>> Voiceover: From Orlando, Florida, it's theCube, covering Sapphire now, headline sponsored by SAP, Hana, the Cloud, the leader in Platform as a service, with support from Console Inc, the cloud internet company, now here are your hosts, John Furrier, and Peter Burris. >> Hey welcome back everyone, we are here live at SAP Sapphire in Orlando, Florida, this is theCube, Silicon Angle Media's flagship program, we go out to the events and extract the scene of the noise, I'm John Furrier with my co-host Peter Burris, our next guest is Matt Hayes, VP of SAP Business, Attunity, welcome to theCube. >> Thank you, thank you so much. >> So great to have you on, get the update on Attunity. You've been on theCube many times, you guys have been great supporters of theCube, appreciate that, and want to get a little update, so obviously Attunity, it's all about big data, Hana is a big data machine, it does a lot of things fast, certainly analystics being talked about here, but how do you guys fit in with SAP, what's your role here? How does it fit? >> Sure sure, well I think this is our ninth of tenth time here at Sapphire, we've been in the ecosystem for quite some time, our Gold Client solution is really designed to help SAP customers move data from production to non-production systems, and now, more throughout the landscape, or the enterprise even, so as SAP's evolved, we've evolved with SAP and a lot of our customers get a lot of value by taking real-life production data out of their production system, and moving that to non-production systems, training, sandbox, test environments. Some customer's use it for troubleshooting, you know, you have a problem with some data in production, you can bring that into a non-production system and test that, and some scrambling capabilities as well. Most SAP customers have a lot of risk if their copying the production data into non-production systems that are less secure, less regulated, so some of the data scrambling or obfuscation techniques that we have make it so that that data can safely go into those non-production systems and be protected. >> What's been your evolution? I mean obviously you mentioned you guys been evolving with SAP, so what is the current evolution? What's the highlight, what's the focus? >> So, obviously Hana has been the focus for quite some time and it still is, more and more of our customer's are moving to Hana, and adopting that technology, less so with S4, because that's kind of a newer phase, so a lot of people are making the two step approach of going to Hana, and then looking at S4, but Cloud as well, we can really aid in that Cloud enablement, because the scrambling. When we can scramble that sensitive data, it helps customer's feel comfortable and confident that they can put vendor and customer and other sensitive data in a Cloud based environment. >> And where are you guys winning? So what's the main thrust of why you guys are doing business in the SAP ecosystem. >> So with SAP you're always looking to do things better. And when you do things better, it results in cost savings on your project, and if you could save money on your project and do things smarter, you free up peoples time to focus on the fun projects, to focus on Hana, to focus on Cloud, and with our software, with our technology, by copying that data and providing real production data in the development and sandbox environments, we're impacting and improving the change control processes, we're impacting and improving the testing processes within companies, we're enabling some automation of some of those processes. >> Getting things up and running faster in the POC or Development environment? Real data? >> Yeah because you can be more nimble if you have real production data that you're working with while you're prototyping, you can make changes faster, you can be more confident in what you're promoting to production, you can be avoiding having a bad transport or a bad change going into the production environment and impact your business. So if you're not having to worry about that kind of stuff, you can worry about the fun stuff. You can look at Hana, you can look at Cloud, you can look at some of the newer technologies that SAP is providing. >> So, you guys grew up and matured, as you said, you've grown as SAP has grown, SAP used to be regarded as largely an applications company, now SAP, you know the S4, Hana platform, is a platform, and SAP's talking about partnerships, they're talking about making this whole platform even more available, accessible, to new developers through the Apple partnership etcetera, creates a new dynamic for you guys who have historically been focused on being able to automate the movement of data, certain data, certain processes, how are you preparing to potentially have to accommodate an accelerated rate of digitization as a consequence of all these partners, now working at SAP as a platform? >> That's a great question, and it's actually, it aligns with Attunity's vision and direction as well, so SAP, like you said, used to be an applications company, now it's an applications company with a full platform integrated all the way around, and Attunity is the same way, we came to Attunity through acquisition, and bringing our SAP Gold Client technology, but now we're expanding that, we're expanding it so that we can provide SAP data to other