>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen, brought to you by Del Technologies and its ecosystem partners. >> Welcome back, everyone to the cubes. Live coverage of Del Technologies World here at the Venetian fifteen thousand attendees. One of the biggest, most important tech conferences all year long. I'm Rebecca, not your host. Along with my co host, stew Minutemen. We're joined by Caitlin Gordon. She is the VP product marketing at Delhi Emcee. Thanks so much for coming back on the cute Kate. I >> know This is so nice. Maybe we'LL have to make it three days in a row. >> I would we would love that. All right, so the last year at this very comforted you lunch power, Max, what's Tet Walker viewers through Sort of. The new capability is the latest and greatest. What's going on with power Max this year? >> Yeah, My favorite thing to talk about his power, Max. So we couldn't miss that today. Yeah, So a couple of updates in the Power Mac's front couple on the software side and then on more on the hardware side as well. S o from ah software side. We've got a couple pieces, which is a lot of our customers, really starting with the largest of our customers, are looking to add more automation into their data centers, and storage is no exception. And how do I automate some of those storage work clothes? Teo, make things run more seamlessly, get into more of a cloud operating model. So we had a couple of announcements on that front. We have a new V R. Oh, plug in, um, to automate work clothes through the r o A. CZ. Well, as ants will play books coming this summer, a couple important automation hand spins and obviously a lot more to come there in the future. The other one in a similar vein, is that containers, right. We've seen the increase adoption of container. So, um, and that the container is being used in production applications means that external storage is actually become a reality in that world, and the support for a C. S. I plug in on power Max, is something that we're seeing more interest from. So we have announced that's coming this summer as well. >> So, Caitlyn, I remember a year ago when Power Mask got announced. I heard things like intelligence and automation. And I went to add non, you know who's been working on this kind of technology for decades? Is that non how we've been talking about this for decades? Tell me why it's different and he lit up like I hadn't seen him in awhile, told me, What's going on for I want you to connect now a year later is what's this mean for customers? What does that automation? You know, an intelligence mean, is there a certain KP eyes or hero metrics who have is two customers using this today that they couldn't have done? And with you, no last generation intelligence storage? >> Yeah. Hey, think about it. It's really about moving to this concept of the Autonomous Data center. And how does this become an autonomous storage system? So both the intelligence within the system that we talked about last year and the decisions that the system is making itself every single day all by itself, that's that has really changed. And it's a completely new evolution of its making billions of decisions a day for customers so they don't have to do that means you're gonna have fewer people managing storage and they can invest in other things. Then when you move that up the stack, some of that the bureau, the answer will play books really enables you to then automate more of the work flows within that so again gets you more into that operating model, and you can automate not just the storage infrastructure, but then get to this autonomous data center >> So way talk to Travis briefly about Dev ops and you're mentioning answerable playbooks. You know, for years we've been talking to customers and saying, Okay, we we need to get two more agile environments, you know, Dev ops there, but enterprise storage specifically, there's a little bit slowed up, so it sounds like we're starting to get to greater adoption. What? What, what what got us over that you know, Hurdle, and where our customers with it today? >> Yeah, and I think it's really the maturity of our largest global customers that have gotten to a place where, for the workloads that will continue to remain on these thes on from infrastructure on our purpose built storage on our high end arrays, they need to run that as efficiently as possible. Um, and a lot of the work we've done to build in a. I does part of that, but really, ultimately they're looking at in there. Three. Terek protector. How do they run things more smoothly? Um, and it's really our customers that have brought that us is a requirement, and we've been able to to support that. >> So how do you work with customers? Mean innovation is, of course, an underlying theme of this of this conference. Talk about how you collaborate with customers to to solve their problems and how you help them. Think ahead what their future needs are. >> Yeah, and certainly Travis, I myself, might our teams, as well as the engineering team, spend a lot of time with our customers in the briefing centre. A lot of in the field, um, really talking about their challenges and the privilege that we have, especially with something like a Power Max platform, is the customers we have. There are the ones that