>>live from Barcelona, Spain. It's the Cube covering Cisco Live 2020 right to you by Cisco and its ecosystem partners >>back. This is the Cube's coverage >>of Cisco Live 2020 here in Barcelona, doing about three and 1/2 days of wall to wall coverage here. Stew Minimum. My co host for this segment is Dave Volante. John Furrier is also here, scaring the floor and really happy to welcome to the program. Two first time guests. I believe so. Uh, Derek is the product manager of product marketing for Cloud Computing with Cisco, and sitting to his left is Matt Ferguson, who's director of product development, also with the Cisco Cloud Group. David here from Boston. Matt is also from the Boston area, and customers is coming over from London. So thanks so much for joining us. Thank you. All right, so obviously, cloud computing something we've been talking about many years. We've really found fascinating relationship. Cisco's had, with its customers a zealous through the partner ecosystem, had many good discussions about some of the announcements this week. Maybe start a little bit, you know, Cisco's software journey and positioning in the cloud space right now. >>So it's a really interesting dynamic when we started transitioning to multi cloud and we actually deal with Cloud and Compute coming together and we've had whether you're looking at three infrastructure ops organization or whether you're looking at the APS up operations or whether you're looking at, you know, your DEV environment, your security operations. Each organization has to deal with their angle, which they view, you know, multi cloud. Or they view how they actually operate within those the cloud computing context. And so whether you're on the infrastructure side, you're looking at compute. You're looking at storage. You're looking at resources. If you're on an app operator, you're looking at performance. You're looking at visibility assurance. If you are in the security operations you're looking at, maybe governance. You're looking at policy, and then when you're a developer, you really sort of thinking about see I CD. You're talking about agility, and there's very few organizations like Cisco that actually is looking at from a product perspective. All those various angles >>of multi cloud >> is definitely a lot of pieces. Maybe up level it for us a little bit. There's so many pieces way talk for so long. You know you don't talk to any company that doesn't have a cloud. Strategy doesn't mean that it's not going to change over time. And it means every company's got a known positioning. But talk about the relationship Cisco has with its customers and really the advisory condition that you want to have with >>its actually a very relevant question. To what? To what Matt is talking about, because Wei talked a lot about multi cloud as a trend and hybrid clouds and this kind of relationship between the traditional view of looking at computing data centers and then expanding to different clouds. You know, public cloud providers have now amazing platform capabilities. And if you think about it, the it goes back to what Matt said about I t ops and development kind of efforts. Why is this happening? Really, there's There's the study that we did with with an analyst, and there was an amazing a shocking stats around how within the next three years, organizations will have to support 50% more applications than they do now. And we have been trying to test this, that our events that made customer meetings etcetera, that is a lot of a lot of change for organizations. So if you think about why are they use, why do they need to basically let go and expand to those clouds? Is because they want to service. I T ops teams want to servers with capabilities, their developers faster, right? And this is where you have within the I T ops kind of theme organization. You have the security kind of frame through the compute frame, the networking where, you know Cisco has a traditional footprint. How do you blend all this? How do you bring all this together in a linear way to support individual unique application modernization efforts? I think that's what we're hearing from customers in terms of the feedback. And this is what influences our >>strategy to converts the different business units. And it's an area engineering effort, right? >>I want to poke at that a little bit. I mean, a couple years ago, I have to admit I was kind of a multi cloud skeptic. I always said that I thought it was more of a symptom that actually strategy a symptom of shadow I t and different workloads and so forth, but now kind of buying in because I think I t in particular has been brought in to clean up the crime scene. I often say so I think it is becoming a strategy. So if you could help us understand what you're hearing from customers in terms of their strategy towards multi cloud and how Cisco it was mapping into that, >>yeah, so So when we talk to customers, it comes back to the angle at which they're approaching the problem. And, like you said, that shadow I t. Has been probably around for longer than anybody want, cares to admit, because people want to move faster. Organizations want to get their product out to market sooner. And so what? What really is we're having conversations now about, you know, how do I get the visibility? How do I get you know, the policies in the governance so that I can actually understand either how much I'm spending in the cloud or whether I'm getting the actual performance that I'm looking for, that I need that connectivity. So I get the bandwidth, and so these are the kinds of conversations that we have with customers is going. I realized that this is going on now I actually have to Now put some governance and controls around. That is their products is their solutions, is there? You know, they're looking to Cisco to help them through this journey because it is a journey. Because as much as we talk about cloud and you know, companies that were born in the cloud cloud native there is a tremendous number of I see organizations that are just starting that journey that are just entering into this phase where