>> Narrator: Live from Austin, Texas, it's the Cube, covering South by Southwest 2017. Brought to you by Intel. (electronic music) Now, here's John Furrier. >> Hello, and welcome to a special broadcast of Silicon Angles, the Cube. This is our flagship program. We go out to the events and extract the signal from the noise. We're here for a special broadcast, kicking off South by Southwest. This show is the center of the entertainment/media universe and we are here in the Intel AI Lounge, the hashtag Intel AI, and of course, hashtag The Cube, hashtag South by Southwest, and, again, South by Southwest, I call it the Burning Man for the tech industry, the music industry. It is where all the creative, the talented, and the innovators, the bomb throwers, the disrupters, and also the innovators building the next generation technologies. We're going to have wall-to-wall coverage, all day interviews here, and our theme this week at South by Southwest, is really powered by Intel AI, and that is, AI for social good. We're going to be unpacking all the cutting edge technology that's taking us into the next generation. What's this world look like with AI? What's this world look like with autonomous vehicles? These are significant shifts that we've never seen in the computer industry before. We're going to be breaking them down. And here to kickoff day one of our Cube coverage is, my friend, Brian Fanzo. iSocialFanz, is the founder. Great guy, young guy-- younger than me but, you know, still in the front lines. Brian, welcome to our kickoff. >> Thanks for having me. I like to be here. First time on the show was 2013, VM world. So, we were inside VM world, 2013, and now outside the Intel Lounge at South by. Pretty exciting. >> So, it's high noon here. We got our sunglasses on. High noon in Texas. I'm wearing my Ray Bans, but you have your Snapchat spectacles on. What's going on? Do you like them? Give us the update. >> Yeah, I'm actually a new user of them. I'm one who likes to jump on new technology, embrace the FOMO. I kind of waited a little bit on the specs. I also wanted to have something cool to release them with. After I got them, I decided to keep them in wraps until South by Southwest, but it's kind of fun. It's interactive. They are definitely-- now that you can buy them online, I think they're going to be seen a little bit more frequent, but here at South by, just walking down the streets, people are still stopping and saying, "Hey, take a picture of me," and, "How does it work?" I've been impressed. The quality's been pretty good, and it's really easy to use. I think battery life has a long way to go but we'll see. I think battery life in everything mobile has a long way to go. >> Well, that leads to our whole theme here. We're going to have Robert Scoble on, good friend, he's been doing a lot in Virtual Reality and AR, benpar, and a lot of scientists from Intel. Really, folks, talking about this kind of movement. There's a shift going on, user behavior shifting. You're seeing actually entrepreneurship, young companies coming out and changing the world, and not changing the world to go public and some of those vanity things around money, but really around social change, and that's our theme. You have been really prolific over the past couple years, this year in particular, going out, pounding the pavement. You've been at a zillion events. We see each other all the time. Of course, we do over a hundred events last year. You see a lot of stuff. What's the pattern that you're seeing out right now? In this new world order, there's certainly a couple key trends, and the big ones are autonomous vehicles, smart cities. Median entertainment's changing. The home, Alexa, Google Home, automation, but a paradigm shift is happening. What is your take on this? >> I think it comes down to, a lot of it, I think we've all realized we want an experience. Experience is extremely important. But what does an experience mean? And how do you make an experience stand out? I think that's one of the bigger problems today, is, with so much noise, so many things that are out there, I think a lot of people-- the idea of social good, people want to know that what they're working with, what they're working on, has a greater purpose. And I think, today's world, you're connected with no limitations, no silos, and not only being connected at all times, but how can you be connected at the right time and reach the right audience. I think technology like AI and some of the things-- especially cognitive, the idea that machines are learning with us, so it's not just machines learning and leaving the humans behind, but it's humans teaching machines, machines teaching humans, and then moving forward together. I think that's some exciting change. And it's from TV entertainment to enterprise tech, to even the social media space where I do a lot of work in. >> We're here in the Intel AI Lounge. We're on 77 Rainey St, so come by if you're watching here in South by Southwest. Always on Twitter. The hashtag is Intel AI at the Cube, ping us. Brian, the whole theme is here at Intel, and at South by Southwest, is real progressive thinkers, Intel's tag line is, "Your amazing starts with Intel." You start to see, even