parts of the enterprise, we can combine data, we can combine highly structured SAP data with unstructured data, such as IOT Data, or social media streams in Hadoop, so the big data vision for Attunity is what's key, and right now we're in the process of blending what we do with SAP, with big data, which happens to align with SAP's platform. You know SAP is obviously helping customers move to Hana on the application side, but there's a whole analytics realm to it, that's even a bigger part of SAP's business right now, and that's kind of where we fit in. We're looking at those technologies, we're looking at how we can get data in and out of Hadoop, SAP Data in and out of Hadoop, how we can blend that with non SAP Data, to provide business value to SAP customers through that. >> Are you guys mainly focused on Fren, or are you also helping customer's move stuff into and out of Clouds and inside a hybrid cloud environment? >> Both actually, most SAP customer's are on Premise, so most of our focus is on Premise, we've seen a lot of customers move to the Cloud, either partial or completely. For those customers, they can use our technology the exact same way, and Attunity's replication software works on Prem and in the Cloud as well. So Cloud is definitely a big focus. Also, our relationship with Amazon, and Red Shift, there's a lot of Cloud capabilities and needs for moving data between on Premise and the Cloud, and back and forth. >> As businesses build increasingly complex workloads, which they clearly are, from a business stand point, they're trying to simplify the underlying infrastructure and technology, but they're trying to support increasingly complex types of work. How do you anticipate that the ecosystems ability to be able to map this on to technology is going to impact the role that data movement plays. Let me be a little bit more specific, historically, there were certain rules about how much data could be moved and how much work could be done in a single or a group of transactions. We anticipate that the lost art of data architecture across distances, more complex applications, it's going to become more important, are you being asked by your customers to help them think through, in a global basis, the challenges of data movement, as a set of flows within the enterprise, and not just point to point types of integration? >> I think we're starting to see that. I think it's definitely an evolving aspect of what's going on as, some low level examples that I can share with you on that are, we have some large global customers that have regional SAP environments, they might run one for North America, one for South America, Europe, and Asia-Pacific. Well they're consolidating them, some of those restrictions have been removed and now they're working on consolidating those regional instances into one global SAP instance. And if they're using that as a catalyst to move to Hana, that's really where you're getting into that realm where you're taking pieces that used to have to be distributed and broken up, and bringing them together, and if you can bring the structured enterprise application data on the SAP side together, now you can start moving towards some of the other aspects of the data like the analytics pieces. >> But you still have to worry about IOT, which is where are we going to process the data? Are we going to bring it back? Are we going to do it locally? You're worrying about sources external to your business, how you're going to move them in so that their intellectual property is controlled, my intellectual property is controlled, there's a lot of work that has to go in to thinking about the role that data movement is going to play within business design. >> Absolutely, and I actually think that that's part of the pieces that need to evolve over the next couple of years, it's kind of like the first time that you were here and heard about Hana, and here we are eight years later, and we understand the vision and the roadmap that that's played. That's happening now too, when you talk to SAP customers, some of them have clearly adopted the Hadoop technology and figured out how to make that work. You've got SAP Vora technology to bring data in and out of Hana from Hadoop, but that stuff is all brand new, we're not talking to a lot of customers that are using those. They're on the roadmap, they're looking at ways to do it, how to do it, but right now it's part of the roadmap. I think what's going to be key for us at Attunity is really helping customers blend that data, that IOT data, that social media stream data, with structured data from SAP. If I can take my customer master out of SAP and have that participate with IOT data, or if I can take my equipment master data out of SAP and combine that with Vlog data, IOT Data, I can start really doing predictive analytics, and if I can do those predictive analytics, with that unstructured data, I can use that to automate features within my enterprise application, so for example, if I know a part's going to fail, between 500 and 1000 hours of use, then I can proactively create maintenance tickets, or service notifications or something, so we can repair the device before it actually breaks. >> So talk about the, for the folks out there who want to kind of know the Attunity story a bit more, take a minute to explain kind of where you fit