(upbeat music) >> Live from Barcelona, Spain, it's theCUBE! Covering Ciscolive! Europe brought to you by Cisco and its ecosystem partners. >> Welcome back to Barcelona everybody. You're watching theCUBE, the leader in live tech coverage. This is our first day of three days of coverage for Cisco live for Europe. Lynn Lucas is here, she's the chief marketing officer for Cohesity. Lynn, great to see you again. Thanks for coming on. >> Great to see you here in Europe. >> We were just saying it's the first time that we've done this on the continent so, another first. >> Yeah, another first. >> So pleased to be in the US with you guys at multiple shows, and now we're here in Barcelona. >> So it's a great venue. We've actually done you know, a number of shows here and again, it's a pleasure having you on. Let's see, let's get right to it. What's going on with you guys in Cisco? You got some news? Let's talk about it. >> Absolutely. >> As you know, we don't stop innovating, continuous innovation at Cohesity, and a number of new things. So, last week we announced a new Cisco validated design with HyperFlex, and Cohesity integrating for Snapshot. Integration for backup, and of course, instant recovery of that critical data center infrastructure and we're calling it HyperSquared. So you get full hyperconvergence for your primary and of course, your backup and other secondary applications. >> And those guys this morning talked about HyperFlex anywhere Stu so, it's like infinitive hype and infinity HyperFlex. >> HyperSquared. >> So, HyperSquared, love it. So you guys will, how's that work? Obviously you want to be the provider of data protection provider for multi-cloud. That's a huge opportunity for you guys. >> Absolutely. >> So how do you do that? You'll plug into whatever framework the customer wants, presumably a lot of customers want the Cisco framework, how does that all- >> No, absolutely, you hit the nail on the head. I mean, Cisco, obviously one of the most respected IT leaders in the world. Tens of thousands of customers globally depend on them. I'm a Cisco Alum, love being back here at the old stomping grounds. And Cisco's been an investor in Cohesity now since our Series C, so they really saw the promise and the benefit of what Cohesity offers with hyperconverge solutions for modern backup, recovery, and two year point to the cloud. You know Cisco's talking a lot about multi-cloud here and Cohesity with our native cloud integration helps customers protect those backups on, or those applications on HyperFlex. And then instantly move them to a cloud of choice and then as you've mentioned, Cisco has so many fantastic relationships that they're a very strong go to market partner with us. When customers want to buy a solution, they can get the whole solution from Cisco, including Cohesity. >> Yeah Lynn, glad we have you on. >> Because connecting the dots between something like hyperconverge, which we've been talking about for a number of years now and how that fits into multi-cloud is, it's a little clunky sometimes because like, when I've got my data center am I just doing backup to the cloud? Cause what we know is customers at Cisco says their data is, you know, kind of de-centered. It's no longer in the data center, it's all over the place. Companies like Cohesity can give you that centralized data protection no matter where your environment is. Walk us through what you're hearing from your customers, how they look at their data center versus the multicloud environment and data production. >> Yeah so, I think it's you know, customers are now understanding that its not either or, right? There was a time when people thought "wow I'm going to move everything to the cloud" and I really think there's a maturing of an understanding of what's going to work well for me in this cloud first world, what do I want to put there and then what am I going to keep on premises. So that's one of the things that Cohesity innovated; our core technology, a distributed webscale file system, spanning file system which spans the data center and the cloud world seamlessly. And what we're seeing is customers are really using the cloud for archiving, getting off of tape because then they get that search capability very easy when they need to. Tiering and then most importantly, disaster recovery you know, in the event of something man made or natural. Many many organizations moving to the cloud for their second site and with Cohesity, it's very easy to make that transfer happen in a very seamless way with our capabilities set. So I think what we're seeing is this real maturing of how customers look at it as a real holistic environment. And so Cisco calling it data centered, but we call this mass data fragmentation and then with our spanning file system being able to really consolidate that now. >> Yeah, another thing that needs that kind of holistic view is security. >> I know its something that's in your product, there was a ransomware announcement that you made last week. Tell us how security fits into this world. >> Yeah well I think that we all hate to say it, but that old phrase the new normal, unfortunately ransomware and malware has become the new normal for organizations of all sizes. Here in Europe we had that awful situation with the NHS and the UK last year, and it's happening everywhere. So one element that these attackers are taking is looking at how to disable backups. And so this is really important that as a part of a holistic security strategy, that organizations take a look at that attack vector. So