Intel, which powered the PC revolution, servers, are starting to make chips not just for machines anymore, for the Cloud, for cars. If you just think about autonomous vehicles, for instance. You think about what that does for the younger generation coming in, the computing landscape isn't about a device anymore, it's about an integrated experience, and one of the things we've been talking about on the Cube, and we're going to talk about this year, is, my vision of counterculture. >> Right. >> Every single movement, if you go look at the 60s, the computer industry was impacted by the counterculture of the 60s. You look at the PC revolution with Steve Jobs in the 80s, that was a counterculture. We're starting to see a counterculture now around new amazing new things. >> Brian: Right. >> With software, machine learning, AI-- I mean, it's mind boggling. >> Brian: It is. >> So, what is this counterculture? Do you have any thoughts on it? Do you agree, do you have any thoughts on that? >> I like to say, when Henry Ford said, that if he would've asked then what they wanted, they would have said faster horses not cars. I think today's generation has a bigger megaphone, is not afraid to say what they want, and because now, we have all of the data, they're not afraid to share that data. We're being much more transparent, allowing people to be a little bit more authentic with what they're sharing. I think we now have the opportunity to really shape new technology based on more data than we've ever had, more understanding of our consumers than we've ever had, and I like to say the consumer's no longer dumb, therefore, we have to start really pushing the boundaries. I love the tagline with awesome in it, because I think we are now creating awesome experiences and connecting things, probably in ways we would have never imagined. >> Yeah, I mean, one of the things we've been unpacking on Silicon Angle on the Cube, is this notion of all these trends that we're watching. A couple things we can talk about-- Delete Uber campaign came out of nowhere. The company's reeling because of one blog post by a woman who worked there, accusing the CEO of having a misogynistic culture. Fake news during the election. Global communication, now network, with instant sharing. We start to see these points where the voices of the internet of people is now part and disrupting traditional sacred cows, whether it's government, play, academia, so you can almost see it if you look at it and zoom out, you can say, "Woah, a new set of amazing things are happening, good and bad." >> Yeah, for sure, and I think, also, in that same realm, where now, it's kind of this idea where-- I think for the longest time, technology was taking us further away from the human condition, and we were able to be fake online, throw up a website, and really distance ourselves from the consumer and the community. And I believe now, because people are seeing through that, and the idea where people are faking profiles, we're now coming full circle where live video and a lot of these other things are saying, "Hey, we want humans, we want-- and then we want to be able to connect and come together." And I love the idea that we don't need-- a movement doesn't require a resume, doesn't require you to live in the same location. You can come together around a shared purpose, a shared passion, leveraging technology, and you can do it anywhere in the world. Especially from a mobile perspective, it's exciting to see people being able to have their voice heard, no matter where they are in the world. >> I mean, they literally-- I hate to use the phrase democratization, but that is really what's happening here, and if you look at how politics is changing and media-- the gatekeepers used to be a few parts of the world, whether it's a group of guys or a group of media companies or whatever, they were the gatekeepers. That's now leveled. You have now a leveling of that where you have these voices. So, what's happening, in my mind, is this whole AI for social good is super interesting to me because, if you think about it, the younger generation that's coming online right now and growing up into adulthood or teens is post-9/11 generation. When you think about 9/11, what that meant for our world, and now you're seeing the whole terrorist thing, these are people who are digital natives. There's a sense of, I won't say philanthropy, but societal thinking. >> And I think a part of it is, I think everyone has always wanted the ability to make a bigger impact on the world, but they also, now, I believe-- chapter three of my upcoming book is actually the future of marketing as social good, because I believe people want to know that what they're investing their money, their time in, has a greater purpose than themselves, and I think, because they're able to be connected, and we're able to expose cultures-- I mean, my daughter says good night to Alexa when she goes to bed, as if it's a human, and she's like, "Well, I got to say good night to it." It's this idea where, we're able to share, connect, and communicate-- computers are as much a part of that as humans are online, and it's an exciting movement because I think it's going to highlight and amplify