>>Live from San Francisco. It's the cube covering micron insight 2019 brought to you by micron. >>We'll come back to San Francisco. Everybody wears pier 27. This is the queue. We're following micron insight 2019. Dave Volante with David flora. Theresa Kelly is here. She is the vice president of the CPG consumer products group at my country. So thanks for running over to the cube for a moment. >>Glad to be here. Thank you. So tell us about CPG. What's the, what's the scope? >> So CPG is a consumer products group. We have a crucial Grande that's been around for 23 years. Uh, we sell to you and you and me. And we provide SSD solutions and DRAM solutions. So it could be someone upgrading their computer, it can be someone that is trying to be a gamer because we have high performance DRAM. And today we announced we broke the world record. Yeah. So with a, an AMD platform and ASIS, uh, a team. So the three teams, partners, so pretty excited about that. Tell us about the hard news. What are the announcements that you made? So I just mentioned that we broke the record. So we were able to achieve a, a speed of 6,024 mega transfers with the AMD, um, partnership. And as soon as, so pretty excited about that because that just shows we are, you know, a vertically integrated company and we're great. We've got great product out there and we provide that to the gamers out there and are able to give a group a solution both at the mainstream and the high end performance. >> And then that's a major growth area. That game is, yes, it is a couple of these shows. Yes, yes. Different normal than number audiences they get in person and online. So you got it. >>So when we started the cube, we started on Justin TV, which became, >>which we used to get so much traffic. We're like, where's all this traffic coming from? You know, what it was, it was the gamers, so. Huh. What's the importance of gaming? Well, let's start, >> you mentioned Twitch. We've got one of the teams we sponsor that's a big Twitch, uh, following up there, the energy team. And so they're one of the, uh, both set better happening. So, you know, from a gaming perspective, it, it, it is a very, you know, one of the fastest growing, uh, consumer DRAM markets. And it is something that allows us to put both DRAM and SSD out there to the consumer. We sell to the consumer. We also partner with those that make those platforms. You know, it could be someone upgrading a computer or um, someone that's buying it in the store. So pretty excited about because we have both solutions and are, are both vertically integrated, which no one else has. >>Some gamers need. They need memory, they need need. Joe's about more about the, the crucial brand. You know, you guys are amplifying that know what's behind the brand and what's the brand promise. Yeah, crucial is um, having met with some friends yesterday, they said, you are a trusted brand. We know we're gonna get quality product from you. We ask what do we know now? And we do, we deliver on what we say. We don't make hype news. We very much are able to say we're going to deliver such a product and, and bring that back to you. And we're known for great customer support too. We've spent time over the past 12 months continuing to build out a portfolio for our consumers and they've, the response has been great. Both again on the SSD side and on the DRAM side. So it is, it's a brand that is worldwide. We're across the world. We sell places like Amazon but also a lot in Europe and in Asia. There's still a lot of retail, so we saw to retail too and or@crucial.com so we're provide solutions. >>Well it's good. Yeah. Consumer spending is powering our economy right now, so that's great. Last question is what should we expect going forward? You know, give us some guideposts. >>So you know, we have, as with the announcements today, I mentioned, I hadn't mentioned that the exit was announced today. It's our portable SSD almost twice as fast as any SSD portable SSD out there with that price point. So pretty excited for that. Again, giving great, you know, value for our money with our vertical integration. And we definitely have, um, insights into wine to build, uh, a broader portfolio in time for our consumers and we look to them and where the market's going to provide the solutions. And as mentioned, gaming is very important to us, so we intend to continue to have investments there too. >>Love, it sure is the gift that keeps on giving, right? We keep increasing capacities, lowering costs, and now increasing performance. Theresa, thanks very much for coming on the. Okay. Give right there. We be back shortly. Is this the cube from micron inside 2019.