they have to solve these problems. >>Yeah, I agree. And they're starting the journey with a deliberate strategy as opposed to Okay, we got this thing. But if you think about the competitive landscape, it's kind of interesting. And I want to try to understand where Cisco fits because again, you initially had companies that didn't know in a public cloud sort of pushing multi cloud. You say? Well, I guess they have to do that. But now you see, and those come out with Google, you see Microsoft leaning in way. Think eventually aws is gonna lead in. And then you say I'm kind of interested in working with some of these cloud agnostic not trying to force Now, now Cisco. A few years ago, you didn't really think about Cisco as a player. Now this goes right in the middle. I have said often that Cisco's in a great position John Furrier as well to connect businesses and from a source of networking strength, making a strong argument that we have the most cost effective, most secure, highest performance networks to connect clouds. That seems to be a pretty fundamental strength of yours. And does that essentially summarize your strategy? And And how does that map into the actions that you're taking in terms of products and services that you're bringing to market? >>I would say that I can I can I can take that. Yeah, for sure. It's chewy question for hours. So I was thinking about satellite you mentioned before. Like Okay, that's, you know, the world has turned around completely way seem to talk about Target satellite Is something bad happening? And now, suddenly we completely forgot about it, like let let free, free up the developers and let them do whatever they want. And basically that is what I think is happening out there in the market. So all of the solutions you mentioned in the go to market approaches and the architectures that the public cloud providers at least our offering out there. Certainly the Big Three have differences have their strengths on. And I think those things are closer to the developer environment. Basically, you know, if you're looking into something like AI ml, there's one provider that you go with. If you're looking for a mobile development framework, you're gonna go somewhere else. If you're looking for a D, are you gonna go somewhere else? Maybe not a big cloud, but your service provider. But you've been dealing with all this all this time, so you know that they have their accreditation that you're looking for. So where does Cisco come in? You know, we're not a public cloud provider way offer products as a service from our data centers and our partners data centers. But at the the way that the industry sees a cloud provider a public cloud like AWS Azure, Google, Oracle, IBM, etcetera, we're not that we don't do that. Our mission is to enable organizations with software hardware products SAS products to be able to facilitate their connectivity, security, visibility, observe ability, and in doing business and in leveraging the best benefits from those clubs. So way kind of way kind of moved to a point where we flip around the question, and the first question is, Who is your club provider? What? How many? Tell us the clouds you work with, and we can give you the modular pieces you can put we can put together for you. So these, so that you can make the best out of >>your club. Being able to do that across clouds in an environment that is consistent with policies that are consistent, that represent the edicts of your organization, no matter where your data lives, that's sort of the vision and the way >>this is translated into products into Cisco's products. You naturally think about Cisco as the connectivity provider networking. That's that's really sort of our, you know, go to in what we're also when we have a significant computing portfolio as well. So connectivity is not only the connectivity of the actual wire between geography is point A to point B. In the natural routing and switching world, there's connectivity between applications between compute and so this week. You know, the announcements were significant in that space when you talk about the compute and the cloud coming together on a single platform, that gives you not only the ability to look at your applications from an experience journey map so you can actually know where problems might occur in the application domain. You can actually, then go that next level down into the infrastructure level and you can say, Okay, maybe I'm running out of some sort of resource, whether it's compute resource, whether it's memory, whether it's on your private cloud that you have enabled on Prem, or whether it's in the public cloud, that you have that application residing and then, quite candidly, you have the actual hardware itself. So inter site. It has an ability to control that entire stack so you can have that visibility all the way down to the hardware layer. >>I'm glad you brought up some of the applications. I wonder if we could stay there for a moment. Talk about some of the changing patterns for customers. A lot of talk in the industry about cloud native often gets conflated with micro services, container ization and lots of the individual pieces there. But when one of Our favorite things have been talking about this week is software that really sits at the application layer and how that connects down through some of the infrastructure pieces. So help us understand what you're hearing from customers and how you're helping them through this transition to cost. You're saying, Absolutely, there's going to be lots of new applications, more applications and they still have the old stuff that they need to continue to manage because we know in I t nothing ever goes away. Yeah, >>that's that's definitely I was I was thinking, you know, there's there's a vacuum at the moment on and there's things that Cisco is doing from from a technology perspective to fill that gap between application. What you see when it comes to monitoring, making sure your services are observable. And how does that fit within the infrastructure stack, You know, everything upwards of the network layer. Basically, that