the good and we're going to start to be able to drown out the noise and the bad that, before, oftentimes had a larger microphone and now, we're able to kind of equalize that. >> This is what I like about what Intel's doing. If you think about AI for social good. First of all, Intel benefits, thanks to Intel for sponsoring the Cube here, appreciate that. Plug for Intel. But if you know what they're doing under the hood, Intel makes chips. Moore's law has been one of those things that, for the folks who don't know, look it up on Google, Moore's law. Doubling the power every x-number of months, that creates really good processing power. That powers your glasses. That powers your car. The car is now a data center. The car is now an internet device. A human might have implants, chips some day. So this notion of the power, the computing power and now software's creation an amazing thing, but if you look at what you just said, it has nothing to do with computers. >> Brian: Right. >> So, computers are enabling us to do things and be connected, but if you think about that next generation of impact, it's going to come from human beings. Human beings, part of communities. And I think, if you look at the community dynamic, which has always been kind of like, oh yeah, I'm part of a community, but now, that there's intercommunication, your glasses are doing a streaming a video, we're doing a live broadcast, Twitter's out there, people can talk all over the place. You have a self-forming governance, a network. >> Which is awesome, because now, it's connecting great people no matter where you're at, you're not limited by your resume or where you grew up, and I also think there's an element here where, if you look at collaboration-- I believe collaboration is this key for the future of innovation. I think it's the idea of chips coming together with hardware and software, working together, not only in the post-product stage, but also in the innovation stage. And also, R&D Teams working together to now make things faster and smaller and able to really push the envelope. Things like, in the glasses, having sound and video, and having it connected to my phone, and transmitting with very little human input, we're now able to get perspectives that we would have never imagined, especially from just a regular person walking the streets. >> One of the things I want to get your thoughts on, because you're in the front lines, and also, I look at you, and you're not a young guy, you're an adult, but you're part of a new generation. I was talking with some folks at Stanford just last week around algorithms, and it's kind of an AI conversation, and something popped up. There is actually an issue of gender bias in algorithms. Who would have ever thought? So, now, there's kind of like algorithms for algorithms. This is kind of this AI for social good where, we don't want to actually start bringing our biases into the algorithms, so we have to always be monitoring that. But that brings up the whole point of-- Okay, we're living in a world of first time opportunities and problems and challenges. In the old days in the tech, we knew what the processes were: automated accounting software, automate this, automate some IT department, with unknown technology. And the technology would come out, like Intel and others-- now, we have unknown processes and problems, and known technology developing faster. So, what that's going to require is the human involvement, the communities to be very agile. >> Without question. Not only embrace change, but you also have to look at communities now where, I don't believe we are doing things massively different as humans today than we were years ago, we just now have more transparency and more exposure and access to all of our lives, and I think, with that becomes, as technology exposes more of our vulnerabilities, we as humans have to start to realize that people are more vulnerable and no one's perfect, and things are migrating in a different pattern. Give me that collaboration because we have to be able to trust the algorithms, there has to be that transparency there, but we also want some version of our own privacy, but I kind of live in the space where I don't think of privacy anymore. I think of things as transparently sharing, engaging, and then, hopefully, technology amplifying that and giving us the controls. >> And that's why I like how the AI for social good that Intel's doing here at South by, because it's not just the tech, it's the humanization of it, and South by Southwest represents a global culture of tech, creative tech practitioners, tech visionaries, futurists, kind of all kind of coming together. So, give us the update so far. You've been on the streets. You've been seeing folks last night. I've been on the influencers list last night on Facebook, there's a special group there, all our friends are on there. What's the update so far at South by Southwest, what's the current vibe, how do you see it going this week, what are some of the themes you see popping out of the woodwork at South by Southwest? >> I think last year was interesting. This is my third year in a row at South by, and I present and talk on a bunch of different topics, but I think last