are constantly pushing the boundaries of what we can do for them today, so they always need the best performance. The best efficiency and what has changed is they also now we need that simplicity. They need that operational simplicity, even on their high resiliency. High performance systems. Um, and we spend a lot of time understanding those requirements on DH, the problems that they're trying to solve and how we can help them get there and that that could be automation that could be containers. But it could also be cloud right, And that's the other piece that we've we made a lot of investments across our portfolio is how do we support that cloud consumption cloud operating model, leveraging public cloud? Um, and and a lot of it really just comes from how do we help our oppressors continue to solve their problems? >> It's a competitive marketplace, and, as you said, customers, they want everything. They want efficiency. They want simplicity. They wanted to not cost them too much money. What what's your unique selling point? How do you message this is This is why our solution is >> that I mean, our overall strategy delancy from a storage perspective is that we're way. We'LL have a single product in each segment with which we've compete and each one will be architected for very specific requirements so that we can meet the combination of a price points and it features and capabilities across all these different perspectives and that each one of our platforms is designed to be industry leading in that category. Which is why we have power Max on the high end, the resiliency, that performance, the availability that you know, banks, hospitals, governments around the world expect. But the same time we have mid range pot for us. We have an entry platform that could be sold for under twenty five thousand dollars, right and has a different set of requirements. We have the unstructured business, which is supporting the data. Aaron. That data explosion in a file data, Um, so the The fact is the matter is this. That is all about having the right actor architecture's so customers can have the data in the right place at the right time with the right service level. Um, and that's why we have this portfolio and within each portfolio that were leading in each one of those categories, That's kind of the bigger perspective we have on it. We do not just have a hammer. Not everything is a nail for us. Um, and that's an important part of how we can partner with with our customers to help themselves. Not one challenge, but all the challenges they have >> killing one of the interesting shifts we saw the show is clouds being talked at more than ever at this show. One of the earlier segments we had on we talked about the cloud enabled infrastructure. So things like power, Max, you know, I asked J. Crone, you know, tell me why this is cloud watching, and he gave me a good answer. What I want to ask you your angle on is when you talk to customers, you know how to storage fit into the overall discussion of their cloud strategy. You know what, some of the key business drivers and you know how how's Del technology? >> And I'm glad you said that because Jay and I have had this cloud washing conversation as well as I think that's the unfortunate thing in the reality in the market in the past, probably ten years is a lot of cloud washing, and where we're really focused today is, and we talked a little about this yesterday as well as they say. There's one piece of the how do we fit into overall Del technologies cloud strategy with the Del Tech Cloud. I'm in the VCF integration. We kind of covered that the other pieces that when we look at cloud enabled infrastructure, we're focused on solving really specific use cases that we hear our customers trying to solve today of connecting that data center into a public cloud. So that could be what we call cloud connected systems. The tearing of data from your own promises, infrastructure into the public cloud. Really, that's more of an archiving. This case, a kind of a tape replacement use case that could be dead, remain cloud tear, cloud tearing cloud pools. All the different pieces we have there could be CLO Data Services, right. Offering storage Data services is in a public cloud. Unity Cloud Edition will be one or the New Delhi emcee. Cloud storage services could be another one or even that cloud data insights piece of it. So it's really about solving that solving real challenges about disaster recovery Analytics in the cloud. How do you do that? In a really impactful way? That's simple and easy for customers. >> Yeah, the other Claude related thing wanted to get your take on is many of solutions. I heard on there is, you know, it's VX rail underneath. It's VX rail underneath. It's VX rail under >> you. Notice that >> I did, and you know a way. We had a number of people. V X ray. Lt's doing great, but, you know, if you talk about cloud and the infrastructure that I have in my data center, you know, we've talked Teo, talk to Dell for years. You know, the new power Max last year is underneath some of those admire. Where does that fit in? Kind of CIA and cloud, you know, infrastructure piece. >> Yeah, in a lot of different places. And for Roddy, for reasons, right? Some of us just the high value workloads you need. The