is changing dramatically. Some of the things that matter touched upon with regards to, you know, being able to connect the networking, the security and the infrastructure of the compute infrastructure that the developers basically are deploying on top. So there's a lot of the desert out of things on continue ization. There's a lot of, in fact, it's one part of the off the shelf inter site of the stack that you mentioned and one of the big announcements. Uh huh. You know that there's a lot of discussion in the industry around. Okay, how does that abstract further the conversation on networking, for example? Because that now what we're seeing is that you have a huge monoliths enterprise applications that are being carved down into micro services. Okay, they know there's a big misunderstanding around what is cloud native? Is it related to containers? Different kind of things, right? But containers are naturally the infrastructure defacto currency for developers to deploy because of many, many benefits. But then what happens between the kubernetes layer, which seems to be the standard and the application? Who's going to be managing services talking to each other that are multiplying? You know, things like service mesh, network service mess? How is the never evolving to be able to create this immutable infrastructure for developers to deploy applications? So there's so many things happening at the same time where Cisco has actually a lot of taking a lot of the front seat. Leading that conversation >>is where it gets really interesting. Sort of hard to squint through because you mentioned kubernetes is the de facto standard, but it's a defacto standard that's open everybody's playing with. But historically, this industry has been defined by a leader comes out with a de facto standard kubernetes, not a company. It's an open standard, so but there's so many other components than containers. And so history would suggest that there's going to be another defacto standard or multiple standards that emerge. And your point earlier. You got to have the full stack. You can't just do networking. You can't just do certain if you so you guys are attacking that whole pie. So how do you think this thing will evolve? I mean, you guys obviously intend to put out a stat cast a wide net as possible, captured not only your existing install basement attract, attract others on you're going aggressively at it as a czar. Others How do you see it shaking out? You see you know, four or five pockets, you see one leader emerging. I mean, customers would love all you guys to get together and come up with standards. That's not going to happen. So where it's jump ball right now? >>Well, yeah. You think about, you know, to your point regarding kubernetes is not a company, right? It is. It is a community driven. I mean, it was open source by a large company, but it's community driven now, and that's the pace at which open source is sort of evolving. There is so much coming at I t organizations from a new paradigm, a new software, something that's, you know, the new the shiny object that sort of everybody sort of has to jump onto and sort of say, that is the way we're gonna function. So I t organizations have to struggle with this influx of just every coming at them and every angle. And I think what starting toe happen is the management and the you know that Stack who controls that or who is helping i t organizations to manage it for them. So really, what we're trying to say is there's elements that have to put together that have to function, and kubernetes is just one example Docker, the operating system that associated with it that runs all that stuff then you have the application that goes right sides on top of it. So now what we have to have is things like what we just announced this week. Hx AP the application platform for a check so you have the Compute cluster, but then you have the stack on top of that that's managed by an organization that's looking at the security that's looking at the the actual making opinions about what should go in the stack and managing that for you. So you don't have to deal with that because you just focus on the application development. Yeah, >>I mean, Cisco's in a strong position to do. There's no question about it. To me, it comes down to execution. If you guys execute and deliver on the products and services that you say, you know, you announced, for instance, this weekend previously, and you continue on a road map, you're gonna get a fair share of this market place. I think there's no question >>so last topic before we let you go is love your viewpoint on customers. What's separating kind of leaders from you know, the followers in this space, you know, there's so much data out there. And I'm a big fan of the State of Dev Ops report Help separate, You know, some not be not. Here's the technology or the piece, but the organizational and, you know, dynamics that you should do. So it sounds like you like that report also, love. What do you hear from customers? How do you help guide them towards becoming leaders in the cloud space? >>Yeah, The State of Dev Ops report was fascinating. I mean, they've been doing that for a number of years now. Yeah, exactly. And really what? It's sort of highlighting is two main factors that I think that are in this revolution or the third paradigm shift. Our journey we're going through, there's the technology side for sure, and so that's getting more complex. You have micro services, you have application explosion. You have a lot of things that are occurring just in technology that you're trying to keep up. But then it's really about the human aspect of human elements, the people about it. And that's really I think, what separates you know, the elites that are really sort of, you know, just charging forward and ahead because they've been able to sort of break down the silos because really, what you're talking about in cloud Native Dev Ops is how you take the journey of the experience of the service from end end from the development all the way to production. And how do you actually sort of not have