in, and where you, where SAP hands off to you, and where you fit specifically because big data management, there's are important technologies, but some say, well doesn't SAP have that? So where's the hand off? Where do you guys sister up against these guys the best? How should customers, or potential customers, know when to call you and what not. >> So, I often refer to SAP as a 747 Jumbo Jet right? So it's the big plane, and it's got everything in it. Anything at all, and all that you need to do, you could probably do it somewhere inside of SAP. There's an application for it, there's a platform for it, there's now a database for it, there's everything. So, a lot of customers work only in that realm, but there's a lot of customers that work outside of that too, SAP's an important part of the enterprise landscape, but there's other pieces too. >> People are nibbling at the solution, not fully baked out SAP. >> Right, right. >> You do one App. >> Yeah, and SAP's great at providing tools for example, to load data into Hana, there's a lot of capability to take non-SAP source data and bring it into Hana. But, what if you want to move that data around? What if you wanted to do some things different with it? What if you wanted to move some data out and back in? What if you want to, you know there's just a lot of things you want to be able to do with the data, and if you're all in on the SAP side, and you're all into the Hana platform, and that's what you're doing, you've probably got all the pieces to do that. But if you've got some pieces that are outside of that, and you need it all to play together, that's where Attunity comes in great, because Attunity has that, we're impartial to that, we can take data and move it around wherever, of course SAP is a really important part of our play in what we do, but we need to understand what the customers are doing, and everyday we talk to customers that are always looking, >> Give an example, give it a good example of that, customer that you've worked with, use a case. >> Yeah, let's see, most of my examples are going to be SAP centric, >> That's okay. >> We've got a couple of customers, I don't know if I can mention their names, where they come to us and say, "Hey we've got all this SAP data, and we might have 30 different SAP systems and we need all of that SAP data to pull together for us to be able to analyze it, and then we have non-SAP data that we want to partner with that as well. There might be terra-data, there might be Hadoop, might be some Oracle applications that are external that touch in, and these companies have these complex visions of figuring out how to do it, so when you look at Attunity and what we provide, we've got all these great solutions, we've got the replication technology, we've got the data model on the SAP side to copy the SAP data, we now have the data warehouse automation solution with Compose that keeps finding niche ways to work in, to be highly viable. >> But the main purpose is moving data around within SAP, give or take the Jumbo Jet, or 737. >> Well sometimes you just got to go down to the store and buy a half gallon of milk, right? And you're not going to jump on a Jumbo Jet to go down and get the milk. >> Right. >> You need tooling that makes it easy to get it. >> Got milk, it's the new slogan. Got data. >> Well there you go, the marketing side now. >> Okay so, vibe of the show, what's your take at SAP here, you've been here nine years, you've been looking around the landscape, you guys have been evolving with it, certainly it's exciting now. You're hearing really concrete examples of SAP showing some of the dashboards that McDermott's been showing every year, I remember when the iPad came out, "Oh the iPad's the most amazing thing", of course analytics is pretty obvious. That stuffs now coming to fruition, so there's a lot of growth going on, what's your vibe of the show? You seeing that, can you share any color commentary? Hallway conversations? >> Yeah, Sapphire's, you know, you get everything. You know it's like you said, the half gallon of milk, well we're at the supermarket right now, you need milk, you need eggs, you need flowers, whatever you need is here. >> The cake can be baked, if you have all the ingredients, Steve Job's says "put good frosting on it". (laughs) That's a UX. >> Lots of butter and lots of sugar. But yeah there's so many different focuses here at Sapphire, that it's a very broad show and you have an opportunity, for us it's a great opportunity to work with our partners closer, and it's also a good opportunity to talk to out customers, and certain levels within our customers, CIO's, VIP's. >> They're all together, they're all here. >> Right exactly, and you get to hear what their broader vision is, because every day we're talking to customers, and yeah we're hearing their broader vision, but here we hear more of it in a very confined space, and we get to map that up against our roadmap and see what we're doing and kind of say, yeah we're on the right track, I mean we need to be on the right track in two fronts. First and foremost with our customers, and second of all with SAP. And part of our long term success has been watching SAP and saying "okay, we can see where they're going with this, we can see where they're going with this, and this one they're driving really fast on, we've got to