what Cohesity has introduced is really unique. It's three steps. It's detect, prevent, and then recover. So detect in terms of capabilities to see if there are nefarious changes being happened to the file system right? And then prevent with Helios automatically detecting and with our smart assistant providing that notification. And then if need be, recover with our instant mass restore capability going back to any point in time with no performance issue. This is not taking time for the rehydration, the spanning file system doing this instantly, and allowing an organization to basically say "sorry, not today attackers", we don't need to pay you because we can instantly restore back to a safe point in time. >> So let's unpack those a little bit if we could. The detect piece, I presume there's an analytics component to that? You're observing the behavior of the backup corpus, is that right? Which is a logical place because it's got all the corporate data in there. >> That's correct. >> So, last year we introduced Helios, which is our global sass space management system. It has machine learning capability in it. And that's providing that machine learning based monitoring to see what kinds of anomalies may be happening that is then proactively alerted to the IT team. >> And then the recovery piece as well like you said, its got to be fast. You got to have high performance, high performance data movement, and that's fundamental to your file system is that what I'm hearing or the architecture? >> That's correct. >> That's one of the differences of our modern backup. Solution versus some of the non-hyperconverge architectures is the distributed web file system which our CEO, Mohit Aron, he was formerly at Google, helped with developing their file system, has what's called instant ability to go back into any point in time and recover not just one VM. At Vmware a couple years ago we demonstrated thousands of VMs at a time and the reason for that is this web scale file system, which is really unique to Cohesity. And that's what allows an IT organization to not be held hostage because they can not have to potentially spend not just hours, but even days with the old legacy systems trying to rehydrate, you know, these backups. If they have to go back potentially many months in time because you don't know that that ransomware may have been introduced not say yesterday, but it might have been several months ago. And that's one of the key advantages of this instant mass restore. >> I mean, this is super important right Stu? Cause we're talking about very granular levels of being able to dial up, dial down, you can tune it by application. A high value application, you can have much greater granularity. Some of the craplications, maybe not as important. So the flexibility is key there. How about customers? Any new customers that you can talk about? >> Absolutely. >> So one of the ones since we're here at Ciscolive! So Cisco along with Cohesity, we've been working with one of the largest global manufactures of semiconductors and other electronic equipment. Tokyo Electron based in Tokyo, but also here in the UK on the continent. They had one of those older backup solutions and were challenged with the time it was taking them to backup, the restores not being predictable. So they've gone with Cohesity, running on Cisco UCS because we're a software defined platform. We offer our software on our customers choice of certified solutions and of Cisco UCS. So they've started with backup but they're now moving very quickly into archiving to the cloud, helping reduce their costs and get off of tape, and to disaster recovery ultimately. So, super excited that together with Cisco, we can help this customer modernize their data center and accelerate their hybrid cloud strategy at the same time. >> Awesome. And then you guys are also protecting the Cisco live network here? Tell us about that. >> Yeah so you know, Cisco builds an amazing network here I mean, you've seen the operation center, a huge team of people. But as we all know, things can go wrong potentially. And so, we are protecting the critical services that Cisco's providing to all of the Ciscolive! Attendees here so should something happen, which I'm sure won't, Cohesity will be used to instantly recover and bring back up critical services like DNS and other areas that they're depending on to serve all of the thousands of show goers here. >> So, super hot space, we talked about this at VMworld. Actually last couple of years just how much activity and interest there is and the whole parlance is changing and I wonder if you could comment. It used to be backup when the world was tape. Now you're talking about data protection, data management, which could mean a lot of things to a lot of people. To us storage folks its pretty specific but you're seeing a massive evolution of the space, cloud clearly is the underpinning of the tailwind, and it requires you guys to respond as an industry. And Cohesity specifically as a company. So I wonder if you could talk about some of those major trends and how you guys are responding and how you're leading. >> Yeah. Yeah I think, you know, folks have been a little bit surprised like wait a minute, what's this kind of sleepy industry? Why is it getting all this funding? I mean our own Series D funding, middle of last year 250 million dollars, Softbank banked along with Sequoia of course. But really the trend is being talked about here at Ciscolive! Is data is, I don't want to say the new oil, but its the water of the world