year, it was a lot about what is VR, and VR was shiny and fancy, and the conversations now seem to be, what is VR doing, what's the content look like, and where is it going and how do I get there. That's an exciting conversation because, I think, instead of it being a shiny object, it's now VR and AR and AI, how do they intertwine into our lives. The idea of interactive-- South by Southwest Interactive, really what these tools and technology are, is connecting that interactive capabilities. It's interesting to see the different car brands here. You have Intel, you have Dell, you have IBM, but then you also have some of these other brands that are trying to push the, I'd say, the startup agenda. That's exciting, because I remember, I wasn't here for Twitter when you were here for Twitter, but Meerkat, two years ago, for me, was the darling live streaming app that launched here, and it died a year later, but I'm glad to see that innovation and the startup culture is now mixing, kind of hand-in-hand with the enterprise. >> Well, I'm going to see some of my old peeps from the Web 2.0 days, and a lot of people were like, "Oh, the Web 2.0 days didn't happen," just like the bubble burst and the internet bubble, and that burst, but it all happened. Everything that was put out there, pets online, everything online went online. Everything that was promoted in Web 2.0 is happening now, so I believe that you're seeing now the absolute operationalizing, the globalization of democratization. The technology has now come with software for that democratization and now, what's exciting is, with machine learning, data sets, and all the stuff happening with the cloud technology and 5G, it's going to get faster now. >> Which is exciting, because I think real time is a powerful element, but if you're able to get multiple senses of data, interact with machines, and ultimately push that forward at the right time, I think that collaboration of machine, human, and experience at the right time is where we start pushing new innovations. AR and VR, even some of this cognitive type learning, starts hitting to mainstream, which I'm excited about because, I think, we're getting to this culture now where we look at change and we're hopefully now embracing the opportunities rather than looking and saying what you do. I think, now we're realizing no one cares what the product is, we want to know how does it impact us and why should we care. >> Brian Fanzo, new generation, a millennial, making things happen out there, checking things out. Of course, iSocialFanz is his Twitter handle, check him out. Always great content, always out there, the canary in the coalmine, poking at the new stuff and analyzing it and sharing it, oversharing, as some people would say, but not in my book. Always great to have you on. Good to see you. Thanks for spending the time, taking off our AI Lounge. >> My pleasure. Happy South by Southwest. >> Alright, we'll be back with more Intel AI Lounge after this short break. Hashtag Intel AI. I'm John Furrier with the Cube. We'll be right back. (electronic music)

>> Narrator: Live from Austin, Texas, it's the Cube covering South by Southwest 2017. Brought to you by Intel. Now, here's John Furrier. >> Hey, welcome back everyone. We're live here in the Cube coverage of South by Southwest. We're at the Intel AI Lounge, hashtag Intel AI. And the theme is AI for social good. So if you really support that, go in Twitter and use the hashtag Intel AI and support our cause. I'm John Furrier with Silicon Angle, I'm here with Robert Scoble, @Scobalizer. Just announcing this week the new formation of his new company, the Transformation Group. I've known Robert for over 12 years now. Influencer, futurist. You've been out and about with the virtual reality, augmented reality, you're wearing the products. >> Yup. >> You've been all over the world, you were just at Mobile World Con, we've been following you. You are the canary in the coalmine poking at all the new technology. >> Well, the next five years, you're going to see some mind blowing things. In fact, just the next year, I predict that this thing is going to turn into a three ounce pair of glasses that's going to put virtual stuff on top of the world. So think about coming back to South by Southwest, you're wearing a couple pairs of glasses, and you are going to see blue lines on the floor taking you to your next meeting or TV screens up here so I can watch the Cube while I walk around the streets here. It's going to be a lot of crazy stuff. >> So, we've been on our opening segment, we talked about it, we just had a segment on social good around volunteering, but what the theme is coming out is this counter culture where there's now this humanization aspect they called the consumerization of IT in the past. But in the global world, the human involvement now has these emersion experiences with technology, and now is colliding with impacting lives. >> Well, absolutely true. >> This is a Microsoft HoloLens first of all. And HoloLens puts virtual stuff on top of the real world. But at home, I have an HTC Vibe, and I have an Oculus Rift for VR, and VR is that immersive media. This is augmented reality or what we call mixed reality, where