organizations that look at their domain their data, set their operations and then have to translate that or have to sort of you have another conversation with another organization that that doesn't look at that, That has no experience of that? So that is what we're talking about, that end and view. >>And in addition to all the things we've been talking about, I think security's a linchpin here. You guys are executing on security. You got a big portfolio and you've seen a lot of M and A and a lot of companies trying to get in, and it's gonna be interesting to see how that plays out. But that's going to be a key because organizations are going to start there from a strategy standpoint, and they build out >>Yeah, absolutely. If you follow Dev ops methodologies, security gets baked in along the way so that you're not having to 100% gone after anything, just give you the final word. >>I was just a follow up with You. Got some other model was saying, There's so many, there's what's happening out there Is this democracy around? Standards with is driven by communities and way love that in fact, Cisco is involved in many open sores community projects. But you asked about customers and just right before you were asking about you know who is gonna be the winner. There's so many use cases. >>Uh huh. >>There's so much depth in Tim's off. You know what customers want to do with on top of kubernetes, you know, take Ai Ml, for example, something that we have way have some, some some offering services on there's cast. A mother wants to ai ml their their container stuck. Their infrastructure will be so much different to someone else, is doing something just hosting. And there's always going to be a SAS provider that is niche servicing some oil and gas company, you know, which means that the company of that industry will go and follow that instead of just going to a public cloud provider that is more agnostic. Does that make sense? Yeah. >>Yeah. There's relationships that exist that are just gonna get blown away. That add value today. And they're not going to just throw him out. Exactly. >>Well, thank you so much for helping us understand the updates where your customers are driving super exciting space. Look forward to keeping an eye on it. Thanks so much. Alright, there's still lots more coming here from Cisco Live 2020 in Barcelona. People are standing watching all the developer events, lots going on the floor and we still have more. So thank you for watching the Cube. Yeah, yeah.

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen, brought to you by Del Technologies and its ecosystem partners. >> Welcome back, everyone to the cubes. Live coverage of Del Technologies World here at the Venetian fifteen thousand attendees. One of the biggest, most important tech conferences all year long. I'm Rebecca, not your host. Along with my co host, stew Minutemen. We're joined by Caitlin Gordon. She is the VP product marketing at Delhi Emcee. Thanks so much for coming back on the cute Kate. I >> know This is so nice. Maybe we'LL have to make it three days in a row. >> I would we would love that. All right, so the last year at this very comforted you lunch power, Max, what's Tet Walker viewers through Sort of. The new capability is the latest and greatest. What's going on with power Max this year? >> Yeah, My favorite thing to talk about his power, Max. So we couldn't miss that today. Yeah, So a couple of updates in the Power Mac's front couple on the software side and then on more on the hardware side as well. S o from ah software side. We've got a couple pieces, which is a lot of our customers, really starting with the largest of our customers, are looking to add more automation into their data centers, and storage is no exception. And how do I automate some of those storage work clothes? Teo, make things run more seamlessly, get into more of a cloud operating model. So we had a couple of announcements on that front. We have a new V R. Oh, plug in, um, to automate work clothes through the r o A. CZ. Well, as ants will play books coming this summer, a couple important automation hand spins and obviously a lot more to come there in the future. The other one in a similar vein, is that containers, right. We've seen the increase adoption of container. So, um, and that the container is being used in production applications means that external storage is actually become a reality in that world, and the support for a C. S. I plug in on power Max, is something that we're seeing more interest from. So we have announced that's coming this summer as well. >> So, Caitlyn, I remember a year ago when Power Mask got announced. I heard things like intelligence and automation. And I went to add non, you know who's been working on this kind of technology for decades? Is that non how we've been talking about this for decades? Tell me why it's different and he lit up like I hadn't seen him in awhile, told me, What's going on for I want you to connect now a year later is what's this mean for customers? What does that automation? You know, an intelligence mean, is there a certain KP eyes or hero metrics who have is two customers using this today that they couldn't have done? And with you, no last generation intelligence storage? >> Yeah. Hey, think about it. It's really about moving to this concept of the Autonomous Data center. And how does this become an autonomous storage system? So both the intelligence within the system that we talked about last year and the decisions that the system is making itself every single day all by itself, that's that has really changed. And it's a completely new evolution of its making billions of decisions a day for customers so they don't have to do that means you're gonna have fewer people managing storage and they can invest in other things. Then when you move that up the stack, some of that the bureau, the answer will play books really enables you to then automate more of the work flows within that so again gets you more into that operating model, and you can automate not just the storage infrastructure, but then get to this autonomous data center >> So