right? I mean, it's absolutely crucial to any business these days. Other than your talent, it's your most important business asset and the pressure on the board and the CEO and the CIO in turn to be agile, to do more with that data, to know what you have, because here we are in Europe, GDPR increasing regulations, is super important. And so, you know, this has really brought forth the need to create holistic ways to organize and manage and have visibility to all of that data. And it's massively fragmented. We put out that research last year, massive data fragmentation, and most of that data has been kind of under the water line in most peoples minds, you know. You think about your primary applications in data that's really only 20% and the other 80% in testev and analytics and backup, has been pretty fragmented and siloed and it hasn't yet had that vision of how can we consolidate that and move it into a modern space until folks like Mohit Aron you know, founded Cohesity and applied those same hyperconverge techniques that he did at Nutanix. So I think this investment just further validates the fact that data is the most important business asset and people are really in need of new solutions to manage it, protect it, and then ultimately do more with it. Gain insights out of it. >> You know, just a couple comments on that. >> One is you know, we always joke about data is the new oil, its even more valuable because you can use data in multiple places, you can only put oil in your car once. And so, companies are beginning to realize that. How valuable it is, trying to understand that value, how to protect that, and then GDPR. It's interesting, its really the fines went into effect in Europe last May. But its become a template, a framework globally. People, you know, US companies are saying alright we got to prepare for GDPR, and then local jurisdictions are now saying well that's a decent starting point. And so its not just confined to Europe. It's really on everybody's mind. >> It is. >> You brought up the cloud before, and you know the cloud is a new way for people to be agile and they're getting a lot of value out of it. But it also continues to fragment their data and the visibility in talking to a large CIO of Fortune 100, a large organization, he actually has less visibility in many ways in the cloud because of the ease of proliferation of testev, and that is creating more stress I would say in the system, and need for solutions to both provide and enhance that agility, move data to the cloud easily, move it out when you need to, but also with regulation be able to identify and delete as you know, with GDPR if needed, the information that your customer may ask you to remove from your systems. >> Yeah well, I love this conversation. >> I love following Cohesity because you guys are up leveling the entire game. I've been following the data protection space for decades now and the problem with data protection is there's always been a bolt on. And companies like Cohesity, both with the funding, your vision, you're really forcing the industry to kind of rethink data protection. Not as a bolt on but as a fundamental component of digital strategies and data strategies. So it's fun watching you guys. Congratulations on all the growth. I know you've got more to go. So thanks so much for coming to theCUBE and its always a pleasure to see you. >> Always a pleasure to be here with you guys. Thanks very much. >> You're very welcome. Alright keep it right there everybody. Stu Miniman and Dave Vellante from Ciscolive! Barcelona. You're watching theCUBE. (upbeat music)

>> Live from Barcelona, Spain. It's the cue covering Sisqo Live Europe, brought to you by Cisco and its ecosystem partners. >> Welcome back to Barcelona, everybody. You watching the Cube? The leader in live tech coverage is the first day of three days of coverage for Sisqo. Live for Europe. Lin Lucas is here. She's the chief marketing officer for Kohi City. Lend great to see you again. Thanks for coming on. >> Great to see you here in Europe. >> We were just saying it's the first time that we've done this on the continent. So another >> first? Yeah. Another first. Been s so pleased to be in the U. S with you guys, that multiple shows. And now we were here in Barcelona, >> so it's a great venue. We've actually done a number of shows here. Then again, it's a pleasure having you on. Let's see, Let's get right to it. What's going on with you guys and Cisco? You got got some news. Let's talk about >> Absolutely. As you know, we don't stop innovating continuous innovation at Cohesity and a number of new things. So last week we announced a new Cisco validated design with hyper flex and Cohesity integrating for snapshot integration for backup and, of course, instant recovery of that critical data center infrastructure. And we're calling it hyper squared. So you get full hyper convergence for your primary and, of course, your backup. Another secondary application. >> And those guys just want to talk about hype reflects anywhere. Still, so it's like infinitive hype. Infinity, hyper flex, >> hyper square, >> so hyper squared. Love it. So you guys will. How does that work? You'll obviously you want to be the provider of data protection provider from Multi Cloud. That's a huge opportunity. So how do you do that? You'll you'll plug into whatever framework that customer wants. Presumably, a lot of customers wanted the Cisco framework out. Is that all? >> Oh, absolutely. Hit the nail on the head. I mean, Cisco, obviously, one of the most respected