Enterprise Connect 2019 Final Analysis
>> Live from Orlando, Florida. It's theCUBE, covering Enterprise Connect 2019. Brought to you by Five9. >> Hello from Orlando, Florida. Lisa Martin with Stu Miniman. theCUBE has been here at Enterprise Connect 2019 in the booth of our gracious host, Five9, for the last three days. Stu, this event is our first time being live here on theCUBE. Your first time here, mine as well individually. Massive event that has transformed a lot. 6,500 attendees, their biggest ever. Well, 140 vendors in this expo hall. What an incredible week. We've had the opportunity to talk to so many people. Can't even keep track. But this enterprise communication and collaboration space is really, really, really hot. >> Yeah, Lisa. I'd definitely learned a lot and had a good time. And, really, it's always a pleasure to be hosting with you. I feel I am better educated as a consumer, now after having gone through this, and I wish as a consumer, I actually knew before I was making some choices on some of the brands, whether or not they had some of the technologies behind us that we heard about here, because we've all had some challenging interactions with whether it be chats, websites, emails, or trying to call in and hopefully getting to that live person. I've looked into my career, and the ebb and flow of changes that had happened from the call center to the contact center. I've also had some empathy. I had started out on the call center; my first job out of college. But you know there should be no excuse for a company not to be able to have a good customer experience, if they're leveraging the technologies and the solutions that are available today, especially a lot of those powered by the cloud. >> Absolutely, it's table stakes, I agree with you. I definitely feel reset as a consumer. My perspectives, and even understanding the fact that like Five9 here, they've been talking about the intelligent contact center. They have five billion recorded customer conversations a year. And I've never thought, when I'm calling in, when you hear this is going to be recorded, we just expect that. But how a company, like Five9, can enable them to actually, start to leverage the power of AI and cloud to harness that dark data so that, to your point, the customer experience is ideal. Because, as consumers, we have so much choice. >> Yeah, so we've been talking for a number of years on theCUBE about the companies need to be data-driven. And still, it's early days here in the enterprise communication space. There is a proliferation of everything from the end devices. We just interviewed the CEO of Poly, long history: Plantronics, Polycom. I've got long history, understand a lot of those technologies that they have. Huddle rooms and white boards and tetanization. They're all of these devices. And then the software and the cloud and all those pieces. We use CRM in our business and boy, there's things that I would love to be able to tap in, even for a small company. And I've talked to lots of companies as to how they can use these technologies. And it was really intriguing. And we had a great user discussion today with Carfax. Really enjoyed that. Always good to hear as to what they're doing and the blurring of the lines sometimes between unified computing and the contact center, and where putting that information into their agents' hands, or into the salespeople hands, or we've talked to people on the marketing side, and the marketing cloud to put it into the marketing hands. So, data, we know, is a huge differentiator. And I know an area that you were loving is CX was at the center of everything, and the role of the agent and the customer is something we need to think about. What were your takeaways about that, Lisa? >> About that, great question. Initially, everything that I was reading about this event and the industry was all about everyone is talking about customer experience, CX. And when we had Blair Pleasant on with Michael Rose on Monday, I think it was the customer satisfaction or service index that they did, showed that companies are actually rating employees' satisfaction lower than customers' satisfaction. And I thought, "but if I'm an employee and I'm an agent, "and I'm on the phone or I'm in a chat or whatever channel "dealing with what might be a disgruntled customer, "who probably has a really easy alternative to turn to. "My experience needs to be good. "I need to have the information, "the right content at the right time, "and be empowered to make a decision." So some of the conversations that we had started to show that really, AX, agent experience, and CX are blended together. They have to be because to me, they're mutually exclusive and if that agent doesn't have the information that they need, has to ask a consumer the same question that you've just repeated, the likelihood that consumer will churn is very high. So the agent is one of those ones, I think, at the front lines, that I honestly never really thought about it from that perspective how critical they are to the business. >> Yeah, and when you dig in to say, okay, what is the life of an agent, first of all, if I can give them a simpler interface. And that's something in both the unified communication and the contact center if I can do that and then, where is there automation or the AI to help me do my job to be able to critique myself and go in there, rather than having a manager yelling at you? There's some powerful stories we've heard about that, as to, I can better