way talk to Travis briefly about Dev ops and you're mentioning answerable playbooks. You know, for years we've been talking to customers and saying, Okay, we we need to get two more agile environments, you know, Dev ops there, but enterprise storage specifically, there's a little bit slowed up, so it sounds like we're starting to get to greater adoption. What? What, what what got us over that you know, Hurdle, and where our customers with it today? >> Yeah, and I think it's really the maturity of our largest global customers that have gotten to a place where, for the workloads that will continue to remain on these thes on from infrastructure on our purpose built storage on our high end arrays, they need to run that as efficiently as possible. Um, and a lot of the work we've done to build in a. I does part of that, but really, ultimately they're looking at in there. Three. Terek protector. How do they run things more smoothly? Um, and it's really our customers that have brought that us is a requirement, and we've been able to to support that. >> So how do you work with customers? Mean innovation is, of course, an underlying theme of this of this conference. Talk about how you collaborate with customers to to solve their problems and how you help them. Think ahead what their future needs are. >> Yeah, and certainly Travis, I myself, might our teams, as well as the engineering team, spend a lot of time with our customers in the briefing centre. A lot of in the field, um, really talking about their challenges and the privilege that we have, especially with something like a Power Max platform, is the customers we have. There are the ones that are constantly pushing the boundaries of what we can do for them today, so they always need the best performance. The best efficiency and what has changed is they also now we need that simplicity. They need that operational simplicity, even on their high resiliency. High performance systems. Um, and we spend a lot of time understanding those requirements on DH, the problems that they're trying to solve and how we can help them get there and that that could be automation that could be containers. But it could also be cloud right, And that's the other piece that we've we made a lot of investments across our portfolio is how do we support that cloud consumption cloud operating model, leveraging public cloud? Um, and and a lot of it really just comes from how do we help our oppressors continue to solve their problems? >> It's a competitive marketplace, and, as you said, customers, they want everything. They want efficiency. They want simplicity. They wanted to not cost them too much money. What what's your unique selling point? How do you message this is This is why our solution is >> that I mean, our overall strategy delancy from a storage perspective is that we're way. We'LL have a single product in each segment with which we've compete and each one will be architected for very specific requirements so that we can meet the combination of a price points and it features and capabilities across all these different perspectives and that each one of our platforms is designed to be industry leading in that category. Which is why we have power Max on the high end, the resiliency, that performance, the availability that you know, banks, hospitals, governments around the world expect. But the same time we have mid range pot for us. We have an entry platform that could be sold for under twenty five thousand dollars, right and has a different set of requirements. We have the unstructured business, which is supporting the data. Aaron. That data explosion in a file data, Um, so the The fact is the matter is this. That is all about having the right actor architecture's so customers can have the data in the right place at the right time with the right service level. Um, and that's why we have this portfolio and within each portfolio that were leading in each one of those categories, That's kind of the bigger perspective we have on it. We do not just have a hammer. Not everything is a nail for us. Um, and that's an important part of how we can partner with with our customers to help themselves. Not one challenge, but all the challenges they have >> killing one of the interesting shifts we saw the show is clouds being talked at more than ever at this show. One of the earlier segments we had on we talked about the cloud enabled infrastructure. So things like power, Max, you know, I asked J. Crone, you know, tell me why this is cloud watching, and he gave me a good answer. What I want to ask you your angle on is when you talk to customers, you know how to storage fit into the overall discussion of their cloud strategy. You know what, some of the key business drivers and you know how how's Del technology? >> And I'm glad you said that because Jay and I have had this cloud washing conversation as well as I think that's the unfortunate thing in the reality in the market in the past, probably ten years is a lot of cloud washing, and where we're really focused today is, and we talked a little about this yesterday as well as they say. There's one piece of the how do we fit into overall Del technologies cloud strategy with the Del Tech Cloud. I'm in the VCF integration. We kind of covered that the other pieces that when we look at cloud enabled infrastructure, we're focused on solving really specific use cases that we hear our customers trying to solve today of connecting that data center into a public cloud. So that could be what we call cloud connected systems. The tearing of data from your own promises, infrastructure into the public cloud. Really, that's more of an archiving. This case, a kind of a tape replacement use case that could be dead, remain cloud tear, cloud tearing cloud pools. All the different pieces we have there could be CLO Data Services, right. Offering storage Data services is in a public cloud. Unity Cloud Edition will be one or the New Delhi emcee. Cloud storage services could be another one or even that cloud data insights piece of it. So it's really about solving that solving real challenges about disaster