leaders in the world, tens of thousands of customers globally depend on them. I'm Francisco alum love being back here at the old stomping grounds and Cisco's been an investor in cohesive he now, since our serious sees. So, they really saw the promise in the benefit of what Kohi City offers with hybrid converge solutions for modern backup recovery. And to your point to the cloud. You know, Cisco's talking a lot about multi cloud here and cohesive E with our native cloud integration helps customers protect those backups on or those applications on hyper flex, and then instantly move them to a cloud of choice. And then, as you've mentioned, Cisco has so many fantastic relationships that there are very strong go to market partner with us. And when customers wanted by solution, they could get the whole solution from Cisco, including Cohesive >> Yulin. We're glad we have you on because connecting the dots between something like hyper converge, which we've been talking about for a number of years now, and how that fits into multi cloud. To some, it's a little clunky sometimes goods like. But I've got my data center. Or am I just doing backup to the cloud? Because what we know is customers, a. Cisco says their data is, you know, kind of de centred. It's no longer in the in the data center of all over the place. Companies like Kohi City can give you that centralized data protection. No matter where your environment is, walk us through what you're hearing from your customers. How they look at kind of their data center versus the multi cloud environment and data protection. >> Yeah, so I think it's Ah, you know, I think customers air now understanding that it's not either or right. There was a time when people thought, Wow, I'm going to move everything to the cloud And I really think there's a maturing of an understanding of what's going to work well for me in this cloud First world, what do I want to put there? And then what am I going to keep on premises? So that's one of the things that Cohee City innovated our core technology. A distributed Web scale file system spanning file system, which spans the data center and the cloud world seamlessly. And what we're seeing is customers air really using the cloud for archiving, getting off of tape because then they get that search capability very easy when they need Teo tearing and then, most importantly, disaster recovery. You know, in the event of something man made or natural, many, many organizations moving to the clouds for their second sight. And with Kohi City, that's very easy to make. That transfer happened in a very seamless way with our capability set. So I think what we're seeing is this really maturing of how customers look at it as a really holistic environment. And so Cisco calling it data centered. But we call this, you know, mass data fragmentation. And then with our spanning file system being able to really consolidate that now >> yeah, another thing that needs that kind of holistic view is security. I know it's something that's in your product. There was a random where announcement that you made last week tells how security fits into this world. >> Yeah, well, you know, I think we all hate to say it, but you know that old phrase, the new normal unfortunately ran somewhere, and malware has become the new normal for organizations of all sizes. You know, here in Europe, we have that off the situation with the N HS in the UK last year. Andi, it's happening everywhere. So you know one element that the's attackers air taking is looking at how to disable backups. And so this is really important that as a part of a holistic security strategy that organizations take a look at that attack vector. So what cohesive he's introduced is really unique. It's three steps. It's prevent its detect, prevent and then recover. So detect in terms of capabilities to see if there are nefarious changes being happened to the file system right, and then prevent with Helios automatically detecting and with our smart assistant providing that notification and then, if need be, recover with our instant mass restore capability, going back to any point in time with no performance issue. This is not taking time for the rehydration spanning file system doing this instantly and allowing an organization to basically say, Sorry, not today, attackers. We don't need to pay you because we can instantly restore back to a safe point in time. >> So let's unpack those a little bit. If we could detect piece, I presume there's an analytics component to that. You're you're observing the the behavior of the of the backup corpus is that right there, Which is a logical place because it's got all the corporate data in there >> that that's correct. So last year we introduced Helios, which is our global SAS space management system, as machine learning capability in it. And that's providing that machine learning based monitoring to see what kinds of anomalies may be happening that is then proactively alerted to the team >> and then the recovery piece, a ce Well, like you said, it's it's got to be fast. Gotta have high performance, high performance data movement, and that's fundamental to your file system. Is that what I'm hearing >> that architecture that's correct. That's one of the differences of our modern backup solution. Versus some of the non hyper converge architectures is the distributed Web file system, which our CEO Motorin, he was formally at Google, helped with developing their file system has what's called instant ability to go back into any point in time and recover not just