scalability, the resiliency, the performance you need the ability to scale your computing your capacity separately. You want to be able to consolidate not just your applications, but actually all your file and sew something like unity or even power. Max, you can have your block workloads and your file workloads there. So we have a lot of customers looking to use traditional three tier architecture, but leverage that in a true cloud operating model from an automation standpoint, cloud consumption model, but also leveraging public cloud computing, right, leveraging the public cloud and really impactful ways, for example, for disaster recovery, eh? So it's really that combining what people love about our industry leading best of reed storage. Um, with that agility of the public cloud is a combination that we certainly hear a lot from our customers of How can I make the best use of clouds? Everyone walks in and say that club first strategy, but it's really about well, how do you actually think about data first and then how do you have a cloud strategy that supports that? >> So So let's talk about the future. I mean, ahs, You said This is what the customer is thinking about right now, but it's your job to think ahead and make sure that you are giving them solutions that fit their future need. So what are you thinking about the solutions that are available today that were really unimaginable five years ago. I think about ahead to twenty twenty five when there is enough data to fill the Empire State Building thirteen times over. How are you helping companies manage the tsunami of data? >> Yeah, and I think part of that is really about again the operations we talked about. Part of that really just comes back to having the right architecture for that type of workload. So this is where I salon actually well before the data era actually was designed for this specifically. So Iceland, created in the early two thousand's, was designed of one file system from terabytes and two petabytes. A single administrator can manage now up to fifty eight petabytes in a single file system. That's game changing when you think about the scale that we're seeing today. So the reason we went to that capacity isn't certainly just cause we thought we could. It was cause our customers were asking for it. Is these workloads in that data that we're talking about autonomous driving center that are just driving the scale? Ability limits, And they're asking for more and more in the most efficient floor print possible. And if you think about that, especially even in the cloud context, there's a There's a combination of How do you leverage that in the in the data center right? And physics means you can't get it up into the cloud necessarily. Um, but then also, there are use cases. They're like analytics of How do you leverage public cloud computing? But then you have that industry leading scale out now, as on the from the storage side so you can combine that. So you talk about something that we talked about here last year, and now we're talking about it a little bit more as well as our integration with Google Cloud platforms. So a lot of our customers are looking to use G. C p for compute for analytics workloads on DH. It's really almost rent your compute for analytics, but you have to have the right storage platform with the right architecture on the back end of that. So what we've done is fully integrated. Iceland, uh, platform and file system through G C P portal. So you could actually combine that public hug, compute and that file system that can support that type of scale. So it's a really unique combination that can help support not only the scale of that data, but also that some of the unique use cases and work loads that are coming out of that >> So Caitlin lot of products here that that would be talking about. Last thing I want to ask is customer customer conversation you have, you know, is data the center of the challenge and opportunity. They have something else that kind of bubbling up. As you look across the conversations you're having that you could have your audience. >> I think at the center of what I hear from customers, Data's in there, but they don't come in saying its data, right? They'll come in thinking about, you know, just trying to figure out how to use cloud properly there. Think about how Doe I simplify things. How do I, um, operate in a way to meet the service levels with a budget that's definitely not getting bigger? Um, and really be as efficient as possible. And it's not, um, some people are looking to go public. Cloud thinking. It's an easy button are there, but it's it's really about How do we change things? Teo run more efficiently and customers inherently to understand, right that the data is at the center of it, and that's increasingly the most valuable asset in the organization. And then they need to optimize their infrastructure to support that, so it really does come down to what? What can we help them to simplify? Optimize. Secure that so that they can truly unlock that. David Capital. >> Well, thank you so much, Caitlin, for coming back on the Cube. That's thanks for having me. Rebecca Knight for stew Minutemen. There is so much more coming up of the cubes. Live coverage of Del Technologies World in just a little bit.