recovery Analytics in the cloud. How do you do that? In a really impactful way? That's simple and easy for customers. >> Yeah, the other Claude related thing wanted to get your take on is many of solutions. I heard on there is, you know, it's VX rail underneath. It's VX rail underneath. It's VX rail under >> you. Notice that >> I did, and you know a way. We had a number of people. V X ray. Lt's doing great, but, you know, if you talk about cloud and the infrastructure that I have in my data center, you know, we've talked Teo, talk to Dell for years. You know, the new power Max last year is underneath some of those admire. Where does that fit in? Kind of CIA and cloud, you know, infrastructure piece. >> Yeah, in a lot of different places. And for Roddy, for reasons, right? Some of us just the high value workloads you need. The scalability, the resiliency, the performance you need the ability to scale your computing your capacity separately. You want to be able to consolidate not just your applications, but actually all your file and sew something like unity or even power. Max, you can have your block workloads and your file workloads there. So we have a lot of customers looking to use traditional three tier architecture, but leverage that in a true cloud operating model from an automation standpoint, cloud consumption model, but also leveraging public cloud computing, right, leveraging the public cloud and really impactful ways, for example, for disaster recovery, eh? So it's really that combining what people love about our industry leading best of reed storage. Um, with that agility of the public cloud is a combination that we certainly hear a lot from our customers of How can I make the best use of clouds? Everyone walks in and say that club first strategy, but it's really about well, how do you actually think about data first and then how do you have a cloud strategy that supports that? >> So So let's talk about the future. I mean, ahs, You said This is what the customer is thinking about right now, but it's your job to think ahead and make sure that you are giving them solutions that fit their future need. So what are you thinking about the solutions that are available today that were really unimaginable five years ago. I think about ahead to twenty twenty five when there is enough data to fill the Empire State Building thirteen times over. How are you helping companies manage the tsunami of data? >> Yeah, and I think part of that is really about again the operations we talked about. Part of that really just comes back to having the right architecture for that type of workload. So this is where I salon actually well before the data era actually was designed for this specifically. So Iceland, created in the early two thousand's, was designed of one file system from terabytes and two petabytes. A single administrator can manage now up to fifty eight petabytes in a single file system. That's game changing when you think about the scale that we're seeing today. So the reason we went to that capacity isn't certainly just cause we thought we could. It was cause our customers were asking for it. Is these workloads in that data that we're talking about autonomous driving center that are just driving the scale? Ability limits, And they're asking for more and more in the most efficient floor print possible. And if you think about that, especially even in the cloud context, there's a There's a combination of How do you leverage that in the in the data center right? And physics means you can't get it up into the cloud necessarily. Um, but then also, there are use cases. They're like analytics of How do you leverage public cloud computing? But then you have that industry leading scale out now, as on the from the storage side so you can combine that. So you talk about something that we talked about here last year, and now we're talking about it a little bit more as well as our integration with Google Cloud platforms. So a lot of our customers are looking to use G. C p for compute for analytics workloads on DH. It's really almost rent your compute for analytics, but you have to have the right storage platform with the right architecture on the back end of that. So what we've done is fully integrated. Iceland, uh, platform and file system through G C P portal. So you could actually combine that public hug, compute and that file system that can support that type of scale. So it's a really unique combination that can help support not only the scale of that data, but also that some of the unique use cases and work loads that are coming out of that >> So Caitlin lot of products here that that would be talking about. Last thing I want to ask is customer customer conversation you have, you know, is data the center of the challenge and opportunity. They have something else that kind of bubbling up. As you look across the conversations you're having that you could have your audience. >> I think at the center of what I hear from customers, Data's in there, but they don't come in saying its data, right? They'll come in thinking about, you know, just trying to figure out how to use cloud properly there. Think about how Doe I simplify things. How do I, um, operate in a way to meet the service levels with a budget that's definitely not getting bigger? Um, and really be as efficient as possible. And it's not, um, some people are looking to go public. Cloud thinking. It's an easy button are there, but it's it's really about How do we change things? Teo run more efficiently and customers inherently to understand, right that the data is at the center of it, and that's increasingly the most valuable asset in the organization. And then they need to optimize their infrastructure to support that, so it really does come down to what? What can we help them to simplify? Optimize. Secure that so that they can truly unlock that. David Capital. >> Well, thank you so much, Caitlin, for coming back on the Cube. That's thanks for having me. Rebecca Knight for stew Minutemen. There is so much more coming up of the cubes. Live coverage of Del Technologies World in just a little bit.