one of'em, but actually at a v M wear. A couple years ago, we demonstrated thousands of'em is at a time, and the reason for that is this Web scale file system, which is really unique to Kohi City. And that's what allows a nightie organization to not be held hostage because they can not have two potentially spend not just ours, but even days with the old legacy systems trying to rehydrate. You know these backups if they have to go back potentially many months in time because you don't know that that ran somewhere may have been introduced, not say yesterday, but might have been several months ago, and that's one of the key advantages of this instant master store. >> I mean, this is super important rights, too, because we're talking about very granular levels of being able to dial up dial down. You could tune it by application of high value applications. You can. You have much greater granularity some of the crap locations that not, maybe not. It's important. So flexibility is key there. How about customers, any new customers that you can talk about? >> Absolutely. So one of the ones since we're here, it's just go live. So Cisco, along with Kohi City, we've been working with one of the largest global manufacturers of semiconductors and other electronic equipment, Tokyo Electron, based in Tokyo but also here in the U. K. On the continent. And they had one of those older backup solutions and were challenged with time. It was taking them to back up the restores not being predictable. So they've gone with Cohesive e running on Cisco UCS. Because we're a software to find platform. We offer our software on our customers, you know, choice of Certified Solutions and Cisco UCS. And so they've started with backup, but they're now moving very quickly into archiving to the cloud, helping reduce their costs and get off of tape and to disaster recovery. Ultimately, so super excited that together with Cisco, we could help this customer modernized their data center and, you know, accelerate their hybrid clouds strategy at the same time. >> Awesome. And then you guys were also protecting the Sisqo Live network here. What? Tell us about that? >> Yes. Oh, you know, Cisco builds an amazing network here. I mean, you've seen the operations center, a huge team of people. But as we all know, things could go wrong. Potentially. And so we are protecting the critical services that Cisco's providing to all of this is go live attendees here. So should something happen, which I'm sure won't. Kohi City will be used to instantly recover and bring backup critical services like DNA and other areas that they're depending on to serve. All of the thousands of showgoers here. >> So super hot space. We talked about this at PM World. Actually, last couple of years. Just how much activity and interest there is and the whole parlance is changing land on one of you could come and I used to be you back up when the world was tape. Now you're talking about data protection data management, which could mean a lot of things to a lot of people to a storage folks. It's, you know, it's pretty specific, but you're seeing a massive evolution of the space cloud. Clearly is the underpinning of the tailwind on it requires you guy's toe. To respond is an industry and cohesive, specifically is a company. So I wanted to talk about some of those major trends and how you guys are responding and you're leading. And, >> yeah, I think you know, folks have been a little bit surprised, like, Wait a minute. What's this kind of sleepy industry? Why is it getting all this funding? I mean, our own Siri's de funding. Middle of last year, two hundred fifty million dollars. Softbank banked along with Sequoia, of course. But really, the trend, as is being talked about Francisco Live, is data is. I don't want to say the new oil, but it's the water of the world, right? I mean, it's absolutely crucial to any business, the's days other than your talent. It's your most important business asset. >> And >> the pressure on the board and the CEO and the CEO and turn to be agile to do more with that data to know what you have because here we are in Europe, GDP are increasing, regulations is super important. And so you know, this has really brought for be need to create holistic ways to organize and manage and have visibility toe all of that data, and it's massively fragmented. We put out that research last year, massive data fragmentation and most of that data has been kind of under the water line in most people's minds. You know, you think about your primary applications and data that's really only twenty percent, and the other eighty percent in test Evan Analytics and Backup has been pretty fragmented in Siloed, and it hasn't yet had that vision of How could we consolidate that and move it into a modern space until folks like Mode Erin, you know, founded Cohesive E and applied those same hyper converge techniques that he did at new tonics. So I think that this investment just further validates the fact that data is the most important business asset, and people are really in need of new solutions to manage it, protected and then ultimately do Mohr with it gain insights out of it. >> You know, just a couple comments on that one is, you know, data. We always joke about data's the new oil. It's even more valuable because you can use data in multiple places. You can only put oil in your car once. And so so companies of being in and to realize that how valuable it is trying to understand that value, how to protect that and the GPR. It's interesting. It's it's really. The fines