the images are put on top of the world. So I can see something pop off of you. In fact, last year at South by, I met a guy who started a company called iFluence, he showed me a pair of glasses and you look at a bottle like this and a little menu pops off the side of a bottle, tells you how much it is, tells you what's in the bottle, and lets you buy new versions of this bottle, like a case of it and have it shipped to my house all with my eyes. That's coming out from Google next year. >> So the big thing on the immersion the AR, you look at what's going on at societal impact. What are the things that you see? Obviously, we've been seeing at Mobile World Congress before Peelers came out, autonomous vehicles is game changing, smart cities, median entertainment, the world that we know close to our world, and then smart home. >> Oh yeah. >> Smart home's been around for years, but autonomous vehicles truly is a societal change. >> Yes. >> The car is a data center now. It's got experiences. And there's three new startups you should pay attention to, in the new cars that are coming in the next 18 months. Quanergy is one. They make a new kind of light R, a new sensor. In fact, there's sensors here that are sensing the world as I walk around and seeing all the surfaces. The car works the same way. It has to see ahead to know that there's a kid in front of your car, the car needs to stop, right. And Quanergy is making a focusable semiconductor light R, that's going to be one to watch. And then there's a new kind of brain, a new kind AI coming, and DeepScale is the one that I'm watching. The DeepScale brain uses a new third company called Luminar Technologies, which is making a new kind of 3D map of the world. So think about going down the street. This new map is going to know every pot hole, every piece of paint, every bridge on the street, and it's going to, the brain, the AI, is going to compare the virtual map to the real map, to the real world and see if there's anything new, like a kid crossing across the street. Then the car needs to do something and make a new decision. So 3D startups are going to really change the car. But the reason I'm so focused on mixed reality, is mixed reality is the user interface for the self-driving car, for the smart city, for the internet of things, the fields in your farm or what not, and for your robot, and for your drone. You're going to have drones that are going to know this space, and you can fly it right, I've seen drones already in the R & D labs at Intel. You can fly them straight at the wall, it'll stop an inch from the wall because it knows where the wall is. >> 'Cause it's got the software, it's got the sensors, the internet of things. We are putting out a new research report at Wikibound called IOT and P, Internet Things and People. And this is the key point. I want to get your thoughts on this because you nailed a bunch of things, and I want you to define for the folks watching what you mean by mixed reality because this is not augmented reality. >> Well it is. >> John: You're talking about mixed reality. >> It is augmented reality, it's just-- >> John: But why mixed reality? >> We came up with the new term called mixed reality because on our, we have augmented reality on phones. But the augmented reality you have on phones like the Pokemon's we've been talking about. They're not locked to the world. So when I'm wearing this, there's actually a shark right here on this table, and it's locked on the table, and I can walk around that shark. And it seems like it's sitting here just like this bottle of water is sitting on the table. This is mind blowing. And now we can actually change the table itself and make it something else. Because every pixel in this space is going to be mapped by these new sensors on it. >> So, let's take that to the next level. You had mentioned earlier in your talk just now about user interface to cars. You didn't say in user interface to cars, you didn't say just smart, you kind of implied, I think you meant it's interface to all the environments. >> Robert: Yes. >> Can you expand on what your thoughts on that? >> You're going to be wearing glasses that look like yours in about a year, much smaller than this. This is too dorky and too big for an average consumer to wear around right, but if they're three ounces and they look something like what you're wearing right now. >> Some nice Ray Bans, yup. >> And they're coming. I've seen them in the R & D labs. They're coming from a variety of different companies. Google, Facebook, Loomis, Magic Leap, all sorts of different companies are coming with these lightweight small glasses. You're going to wear them around and it's going to lay interface elements on everything. So think about my watch. Why if I do this gesture, why do I have to look at a little tiny screen right here? Why isn't the whole screen of my calendar pop up right here? They could do that, that's a gesture. This computer in here can sense that I'm doing a gesture and can put a new user interface on top of that. Now, I've seen tractors that have sensors in them. Now, using a glass like this, it shows me what the pumps are doing in the tractor on the glasses. I can walk around a factory floor