live coverage from the Edge at HPE Discover 2017. I'm John Furrier, Dave Vellante. Be right back with more, stay with us. (digital music)