went into effect in Europe last May, but it's become a template, a framework globally. People, you know us. Compensate. All right, we gotta prepare for GPR. And then local jurisdictions announced thing. Well, that's a decent starting point. And so it's not just confined to Europe. It's really on everybody's mind. >> It is, and you brought up the cloud before. And you know the cloud is a new way for people to be agile, and they're getting a lot of value out of it. But it also continues to fragment their data and the visibility. No. In talking Teo Large CIA O of, ah, Fortune one hundred large organisation. He's actually has less visibility in many ways in the cloud because of the ease of proliferation of test ever. And that is creating Mohr. You know, stress, I would say in the system and need for solutions to both provide an enhanced set agility. Move data to the cloud, easily move it out when you need to. But also with regulation, be able to identify and delete. As you know, with GPR if needed, the information that you know your customer may ask you to remove from your systems. >> Yeah, well, I love this conversation a little following cohesively because you guys are up leveling the entire game. I've been following the data protection space for decades now, and the problem with data protection is has always been a bolt on, and companies like, oh, he city both with the funding your your vision. He really forcing the industry. They're kind of re think data protection, not as a bolt on what is a fundamental component of digital strategies and data strategy. So it's fun watching you guys. Congratulations on all the growth. I know you got more to go. So thanks so much for coming in the Cuban and always a pleasure to see you. >> All of always a pleasure to be here with you guys. Thanks very much. >> You're very welcome. All right. Keep it right there, buddy. Stew Minimum and David Lantz from Cisco Live. Barcelona. You watching the Cube?

(upbeat music) >> Live from Barcelona, Spain, it's theCUBE! Covering Ciscolive! Europe brought to you by Cisco and its ecosystem partners. >> Welcome back to Barcelona everybody. You're watching the Cube, the leader in live tech coverage. This is our first day of three days of coverage for Cisco live for Europe. Lynn Lucas is here, she's the chief marketing officer for Cohesity. Lynn, great to see you again. Thanks for coming on. >> Great to see you here in Europe. >> We were just saying it's the first time that we've done this on the continent so, another first. >> Yeah, another first. >> So pleased to be in the US with you guys at multiple shows, and now we're here in Barcelona. >> So it's a great venue. >> We've actually done you know, a number of shows here and again, it's a pleasure having you on. Let's see, let's get right to it. What's going on with you guys in Cisco? You got some news? Let's talk about it. >> Absolutely. >> As you know, we don't stop innovating, continuous innovation at Cohesity, and a number of new things. So, last week we announced a new Cisco validated design with HyperFlex, and Cohesity integrating for Snapshot. Integration for backup, and of course, instant recovery of that critical data center infrastructure and we're calling it HyperSquared. So you get full hyperconvergence for your primary and of course, your backup and other secondary applications. >> And those guys this morning talked about HyperFlex anywhere Stu so, it's like infinitive hype and infinity HyperFlex. >> HyperSquared. >> So, HyperSquared, love it. So you guys will, how's that work? Obviously you want to be the provider of data protection provider for multi-cloud. That's a huge opportunity for you guys. >> Absolutely. >> So how do you do that? You'll plug into whatever framework the customer wants, presumably a lot of customers want the Cisco framework, how does that all- >> No, absolutely, you hit the nail on the head. I mean, Cisco, obviously one of the most respected IT leaders in the world. Tens of thousands of customers globally depend on them. I'm a Cisco Alum, love being back here at the old stomping grounds. And Cisco's been an investor in Cohesity now since our Series C, so they really saw the promise and the benefit of what Cohesity offers with hyperconverge solutions for modern backup, recovery, and two year point to the cloud. You know Cisco's talking a lot about multi-cloud here and Cohesity with our native cloud integration helps customers protect those backups on, or those applications on HyperFlex. And then instantly move them to a cloud of choice and then as you've mentioned, Cisco has so many fantastic relationships that they're a very strong go to market partner with us. When customers want to buy a solution, they can get the whole solution from Cisco, including Cohesity. >> Yeah Lynn, glad we have you on. >> Because connecting the dots between something like hyperconverge, which we've been talking about for a number of years now and how that fits into multi-cloud is, it's a little clunky sometimes because like, when I've got my data center am I just doing backup to the cloud? Cause what we know is customers at Cisco says their data is, you know, kind of de-centered. It's no longer in the data center, it's all over the place. Companies like Cohesity can give you that centralized data protection no matter where your environment is. Walk us through what you're hearing from your customers, how they look at their data center versus the multicloud environment and data production. >> Yeah so, I think it's you know, customers are now understanding