get on this track, you know, Hana. >> So the folks watching that aren't here, any highlights that you'd like to share? >> Wow, well you guys said yourself, Reggie Jackson was here the other night, that was pretty fantastic. I'm a huge baseball fan, go Cubby's, but it was fun to see Reggie Jackson. >> Park Ball, you know you had a share of calamities, I'm a Red Sox's man. >> Yeah you're wounds have been healed though (laughs). >> We've had the Holy Water been thrown from Babe Ruth. It was great that Reggie though was interesting, because we talk about a baseball concept that was about the unwritten rules, we saw Batista get cold-cocked a couple of days ago, and it brought up this whole unwritten rules, and we kind of had a tie in to business, which is the rules are changing, certainly in the business that we're in, and he talked about the unwritten rules of Baseball and at the end he said, "No, they aren't unwritten rules, they're written" And he was hardcore like MLB should not be messing with the game. >> Yeah. >> I mean Batista got fined, I think, what, five games? Was that the key mount? >> Yeah, yup. >> Didn't he get one game, and the guy that punched him got eight. >> That's right, he got it, eight games, that's right. So okay, MLB's putting pressure on them for structuring the game, should we let this stuff go? We came in late, second base, okay, what's your take on that? >> Well I mean as a Baseball fan I love the unwritten rules, I love the fact that the players police the game. >> Well that's what he was talking about, in his mind that's exactly what he was saying. That the rules amongst the players for policing the game are very, very well understood, and if Baseball tries to legislate and take it out of the players hands, it's going to lead to a whole bunch of chaotic behavior, and it's probably right. >> Yeah, and you've already got replay, and what was it, the Met's guy said he misses arguing with the umpires, and the next day he got thrown out (laughs). >> Probably means he wanted to get thrown out, needed a day off. What's going on with Attunity, what's next for you guys? What's next show, what's put on the business,. >> So, show-wise this is one of our most important shows of the year, events of the year, well I'll always be a tech-head, tech-heads are very targeted audience for us, we have a new version of Gold Client that's out a bit later this month, more under the hood stuff, just making things faster, and aligning it better with Hana and things like that, but we're really focused on integrating the solutions at Attunity right now. I mean you look at Attunity and Attunity had grown by acquisition, the RepliWeb acquisition in '11, and the acquisition of my company in 2013, we've added Compose, we've added Visibility, so now we've got this breath of solutions here and we're now knitting them together, and they're really coming together nicely. The Compose product, the data warehouse automation, I mean it's a new concept, but every time we show it to somebody they love it. You can't really point it at a SAP database, cause the data mile's too complex, but for data warehouse's of applications that have simple data models where you just need to do some data warehousing, basic data warehouses, it's phenomenal. And we've even figured out with SAP how we can break down certain aspects of that data, like just the financial data. If we just break down the financial data, can we create some replication and some change data capture there using the replicate technology and then feed it into Compose, provide a simple data warehouse solution that basic users can use. You know, you've got your BW, you've got your business objects and all that, but there's always that lower level, we're always talking to customers where they're still doing stuff like downloading contents of tables into spreadsheets and working with it, so Compose kind of a niche there. The visibility being able to identify what data's being used and what's not used, we're looking at combining that and pointing that at an SAP system and combining that with archiving technology and data retention technologies to figure out how we can tell a customer, alright here's your data retention policies, but here's where you're touching and not touching your data, and how can we move that around and get that out. >> Great stuff Matt, thanks for coming on theCube, appreciate that, if anything else I got to congratulate you on your success and, again, it's early stages and it's just going to get bigger and bigger, you know having that robust platform, and remember, not everyone runs their entire business on SAP, so there's a lot of other data warehouses coming round the corner. >> Yeah that's for sure, and we're well positioned and well aligned to deal with all types of data, me as an SAP guy, I love working with SAP data, but we've got a broader vision, and I think our broader visions really align nicely with what our customers want. >> Inter-operating the data, making it work for you, Got Data's new slogan here on theCube, we're going to coin that, 'Got Milk', 'Got Data'. Thanks to Peter Burris, bringing the magic here on theCube, we are live in Orlando, you're watching theCube. (techno music) >> Voiceover: There'll be millions of people in the near future that will want to be involved in their own personal well-being and wellness.