and see the sensors in the pipes on the factory floor and see the sensors in my electric motors on the factory. All with a one pair of glasses. >> So this is why the Intel AI thing interests me, this whole theme. Because what you just described requires data. So one, you need to have the data available. >> Robert: Yes. >> The data's got to be a frictionless, it can't be locked in some schema as they say in the database world. It's got to be free to be addressed by software. >> Yes. >> You need software that understands what that is. And then you need horsepower, compute power, chips to make it all happen. >> Yeah, think about a new kind of TV that's coming soon. I'm going to look at TV like this one, a physical TV. But it's too small and it's in the wrong angle. So I can just grab the image off the TV and virtually move it over here. And I'll see it, nobody else will see it. But I can put that TV screen right here, so I can watch my TV the way I want to watch it. >> Alright so this is all sci-fi great stuff, which actually-- >> It's not sci-fi, it's here already. You just don't have it. I have it (laughs). >> Well, you can see it's kind of dorky, but I'm not going to say you're a dork 'cause I know you. To mainstream America, mainstream world, it's a bit sci-fi but people are grokking this now. Certainly the younger generation that are digital native all are coming in post-9/11, they understand that this is a native world to them, and they take to it like a fish to water. >> Yes. >> Us old guys, but we are the software guys, we're the tech guys. So continue to the mainstream America, what has to happen in your mind to mainstream this stuff? Obviously self driving cars is coming. It's in fleets first, and then cars. >> We have to take people on a journey away from computing like this or computing like this to computing on glasses. So how do we do that? Well, you have to show deep utility. And these glasses show that. Wearing a HoloLens, I see aliens coming out of the walls. Blowing holes in this physical wall. >> John: Like right now? >> Yeah. >> What are you smoking (laughs)? >> Nothing yet. And then I can shoot them with my fingers because the virtual things are mixing with the real world. It's a mind blowing experience. >> So do you see this being programmed by users or being a library of stuff? >> Some are going to be programmed by users like Minecraft is today on a phone or on a tablet. Most of it is going to be built by developers. So there's a huge opportunity coming for developers. >> Talk about the developer angle, because that's huge. We're seeing massive changes in the developer ecosystems. Certainly, open source is going to be around for awhile. But which friends do you see in open source, I mean, I'm sorry, in the developer community, with this new overlay of 5G connectivity, all this amazing cloud technology? >> There's a new 3D mapping and it's a slam based map. So think about this space, this physical space. These sensors that are on the front of these new kinds of glasses that are coming out are going to sense the world in a new way and put it into a new kind of database, one that we can put programmatic information into. So think about me walking around a shopping mall. I walk in the front door of a shopping mall, I cross geo fence in that shopping mall. And the glasses then show me information about the shopping mall 'cause it knows it's in the shopping mall. And then I say, hey Intel, can you show me, or Siri, or Alexa, or Cortana, or whoever you're talking to. >> Mostly powered by Intel (laughs). >> Most of it is powered by Intel 'cause Intel's in all the data centers and all these glasses. In fact, Intel is the manufacturer of the new kind of controller that's inside this new HoloLens. And when I ask it, I can say, hey, where's the blue jeans in this shopping mall? And all of a sudden, three new pairs of blue jeans will appear in the air, virtual blue jeans, and it'll say this one's a Guess, this one's a Levi's, this one's a whatever. And I'll say, oh I want the Levi's 501, and I'll click on it, and a blue line will appear on the floor taking me right to the product. You know, the shopping mall companies already have the data. They already know where the jeans are in the shopping mall and these glasses are going to take you right to it. >> Robert, so AI is the theme, it's hot, but AI, I mean I love AI, don't get me wrong. AI is a mental model in my mind for people to kind of figure out that this futuristic world's here and it's moving fast. But machine learning is a big part of what AI is becoming. >> Yes. >> So machine learning is becoming automated. >> Well it's becoming a lot faster. >> Faster and available. >> Because it use to take 70,000 images of something like a bottle to train the system that this is a bottle versus a can, bottle versus can. And the scientists have figured out how to make it two images now. So all I need is two images of something new to train the system that we have a bottle versus a can. >> And also the fact that computes available. There's more and more faster processors that this stuff can get crunched, the data can be crunched. >> Absolutely, but it's the data that trains these things. So let's talk about the