that its not either or, right? There was a time when people thought "wow I'm going to move everything to the cloud" and I really think there's a maturing of an understanding of what's going to work well for me in this cloud first world, what do I want to put there and then what am I going to keep on premises. So that's one of the things that Cohesity innovated; our core technology, a distributed webscale file system, spanning file system which spans the data center and the cloud world seamlessly. And what we're seeing is customers are really using the cloud for archiving, getting off of tape because then they get that search capability very easy when they need to. Tiering and then most importantly, disaster recovery you know, in the event of something man made or natural. Many many organizations moving to the cloud for their second site and with Cohesity, it's very easy to make that transfer happen in a very seamless way with our capabilities set. So I think what we're seeing is this real maturing of how customers look at it as a real holistic environment. And so Cisco calling it data centered, but we call this mass data fragmentation and then with our spanning file system being able to really consolidate that now. >> Yeah, another thing that needs that kind of holistic view is security. >> I know its something that's in your product, there was a ransomware announcement that you made last week. Tell us how security fits into this world. >> Yeah well I think that we all hate to say it, but that old phrase the new normal, unfortunately ransomware and malware has become the new normal for organizations of all sizes. Here in Europe we had that awful situation with the NHS and the UK last year, and it's happening everywhere. So one element that these attackers are taking is looking at how to disable backups. And so this is really important that as a part of a holistic security strategy, that organizations take a look at that attack vector. So what Cohesity has introduced is really unique. It's three steps. It's detect, prevent, and then recover. So detect in terms of capabilities to see if there are nefarious changes being happened to the file system right? And then prevent with Helios automatically detecting and with our smart assistant providing that notification. And then if need be, recover with our instant mass restore capability going back to any point in time with no performance issue. This is not taking time for the rehydration, the spanning file system doing this instantly, and allowing an organization to basically say "sorry, not today attackers", we don't need to pay you because we can instantly restore back to a safe point in time. >> So let's unpack those a little bit if we could. The detect piece, I presume there's an analytics component to that? You're observing the behavior of the backup corpus, is that right? Which is a logical place because it's got all the corporate data in there. >> That's correct. >> So, last year we introduced Helios, which is our global sass space management system. It has machine learning capability in it. And that's providing that machine learning based monitoring to see what kinds of anomalies may be happening that is then proactively alerted to the IT team. >> And then the recovery piece as well like you said, its got to be fast. You got to have high performance, high performance data movement, and that's fundamental to your file system is that what I'm hearing or the architecture? >> That's correct. >> That's one of the differences of our modern backup. Solution versus some of the non-hyperconverge architectures is the distributed web file system which our CEO, Mohit Aron, he was formerly at Google, helped with developing their file system, has what's called instant ability to go back into any point in time and recover not just one VM. At Vmware a couple years ago we demonstrated thousands of VMs at a time and the reason for that is this web scale file system, which is really unique to Cohesity. And that's what allows an IT organization to not be held hostage because they can not have to potentially spend not just hours, but even days with the old legacy systems trying to rehydrate, you know, these backups. If they have to go back potentially many months in time because you don't know that that ransomware may have been introduced not say yesterday, but it might have been several months ago. And that's one of the key advantages of this instant mass restore. >> I mean, this is super important right Stu? Cause we're talking about very granular levels of being able to dial up, dial down, you can tune it by application. A high value application, you can have much greater granularity. Some of the craplications, maybe not as important. So the flexibility is key there. How about customers? Any new customers that you can talk about? >> Absolutely. >> So one of the ones since we're here at Ciscolive! So Cisco along with Cohesity, we've been working with one of the largest global manufactures of semiconductors and other electronic equipment. Tokyo Electron based in Tokyo, but also here in the UK on the continent. They had one of those older backup solutions and were challenged with the time it was taking them to backup, the restores not being predictable. So they've gone with Cohesity, running on Cisco UCS because we're a software defined platform. We offer our software on our customers choice of certified solutions and of Cisco UCS. So they've started with backup but they're now moving very quickly into archiving to the cloud, helping reduce their costs