myself and I'll probably be more engaged and that should translate also into a better customer experience. So we're not getting, love the example someone gave, It's like, "do you ever called there and they're like "my system's a little slow today" or "I can't get into this." It's like, we don't want, as consumers, we never want to hear that. And that's not a good experience. What we heard is there really should be no excuse in today's day and age, that shouldn't be the issue. >> Absolutely. So we've talked about the agent experience, customer experience Some of the other users that we've talked about on the program are, for example, Microsoft team has this really cool demo. We had Jace Morano on the show on Monday. showing this incredible power of internal teams collaboration and communication and how connected companies can be across geographies, cultures, generations. So that internal collaboration is another big piece of the show that the power of cloud, the power of AI, that companies are starting to harness is transformative for a business on every level. >> Yeah, it's really. I've been to when I go to a Microsoft show or a Google show or an Amazon show, oh, look at the real time, things that are happening, global translation, being able to see sentiment by AI of like what the faces. Certain shows you go to you can go up and they're like, happy, sad, confused, things like that. So, Microsoft gave a great demo. Let's see how long it takes for that really to diffuse out and be usable for businesses. We know the power of video. It's core at the center of what we do with CUBE. We understand when it can transcribe and translate that's really powerful things that we're keeping an eye on. And the cloud is definitely driving a lot of innovation. And that's something that we've heard over and over again, is that this show, now in it's 29th year, and it's like, third life with a third different name. Cloud has really infused a lot of energy, many new companies here, and, therefore, there's a nice robust ecosystem with some blurring of the lines and some competition, but for the most part, if it's in the cloud, a lot of times, those integrations are happening behind the scenes and I, as a customer, don't need to put it together where it's baling wire and duct tape and zip ties which kind of felt like we had to do things in the old day. And it was very fragile. It should be much better. We heard lots of them as to how Seram, especially like sales force integrates and from Microsoft and many the other players here, they're saying there's is good commitment. There's good working agreement with many of the companies. And absolutely from our hosts here at Five9. We heard from a lot of their partners, from the device and the software players, as to how they all tie together seamlessly to make sure that their users has a good experience which leads to agent and customer experience ultimately. >> Absolutely, the partnership and the collaboration in this space was very palpable and it was great to have so much access to Five9's partners. I think a couple of tag lines I'll takeaway from this, as a marketer, is that Zoom, we had Harry Moseley, the CIO of Zoom on this morning. And his fireside chat this morning and with us, earlier today he said, "video's the new voice." We've also heard, "voice is sexy again." We've also heard, "it's humans being augmented by machines. "It's relationship based." So a lot of really interesting themes that all come together that I hope sort of dispel some of the concerns that either individuals, or some business users, have about AI taking over. It's this combination of differently tools, but the human component, the empathy, is still absolutely critical. >> Yeah, and we'll see AI will first be something's that's internal to these companies. So Five9's announced this week, it's the Five9, I believe, Genius is the tool in there. It helping make their agents help them ramp up much faster, get the data they need, and it's AI that's going to actually help them infuse them so that they can react faster and they're super agents, give them superpowers. We heard from a number of people that external facing AI, we're still a little bit early. And we'll try to see where some of the early leading use cases will be for that in the future. >> Well, Stu, it's been a great three days co-hosting theCUBE with you at Enterprise Connect '19. I cannot believe how much we've learned and how we both sort of changed our perspective as consumers. Let's see how long that lasts. >> Yeah, absolutely, Lisa. So many of the things that we've been hearing for years about cloud and AI definitely translate here and we love really documenting some of those industry transformations and pleasure as always to work with you on theCUBE. >> Likewise. For Stu Miniman, I'm Lisa Martin. You're watching theCUBE. (upbeat music)
SUMMARY :
Brought to you by Five9. We've had the opportunity to talk to so many people. that had happened from the call center that dark data so that, to your point, and the marketing cloud to put it into the marketing hands. and if that agent doesn't have the information and the contact center if I can do that and then, Some of the other users that we've talked about and from Microsoft and many the other players here, that I hope sort of dispel some of the concerns it's the Five9, I believe, Genius is the tool in there. and how we both sort of So many of the things that we've been hearing for years
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