bleeding edge of AI. I've seen AIs coming out of Israel that are just mind blowing. They take a 3D image of this table, they separate everything into an object. So this is an object. It's separate from the table that it's on. And it then lets me do AI look-ups on the object. So this is a Roxanne bottle of water. The 3D sensor can see the logo in this bottle of water, can look to the cloud, find all sorts of information about the manufacturer here, what the product is, all sorts of stuff. It might even pull down a CAD drawing like the computer that you're on. Pull down a CAD drawing, overlay it on top of the real product, and now we can put videos on the back of your Macintosh or something like that. You can do mind blowing stuff coming soon. That's one angle. Let's talk about medical. In Israel, I went to the AI manufacturers. They're training the MRI machines to recognize cancers. So you're going to be lying in an MRI machine and it's going to tell the people around the machine whether you have cancer or not and which cancer. And it's already faster than the doctor, cheaper than the doctor, and obviously doesn't need a doctor. And that's going to lead into a whole discussion-- >> The Christopher thing. These are societal problems by the way. The policy is the issue, not the technology. How do you deal with the ethical issues around gene sequencing and gene editing? >> That's a whole other thing. I'm just recognizing whether you have cancer on this example. But now we need to talk about jobs. How do we make new jobs in massive quantities. Because we're going to decimate a lot of peoples' jobs with these new technologies, so we need to talk about that, probably on a future Cube. But I think mixed reality is going to create millions of jobs because think about this bottle. In the future, I'm going to be wearing a pair of glasses and Skrillex is going to jump out of the bottle, on to the table, and give a performance, and then jump back into the bottle. That's only four years away according to the guy who's running a new startup called 8i. He's making a new volumetric camera, it's a camera 40 or 50 cameras around-- >> If you don't like Skrillex, Martin Garrix can come on. >> Whatever you want. Remember, this media's going to be personalized to your liking. Spotify is already doing that. Do you listen to Spotify? >> John: Yeah, of course. >> Do you listen to the discovery weekly feature on that? >> No. >> You should. It's magical. It brings you the best music based on what you've already listened and it's personalized. So your discovery weekly on your phone is different than the discovery weekly on my phone. And that's run by AI. >> So these are new collaborative filters. This is all about software? >> Yeah. Software and a little bit of hardware. Because you still need to sense the world in a new way. You're going to get new watches this year that have many more sensors that are looking in your veins for whether you have high blood pressure, whether you're a in shape for running. By the way, you're going to have an artificial coach when you go running in the morning, running next to you, just like when you see Mark Zuckerberg. He can afford to pay a real coach, I can't. So he has a real coach running with him every morning and saying hey, we're going to do some interval training today, we're going to do some sprints to get your cardio up. Well, now the glasses are going to do that for you. It's going to say, let's do some intervals today and you're going to wear the watch that's going to sense your blood pressure and your heart rate and the artificial coach running next you. And that's only two years away. >> Of course, great stuff. Robert Scoble, we have to close the segment. Quickly, how has South by changed in ten years? >> Well, 20, I've been coming for 20 years. I've been coming since it was 500 people and now it's 50,000, 70,000 people, it's crazy. >> How has it changed this year? What's going on this year? >> This is the VR year. Every year we have a year right. There was the Twitter year, there was the Foursquare year. This is the VR year, so if you're over at Capital Factory, you're going to see dozens of VR experiences. In fact, my co-author's playing the Mummy right now. I had to come on your show, I got the short straw (laughs). Sit in the sun instead of playing some cool stuff. But there's VR all over the place. Next year is going to be the mixed reality year, and this is a predictor of the next year that's coming. >> Alright, Robert Scoble, futurist right here on the Cube. Also, congratulations on your new company. You're going out on your own, Transformation Group. >> Yeah, we're helping out brands figure out this mixed reality world. >> Congratulations of course. As always, it is a transformational time in the history of our world and certainly the computer industry is going to a whole other level that we haven't seen before. And this is going to be exciting. Thanks for spending the time with us. It's the Cube here live at South by Southwest special Cube coverage, sponsored by Intel. And the hashtag is Intel AI. If you like it, tweet us at Twitter. We'll be happy to talk to you online. I'm John Furrier. More after this short break. (electronic music)