and get off of tape, and to disaster recovery ultimately. So, super excited that together with Cisco, we can help this customer modernize their data center and accelerate their hybrid cloud strategy at the same time. >> Awesome. And then you guys are also protecting the Cisco live network here? Tell us about that. >> Yeah so you know, Cisco builds an amazing network here I mean, you've seen the operation center, a huge team of people. But as we all know, things can go wrong potentially. And so, we are protecting the critical services that Cisco's providing to all of the Ciscolive! Attendees here so should something happen, which I'm sure won't, Cohesity will be used to instantly recover and bring back up critical services like DNS and other areas that they're depending on to serve all of the thousands of show goers here. >> So, super hot space, we talked about this at VMworld. Actually last couple of years just how much activity and interest there is and the whole parlance is changing and I wonder if you could comment. It used to be backup when the world was tape. Now you're talking about data protection, data management, which could mean a lot of things to a lot of people. To us storage folks its pretty specific but you're seeing a massive evolution of the space, cloud clearly is the underpinning of the tailwind, and it requires you guys to respond as an industry. And Cohesity specifically as a company. So I wonder if you could talk about some of those major trends and how you guys are responding and how you're leading. >> Yeah. Yeah I think, you know, folks have been a little bit surprised like wait a minute, what's this kind of sleepy industry? Why is it getting all this funding? I mean our own Series D funding, middle of last year 250 million dollars, Softbank banked along with Sequoia of course. But really the trend is being talked about here at Ciscolive! Is data is, I don't want to say the new oil, but its the water of the world right? I mean, it's absolutely crucial to any business these days. Other than your talent, it's your most important business asset and the pressure on the board and the CEO and the CIO in turn to be agile, to do more with that data, to know what you have, because here we are in Europe, GDPR increasing regulations, is super important. And so, you know, this has really brought forth the need to create holistic ways to organize and manage and have visibility to all of that data. And it's massively fragmented. We put out that research last year, massive data fragmentation, and most of that data has been kind of under the water line in most peoples minds, you know. You think about your primary applications in data that's really only 20% and the other 80% in testev and analytics and backup, has been pretty fragmented and siloed and it hasn't yet had that vision of how can we consolidate that and move it into a modern space until folks like Mohit Aron you know, founded Cohesity and applied those same hyperconverge techniques that he did at Nutanix. So I think this investment just further validates the fact that data is the most important business asset and people are really in need of new solutions to manage it, protect it, and then ultimately do more with it. Gain insights out of it. >> You know, just a couple comments on that. >> One is you know, we always joke about data is the new oil, its even more valuable because you can use data in multiple places, you can only put oil in your car once. And so, companies are beginning to realize that. How valuable it is, trying to understand that value, how to protect that, and then GDPR. It's interesting, its really the fines went into effect in Europe last May. But its become a template, a framework globally. People, you know, US companies are saying alright we got to prepare for GDPR, and then local jurisdictions are now saying well that's a decent starting point. And so its not just confined to Europe. It's really on everybody's mind. >> It is. >> You brought up the cloud before, and you know the cloud is a new way for people to be agile and they're getting a lot of value out of it. But it also continues to fragment their data and the visibility in talking to a large CIO of Fortune 100, a large organization, he actually has less visibility in many ways in the cloud because of the ease of proliferation of testev, and that is creating more stress I would say in the system, and need for solutions to both provide and enhance that agility, move data to the cloud easily, move it out when you need to, but also with regulation be able to identify and delete as you know, with GDPR if needed, the information that your customer may ask you to remove from your systems. >> Yeah well, I love this conversation. >> I love following Cohesity because you guys are up leveling the entire game. I've been following the data protection space for decades now and the problem with data protection is there's always been a bolt on. And companies like Cohesity, both with the funding, your vision, you're really forcing the industry to kind of rethink data protection. Not as a bolt on but as a fundamental component of digital strategies and data strategies. So it's fun watching you guys. Congratulations on all the growth. I know you've got more to go. So thanks so much for coming to theCUBE and its always a pleasure to see you. >> Always a pleasure to be here with you guys. Thanks very much. >> You're very welcome. Alright keep it right there everybody. Stu Miniman and Dave Vellante from Ciscolive! Barcelona. You're watching theCUBE. (upbeat music)